Reborn since 1993

Chapter 352 Breaking the circle
Super Girl is now jointly organized by Central Media, Hanxi TV and Focus Media. The final stage is held in Yanjing, and the competition is jointly broadcast on the Central Media Variety Channel and Hanxi Provincial TV Station.

If the Super Girl finals were held in Hanxi, it would still be popular, but if it wants to become popular all over the country and be watched by countless audiences as it is now, it may take several consecutive sessions.

But in the hands of the central media, Super Girl became popular ahead of time, and its ratings and discussion have surpassed all the current domestic variety shows. Even the TV dramas broadcast at the same time as Super Girl are no match. Including the TV dramas under the central media's own, their ratings have also been robbed terribly!
This popular scene attracted the attention of countless people of all ages and professions. No matter they were students, middle-aged people, or older people, they were all discussing who would win the championship this year. There were even countless people participating in the SMS voting.

This explosive scene has made the contestants, even if they have not officially debuted yet, already incredibly well-known in the country. This also includes the judges and guest performers who have been invited to participate. Every time they appear on stage, they gain a large number of new fans!

The joint production team of Central Media, Hanxi Television and Focus Media distributed free tickets to some users, but required them to be present on site during the recording period.

However, the number of seats in the TV station's recording hall was limited, and there were too many people who wanted to go to the scene to support their favorite singers, so the originally free tickets were hyped up by scalpers.

Scalpers try every possible means to find those audience members who got free tickets, then spend money to buy the tickets from them. They can then sell them at several times the price. As a result, the Super Girl tickets in the hands of scalpers are still in short supply.

"My brother gave it to me!"

Hearing Li Dongyue's words, Cui Qianqian lifted Li Dongyue's cheek with her hand and said, "Dongyue, does our brother still need a sister-in-law?"

Although she knew Cui Qianqian was joking, Li Dongyue still shook her head like a rattle. Now, she already had two sisters-in-law, and if there was another one, they could play mahjong together.

Cui Qianqian originally wanted to tease Li Dongyue, but seeing Li Dongyue's look, Cui Qianqian became competitive instead.

"Little rich woman, I'm telling you, you can't be prejudiced against me. What if our brother likes me? Now you're not letting our future sister-in-law into the house!" Cui Qianqian lifted her hair and said to Li Dongyue in a fierce voice.

But in the face of Cui Qianqian's threat, Li Dongyue still refused to give in, and finally said vaguely, "You are different from Sister Yao and the others!"

Cui Qianqian is beautiful and has a generous personality. Many people pursue her in Yanda. But in terms of appearance, Li Dongyue feels that she is not comparable to Yao Luoying and An Ruxue.

Cui Qianqian was so angry that his teeth were itching. He originally just wanted to tease Li Dongyue, but who knew that this girl would be so stubborn.

"Dongyue, what exactly does our brother do? I heard that the tickets for this round of Super Girl semi-finals have been sold like crazy. Not only will they advance to the semi-finals, but I heard that the four kings of Hong Kong have been invited to be guest performers. Tickets are impossible to get!" Fan Xiaomeng asked Li Dongyue.

The current version of the Super Girl program, for the sake of gimmick and influence, will invite a guest performer to warm up the audience at the beginning of each episode. In fact, this is to attract more audiences.

As the ratings of Super Girl continued to soar, the number of companies seeking advertising from the program team continued to increase, and the advertising sponsorship fees skyrocketed. Focus Media, the advertising department of central media, and Hanxi Provincial TV Station also continued to increase their funding, which meant that the invited performers were basically mainly celebrities.

Even some lesser-known stars want to pay the Super Girl program team out of their own pockets just to be on the show as a guest performer. You can imagine how influential Super Girl is now.

"Ah, do some 'small business' and get to know some staff members of the Super Girl program team!" When asked by Fan Xiaomeng, Li Dongyue opened her mouth and said timidly.

But Cui Qianqian, Fan Xiaomeng and several of Li Dongyue's roommates obviously did not believe Li Dongyue's words. Seeing that Li Dongyue seemed unwilling to talk more about the Li family's situation, Cui Qianqian and others did not ask any more questions. Although those who were able to be admitted to Yanda focused on studying, except for a few who were too numb to emotional intelligence, the emotional intelligence of others was top-notch.

Tonight is the semi-finals of the Super Girl contest. Everyone in Li Dongyue’s dormitory changed into new clothes, washed and dressed up, and went straight to the central media TV station.

……

"General Manager Li!"

As the general manager of Focus Media, the company that proposed the Super Girl project, Li Yan will definitely be on site today to supervise the battle to ensure that no accidents occur.

As soon as he arrived at the variety show department of the central media, Li Yan heard a voice. He turned around and saw the person coming. Li Yan also smiled, "Director Hu!"

The person who came was the director of the variety show channel of the central media. Super Girl was also operated by him in the central media.

"General Manager Li, thank you for taking the trouble to come here in person. The variety show department has already done its best for today's recording, and there will be no mistakes!" Director Hu said firmly.

After hearing this, Li Yan quickly said, "I have heard of Director Hu and the Central Media Variety Show Department for a long time. However, Super Girl is about to reach the finals. How can Focus Media not pay attention to it? After all, the parent company Dongling Hi-Tech and Chairman Li also attach great importance to this program.

Mr. Li talked to me about this project before he left Yanjing. We at Focus Media cannot afford to ignore it!"

Upon hearing that Li Yan brought up Focus Media's parent company Dongling Hi-Tech and Li Dongling, Director Hu looked more serious, even though he was facing all the large and small TV stations and media organizations in the country, who were the heads of central media with absolute advantages.

Li Yan really did not deceive Director Hu. Before leaving Yanjing, Li Dongling did talk to Li Yan.

Although the discussion was mainly about Focus Media's advertising and TV shopping projects, the Super Girl program was also mentioned.

Talent shows and singer PK promotion competitions are enduring. If a variety show brand can be established, it can bring in huge profits continuously.

Just like the variety show "Singer" more than ten years later, it frequently appeared on hot searches under the operation of a certain TV station, which made the topic of discussion of this variety show continue to increase and attracted countless attention from the outside world.

Most viewers went to watch the variety show to see the domestic singers compete with foreign singers, or to have fun. But behind these hot searches is the organizer of the "Singer" variety show, Mango TV, which earned more than 6 billion yuan from this variety show, or even much more! Before the Singer variety show became popular, it seemed that the advertising revenue was not much. There were only six advertisers, and the advertising sponsorship added up to only 300 million, which seemed unsatisfactory.

But after the show became a hit, the number of Mango TV members soared by more than 15% in a few days, because the singers, like the current Super Girl, have strong interactions with the audience, and the audience needs to vote for the singers they support to help them advance.

The current Super Girl program relies on text message voting, while the singer program more than ten years later relies on member voting in the Mango TV APP. The routine has hardly changed in more than ten years!

The gameplay is basically the same, which is to think of ways to make the audience support their favorite singers. The cost for a user to open a Mango TV membership is about 64 yuan. The singer program alone can bring in more than million yuan in new members to Mango TV. Combined with advertising sponsorship fees, this variety show can bring in more than million or even billion yuan in revenue.

In addition to these obvious profits, Mango TV is also a listed company. After the show became popular, its stock price soared by 5 billion yuan. With the market value plus advertising sponsorship and membership income, a variety show can bring the producer more than 6 billion yuan in additional revenue!

In the future, if Focus Media also uses this method, it is estimated that it will make more money. If it cuts leeks, the sickle will be too fast...

"I don't know, how is Focus Media preparing for the second Super Girl program next year?"

This year's first Super Girl contest has not yet ended, but Director Hu has already mentioned to Li Yan about next year's second batch of Super Girl contestants. It is conceivable how much he is looking forward to this variety show, or how much the central media values ​​the revenue from Super Girl contest.

The copyright of Super Girl is in the hands of Focus Media. If it were to be sold to another company, the central media would not care at all who holds the copyright of Super Girl. Even many domestic TV stations would scramble to launch various versions of the Super Girl program.

But now, the central media and various TV stations have a very special attitude towards Focus Media. What they value most about Focus Media, including the central media and TV stations, is not Super Girl, but the TV shopping business that makes a lot of money every day!
The TV shopping craze started by Focus Media in China has now spread to more than ten provinces. Among them, the most popular, the most profitable and the most recognized shopping brand by users is still Focus Media's Select Shopping Channel.

Even the central media are not immune to this and are preparing to cooperate with Focus Media to launch a TV shopping channel under the central media. Compared with the revenue brought by Super Girl, the revenue brought by the TV shopping business is much more direct and profitable!

All TV stations have obviously thought about it and will not lose the big picture for the small. Missing out on the TV shopping program in cooperation with Focus Media for the sake of a variety show would be like losing the watermelon to pick up sesame seeds.

When Director Hu asked about the second Super Girl project, Li Yan laughed and said, "If the central media is willing, Focus Media is certainly willing. Next year, we will continue to cooperate with this year in the same way. It will still be jointly organized by Focus Media, Hanxi TV and other media!"

Hearing this, Director Hu was very satisfied. Focus Media is now undoubtedly a favorite partner of various TV stations. They can cooperate in TV shopping business and launch influential variety shows such as Super Girl. In addition, Focus Media also has SMS advertising, outdoor advertising and other businesses that can complement the resources of TV stations. Which TV station would not want to cooperate with such a company?

Li Yan also had a bright smile on his face. It was definitely worthwhile to use a variety show to bring the central media onto the chariot of Focus Media.

Before the emergence of Internet portals, forums, and self-media, domestic advertising resources, and even public opinion, were controlled by television stations, newspapers, radio stations, magazines and other media, and all of them were state-owned units and companies.

This means that any advertising and promotion in China must "borrow the power" of television stations.

Now, through its TV shopping, Super Girl and other businesses, Focus Media has brought central media, Hanxi Provincial TV, and TV stations in Shanghai, Pengcheng, Yangcheng and other places into its camp.

The SMS advertising business has also made telecommunications companies, China Unicom and others become partners of Focus Media. In addition, the warehousing, logistics and other businesses involved in TV shopping have enabled Focus Media to cooperate with supply and marketing companies.

Various TV stations including central media, several major operators such as telecommunications, and supply and marketing companies have all become supporters of Focus Media. This has almost transformed Focus Media into the company with the most media resources in the country, without a doubt. Even if it goes public now, it is estimated that it still has a chance!

……

Li Dongyue and Cui Qianqian and Fan Xiaomeng from the dormitory entered the recording hall. There was still a lot of time before the start, but the hall was already full.

Cui Qianqian, Fan Xiaomeng and others who came to the TV station for the first time couldn't help but talk excitedly. They were also discussing whether they should ask the singer for autographs after the show was over.

Li Dongyue and her roommates' tickets were for seats near the front row. When a group of people passed by the people in Li Dongyue's dormitory, one of them suddenly stopped.

Turning back to see Li Dongyue with her little sister, the man was stunned for a moment, then quickly came back and said to Li Dongyue with a smile on his face, "Dongyue, why didn't you tell me in advance that you were coming here, so that I could send someone to pick you up!"

The person who spoke was Li Yan. Director Hu, who was standing by, thought that Li Dongyue was from one of Li Yan's relatives. He didn't pay much attention to it at first and just asked Li Yan casually, "Is this Mr. Li's...?"

Li Yan glanced at Li Dongyue, then turned and whispered something in Director Hu's ear. The smile on Director Hu's face froze at first, and then his expression suddenly changed when he looked at Li Dongyue.

"Li..." Director Hu never expected that Li Dongyue would come over to watch the Super Girl competition. He was stunned for a moment.

"I came here with my classmates to watch the game!"

Li Dongyue was afraid that Li Yan and Director Hu would say something, so she was the first to speak to them.

Anyone who has climbed to the current position in a TV station must be a savvy person, not to mention being in the media industry, not to mention having a keen eye.

When Director Hu heard this, he looked at Cui Qianqian and the others beside Li Dongyue, and immediately changed the subject, "Student Li, right? From now on, when you come to the TV station's variety show department, just call me.

After the TV show is finished today, Mr. Li can come with a few friends to take photos with our staff, including the singers!"

(End of this chapter)