Reborn since 1993

Chapter 231: Living in the Qi and nourishing the body

Lighters are fast-moving consumer products. As long as the mainstream countries in the world rely on tobacco taxes as military expenditures to manufacture and develop weapons, tobacco will exist, and as long as tobacco exists, lighters will inevitably exist. The two are causally related!

If there is demand, there will be a market. As long as there are smokers around the world, there will be a market for lighters. After all, you can't just make a fire by rubbing wood with your hands just to smoke a cigarette.

But it is not that easy to sell lighters, not only domestically, but also abroad.

It is necessary to establish enough sales channels, dealers, agents, etc. to sell lighters to major cities, counties, and even towns and villages in the country. This is similar to today's health care products, which all consume sales channels. .

However, the difference between lighters and health care products is that health care products such as Sanzhu, Giant, Chinese Turtle Essence, and Taiyangshen, as well as beverages such as Jianlibao, Wahaha, and Pepsi-Cola, require overwhelming advertising, and a large part of the money earned is , all fed to advertising agencies, television stations, newspapers, radio stations, etc.

So even if health care products are high-profit products, sales will immediately drop to zero as soon as advertising costs are stopped. But for lighters, that scenario does not exist. Sell!
When Wu Yaoguo heard Li Dongling's words, he laughed and said, "When the Torch Group was established, he said that the promotion and sales channels of Torch Group's lighters would be handed over to Dongling Hi-Tech. If Mr. Li is willing to take over the promotion and sales channels of the Torch Group, Sales, I don’t think anyone has any objections?”

"I also believe that the sales and publicity of Torch Group should be left to Dongling Hi-Tech, which is also the major shareholder of Torch Group!" Yao Zhengru also said.

"If Donglin Hi-Tech is willing to take over, the promotion and sales of Torch Group will be perfect. I have seen Mr. Li's methods before when he was trying to make a stargazing satellite!"

Wu Yaoguo and Yao Zhengru spoke one after another, and Zhang Xiaocheng had no objection. In fact, he wished that Dongling Hi-Tech would be responsible for publicity and establishing sales channels for Torch Group.

Especially the trick of attracting TV stations and supply and marketing cooperatives, which directly covered the satellite pot with a layer of tiger skin, and it was sold out in a short time. Moreover, TV stations and supply and marketing cooperatives were the most active in selling. TV stations all over Hanxi, Even TV stations from surrounding provinces and cities sent vehicles to the component factory to pull goods.

Hearing Zhang Xiaocheng mention the satellite pot, Yao Zhengru and Wu Yaoguo couldn't help but look at Li Dongling. As Li Dongling's start-up, the name of the satellite pot project was naturally well known to them.

Even now, Donglin Hi-Tech has lost its satellite pot business and only has a stargazing brand left in its hands. However, the influence of satellite pots is still there. Tens of millions of TV users use satellite pots to watch satellite channels every day. .

Even in some areas, TV stations began to take the documents issued by Yanjing Radio and Television and began to confiscate satellite pots, and even fined them.

That is to say, there are too many counterfeit goods, and the satellite pot market has been ruined due to price wars. There are still a variety of "stargazing" satellite pots on the market, but they are basically fakes. After all, the genuine products have been discontinued. .

There are too many copycat machines, stargazing satellite pots have been discontinued, and TV stations can no longer make money. This has caused TV stations everywhere to change their attitudes towards satellite pots. In addition, Yanjing has formulated a policy prohibiting the installation of satellite pots without permission. According to the document, although satellite pot is still very popular, it is no longer possible to advertise and sell it openly like before.

When making the stargazing satellite pot, it was a publicity strategy formulated by Li Dongling to help the Shangguan Town Component Factory, the predecessor of the Torch Group.

However, users who buy genuine stargazing satellite pots do not need to worry about this. As long as they go through the purchase procedures, they do not need to worry about being confiscated and fined. They can even ask the master of the TV station business hall where the satellite pot was originally sold to repair it.

This was an agreement previously reached between the Shangguan Town Component Factory, which is now the Torch Group, and the TV station that sells stargazing satellite pots. If the TV station does not abide by it, the Torch Group can pay for it!
Li Dongling got his first pot of gold with the help of the satellite pot, but he didn't want to cut leeks or anything. Users of the genuine stargazing satellite pot can continue to use it as long as they are willing to use the stargazing satellite pot and don't smash the pot themselves. You don’t have to worry about watching TV, and you don’t have to worry about satellite pots being confiscated, fines, or signals being blocked.

This is the reason why Li Dongling requested that the Stargazing Satellite Pot cooperate with the TV station. Even if it gives away a part of the profit, it can guarantee the after-sales service and will not leave a piece of chicken feathers after exiting the show!
Faced with repeated bans on satellite broadcasts, Yanjing Radio and Television, as well as major domestic TV stations, are all suffering from headaches. Seeing that various copycat and off-brand satellite pots are being banned repeatedly and are difficult to manage, there are rumors that Yanjing Radio and Television and major domestic TV stations intend to launch their own brand of satellite pots. The brand of Stargazing is under consideration. After all, before, Guanxing is very happy to cooperate with TV stations from all over the world. This time, many TV stations want to let Guanxing cooperate with Yanjing Radio and Television and continue to share profits.

Maybe the stargazing satellite pot will have a chance to be produced again, and under the brand authorized by Yanjing Radio and Television, it will come back to the world and enter thousands of households again!
Not only domestically, as long as it is recognized by Yanjing Radio and Television, stargazing can also be exported to overseas markets in the future.

Stargazing is the first brand established by Li Dongling. How much money this brand makes is far less important to Li Dongling than the meaning of its existence.

Stargazing was also the first pot of gold that Li Dongling earned openly. Although Li Dongling was still working at Xicheng Wireless Factory No. 1 at that time, the satellite pot project was through the leather bag company established by Li Dongshan and cooperated with Guanzhen Component Factory. Li Dongling got this money cleanly. Whether it was patents, brands, technology, or taxes, it was all run through that leather bag company. No one could find fault with it!
This is also the reason why Li Dongling can stand upright compared with the rich people in China now. How did they get their first pot of gold? Let alone others, I guess I can’t even explain it, and I don’t dare to explain it. , this is like original sin, entangled in them all their lives, and is taken out to be blackmailed at every critical moment, but for Li Dongling, there is no such thing.

After glancing at Yao Zhengru, Wu Yaoguo, Zhang Xiaocheng and others, Li Dongling nodded, "Torch Group's publicity, sales, and advertising investment are jointly handled by Dongling Hi-Tech and Focus Media!"

It is not easy to build a sales channel covering the entire domestic market for Torch Group. Of course, after it is completed, this sales system will also bring huge benefits.

Focus Media can use the Torch Group to take the opportunity to lay out its own advertising channels, and Donglin Hi-Tech can also take the opportunity to improve its sales channels.

In the future, Donglin Hi-Tech, Feiyan, Focus Media, Torch Group, etc. can all share this set of publicity and sales channels.

After Li Dongling and others left the Torch Group, Zhang Xiaocheng called all the executives of the Torch Group over.

Looking at the group of people below, Zhang Xiaocheng geared up and said, "Notify all employees who have signed contracts with Torch Group that they must report before tomorrow morning. If they cannot come, Torch Group will terminate their contracts with them, and Torch Group is ready to start production! "

The Torch Group has been stuffed with many related households. Of course Zhang Xiaocheng understands, but those who are content are fine. If they are not, Zhang Xiaocheng does not mind kicking them out!

As the general manager of Torch Group who brought Shangguan Town Component Factory, a small factory on the verge of bankruptcy, to Hanxi and even Yanjing, if he didn't have the courage and means, Zhang Xiaocheng would have already Time to get lost.

In the future, as long as the Torch Group does not fall, the reputation of Zhang Xiaocheng, one of the founders of the Torch Group, will never be any worse than that of the leaders of Changhong, Gree, and Chery!

After receiving the news, Li Yan, general manager of Focus Media, rushed from Yanjing to Hanxi that day.

A person's appearance may continue to change in a short period of time, but his temperament can change drastically. He may not feel it himself, but others can.

This change is particularly obvious for Li Yan. His current net worth on paper has exceeded 10 million. Focus Media has established offices in ten cities including Yanjing, Yangcheng, Pengcheng, Shanghai, Hanxi Provincial Capital, and Pingyang. An operations department has been established in the city, with more than two hundred employees, and they all carry a certain momentum with every move they make.

(End of this chapter)