Reborn since 1993

Chapter 356 Two Flowers Bloom
It is claimed that there are one thousand stores around the world, which is definitely an exaggeration, but it is also an indisputable fact that Wanjia Electrical Appliance City has stores overseas, especially in Europe.

Nowadays, all domestic brands of electrical appliances such as televisions, air conditioners, refrigerators, computers, etc. want to go overseas and earn foreign exchange, but there was no opportunity before.

Before, domestic electrical appliance manufacturers had no money to advertise overseas, nor did they have money to find overseas distributors. Now, the emergence of Wanjia Electrical Appliance City has given opportunities to domestic brands such as Changhong, Haier, Little Swan, Gree, Hisense, Konka, Panda, Lenovo, and Great Wall. With the help of Wanjia Electrical Appliance City, they have the opportunity to sell domestic electrical appliances overseas through Wanjia Electrical Appliance City’s stores.

Although it is just an opportunity and it may not be sold overseas, having this opportunity is different from having no opportunity at all!

No domestic manufacturer can refuse such an opportunity, which has led to Wanjia Electrical Appliance City becoming a very special retail channel in the domestic electronic and electrical products industry.

It is hard to say about the situation in Europe, but the Ning's Trading Company is in charge of Wanjia Electrical Appliance City's stores in Hong Kong City, Singapore, Siam and other places. Relying on the previous channels, Wanjia Electrical Appliance City Hong Kong City has been running very well. Now the sales of Wanjia Hong Kong City stores have ranked among the top ten electrical appliance retail malls in Hong Kong City.

Products from brands like Changhong and Haier are also selling quite well through Wanjia Electrical Appliance City’s Hongcheng Store due to their price. This has made various domestic electrical appliance brands very eager to cooperate with Wanjia Electrical Appliance City!

Wanjia Electrical Appliances City in China is also developing rapidly. When it has a price advantage, it can attract enough users. Every time Wanjia Electrical Appliances City opens a new shopping mall in a city, it can attract a large number of users.

However, the domestic electrical appliance shopping mall industry is also booming. Many electrical appliance retail shopping malls have emerged in various places, including Gome, Suning, Yongle, Dazhong, Sanlian and other shopping malls. It is estimated that it will not be long before the war between electrical appliance brands will spread to the electrical appliance shopping mall industry.

In a few years, disputes will probably arise between electrical appliance brands and electrical appliance malls. Where there are people, there are rivers and lakes. This kind of war will never be settled. They can only lead the trend for decades...

Compared with Gome and Suning, the biggest advantage of Wanjia Electrical Appliance City is that it is flourishing both at home and abroad. It occupies the European market and is expanding into the Asian market. In the future, it can bring domestic electrical appliance brands to the European market to compete with other shopping malls in price wars for market share. Wanjia Electrical Appliance City's ability to resist risks is much stronger than that of Gome and Suning.

Even in the future, after the rise of Internet e-commerce, as long as Wanjia Electrical Appliance City does not stick to the old ways and can seize the opportunity to become an offline experience store, offline logistics and express delivery, and after-sales store for major e-commerce companies, it will still be able to survive, and may even live a very comfortable life.

Even in the future, it can be extended to car showrooms, etc., to provide offline promotion channels for various car brands. As long as you can seize the opportunity and humble yourself, you will definitely not starve to death.

After all, when you buy electrical appliances, you always need installation and after-sales service, and these things cannot appear out of thin air. As long as the shopping mall land of Wanjia Electrical Appliance City is yours, the biggest cost you need to bear is the labor cost. Correspondingly, the cost will be much lower!

"Give me a Shenzhou USB drive!"

Qiu Dong, a salesman in the USB area of ​​Wanjia Electrical Appliances City on Qiujiang Road in Shanghai, had just sorted out the newly arrived goods when he heard someone standing in front of the counter shouting to him.

Qiu Dong raised his head and showed the visitor the smile he had trained himself to smile during training. In mainland China's Wanjia Electrical Appliances City, all staff members are trained uniformly, and the store name, unified product display, price, after-sales service, publicity, etc. are all standard.

In addition, Wanjia Electric Appliance City’s stores nationwide recognize each other. For example, if you buy a PHS mobile phone in Yanjing Wanjia Electric Appliance City, it can be repaired free of charge as long as it is within the warranty period. In addition, any man-made damage is also clearly marked with a price, and the supervision phone number can be reached at any time. This makes Wanjia Electric Appliance City quickly stand out among a number of domestic electrical appliance malls.

"How much memory do you need for the USB drive?"

"We have 16M and 32M Shenzhou USB flash drives here. We also have the latest USB flash drive product, a co-branded Pinyin input method USB flash drive with Tianya Company. Do you want to try it?"

Qiu Dong pointed to a computer nearby and told the visitor that his booth was dedicated to selling various computer parts and accessories, including Silver Sable mouse, Shenzhou USB flash drives, computer screens, etc.

The current version of Tianya Pinyin input method has a memory size of 2M, which means it can only be installed on computers with larger memory. It cannot be installed on a 386 computer from ten years ago, which has only 1M memory.

The memory size of the Wangma Wubi input method was only 200K at that time, which was the main reason why it became popular in China at that time. It can only be said that the right time, right place and right people are all indispensable!

When Cheng Fang heard Qiu Dong's words, he couldn't help but ask curiously, and then went to the computer.

"Tianya Input Method currently has 7,000 commonly used Chinese characters and a 10,000-word vocabulary. The typing speed can be increased to more than 50 words per minute. This input method has no requirements for users. As long as you know Chinese Pinyin, you can use it..."

Qiu Dong introduced the performance of the Pinyin input method to Cheng Fang. These terms were used in the promotional advertisements for his Pinyin input method by the person who had just delivered the goods. Qiu Dong basically copied them.

But Cheng Fang was greatly surprised when he heard this. He is now a small boss. He started his business a few years ago and has made a name for himself in the past two years. His company now has more than ten people, so naturally he has a demand for computers. He came here today to purchase a few computers, as well as computer accessories such as USB flash drives.

Previously, Cheng Fang had to recruit office staff who were able to use computers, which naturally included being able to type in Wubi, otherwise they would not be able to operate a computer.

But the salary of people who know these things must not be low. Nowadays, not many Chinese people have access to computers, let alone those who know how to use computers. They are high-tech talents.

Now, when he suddenly heard that typing was possible without Wubi, how could Cheng Fang not be surprised? If this was true, then he wouldn't have to go through so much trouble in recruiting people.

With a tentative mindset, Cheng Fang sat in front of the computer and tried to type using the Tianya Pinyin input method. He was a little unfamiliar at first, but soon became familiar with it. After all, the biggest feature of the Pinyin input method is that it has no threshold.

The typing speed is not fast, but Cheng Fang is quite satisfied with it. He does not need to think for a long time before typing each word. As long as he knows pinyin, he can type the words!

"What's the price of this co-branded USB flash drive?" Cheng Fang asked directly after he stood up.

After hearing this, Qiu Dong smiled even more. "Our co-branded USB flash drive is free, but only if you buy the co-branded USB flash drive can you install the Tianya Pinyin input method!"

Cheng Fang was stunned for a moment, then immediately said, "Give me five, no, eight 32M co-branded USB flash drives!"

"That's 4800 yuan in total, keep it!"

Qiu Dong sent Cheng Fang away with a smile on his face. A 32M Shenzhou USB flash drive cost yuan, and the eight of them together cost more than yuan, which is equivalent to half a computer. These days, high-tech products have such huge profits.

Starting from Cheng Fang, Qiu Dong hardly stopped for the whole day and could only rest for more than half an hour. Anyone who came to buy a USB flash drive would basically buy the co-branded USB flash drive.

In the afternoon, some people even came over specifically, claiming that they had seen office colleagues or friends using the Tianya Pinyin input method, and they specifically asked to buy the co-branded USB flash drives!
Humans are very strange creatures. If you sell a single set of software, like WPS, the buyer may be hesitant about whether to buy the genuine version or wait for a while and buy a cheap pirated version.

But when Shenzhou USB flash drives offer a free Pinyin input method for typing with every purchase, people will feel like they're getting a good deal, right?
For the same price, I not only bought a USB flash drive, but also got a set of Pinyin input method for free, and they are genuine ones. It’s really a great deal!

By the time Wanjia Electrical Appliance City closed for the day and took inventory, Qiu Dong's booth had sold more than 440 co-branded Shenzhou USB flash drives that day, with sales exceeding 264,000 yuan, setting a new record since the opening of Wanjia Electrical Appliance City!
It was not just Qiu Dong's booth. On that day, all stores selling Shenzhou USB flash drives, which had originally seen declining sales, saw sales increase to varying degrees.

At that time, the outside world had not paid too much attention to it, but three days later, a media in Quancheng reported that Tianya Pinyin input method became popular in the local area, and many companies and home computer users were using this input method.

As soon as this news came out, it attracted the attention of some media. On the same day, a media outlet focusing on the electronics industry suddenly broke the news that the sales of Shenzhou USB flash drives had risen against the trend, with daily sales exceeding 5,800 units and sales exceeding 3 million. As soon as the news came out, it caused an uproar!
(End of this chapter)