Reborn since 1993

Chapter 273: Conscience depends entirely on the opponent
The huge profits of PHS are visible to the outside world. Even if those manufacturers don't know the specific cost of Donglin Hi-Tech to produce a PHS, they can still guess a rough idea!
At present, Donglin Hi-Tech has released the patent authorization of PHS, which will be a huge impact on the entire domestic mobile phone industry!

After all, in the past, PHS was at risk of being banned from selling at any time. Who made PHS, in name, still a fixed landline phone, not a mobile phone, and did not obtain a mobile phone license? This is a flaw of PHS.

Even though PHS is in full swing now, major operators such as China Unicom and China Mobile, as well as China Netcom and China Railcom in the future, are determined not to let PHS obtain a mobile phone license.

If only Dongling Hi-tech produces PHS, the ban may make it difficult for PHS to survive in the country. However, if there are more than a dozen or even dozens of brands of PHS manufacturers, they will all focus on PHS. Form a huge community of interests!
In addition, the shipment volume of PHS will also soar, and the number of users will also soar. Even if we want to target PHS like this time, it will not be easy. Who dares to let tens of millions or hundreds of millions of people not be able to do this? Use PHS to make calls? !
After UTStarcom obtained the patent authorization for PHS, all parties began to inquire about the news. They wanted to know what conditions UTStarcom would use to allow Tanglin Hi-Tech to release the purchase of this gold mine. right.

And soon, someone dug up UTStarcom. Dongling Hi-Tech itself did not want to hide the price it paid to obtain the PHS patent.

UTStarcom paid a deposit of up to US$5 million to Tanglin Hi-tech. This deposit is to ensure that UTStarcom will not leak PHS technology and will abide by the agreement reached with Tanglin Hi-Tech, including not to Yanjing, Shanghai, Yangcheng, Xiyuan and other cities have launched UTStarcom brand PHS.

This deposit will be returned to Starcom by Tanglin Hi-Tech after Starcom ceases its PHS business in the future.

In addition, every time Starcom sells a Starcom-branded PHS, it has to pay a 19% patent fee to Tanglin Hi-Tech. Key mobile phone components such as chips, motherboards, screens, and batteries also have to come from Donglin Hi-Tech Components. Procurement in the supply chain.

When the company saw this agreement, they couldn't help but take a breath. Everyone could see that after signing this agreement, they were working for Tanglin High-tech. The more machines they sold, the more profits they would turn over to Donglin High-tech. The more.

This made Panda, Bird, BBK, Changhong, Haier, ZTE and other companies that were originally interested in producing PHS, hesitant for a while. The conditions of Dongling Hi-Tech were indeed a bit harsh in their eyes.

Nowadays, VCDs are really in chaos. A bunch of VCD brands such as Wanyan, BBK, Aido, Jinzheng, and Xinke all purchase key VCD parts from Japanese manufacturers and American manufacturers, then assemble them, and then put out advertisements all over the world. , find sales channels all over the mainland to sell.

Now the VCD industry has fallen into a strange circle. Sales are getting higher and higher, but profits are plummeting.

But just when these companies were still debating whether to accept Dongling Hi-Tech's conditions, Xia Xin, a VCD manufacturer located in southern Fujian, suddenly announced that it had obtained the PHS patent license from Dongling Hi-Tech and would launch Xia Xin in the near future. New brand of PHS cell phone!
For other companies, they may still be hesitant when faced with the conditions of Dongling Hi-Tech, but for the VCD manufacturers who are in dire straits, it is so fast that it will be a hand-to-hand battle. It is good to make money, so what else do they need? bike!

For example, Aiduo, a VCD brand that has just been established two years ago, has surpassed VCD founder Wan Yan in sales. It is expected that annual sales will exceed 1.6 billion, but its profits are lower than last year!
For no other reason, the founder of Aido invited Jackie Chan to be the spokesperson, etc. Something seems wrong...

Of course, if the story only ends here, the experience of Aiduo Company is almost comparable to that of Donglin High-tech. But if a brand killer is hired to endorse Aiduo, it is not clear how long Aiduo can last...

Hu Zhibiao, the founder of Aido, has also surpassed Boss Wan Yanjiang and Boss Duan of Bubugao to become the most famous figure in the VCD industry. Duan Zhibiao has become a representative figure of domestic VCD. When he visited Philips Group in the Netherlands, he received national-level treatment in the Netherlands. , visited Americas Gaobao Company, the largest domestic VCD decoding chip supplier, causing Scobo's stock to rise from 6 US dollars to 68 US dollars overnight, and Duan Zhibiao reached the peak of his life.

He spent money to hire superstars for endorsements, and spent another 8200 million to win the advertisement for the weather forecast after the central media news broadcast. He is also preparing to win the central media's top advertising spot, and spends huge sums of money on advertising. Ai Duo still pays The price of VCDs has dropped to less than yuan for the first time. Regardless of whether you make more or less, this has caused the sales of Aido's VCDs to soar.

But now, Aiduo is very popular in the VCD industry, but the advertising war and price war it has started have made the entire industry miserable, and Amoi can no longer bear it.

Xia Xin now produces a VCD, but most of it has been taken away by Scoop, which supplies decoding chips, and Philips, a VCD chip company. Why did Philips and Scoop give Hu Zhibiao such high treatment? Who wouldn't provide it to the God of Wealth? ? !
One company, Aido, has caused the prices of decoding chips, VCD chips, and motherboards to soar several times. Philips and Scoop are making crazy money by collecting royalties and spare parts from domestic VCD manufacturers. What’s wrong with giving some treatment to representatives of the domestic VCD industry? !

Not only do they have to pay patent fees, purchase parts and components, but they also have to spend money on advertising. Amoi produces a domestic VCD, and the profit is only a few dozen yuan. Then there are personal taxes, factory rent, and staff. How much money can be left after paying out salaries?
Of course, this is not the limit. To really talk about the limit of cutting leeks, it has to be the DVD industry under the control of Japan and Japan, which has taken the art of cutting leeks to the limit. In the previous life, in the DVD era, China became the world's largest DVD producer. Each DVD exported to America and Europe cost US$135. But in the hands of DVD manufacturers, how much profit was left, two dollars? That's right, it's the profit of two yuan RMB from buying a DVD!
A $135 DVD player. Japan and Japan rely on 230 patents and key components to absorb the profits of the entire DVD industry chain. Japan and Japan cannot control domestic copycats and pirated copies, but if they want to export, they have to give Japan After paying the money, Nippon sued the domestic DVD manufacturer and took away billion yuan in compensation. As for how much it earned from patent fees and parts, it is difficult to estimate. Anyway, it was much more ruthless than Dongling Hi-Tech!
Xia Xin can't stand the pressure now. Anyone who says that Donglin Hi-Tech is harsh in licensing PHS patents has never been severely beaten by Nippon Benzene Company. In Xia Xin's eyes, Donglin Hi-Tech's conditions are simply unconscionable. .

Instead of just paying some patent fees, Tanglin Hi-Tech also provides parts and components, and also sends people for technical guidance. As long as there is a factory and some people are hired, the PHS can be directly assembled, put on a brand and put on sale. This condition is not enough. Okay, I'll put the big cake in my mouth, okay?
Anyway, after Amoi saw the conditions of Donglin Hi-Tech, he rushed in without any thought. Without any bargaining, he directly accepted the conditions of Donglin Hi-Tech and then hired engineers from Donglin Hi-Tech at a high price to guide the erection of the production line. Then purchase parts and start assembling the PHS phone!
In Xia Xin's eyes, no matter how low the profit of PHS is, it still has a profit of about 10%. In the end, when it comes to hand, it still makes a profit of one to two hundred yuan, which is not much better than selling VCD!

After UTStarcom and Amoi, Kejian, Panda, Eastcom, BBK, Bird, Southern Hi-Tech and other brands have successively announced that they have reached an agreement with Dongling Hi-Tech. VCD manufacturers in particular have been particularly active, and a large number of manufacturers have Started producing PHS mobile phones!
However, these brands have all signed the same agreement with UTStarcom, that is, they can only sell their goods to second-tier cities, county-level markets, towns, rural areas and other places, and cannot sell their products in Yanjing, Shanghai, Yangcheng and other places. Donglin Hi-Tech is grabbing the market.

Dongling High-tech's strategy is basically to drive away tigers and swallow wolves, and let these brands open up wasteland for PHS. Of course, these brands can also make money. As for how much they can make, it depends on their abilities.

However, with the entry of a large wave of mobile phone brands, the entire domestic mobile phone industry has begun to show signs of chaos. A large wave of PHS of various brands will completely reshuffle the entire domestic mobile phone industry.

"The domestic mobile phone industry will enter the most fiercely competitive era in history!"

Some media directly reported that the domestic mobile phone industry will start the Shura Field mode next. Whoever survives to the end will be the biggest winner.

However, the influence of Tanglin Hi-tech's licensing of PHS patents has begun to appear. Brands such as Nokia, Ericsson, Motorola, Panasonic, and Alcatel have all begun to cut prices.

In order not to be completely driven out of the domestic market and lose this domestic market with the largest number of users in the world, Nokia directly took the lead in cutting prices, announcing that the 8850 model will be sold for yuan, which is only yuan more expensive than PHS. You can buy a GSM mobile phone from the world's mobile phone giant Nokia!

As soon as the news came out, it directly caused a sensation in the entire domestic mobile phone industry. Everyone could see that Nokia was getting tough and wanted to compete with PHS. This price is already the price of this phone. Except for Nokia’s home base in Finland, no one in the world has the lowest price already!

When the price of Nokia 8850 was yuan different from that of PHS, more people chose Nokia. On that day, Nokia announced that sales exceeded units, setting a record for the highest single-day sales since Nokia entered the mainland market.

The main reason why PHS has not been sold is that there are too few cities covered by GSM base stations, only a few cities in Yanjing and Shanghai, and there is no signal at all in other places. If you buy it back, you can only use it as a fire stick. Otherwise, today’s Nokia 8850 Sales are expected to be quite explosive.

After Nokia took the lead in demonstrating, a large number of foreign brands such as Motorola, Alcatel, Ericsson, and Panasonic followed suit and lowered their prices. For a time, the price war in the domestic mobile phone industry became fierce.

However, Li Dongling is not worried about the current competition in the domestic mobile phone industry. Compared with signal quality and call quality, PHS is afraid of it, but in a price war, who should PHS be afraid of? !

But PHS has just lowered its price, and if it lowers its price again, it is estimated that the Nokia and other manufacturers will be driven crazy. It is better to slow down and boil the frog in warm water, and wait until Nokia and others drop their prices and give up the high-end mobile phone market. Shenzhou can just grab the high-end mobile phone market!

When the time comes, Tanglin Hi-Tech and Nokia will make an extreme switch. Anyway, Tanglin Hi-Tech will not lose money. In addition, the cheaper ones in the price war are domestic mobile phone users. Tanglin Hi-Tech only provides benefits to domestic mobile phone users, and foreign mobile phone brands pay the bill. That kind of...

(End of this chapter)