Reborn since 1993

Chapter 175 Conspiracy
Television advertising is the trend of this era, and the "Biaowang" launched by the central media has resounded throughout the advertising industry.

In this era when television is king, not only have the central media brand kings and Spring Festival Gala commercials appeared in China, but also in America and Europe, there have been super influential shows such as the Super Bowl, NBA Finals, and Champions League, watched by hundreds of millions of viewers. program as an advertising platform.

But for radio, a "sunset" industry, advertising on TV stations has no effect at all, or if it does, it is not as effective as liquor, DVDs, health products and other products.

After receiving the top advertisements from the central media, these products can generate more than a billion or even billions in revenue a year. In comparison, radios are far behind.

"More than 40% of users who subscribe to magazines now are college students. These are non-TV users and are also the main user group of radio!"

Li Dongling said to Yao Luoying, Ren Yuefeng, Zhang Ao and others, "In the future, there will be more than 10 million student users in China every year. These are the potential user groups of Feiyan Radio in the future!"

Li Dongling picked up the Feiyan A10, which is a popular model. The price is not too high, basically less than 10 yuan, and pointed to the headphone hole on it, "The Feiyan A has a reserved headphone hole, and users can plug in headphones. For personal use in the dormitory or during breaks, you don’t have to worry about disturbing other people. This feature can increase the range of use of Feiyan radios!”

In the past, radios were used externally. If used in a dormitory or work dormitory, it would easily disturb other people. However, the added headphone jack avoids these troubles.

"In addition, advertisements can also be placed in travel magazines, wilderness survival magazines, mountain climbing magazines, etc. These are the main user groups of radios in the future!"

Yao Luoying, Ren Yuefeng, Zhang Ao and others looked at each other. Advertising in readers and other magazines is indeed a new way.

"However, there has never been any precedent for advertising in readers and other magazines before!" Yao Luoying said.

Last year Zhiyin's profit was about 5 million, and readers' profit was higher. But the cost of buying a magazine is only a few hundred thousand at most. How much does it cost to advertise on a TV station? Shenzhou's advertising investment in central media , which often starts at tens of millions. In comparison, the advertising fees for readers and magazines are simply cabbage prices.

At present, domestic magazines with huge sales volume, such as Readers, Family, and Friends, have not yet been fully commercialized, because there is no shortage of buyers. Each magazine alone sells tens or even millions of copies. With sales and revenue, it is basically I don't like the advertisers' advertising fees, so I am losing my temper by publishing ads in magazines.

But then I thought about it, if I spend a million yuan, I can advertise to tens of millions of readers and friends. This advertising fee will definitely not be a loss!

Spend one or two million yuan to buy an entire issue of Readers and Friends magazine, and Feiyan gives it to major schools, units, and institutions in the country for free. After this wave of advertising, how much can Feiyan's popularity increase? !
Everyone sitting in the conference room was shocked when they heard that Li Dongling wanted to buy the next issue of Readers and Friends magazine and sponsor it for free to users. This was definitely a big deal. No company had ever dared to do this before.

"It all depends on man!"

Li Dongling looked at Yao Luoying, Zhang Ao and others, smiled and said, "If necessary, Feiyan can buy an issue of Reader and Zhiyin magazine according to their circulation, and Feiyan will give it to the readers for free. As Feiyan’s “meeting gift” to users!”

"In addition to advertising in magazines, Feiyan Technology can also cooperate with Central Media Radio Station and Hanxi, Shanghai, Qiantang and other radio stations, sponsored by Feiyan Technology, to launch some all-weather Feiyan song charts, Feiyan Radio programs such as Yan Drama, Feiyan Review List, Feiyan Sports and more!

In addition, you can try to cooperate with the postal service and let the postal service and postmen help sell and promote Feiyan radios at domestic newsstands. Feiyan can give them corresponding commissions! "

Nowadays, domestic radio stations, large and small, are not very profitable. If Feiyan Technology is willing to sponsor, those TV stations will definitely be willing to cooperate with Feiyan Technology. The radio industry will not be eliminated in the next few decades. Traffic radio stations in major provinces and cities will still be in operation in future generations. Countless taxis and family cars will still listen to it from time to time while driving. Although its influence has already Far worse than before...

Now the radio station is still at the end of its golden period. Feiyan can sponsor several radio channels to broadcast popular songs, dramas, storytelling, sports news, etc. to Feiyan radio users around the clock. This is called creating demand when there is no demand!
Think about it, classmates at school have a radio that allows them to listen to pop songs and the latest sports event news all day long. Would other people be envious? !

And old man Zhang, who walks in the park and plays chess all day, suddenly carries a radio that can listen to opera and storytelling all day long. Are other old men and women envious? !

These old men and women may not be willing to spend dozens or hundreds of dollars to buy a radio, but will their children and descendants buy one for their parents, grandparents, and grandparents who have worked hard all their lives so that they can listen to programs at home? Time, and by the way, you can show off a wave of radios in front of other old men?
This is purely a conspiracy. We are not afraid that users will not take the bait. As long as we create the two major user groups of college and technical secondary school students and the elderly, are we afraid that Feiyan A10 will not be sold? !
The postal service is even more behemoth. Its newsstands are all over the country's major cities and counties. No matter how remote the area, there are postal express employees. If the newsstands can sell Feiyan radios, then Feiyan will have a huge Sales network!
In towns, villages and mountains, the demand for radios is greater. If the postal clerks can bring Feiyan there, there will definitely be sales. Of course, the commission from Feiyan radios can also increase part of their salary income. The same goes for newsstands.

Zhang Ao looked at each other with Yao Luoying and others. He felt that, let alone other people, if there were a bunch of old men and women on the street with Feiyan A10 mini radios on their waists, he himself would need to give it to the old men at home. Just buy one. He doesn't know if the old man likes it, but if he doesn't buy it, he won't be able to hold his head up in front of those neighbors and children in the future...

Yao Luoying rubbed her brows, "I will immediately arrange for the marketing department to contact readers, friends and other magazines, buy an issue of their magazines for promotion, and contact other radio stations to do programs.

In addition, when the Feiyan A10 is released, the user experience needs to be considered, and it must also be sold with accessories such as headphones, waist bags, and batteries! "

Accessories such as headphones and pockets for placing radios may seem inconspicuous, but they will definitely affect the user experience.

Of course, with these accessories, the price of the A10 is definitely not certain. It is divided into several price ranges. For example, the bare phone has one price, plus the earphones or belt bag are one price, and all of them are one price. This is more expensive than selling the phone alone. The profit is much higher...

"The marketing department of Donglin Hi-Tech will assist Feiyan in promoting the machine!" Zhang Ao also said, Feiyan is a company under Donglin Hi-Tech, so at this time, it is natural to help.

Everyone has no objection to the sales and publicity plan of Feiyan A10, a mass-market mobile phone. Basically, it is based on three sets of publicity camps: magazines, radio stations, and postal newsstands. This is not the mainstream publicity channel now. What can it do? How effective it will be, no one can tell the truth.

But if it can be done, Feiyan can say that the domestic radio industry will have a second spring!

"Where's the dolphin radio?!"

Ren Yuefeng said, "The price of Feiyan A10 will not exceed one hundred yuan, but the price of Dolphin Radio is more than 150 US dollars. The domestic market of this product may be very small, and I am afraid it will have to be sold in foreign countries." Sales focus!”

The R&D investment of Feiyan Dolphin radio, coupled with the cost of materials, has made its cost soar. The starting price is more than 150 US dollars, which is more than yuan converted into RMB. With such a high price, even if it is used for I am afraid that the audience for this life-saving product is not very high in China. It is difficult for domestic users to accept such a life-saving product that they do not know when they will be able to use.

Speaking of the promotion of Feiyan Dolphin Radio, Li Dongling had a slight headache for a while. The situation abroad is different from that in China. It is relatively easy to accept Dolphin Radio, but it is not so easy to sell it well.

"Feiyan Dolphin Radio still cooperates with foreign radio magazines, travel magazines, wilderness survival magazines, charities, etc., and also donates a batch of machines to health agencies under the United Nations, international cross societies and other charities. Dolphin Radio wants to be sold abroad It takes time to gain a foothold!”

(End of this chapter)