Reborn since 1993

Chapter 335: People have no intention to harm tigers, but tigers harm people's hearts

It is almost certain that the research and development of domestic printer projects may not make money in the early stages. If you want to completely catch up with the old players in a new track, it will take time, technology, experience accumulation, etc., and it will not be achieved overnight.

Opening a chain of printing shops can not only serve as a sales and after-sales channel for printing equipment, but also earn funds for printer projects, allowing printer research and development projects to lose less money. Of course, if it is run well, it may even be profitable by selling printing supplies, advertising design, selling stationery, repairing and after-sales, etc.!
After all, printers are the most profitable. The machines are sold cheaper and cheaper. Some brands would rather lose money than sell more. The lost money is made up from consumables such as toner, ink cartridges, printing chips, printing paper, and toner cartridges. The profit margin is generally above 30%, and the profit of chips is above 80%. The only product that can compete with them is the famous hyaluronic acid.

Why HP printers dominate domestic sales? Technology and stability are indeed one reason. However, when HP printers entered the domestic market, their market share was far less than that of brands such as Nippon and Canon.

But then, HP embarked on a frenzy of opening stores in China, adding one thousand stores each year for three consecutive years. These stores are not only computer sales and after-sales stores, but also sales points for HP printers.

Qualified technology, stable performance, and convenient after-sales service naturally make HP printers invincible in China. Even in the e-commerce era, no matter how many printers are sold on online e-commerce platforms, when problems arise, offline after-sales service is still needed. HP's early layout in this regard has given it an advantage over other brands.

When Wang Jizhi heard that they were not going to open a graphic printing advertising store, but to expand the stores to the streets and alleys of major cities across the country, he was stunned for a long time before he reacted.

"This……"

This is completely different from what he thought. He just wanted to develop a printer, but how did it involve the jobs of millions of boat workers?

After calming down, Wang Jizhi said to Li Dongling, "If we want to open a chain of printing stores offline, I'm afraid the investment will not be a small amount, and... I'm not good at management!"

Wang Jizhi told the truth that when he was at Soitong, he was not good at management. He was mainly responsible for research and development, and the management was mainly handled by Duan Yongji. Otherwise, how could Duan Yongji take away the power?

Moreover, opening so many chain stores is considered a heavy asset investment. The money invested is not a small amount. Sitong has also been involved in real estate, and Wang Jizhi is quite familiar with this.

Developing printers, opening printing stores, purchasing equipment, and paying staff salaries, the total cost is by no means a small amount. Wang Jizhi knows clearly that such a big project is beyond his ability to handle!
After hearing this, Li Dongling felt more relieved about Wang Jizhi. Wang Jizhi obviously did not have such big ambitions and only wanted to manage his own research and development area. This was actually a good thing for the printer project.

What a company fears most is that there are too many orders coming from different departments, or that all parties are competing for the right to speak and power. It won’t be long before the company becomes chaotic.

"Mr. Wang, after the printer project is established, you will be responsible for the research and development of the printer project, printer brand management, production, and offline printer stores, which will be managed by professional managers!"

As for offline printer stores, Li Dongling plans to adopt a combination of direct operation and brand franchising. However, store acquisitions are necessary. Even franchisees need to rent stores provided by the company, which is called brand management.

Acquiring a store may cost a lot in the early stages and can be considered an asset-heavy investment, but the same thing applies: as long as the location is good, and the printing store is located next to a school, office building, or city hall, then after you buy it, the store will become more and more valuable, and one day you can even make a fortune after selling the store!
Just like McDonald's, it appears to sell fast food, but the most profitable part of McDonald's is collecting rent.

McDonald's buys stores and then rents them to franchisees. In addition to licensing fees, it also earns rent, making two profits at once.

The same is true for the graphic printing store that Dongling Hi-Tech plans to open. It may seem expensive now, but after a few years, it will be very cheap.

At that time, there will be no need to worry about rent. Without this biggest burden, the cost of the printing store will be reduced by at least half. In this way, the printing fees, maintenance fees, etc. provided to customers will be much less than those of rival stores. Why are you still afraid of having no business? Even if you start a price war, you can crush your competitors and make other printer brands hard to sell!
Hearing Li Dongling's words, Wang Jizhi felt relieved. He looked at Li Dongling and said confidently, "Mr. Li, the printer is my last project in this life. I will never let you down!"

"I believe in Mr. Wang!"

Li Dongling said, "But Mr. Wang, for the printer project, you still have to be cautious. You can first acquire a copier manufacturer and develop copiers. As long as you can develop them and put them in your own brand of printing stores, you won't have to worry about sales!"

China is now able to produce its own photocopiers, but the technology is not as good as that of Japan. However, there is no problem in acquiring a domestic printer manufacturer and launching its own brand of photocopiers. It can directly open a printing shop first and then improve the technology.

As for laser printers and inkjet printers, they are now two different lines. It is difficult to determine which one will gain the upper hand in the future, let alone now, even after a dozen years, it will be difficult to determine the winner.

This is the advantage of having your own store. As long as the products you develop are not too bad, they can be purchased by the store. No matter whether it is transferred from one hand to the other, the store will just ask: have the machines been sold, have sales been achieved, have taxes been paid, and have jobs been provided? !

"It seems that Old Wang and Mr. Li have made a big deal!" Duan Yongji came over and said to Wang Jizhi who was having a good chat with Li Dongling. There was actually a hint of tentativeness in his words.

"Don't worry about it, Old Duan!" Wang Jizhi retorted bluntly.

"Mr. Li, would you like to have dinner together tonight? I have a few old friends here and I'd like to introduce them to you!"

Duan Yongji originally just said this casually. Li Dongling's refusal just now had made it impossible for both sides to become allies. This was just a courtesy. He was not prepared to really invite Li Dongling to this meal.

Li Dongling certainly would not go to this Hongmen Feast, "Don't bother Mr. Duan, I have an appointment with Director Gu of the Economic and Trade Commission tonight!"

Duan Yongji's expression changed slightly when he heard Li Dongling mention Gu Xiguang. Li Dongling told him calmly that although he and Boss Liu and others were local bosses in Yanjing, Dongling Hi-Tech also had followers in Yanjing.

Sitong and his president Duan have many connections in Yanjing and the support of powerful people, but if they really want to compete with Dongling Hi-Tech, do they have to see who has the stronger thigh?

Li Dongling actually wanted to give it a real try and see who the Economic and Trade Commission, the Foreign Exchange Department, the Development and Reform Commission, the Taxation Department, the Electronics Industry, the State Investment Corporation and other departments would support at the critical moment!

Duan Yongji laughed dryly and said, "Since Director Gu has an appointment, I won't disturb him, so as not to keep him waiting."

Li Dongling and Wang Jizhi got on the golf cart and drove outside. After the golf cart left, Zhang Yue saw the smile on Duan Yongji's face disappear visibly, and then became gloomy.

"He refused to join the Taishan Industry Research Association!"

After dialing a phone call, Duan Yongji spoke directly to the person on the other end of the phone.

"It seems that someone doesn't want to be one of us, but his sincerity is going in the wrong direction!" A sigh came from the other end of the phone. If Academician Ni was here at this time and heard this sigh, he would definitely find it very familiar.

"Notify the members of the Taishan Industrial Research Association in Yanjing to gather together in the evening to discuss countermeasures!" said the person on the other end of the phone.

Duan Yongji hung up the phone and said to Zhang Yue, "Hold a member meeting tonight!"

Zhang Yue looked at Duan Yongji's face and seemed to be hesitant to speak for a moment. He knew the mentality and character of Duan Yongji, Boss Liu and other old-timers. They were all from the grassroots generation, and if they lost their place, they would definitely find out.

But Zhang Yue really didn't want to get into trouble with Dongling Hi-Tech. Just as he said to Li Dongling, only companies doing foreign trade know how difficult this industry is.

Dongling Hi-Tech has become the private company that earns the most foreign exchange in China. It has fought hard for it, and it did so by competing with foreign brands. Zhang Yue really doesn't want to face such an opponent.

Seeing Zhang Yue's expression, Duan Yongji, an old man in the martial arts world, knew what he was thinking. He shook his head and said, "People have no intention of harming tigers, but tigers are harmful to people's hearts. Even if we don't regard Dongling Hi-Tech as a rival, do you think that Dongling Hi-Tech will definitely not compete with us in the future?"

Zhang Yue opened his mouth and thought about the members of the Taishan Industry Research Association, especially companies like Sitong and Lenovo. They had no intersection with Dongling Hi-Tech now, but who could say that Dongling Hi-Tech would not enter the computer industry and become Lenovo's rival in the future? !
After leaving the golf course and getting in the car, Li Dongling said to Wang Jizhi, "Director Gu of the Economic and Trade Commission will go to Tianya.com for an inspection. When the time comes, come along and talk to Director Gu about the printer project and the plan for the chain of graphic printing stores!"

Whether it is to develop domestic printers or chain graphic printing stores, it is not a small project and requires support from the municipal government and some units. Especially for chain printing stores, it involves a large number of jobs. How could the Economic and Trade Commission not care?

If the Economic and Trade Commission can take the lead in supporting it, and attract support from banks, industrial machinery and other departments, so that the printer project can get financial or policy support, it will definitely be a good thing.

(End of this chapter)