Reborn since 1993

Chapter 288: Fighting to be captured

"No information has been found out yet?!"

Tsuyoshi Kawanishi, president of Toshiba Corporation and Toshiba Semiconductor, asked Masaji Murakami, the marketing director in charge of Toshiba Semiconductor.

Sichuan Nishi Gang is still "never forgotten" about Donglin Hi-Tech. Since Donglin Hi-Tech launched digital cordless phones, Toshiba Chip has made hundreds of millions of dollars by supplying phone chips for Shenzhou digital cordless phones.

Before Toshiba, it did not directly enter the digital cordless phone industry. It could make a lot of money indirectly by supplying chips and technology.

But it was precisely because Sichuan West was so cruel and continuously increased the price of Shenzhou's phone chips that Dongling Hi-Tech finally couldn't bear it anymore and invested huge R&D expenses to form Dongxin Semiconductor, which self-developed the No. 1 phone chip in mainland China. The first landline phone chip "Sirius"!
Previously, Kawanishi Gang had vowed that Toshiba would soon regain the phone chip market, making Donglin High-tech come back and beg Toshiba Semiconductor to continue supplying.

But Kawanishi Tsuyoshi's rhetoric failed to come true. Instead, Toshiba Semiconductor completely lost the global landline phone chip market!
From the moment Sirius was born, this phone chip, just like its model name, has been fighting everywhere in the entire phone industry.

When Donglin Semiconductor, a subsidiary of Donglin Hi-Tech, was able to mass-produce Sirius, the price of the entire landline phone chip industry continued to drop as if it was just a waste of money.

Now not only domestic landline phone manufacturers, but also overseas phone manufacturers are beginning to look to Dongxin Semiconductor for supply, because Dongxin Semiconductor's production costs are much lower than Toshiba.

As an emerging semiconductor manufacturer, Dongxin Semiconductor now needs to survive, not necessarily how much money it makes. What Dongxin Semiconductor wants now is market share. While maintaining profits, Dongxin Semiconductor needs to distribute as much as possible.

This has led to a fierce price war. Toshiba no longer has an advantage in the field of landline phone chips. More than 41% of the global landline phone chip market has been taken away by Dongxin Semiconductor, which originally belonged to Toshiba semiconductor chips. market share!

If we say that global landline phone chips can only be regarded as a niche market, the total market is less than one billion U.S. dollars. With the price war starting, this market only has 7.8 billion U.S. dollars left. Toshiba Semiconductor If it's lost, it's lost. At most, it hurts my body, but it doesn't mean I don't feel distressed.

Toshiba Semiconductor also has more profitable computer chips, memory chips, medical equipment chips and various industrial machinery and equipment chips. Now Toshiba Semiconductor is competing with Intel.

But what happened after Tanglin Hi-tech developed its own phone chip was a little beyond Tsuyoshi Kawanishi's expectations. I thought that the lost order for the Shenzhou digital cordless phone was just a small and insignificant order, but I never expected that... There is even a PHS mobile phone with PHS technology!
It doesn't hurt to lose the digital cordless phone market, but it really hurts to lose the PHS order!
The radio frequency chip now equipped on PHS was also developed by the team that previously developed the Sirius chip led by Ni Guangnan. Now the patents and technology of the PHS mobile phone chip are all in the hands of Dongxin Semiconductor.

Things are changing, and when people are unlucky, drinking cold water will make their teeth choke. This is the case for Toshiba. Ever since it was taken care of by America, everything has been going wrong!
Toshiba Semiconductor has taken apart PHS mobile phone chips and studied them thoroughly. With Toshiba Semiconductor's technology, it is not difficult to produce PHS chips. However, the patents and technologies related to PHS mobile phones belong to Dongxin Semiconductor and Toshiba. Whether it can produce PHS mobile phone chips is not decided by itself, but depends on the face of Dongxin Semiconductor. But will Dongxin Semiconductor allow it, and will Toshiba compete with it for jobs? !

Murakami Masaji could feel that his immediate boss was very concerned about Tanglin Hi-Tech, and asked with some confusion, "President Tsuyoshi Kawanishi, if you are worried that Donglin Semiconductor, a subsidiary of Tanglin Hi-Tech, will pose a threat to us, Then why do you still need to license flash memory technology to other parties?
Toshiba Semiconductor's memory chips and storage equipment account for more than 50% of the global storage market. Donglin Hi-Tech may become our opponent in the future, which may create a problem! "

Hearing Murakami Shoji question his decision, Go Kawanishi felt that his authority was being questioned in the strict hierarchical Nippon workplace. His face immediately sank. Toshiba had not been able to defeat Dongxin Semiconductor, which had snatched its order, but Kawanishi Gou still had to let Kawanishi go. Prestige within the company plummeted.

"Are you afraid that Toshiba can't beat a small company like Toxin that has been established for less than two years?!" Kawanishi Gang stared at Masaji Murakami in front of him with a scrutinizing gaze.

"I can not!"

Murakami Shoji's scalp was numb from being stared at, and he lowered his head, not daring to look at Tsuyoshi Kawanishi anymore, "President Tsuyoshi Kawanishi must have his own motives for making such a decision, and it is not something that others can guess!"

Hearing this, Kawanishi just snorted and stopped staring at Murakami Shoji.

“Flash memory technology is in our hands at Toshiba, but now many manufacturers have their own flash memory technology, although they are not as advanced as our Toshiba technology.

Even if we don't authorize Tanglin Hi-Tech, it will get the authorization from other companies. It's just a matter of time. If we authorize it, we can also keep an eye on Tanglin Hi-Tech. No matter what Tanglin Hi-Tech wants to do, we can do it. React now! "

Looking at Tsuyoshi Kawanishi, Murakami Shoji was hesitant to speak. He didn't know that Tanglin Hi-Tech had obtained the flash memory technology and was doing the same thing as PHS mobile phone chips. He had registered all the patents. Why not let Toshiba in? manage?
But looking at Tsuyoshi Kawanishi who was full of confidence and very confident in Toshiba's technology, Murakami Shoji swallowed the next words in his belly.

In the final analysis, Tsuyoshi Kawanishi has absolute confidence in Toshiba Semiconductor's technology. He believes that no matter what tricks Donglin Hi-Tech plays, Toshiba can push it all the way through with its technology.

Including the current PHS mobile phone chips, Toshiba Semiconductor can also bypass Donglin Hi-Tech's patent wall and develop its own PHS chips. However, the cost is too high. Just because it can be developed does not mean that it can be mass-produced.

But Tsuyoshi Kawanishi believes that Toshiba Semiconductor will not step into the same trap again. He does not believe that Donglin Hi-Tech can still play tricks.

In the technology industry, sometimes, the industry does not belong to whoever makes it first. If that were the case, there would be no competition. When a new industry emerges, it ultimately depends on whose fist and technology are strong enough. Only the most advanced can occupy the industry.

The PHS mobile phone chip was taken advantage of by Donglin Hi-tech, but Nishi Sichuan is confident that within two years at the latest, with the development of new technologies and mobile phone functions, the PHS mobile phone RF chip developed by Toshiba Semiconductor will definitely occupy a place. . As for what Donglin Hi-tech is planning to do this time, West Sichuan is ready to keep a close eye on it, and even prepare to intercept it. With the help of Toshiba Semiconductor's technology, it will be forced to compete with Donglin Hi-Tech for the market in order to avenge it. The trick I played this time was called playing hard to get!

"I heard that Donglin Hi-Tech has sent invitations to many media and mainland technology companies for new product launches. Maybe the flash memory patent they obtained is related to the products at this launch!" Murakami Masaji said.

Sichuan Xi just pondered for a moment, then said decisively, "Fly to the mainland in person. At this press conference, whatever Tanglin High-Tech comes up with, it must be reported immediately!"

……

Product launches are still a new thing in the domestic technology industry. No company has ever done it before. Donglin Hi-Tech has set a precedent this time.

In the past, when domestic technology companies developed a product, they would not dare to invite a bunch of domestic colleagues to visit it first. Most of them would rush into mass production after development, and then advertise and sell it overwhelmingly.

Otherwise, believe it or not, after inviting those old six companies to visit today, maybe the pirated products will go on sale the next day before the genuine products.

Feng Miaoyu of the Yanjing Business Daily, who has reported first-hand news about Dongling High-Tech many times, also came to Hanxi together with her newspaper colleagues who carried cameras and acted as assistants and bodyguards.

When preparing to go to the Tanglin Hi-Tech press conference, Feng Miaoyu saw many colleagues. In addition to a bunch of local newspapers, she also heard from the reception staff of the Tanglin Hi-Tech Logistics Department that Entrepreneur Newspaper, Economic Daily, Industry and Commerce Reporters from the Yangcheng Evening News and Yangcheng Evening News came to participate.

In fact, most of these media, like Yanjing Business Daily, came to see what Tanglin Hi-Tech was doing out of curiosity.

"Are you also a reporter here to attend the Tanglin Hi-Tech press conference?"

Feng Miaoyu saw a girl with short hair and a Nikon camera hanging around her neck. She looked around, curious about everything around her and couldn't help but take a few pictures. Feng Miaoyu couldn't help but smile, remembering that she had just started working. When she came out for the first interview, she looked almost the same as the girl in front of her.

Walking over, Feng Miaoyu asked the girl, and then introduced herself, "Feng Miaoyu, a reporter from Yanjing Business News!"

"Lu Shan!"

Lu Shan, who was holding a Nikon, was in a hurry when she heard Feng Miayu's words, and shook hands with Feng Miayu, "Hello, Sister Feng, I am Lu Shan from Science and Technology Digest!"

"The Science and Technology Digest newspaper under Science and Technology Daily?" Feng Miayu couldn't help but ask after Lu Shan introduced herself.

Just by hearing the name Science and Technology Daily, you can tell where this newspaper comes from. It is a state-owned media in the science and technology industry. It was jointly founded by the National Science and Technology Commission, the Commission for Science, Technology and Industry for National Defense, the Continental Academy of Sciences, and the Continental Association for Science and Technology. It has a very large background and includes some big names in the technology industry. , were also the first to be interviewed by Science and Technology Daily.

"It's just an internship." Lu Shan said.

The people from the Tanglin Hi-Tech Logistics Department who were responsible for picking up the media reporters started shouting, asking Feng Miayu and the other reporters to get on the bus to the venue.

Tanglin Hi-Tech now has a mature process and plan for dealing with media reporters, including bus transfers, hotel accommodations, meal subsidies, and transportation fees. Although it is not the company that pays the most transportation fees, it does provide all the necessary benefits. Feng Miaoyu and others were invited this time, and the expenses were borne by the Logistics Office of Dongling Hi-Tech.

"Is that the construction site of Oriental Times Mall?"

On the bus, Lu Shan sat next to Feng Miaoyu, full of curiosity about everything in Pingyang, "I read reports that this shopping mall will require an investment of several hundred million yuan!"

"more than!"

Feng Miaoyu knows a lot more than Lu Shan. In addition, her father also has a small engineering team. She knows much more about the engineering industry than Lu Shan.

"Oriental Times Mall, coupled with the warehousing and logistics center, cold chain center, and subsequent office buildings, community housing and other projects, this project is much larger than what the media reported!"

These things were discussed by Feng Miaoyu and her father in their spare time. Feng Miaoyu's father traveled all over the world and traveled to many places. He was said to be well-informed, but when the Eastern Era project was mentioned, he couldn't help but be surprised.

(End of this chapter)