Reborn since 1993

Chapter 301 Sit firmly on the Diaoyutai

It wasn't until Li Dongling walked into the living room that the host on Hanxi TV read out a long list of names of advertising sponsors.

Li Dongling entered the living room and saw his younger sisters Li Dongyue, Yao Luoying, and Wang Xiulan, who was usually not very interested in miscellaneous TV programs, sitting on the sofa in the living room, watching the program with continuous commercials.

"Second brother!"

Li Dongyue, who hasn't started school yet, immediately stood up when she saw Li Dongling and shouted to Li Dongling.

He pulled Li Dongling to sit down, greeted Li Dongling a few words, and stuffed a piece of cut fruit into Li Dongling's hand, revealing his little fox tail, "Second brother, lend me your phone!"

When Yao Luoying saw this scene, she couldn't help but smile. Li Dongling looked at the two PHS phones placed on the table, one belonged to Yao Luoying and the other was assigned to Li Dongyue by Li Dongling. Then he listened to the host on the TV station, working hard They advertised and asked the audience to vote for the singer they supported via text message. How could Li Dongling not know what this girl Li Dongyue wanted to do?
After pinching Li Dongyue's round little face, Li Dongling still gave the phone to Li Dongyue. When Wang Xiulan saw this, she muttered "a waste of money", but she just muttered this sentence and did not stop Li Dongyue from using Li Dongling's mobile phone to send text messages. Voting, these days, she watches this talent show that has never appeared in the country, and she also watches a bit...

"Sister Yao, which player do you want to vote for? I think No. 3 may win the championship!"

Li Dongyue asked Yao Luoying while using her PHS cell phone to send text messages.

Yao Luoying glanced at the contestants on the TV, then set her sights on Li Dongling. Then she chuckled and said to Li Dongyue, "You shouldn't ask me this question, but you should ask him. Who will be the champion?" who!"

Ten years from now, talent show variety shows will be the best variety shows in China and will remain popular for a long time. Let alone now, the global TV industry has not yet launched a pop idol talent show.

But now, even if it has not yet reached the finals, the Super Girl finals in Hanxi Province are already quite high, attracting countless eyeballs and attracting many brands such as Sunrise, Wahaha, Changhong, etc. to advertise on the Super Girl program. .

By the time of the finals, it is expected that Super Girl will attract more advertising sponsorships, and even some international brands that want to enter the mainland market will place advertisements on this show.

Looking at the heated scene on TV, and then looking at Li Dongling sitting next to him, Li Dongyue, who was originally chasing stars excitedly, suddenly felt that he didn't want to chase stars so much anymore.

"The Super Girl program is a program launched by Focus Media. Tanglin Hi-Tech invested in Focus Media before!" Li Dongling said briefly without giving it away.

But this kind of voting gave the audience a sense of cultivation, as if they had lifted up a singer with their own hands.

Then there is the contestant that the audience supports. Player PK allows users to vote by text message. In future generations, everyone will know that it is cutting leeks. Super Girl’s text message voting costs one yuan per message, and tonight, it takes several votes. Damn it, this night, the revenue from text messages alone exceeded one million, or even more.

This time Super Girl created by Focus Media, under the name of ten provincial auditions, conducted auditions in ten provincial capital cities, including Hanxi Provincial City, Yangcheng, and Shanghai, to select the provincial champion first, and finally compete for the national champion.

Now, everyone in the TV industry can see that Super Girl has the potential to become a gold mine. The income from SMS voting, plus advertising sponsorship fees, the return rate is almost ten times compared to the funds invested. Starting.

Now in Hanxi, people are already discussing this show and the voices of the singers on it. The popularity of the most popular contestants in Hanxi is no worse than that of celebrities. As for schools, companies, and factories, not to mention , there is a lot of discussion, it is not yet the national finals, otherwise the popularity will be frighteningly high.

The first banner, of course, is the universal audition. It claims that regardless of age or appearance, as long as you have a musical dream, you can stand on the stage. This is of course nonsense. If you can advance to the top fifty, you will definitely be rejected. Screened, but this banner gives all the audience a sense of participation, which is very important.

On weekdays, I see reports on Tanglin Hi-Tech in newspapers and TV stations, and I also see those who lead Tanglin Hi-Tech, but it is not her who is involved in Tanglin Hi-Tech and Li Dongling, what industries they have invested in, and their current businesses, etc. You can guess it.

But now as this variety show continues to be popular, Hanxi TV Station and Central Media are paying more and more attention to it. It is really very powerful in attracting money.

A sense of participation, a sense of expectation, a sense of cultivation, plus the time cost of watching the program, the cost of voting, these sunk costs, plus these three senses of expectation, even if Super Girl's stage is very simple, but for the first time For viewers watching this kind of program, it is a feeling they have never experienced before, and it naturally attracts enough attention.

Originally, Hanxi Provincial TV Station and the central media did not care much about this variety show produced by Focus Media. Hanxi Provincial TV Station had the mentality of giving it a try, mainly because of the popularity of Donglin High-Tech, a Han In terms of reputation as the biggest local gangster in the west, the central media only has a name.

Focus Media is the first to take advantage of this. It is impossible to say how sophisticated the production of Super Girl produced by Focus Media is, but the most important elements of the draft are all in place.

Li Dongyue, who was sending a text message to the Super Girl program team, paused for a moment, glanced at Li Dongling doubtfully, and then asked Yao Luoying, "Is this program related to Dongling Hi-Tech?"

At the peak of Super Girl's previous life, the ratings were comparable to those of the Spring Festival Gala, and the advertising fees received were in the hundreds of millions.

The Super Girl audition was created by Focus Media in conjunction with Hanxi TV and CCTV during the summer vacation. This kind of singer audition variety show that had never appeared before quickly took Hanxi by storm once it was launched, and then broke out of the circle. , began to attract TV users from outside the province.

Li Dongyue didn't know much about Dongling High-tech. She had never entered Dongling High-tech. She only heard Li Dongling, Li Dongshan, Yao Luoying, and Ren Yuefeng mention it after dinner.

This is to give everyone a chance. This show is to give everyone a chance to pursue their dreams. Through this show, they can become famous overnight and become a singer or even a singer. This gives people expectations.

From a provincial finals, text message revenue exceeded millions. Adding in advertising sponsorship fees, Super Girl’s income in Hanxi alone exceeded millions. In the future, singers who emerged from the talent show would release records. , tapes, and advertising and endorsement fees, it can also bring more income. No TV station can remain indifferent to this gold mine, not even the Central Media!

Focus Media doesn't want to go it alone. What Li Dongling needs Focus Media to do most is to establish a set of publicity channels for Dongling Hi-Tech and maintain good relationships with TV stations, newspapers, magazines and various advertising platforms.

Launching a program like Super Girl is to establish ties with major TV stations. With programs like Super Girl that attract money, these TV stations will maintain a good enough relationship with Focus Media. Of course, it would be an unexpected surprise to be able to generate sufficient revenue while maintaining relationships with these media platforms. This variety show will not only bring current advertising and text message revenue, but also future copyright revenue, and it may also bring to Focus Media. Make big profits.

"No. 3 Shen Yunjun, can you win the championship?" Li Dongyue wrinkled her face, and after struggling for a while, she couldn't help but ask Li Dongling.

Li Dongling looked at Shen Yunjun, whom Li Dongyue said. She was a Hanxi girl with good looks and a somewhat bold personality. She had advanced all the way through the Hanxi auditions and was quite popular.

Seeing Li Dongyue's expression, Li Dongling laughed and said, "The winner is decided by a vote from the judges and the audience. This is a relatively "fair" competition!"

After hearing this, Yao Luoying's eyes moved. Li Dongyue, who was still in the ivory tower, listened half-comprehensively, and her little face became more and more tangled.

After taking a look at the TV, Li Dongling stood up and left. If it were to be an absolutely fair competition, it would not be possible on TV. For the sake of program effects and gimmicks, as well as topicality and contestants with backgrounds, TV competitions would definitely create some Sao operation.

If everything proceeds in a rigid manner, without any conflicts or accidents, and everyone can predict the result, will anyone continue to watch it? Although I don’t want to admit it, the fact is that dogs biting people is not news, only people biting dogs Attracting onlookers...

As long as the competitions organized by Focus Media are as fair as possible and do less behind-the-scenes operations, they will become a breath of fresh air in the future circle. Besides, Focus Media will not rely on this bad job to make a living. Stark, isn’t cutting leeks better than just rotten rice?
The emergence of the Super Girl talent show has brought a little difference to Hanxi and even the summer in China this year. In addition to previous TV series, the variety show talent show has also appeared in the public eye for the first time. For countless boys and girls, This year may also be the most profound year in their memories.

But for Logitech CEO Daniel, who has been in Pingyang for a few days, these days have been like a year.

"Mr. Li, when can I see you?"

Daniel, CEO of Logitech, asked Su Chicheng, Li Dongling's assistant, even if there was another city, after several days in a row, Daniel couldn't hold it in any longer.

He had been in Pingyang for a few days, and Dongling Hi-tech had given him adequate treatment for his arrival, but Daniel had never seen Li Dongling or Ren Yuefeng.

The news coming from Europe and overseas made him anxious and angry. With the popularity of Quake and other computer games, the Silver Sable optical mouse became more and more famous and accepted overseas. Come higher and higher.

Countless game fans have begun to regard the Silver Sable mouse as their first choice, and people with office needs have chosen the high-performance Silver Sable mouse as an auxiliary product. This has led to a continuous increase in Silver Sable sales overseas.

If he just lost these game users and high-performance mouse user groups, Daniel could still hold it in. But the key is that after it was reported that Apple chose Silver Sable as its mouse supplier, there was news that Compaq You may also choose to cooperate with Silver Sable Mouse and let Silver Sable manufacture optical mice for you!
The optical mouse patent belongs to Silver Sable Mouse, and Silver Sable Mouse is unwilling to license the optical mouse patent to other manufacturers.

In this case, Compaq chose to cooperate with Silver Sable. In fact, Silver Sable Mouse OEM produced the optical mouse, and then put the Compaq logo on it, allowing Silver Sable to earn an OEM fee to pay for the optical mouse. Patent fees paid!
Logitech has done this before. It first manufactured mice for HP, and then received orders from other mouse manufacturers. This is how it reached its current position. Otherwise, it would only sell mice before the era of e-sports and computer 3A game masterpieces. No matter how strong the Logitech brand is, it is impossible for it to sell millions of mice a year.

Once Silver Sable got the order for Compaq mice, Daniel was worried that computer manufacturers such as HP, IBM, DEC, and Dell would also leave Logitech.

For these computer manufacturers, there is no essential difference between the mouse orders given to Logitech and Silver Sable. Which one has better mouse technology and lower costs will naturally be the OEM.

But for Logitech, if it loses mouse OEM orders from brands such as Compaq and HP, then Logitech will be completely defeated. How can this not make Daniel angry?

But now for Silver Sable and Dongling Hi-tech, they are sitting firmly on the Diaoyutai. Whether it is Shenzhou U disk or Silver Sable mouse, they are unstoppable overseas, so they can naturally stay calm.

"Please tell Mr. Li that Logitech and Silver Sable are still allies, and Logitech saved Silver Sable last time!
If Logitech falls, Silver Sable will have no allies next time it faces opponents like Microsoft and other giants! "Daniel looked at Su Chicheng with bloodshot eyes and said.

Su Chicheng was stunned for a moment. He didn't expect that Daniel in front of him would actually say such words that his lips were dying and his teeth were cold.

Su Chicheng remembered Li Dongling's instructions that although Daniel would be left alone for a few days, he did not mean to drive him away.

Nodding, Su Chicheng said to Daniel, "I will convey President Daniel's words to Mr. Li!"

……

"The lips are dead and the teeth are cold?"

Hearing Su Chicheng's words, Li Dongling couldn't help but laugh, and then said to Ren Yuefeng in front of him, "It seems that Daniel and Logi can't hold on any longer!"

"Silver Sable has been selling really well in Europe and America during this period. If we can win mouse orders from computer giants like Compaq, then Silver Sable will really enter the overseas market!"

Ren Yuefeng sighed and said that the news that Compaq was going to cooperate with Silver Sable was concocted by Tanglin High-tech Europe through the media. Silver Sable was indeed in contact with Compaq and other computer manufacturer giants, but it wanted to win orders. , but I don’t know how long it will take to concoct this public opinion, and more importantly, it is to put pressure on Logitech.

"However, Daniel is right. Silver Sable does need Logitech as an ally. Compared to Logitech, Microsoft is more worrying!"

Li Dongling sighed and said, despite the fierce fight between Dongling High-tech and Microsoft, the thing Dongling High-tech is most wary of is Microsoft. If you seek skin from a tiger, you have to worry about being swallowed by the tiger.

(End of this chapter)