Reborn since 1993

Chapter 381 Clothes make the man, saddles make the horse
Zhou Wenyan had a headache. He was just a technician before, how could he have thought of so many tricks.

However, he did figure out something about the two new projects proposed by Li Dongling. They were obviously aimed at making money!

It's not that Zhou Wenyan is so prophetic, but since Li Dongling made his debut, the many products he has launched, from electronic pet machines to Shenzhou phones, to Feiyan mini multi-functional emergency radios, Xiaolingtong mobile phones, etc., have all been very popular overseas and earned a lot of foreign exchange.

The new project that Li Dongling proposed for Torch Group, the Zorro high-end lighter, is priced at more than fifty US dollars. The domestic consumption power cannot support such a level. The consumption power in America and old Europe is still much stronger.

This is the case with high-end lighters, and the same is probably true for e-cigarettes. Zhou Wenyan feels that the price of e-cigarettes will probably not be cheap, and they will definitely be more popular overseas.

Zhou Wenyan nodded, "I will start the research and development of Zorro lighters and e-cigarettes as soon as possible, but..."

“The research and development of e-cigarettes may take a lot of time and require the participation of professional medical researchers. In addition, the funding may also cost a lot!”

If you just want to launch an e-cigarette casually, there is no need to go to great lengths. However, if you want to develop an e-cigarette that can be guaranteed to be safe and meets the medical review standards of China, America, and old Europe, you will need to invite a large number of professional medical personnel to participate, conduct a lot of research and development, and invest a large amount of real money.

"Don't worry about the funding. The Torch Group's board of directors will fully support these two new projects!"

Li Dongling gave Zhou Wenyan a guarantee, which made Zhou Wenyan feel relieved. When other people made promises to Zhou Wenyan, he still had to think about whether they were trying to trick him.

But since Li Dongling made a promise, Zhou Wenyan does not need to worry. Dongling Hi-Tech is the largest shareholder of Torch Group and the operator of Torch Group. The fact that Torch Group has come to this point today is enough to show Li Dongling's vision.

Not to mention, the other two major shareholders of Torch Group, Pingyang Urban Investment and Hanxi State Investment, will not refute Li Dongling's decision at all. For these two companies, the Pingyang Municipal Government and Hanxi Provincial Government behind them, Torch Group can fail, but if Dongling Hi-Tech moves away, it will be a real loss of the big picture!

After leaving Zhou Wenyan’s lighter laboratory, Li Dongling and Zhang Xiaocheng went to important departments of Torch Group such as the marketing department and advertising department.

When the Zorro high-end lighters and e-cigarettes are launched, the operating model of the Torch Group will definitely change. By then, the Torch Group will need to establish a number of exclusive stores overseas to sell Zorro and e-cigarettes. This is a must.

Zorro needs to be packaged as a high-end luxury product with attributes such as value preservation, appreciation, and collection, just like Rolex, Hermes and other things. These things have actually become financial products.

After you buy it, it can maintain its value, and even increase in price over the years, and you can make a profit by selling it. Naturally, many people flock to it, and even support a group of scalpers and second-hand dealers who can make a lot of money by reselling Rolexes, brand-name bags, etc.

Zorro high-end lighters do not aim to be as good as Rolex, but they also need to be hyped up so that more people can accept the concept that it can maintain its value and is worthy of collection. That is enough.

To achieve all this, you definitely can’t just sell the products on the shelves of supermarkets and convenience stores like a makeshift team. You must have the proper level of quality.

This requires Zorro to build exclusive stores and provide sales, maintenance, after-sales and other services. At least it will look high-end to buyers and allow buyers to experience emotional value.

This is also the reason why, after the advent of the e-commerce era, so many luxury brands would rather spend a lot of money to rent stores in large shopping malls in the center of the city where few people go every day, rather than close their stores.

Bigger is like an invincible golden body. Once it is broken, the die-hard supporters of the entire brand will instantly break their defense and run away...

Li Dongling has been in Torch Group for quite some time. If it weren't for the Pingyang Municipal Government, Hanxi Provincial Government, Economic and Trade Commission and other Yanjing departments paying special attention to Torch Group, Li Dongling would not have stayed here for so long.

After dealing with the Torch Group's affairs, Li Dongling also needs to return to Dongling Hi-Tech to deal with a large number of matters. Especially as the year is coming to an end, there are more things that need Li Dongling to deal with.

……

After faxing the information he had compiled to Torch Group, Gu Dayang waited for news in Shanghai.

Honestly speaking, Gu Dayang had no idea whether the senior executives of Torch Group would see the information he wrote, or whether they would invite him to join Torch Group's anti-dumping response team.

Especially in the past few days, the sales volume of Torch Group has continued to hit new historical highs. Leaders of the Hanxi Provincial Government and various departments of Yanjing have been visiting Torch Group. Everyone can see that the various municipal governments attach great importance to Torch Group.

In this case, he himself was not sure whether Torch Group would let Gu Dayang join the defense team. After all, there were many big names in the domestic legal community, and even in Hong Kong.

As for the bet with Huang Gaoqun, whether he wins or loses, the decision is no longer on Gu Dayang. At least now more voices from the outside world believe that Huang Gaoqun's chances of winning are much higher.

As I said before, no domestic company has ever dared to file an anti-dumping lawsuit against a foreign country. Facing the old European trade department, the entire industry may be wiped out overseas, which makes many people feel afraid.

"Professor Gu, someone is looking for you!" Just when all kinds of thoughts were popping up in Gu Dayang's mind, someone from the school affairs office suddenly came in and said to Gu Dayang.

"Professor Gu, I'm the person in charge of Dongling Hi-Tech's Shanghai office. I'm sorry to bother you this time. I'm here on behalf of Torch Group. I hope you can go to Pingyang!"

The visitor introduced himself. Torch Group has not yet set up an office in Shanghai, but Dongling Hi-Tech has established an industrial park base in Shanghai for the production of PHS mobile phones, as well as offices for handling other businesses.

When he heard about going to Pingyang, Gu Dayang was stunned for a moment, then he immediately reacted, "No problem, I can go to Pingyang!"

……

"Professor Gu, thank you for coming here!"

After arriving in the provincial capital of Hanxi by plane, Gu Dayang was taken directly to the Torch Group. After entering, he saw several "acquaintances". Although they had only met a few times before, Gu Dayang recognized several of them. They were all big names in the domestic legal community. Obviously, they were also invited here together with Gu Dayang this time.

After being taken to an office, when they saw Gu Dayang coming in, several people in the office stood up. The leader said to Gu Dayang with a smile on their face.

Li Dongling stood up and spoke to Gu Dayang, then introduced him to Zhang Xiaocheng and other senior executives of Torch Group.

"If I can contribute a little to the anti-dumping lawsuit, all I have learned over the years will be worthwhile!" Gu Dayang said to Li Dongling and others.

"At this critical juncture, there are not many people in the domestic legal profession who dare to stand up and challenge old European companies, trade departments, and lawyers!"

Li Dongling shook his head and said that now it is not just the economic industry, many people hold the same attitude as Huang Gaoqun and are not optimistic about Torch Group, and this is even more so in the legal industry.

Li Dongling and Zhang Xiaocheng looked at each other, and Zhang Xiaocheng got straight to the point and said to Gu Dayang, "Professor Gu, we hope to invite you to serve as the domestic lawyer representative for the National Lighter Association's anti-dumping lawsuit!"

"I?!"

Gu Dayang was obviously surprised. On the way here, he had thought about joining the anti-dumping legal team, but he never expected that Torch Group would let him serve as the domestic lawyer representative in the legal team.

"We have all read Professor Gu's profound article on the anti-dumping case, and have also asked a professional international trade dispute lawyer in Hong Kong to review it. It is feasible. Professor Gu is the most suitable person to serve as the domestic lawyer representative for anti-dumping!" said Li Dongling.

Gu Dayang was a little hesitant, but also a little excited. To be honest, this was a chance to become famous overnight. If he could win the lawsuit, this anti-dumping lawsuit would definitely be written into domestic and international trade and law teaching and studied as a classic textbook.

Gu Dayang has basically become the number one person in international law in the domestic legal profession. Needless to say, in the future, as long as there is anything related to international trade law in the country, it is estimated that he will be needed to consult for his advice.

Even domestic related units, when formulating certain laws related to international trade, may need to refer to Gu Dayang's opinions and ask him to be a legal advisor.

As for the benefits, as long as we win this lawsuit, especially with Gu Dayang as the domestic lawyer representative, when domestic companies encounter overseas litigation and lawsuits in the future, the first thing they think of is probably to ask Gu Dayang to come out, and the lawyer fees they pay will definitely not be low!

As long as he can win the lawsuit, fame and fortune will be within his reach. Of course, if he loses, apologizing to Huang Gao on TV is a small matter.

The key point is that it may still be included in the textbooks on international economics and international law in major universities, but it is estimated that it will be a negative textbook, and it will be written that it was Gu Dayang who filed the first anti-dumping lawsuit after the reform and opening up in China...

"This……"

Gu Dayang smiled bitterly, "My personal fame and fortune are not important. Whether I win or lose, I can take responsibility. But the key is that I am afraid that it will affect the domestic lighter industry. Then I will really become a sinner!"

"Professor Gu is worrying too much. Even if we lose the lawsuit, we can't blame it on one person!"

"Besides, based on the brilliant theory written by Professor Gu, doesn't Torch Group have a chance of winning this time?!"

Li Dongling said, “This time we not only invited Professor Gu, but also several domestic lawyers with great achievements in international law to join the anti-dumping legal team.

In addition, we will invite lawyers and public relations teams from Hong Kong and Old Europe to join us in dealing with the anti-dumping case. The Torch Group Board of Directors estimates that the cost of this lawsuit will be more than 3.5 million US dollars!"

(End of this chapter)