Reborn since 1993

Chapter 304 Catching the Wind
After Daniel returned to Europe, Logitech immediately announced that it would become the second company in the world to produce an optical mouse, causing a shock in the industry.

Logitech did not announce what agreement it had reached with Silver Sable, but looking at Logitech's actions, everyone knew that it must have paid a heavy price.

But the price was worth it. After announcing that it had secured the optical mouse patent, HP immediately announced that it would continue to cooperate with Logitech, and then placed an optical mouse order with Logitech worth more than 500,000 units. This amount alone The orders are worth close to seven million US dollars!
The securities company that provides assistance to Logitech also announced that it will continue to provide listing assistance to Logitech. The Swiss Stock Exchange immediately announced that it has officially accepted Logitech's listing application.

Once successfully listed, Logitech will become the world's largest computer peripherals company in one fell swoop. Regardless of whether it will be surpassed in the future, some media have already crowned Logitech the "King of Peripherals"!

But the mouse, after all, is a computer accessory product just like keyboards, speakers, headphones, and cameras. Its current impact is not as great as that of later generations, and it has not received as much attention.

But Shenzhou U disk is different. U disk has shown a trend of changing the storage industry since its launch. The market of U disk is obviously compared with that of Silver Sable mouse. In America, Canada, old Europe, Hong Kong City, Singapore Places like this are much more popular.

In addition, unlike the mouse industry, which brand does the user recognize? In the USB flash drive industry, there is only one brand, Shenzhou. Users have no choice at all. They don’t care where the parent company of Shenzhou USB flash drives comes from!
"There are reports from the Hong Kong media that Dongling Hi-Tech Company, the inventor of the Shenzhou USB flash drive, may have cracked the 64M memory USB flash drive recently. If the news is true, it will make the already hot USB flash drive market even hotter!"

"Lu Chao, general manager of Donglin Hi-Tech Europe, in an interview with the Financial Times, claimed that Shenzhou USB flash drive is developing plastic shell USB flash drives as the next step, which will further reduce the cost of USB flash drives and become a mass electronic consumer product. !”

"Nippon storage industry expert and professor at the University of Tokyo, Ishiro Santai, angrily criticized Nippon Toshiba, Sony, Panasonic, NEC and other manufacturers for not being enterprising and giving up the USB flash drive market. Professor Ishiro Santai believes that in the future, global computers and There are countless other electronic products, and the annual demand for USB flash drives and related products will reach more than tens of millions, with revenue exceeding billions of dollars..."

Inside Toshiba Semiconductor, some reports about Shenzhou USB flash drives from Japanese media were shown on the TV. The content of the reports was not much, but for Toshiba, it was not good news.

In the technology industry, technology needs to be upgraded every two years, or even a year, or even multiple times. The current flash memory technology may be outdated even if it is released next year, let alone five years later. Dongling High-tech may not be enough for you...

The more companies that come in, the fiercer the competition, and the faster the technology is updated. Take a look at the Shenzhou U disk. How long did it take to upgrade from 32M to 64M memory? In the future, the U disk memory will soar to 128, 256 or even Larger memory is probably only a matter of the next few years. By then, Toshiba's technology may be outdated, let alone licensing Shenzhou USB flash drives to earn patent fees.

In addition, with the current popularity of USB flash drives, some organizations have begun to predict that within ten years, the global USB flash drive market will exceed 10 billion US dollars. By then, how many manufacturers will flood into this industry, even Murakami Masaji would not dare to Imagine.

That is to say, it will be five years before Toshiba can take back the memory patents and technologies licensed to Donglin Hi-Tech. As for whether Tanglin Hi-Tech will still need Toshiba's flash memory patents after five years, it is difficult to say.

Kawanishi Tsuyoshi's face was a bit gloomy, and it was difficult to see his mood at this moment, but based on Murakami Shoji's understanding of Kawanishi Tsuyoshi, Kawanishi Tsuyoshi should have been extremely angry at this time.

But the annual patent fees of eight to nine million, compared with the annual USB flash drive market, this transaction is no longer a question of whether to lose money for Toshiba, it has almost become an industry joke.

After all, the flash memory technology of Shenzhou USB flash drive was authorized by Sichuan Xigang personally. For this, Tangling Hi-Tech also collected a patent fee of eight to nine million US dollars per year, and it will be collected for five consecutive years.

Murakami Masaji, who attended the Shenzhou USB flash drive launch conference last time he went to Hanxi, glanced secretly at his immediate boss, Toshiba Semiconductor's President Takeshi Kawanishi from time to time.

"American media broke the news that the vice president of PNY, America's largest memory manufacturer and the world's second-ranked storage giant, went to the mainland market today, and his first stop was Hanxi.

The president of PNY went to Hanxi, most likely, to discuss USB flash drive patent licensing with the parent company of Shenzhou USB flash drive. After the USB flash drive was released, PNY Company has expressed its willingness to cooperate with Donglin Hi-Tech on the USB flash drive project many times! "

While Murakami Shoji was still speculating on Kawanishi Tsuyoshi's thoughts, another piece of news suddenly appeared. Kawanishi Tsuyoshi, who was already gloomy, could no longer bear it. He stood up and picked up a glass on the table. , and smashed it directly towards the Toshiba TV.

The loud noise startled Murakami Shoji. Kawanishi roared like an angry bull, "Thief, the flash memory patent belongs to Toshiba, and the USB flash drive should also belong to Toshiba!" "Flash memory technology belongs to Toshiba. Invented, why should we cooperate with Tanglin Hi-Tech? ”

Facing Kawanishi Tsuyoshi's anger, Murakami Masaji and the others did not dare to take a breath.

After venting all his strength, Kawanishi fell down on his chair slumped just now. Toshiba Semiconductor lost to Donglin Hi-Tech for the second time, and it was he who assisted him personally.

Tsuyoshi Kawanishi originally just wanted to use Toshiba's flash memory technology to test Donglin Hi-Tech to see what kind of tricks Tanglin Hi-Tech was doing.

As a result, this test resulted in the loss of my wife and soldiers. Not only did I give away the flash memory technology, but I also asked Donglin Hi-Tech to produce a USB flash drive!
Even if the U disk market is not as exaggerated as reported by the media, in recent years, it has been a market worth tens of billions of dollars a year. However, within three years, the entire U disk market has expanded to a market of about one billion U.S. dollars. It's totally possible!
But now, the key to this gold mine, which will be worth a billion dollars in three years and may soar to tens of billions of dollars in a dozen years, is in the hands of Tanglin Hi-Tech!
Toshiba Semiconductor's revenue last year was less than 6 billion U.S. dollars, and it lost the 3.5 billion U.S. dollars of the landline chip market. Kawanishi Tsuyoshi can say that he doesn't feel bad, but losing the USB flash drive is equivalent to Toshiba Semiconductor's annual revenue of 6.6 billion U.S. dollars. I don’t know if Kawanishi Gou will tolerate one-third of the gold mine, but the president of Toshiba probably won’t be able to explain it to the board of directors.

"President Tsuyoshi Kawanishi, there are rumors that America's PNY, Kingston, Bangzi's Samsung, and even...Sony are interested in joining the USB Alliance, paying patent fees to Dongling, and starting to launch their brand of USB flash drive products! "

Murakami Shoji glanced at Kawanishi Tsuyoshi before speaking carefully.

Giant manufacturers such as Kingston, Samsung, and Sony, after waiting and watching for a long time, still couldn't help themselves in the face of the large amount of dollars brought by USB flash drives. What's wrong with paying patent fees to a mainland company? As the saying goes, face is important. , or is the dollar more important? Does this issue need to be considered for more than three seconds? !

"Now, what should Toshiba do? If we don't take action, the overseas USB flash drive market may be robbed!"

Murakami Shoji said that because of Nippon's unique brain circuit, U disks are really difficult to prevail in Nippon. Therefore, Nippon manufacturers entering the U disk industry must also sell U disks to overseas markets. This must be done in advance. The only thing left to do is wait until the market is divided up, and nothing will be hot enough to eat.

Kawanishi Go glared at Murakami Shoji. Ever since the Shenzhou USB flash drive was released, Toshiba's president had been urging him on the phone several times a day to let Toshiba Semiconductor enter the USB flash drive market. What could Kawanishi Go do?
"You fly to Hanxi again and go to Donglin Hi-Tech. No matter what, you must get the USB flash drive patent authorization for Toshiba. Toshiba Semiconductor needs to enter the USB flash drive industry!"

Toshiba previously licensed flash memory technology to Donglin Hi-Tech, and now it is begging the other party to license the USB flash drive patent to Toshiba. Murakami Masatsugu feels that Sichuan Nishi has just dug a hole and buried Toshiba Semiconductor... …

"But if you want to get a USB flash drive patent license from Donglin Hi-Tech, you may have to pay a high price!"

Murakami Shoji still remembers that last time Tanglin High-tech sent people to get flash memory technology from Toshiba, Kawanishi Tsuyoshi mentioned various conditions. This time it was his turn to come. Murakami Shoji didn't know What kind of treatment will there be?

"I said, no matter what you do, you must get the U disk patent authorization, otherwise, you won't come back!"

Kawanishi Gang said with a cold face, leaving Murakami Shoji in pain.

……

"It's been a lot of trouble. Is it going well in Brazil this time?!"

In Pingyang Yuhe Leisure Resort, Zhang Ao personally came out and brought Zhu Zhaojiang Jiefeng into the leisure resort for Zhu Zhaojiang who had just returned from Brazil.

(End of this chapter)