Reborn since 1993

Chapter 270 Learn from the barbarians and learn skills to control the barbarians

The relationship between Ericsson and the mainland goes back a long way. The two sides have had dealings with each other since the last century.

In 1892, when the Qing Dynasty was still missed by all the great powers, it placed an order for 16 telephones with Ericsson. At that time, Ericsson had only been established for about years. For Ericsson, this order was not a small one. number.

Of course, in the future, two curses related to the Qing Dynasty were born. The first one was the curse of Yehenala. All the great powers that received compensation from the Qing Dynasty eventually became the Qing Dynasty.

The second one is the silver curse of the Qing Dynasty. Any empire that takes away the silver will eventually become the decadent empire that the great powers miss so much.

The Qing Dynasty, which was already dead, never dreamed that hundreds of years later, there would be an empire borrowing its soul...

At that time, Ericsson was not yet a giant company. It only had less than 5% market share in its hometown of Sweden. The first manual switch in mainland China was made by Ericsson. Later, the first automatic switch was also made by Ericsson in mainland China. .

In recent years, Ericsson entered the domestic market on a large scale in 1983. Ericsson is also currently the largest supplier of communication base station equipment in China. The development of GSM technology in mainland China is led by Ericsson.

Not only in mainland China, but now all over the world, except for America's self-contained CDMA communication technology, most of the other places that implement GSM communication technology are related to Ericsson. After all, most of GSM's technologies, patents, and base stations are In the hands of Ericsson, it has naturally become the world's largest communications equipment manufacturer.

Today's Ericsson, to a certain extent, is the representative of communication equipment. Ericsson teamed up with Nokia to produce GSM base stations and mobile phones. They are also in full swing around the world. But now, this kind of fire is sweeping the world. In Asia, especially Southeast Asia, some accidents occurred, which made Ericsson headquarters very dissatisfied.

This is definitely a bold decision, and Carlson’s reason for persuading Nelson is simple. The mainland market is large enough and has enough users. A market with more users than the entire Europe combined is enough for Ericsson to take risks.

What he wants is for Ericsson to be localized in mainland China, not for any prestige. What he wants is for major cities in mainland China to purchase and install Ericsson base stations, using Ericsson switches, landlines, and mobile phones. Mobile phone, rather than asking everyone here to speak English or something.

If it were another overseas company, they would probably be very happy to see this situation, because it means that the company's personnel want to go overseas, but Carlson is different.

Carlson, who held the handbrake and stopped his bicycle, looked at the several Ericsson Continental executives in front of him, took a sip from the water glass, and looked at them sharply, "You should call me by my mainland name!"

If you want to make money from local people, you also have to make local people worship your own culture, especially in a country with a profound heritage and ancient history. Carlson has never thought about this bullshit logic, and it takes a lot of thinking. Want to play like this? !
Carlson has carefully studied the history of the mainland. He has been to the mainland several times before. After taking office this time, after spending so many days in Yanjing, he has a good understanding of Yanjing, the most representative city on the mainland. With a deeper understanding, he saw that this land was undergoing a visible recovery, so he wanted to speed up Ericsson's localization in the mainland. Only in this way, he felt, could Ericsson gain a firm foothold here and make the mainland a country other than Ericsson. The largest market outside Europe!

Of course, Carlson also issued a military order to Nelson. Within three years, he would make Ericsson's sales in mainland China exceed 10 billion yuan, and within five to eight years, he would double this sales to 25 yuan. More than 100 million US dollars!

And just last night, Carlson called Nelson, the current president of Ericsson, and reported his plan. He wanted Jinling Ericsson Panda, a joint venture between Ericsson and Jinling Panda, to start producing base stations for the GSM system, that is, let GSM Start local production in mainland China!

Looking at the people in front of him, Carlson said, "In the future, everyone at Ericsson Continental Company must use Chinese names, and Chinese names must be used in daily office work. I don't want to hear English, German, and Swedish in Ericsson Continental Company." Like, I need to localize Ericsson!”

Carlson, who has been in office for more than half a month, has not made any big moves. Instead, he takes time out every day to ride a 28-inch large sedan through the streets of Yanjing.

Carlson is the new president of Ericsson Greater China. The domestic communications industry has undergone earth-shaking changes this year. Seeing that Ericsson, which is in great shape, is at risk of being destroyed in mainland China, Ericsson can't sit still anymore and sends Carlson, the mainland communications manager. Senlai takes over the mainland market.

These days, Carlson has not been idle. He has been collecting information on the domestic communications industry, combined with his own knowledge, sent multiple faxes to Ericsson headquarters, and put forward many suggestions and plans.

Carlson shook his head. He really couldn't figure out why these Ericsson mainland executives were so obsessed with the culture of old Europe and America. They all gave themselves English names and liked to say a few words from time to time during meetings. English words seem to be so advanced.

Carlson is a scholar-type professional manager who is proficient in multiple languages. He is not the kind of superficial language learner, but really studies the local customs, customs, and thinking of doing things.

Carlson believes that after localized production of GSM base stations and communication equipment production bases in mainland China, they can suppress mainland communication equipment manufacturers such as ZTE, Juhua Factory, Julong, and Datang.

In addition, the mainland's production costs are much lower than those in Sweden. Jinling can be used as a production base to radiate Ericsson's equipment to the entire Asian region.

At present, there is no reply from Ericsson headquarters to Carlson, but Carlson feels that Ericsson President Nelson will agree to this plan. In order not to lose the base station market in mainland China or even the entire Southeast Asia, Ericsson must take action and suppress PHS in Asia. development speed. "President Carlson, the mainland representatives of Nokia, Alcatel, Siemens, Fujitsu, Panasonic, Toshiba, Samsung and other companies are almost here. Do we want to go back to the Ericsson Building now?!" an Ericsson executive asked Carlson road.

Upon hearing this, Carlson immediately asked, "Where are the people in charge of Motorola and Qualcomm in China?!"

The supervisor hesitated for a moment. Motorola and Qualcomm were now theoretically rivals of Ericsson.

Qualcomm has not officially entered the domestic market at the moment, but it also has offices in the country. It has been negotiating with several major communication operators in mainland China about the introduction of Qualcomm CDMA technology. However, Qualcomm is Ericsson's mortal enemy. Ericsson is present all over the world. Try your best to suppress Qualcomm.

Seeing his look, Carlson knew what the executive was thinking. He suppressed his dissatisfaction and snorted, "Invite the executives from the Yanjing offices of Qualcomm and Motorola to come and attend this meeting." !”

Looking at Yanjing, which is in the midst of the transition between high-rise buildings and old buildings, Carlson said with emotion, "Too many sages were born in this land, and they wrote their philosophies in books. It is unimaginable in Europe, but future generations have no time to read these books.”

Several Ericsson executives on the side were confused by Carlson's words. They didn't know what this foreigner, who was obviously different from other foreigners, was talking about.

When Carlson saw this, he no longer sighed, but said directly, "Now, the most important thing for Ericsson is that we need to know who the most important opponent is, what the main trouble is, and who are our allies, can For our use, who is our real opponent!"

"It is true that Qualcomm is Ericsson's opponent, but in mainland China, the most important opponent now is PHS technology and base stations. This is the trouble that Ericsson needs to solve the most at the moment!"

Carlson said that in order to suppress PHS, he would rather let Ericsson temporarily join forces with Qualcomm in mainland China, and then bring together Nokia, Motorola, Siemens, Panasonic, Kyocera, Samsung and other companies that are suppressed by PHS to jointly put pressure on the Postal and Telecommunications Bureau to put PHS Only by suppressing it with PHS can we implement Ericsson's GSM technology in mainland China.

It has to be said that Carlson is indeed a mainland expert. He did not yell for help as soon as he came up, but instead worked step by step to jointly deal with PHS.

……

"Jinling Ericsson Panda Company officially announced that it will put into production GSM system communication equipment in Jinling. Carlson, President of Ericsson Greater China, declared that this will be the first step in the localization of GSM in mainland China. The mainland is the most important region for Ericsson's overseas market. Ericsson Never give up..."

Soon there were media reports that Ericsson was producing GSM equipment in China. This was a big impact on the domestic telecommunications and mobile phone industries.

Everyone knows that once GSM is produced in China, the cost of base stations will be significantly reduced, the speed of GSM promotion will be greatly accelerated, and mobile phones that support GSM will also be likely to sell well.

However, Ericsson's domestic production of GSM equipment did not make the country the most calm. The subsequent rumors caused an uproar in the outside world.

"Some sources revealed to the media that the Post and Telecommunications Bureau, for the sake of communication security, is considering further restricting the wireless frequency band of PHS mobile phones, and some cities are temporarily not allowed to install PHS base stations. This is interpreted by industry insiders as saying that PHS may be banned! "

The media suddenly broke the news. I don’t know whether it is true or not, but after the news came out, it was like a nuclear explosion for the PHS market that was in full swing.

Later, news came out that Nokia, Motorola, Ericsson, Qualcomm and other mobile phone and communication equipment giants jointly complained to the Post and Telecommunications Bureau about unfair competition in PHS, which accelerated the PHS turmoil this time. Foreign businessmen in China are now It has huge influence. Suddenly, so many foreign giants jointly accuse PHS, which is a big disturbance for the entire foreign investment.

Domestically, the situation has not subsided yet, and there are rumors coming out from Japan. Kyocera, Panasonic, Sony, Sharp, Hitachi and other mobile phone manufacturers have jointly sued PHS for malicious dumping in the Tokyo Court of Japan, demanding a ban on PHS. Lingtong is on sale in Japan.

For a time, PHS seemed to be in turmoil, and even the sales of PHS were affected. After all, everyone is afraid. I spent thousands of dollars to buy PHS today, but it turns out that it can’t be used tomorrow, so I won’t buy it. Is the water floating?

In the midst of public opinion, Pingyang Metropolis Daily suddenly published a report, which directly detonated public opinion.

“Dongli Hi-Tech, the parent company of PHS mobile phones, is only one step away from bankruptcy!”

(End of this chapter)