Reborn since 1993

Chapter 383 A spark ignites a prairie fire
Huang Guangze was also not optimistic about the antitrust lawsuit filed by Torch Group. Xinhai Company had dealt with many overseas companies and knew how difficult those overseas lighter companies were.

Just like the lighters exported by Xinhai overseas, there are also domestic manufacturers who produce lighters for Nippon Benz. The other party's requirements are quite strict. This is not wrong, but the quality of lighters produced locally is not as good as that produced domestically. There are completely different standards for domestic and local production.

The most direct example is Nippon Benz. When it was promoting its cars, it advertised all kinds of craftsmanship. But decades later, when it was exposed, it became the spirit of manual labor.

It's no wonder that they are picking on others when there is nothing to do. Not to mention that this time, those overseas companies have also asked some old European parliamentarians to come forward, together with many old European trade departments, to target the domestic lighter industry. Huang Guangze feels that this time the Torch Group may be bluffing a bit more and may not really dare to fight this lawsuit.

Huang Guang shook his head after shaking off the notice from the Lighter Import and Export Association. "The Torch Group is setting such a high tone now. If they lose the lawsuit in the end, well..."

Now Torch Group is using the righteousness of the anti-dumping lawsuit to call on the entire lighter industry. Any lighter company that does not cooperate with Torch Group will be considered a traitor, an industry troublemaker, or even a sinner.

But if Torch Group fails to win the anti-dumping lawsuit, the authority of the Lighter Import and Export Association will be greatly reduced. If it cannot stand up for the industry, how can it expect domestic lighter manufacturers to obey?
Huang Xinhai glanced at Huang Guangze and said, "That's not the problem we need to consider now. The price war in the entire domestic lighter industry doesn't need to be so fierce. The OEM cost has increased, and it will be easier for us to go overseas. This is an opportunity for Xinhai Company. We must try to launch a mid-to-high-end lighter brand as soon as possible!"

The domestic price war was so fierce before that Japanese lighter manufacturers looked for domestic OEM factories. The domestic lighter OEM factories were willing to do the OEM work even if they lost money.

As a result, the cost of Japanese benzene lighter manufacturers is actually lower than that of domestic lighter manufacturers such as Xinhai that export overseas, which makes it impossible for domestic lighters exported overseas to gain a foothold.

The competition is not so fierce now, so it will be easier for Xinhai's lighters to be exported. Huang Xinhai plans to build a foreign brand in France, and then start trying to launch mid-to-high-end brands of lighters.

"what?"

As they were talking, Huang Guangze's phone rang. When Huang Xinhai saw the surprised look on Huang Guangze's face after the call was connected, he knew that something big must have happened.

After hanging up the phone, Huang Guangze looked at Huang Xinhai with some surprise, "The Lighter Import and Export Association announced that the domestic lawyer team has been formed. They will fly to Gangcheng today to meet up with the Gangcheng lawyer team, and then fly to old Europe to formally respond to the old Europe anti-dumping case!
There is news that the Torch Group's board of directors has raised $3.5 million for this lawsuit."

In such a short period of time, they formed a team of lawyers, spent such a large sum of money to fight a lawsuit, and then went straight to old Europe. Anyone with a discerning eye could see that the Torch Group was ready to do it for real and was really ready to have a bayonet fight with those foreign lighter companies!
Huang Xinhai was silent for a moment after hearing this. To be honest, no matter what people in China feel about Torch Group, they have to admire its courage.

Torch Group has established a lighter import and export association, promoted industry quality standards, and enforced minimum OEM fees. It seems overbearing, but it is really establishing order for the entire domestic lighter industry. Looking at the entire domestic lighter industry, after so many years of fighting, which company can have such decisiveness and courage?
……

Under the watchful eyes of all domestic lighter manufacturers, the plane that Gu Dayang and several domestic lawyers were on took off from the provincial capital airport.

This lawsuit not only concerns the Torch Group, but also the market and status of domestic lighters overseas in the next ten or even twenty years.

After Gu Dayang left, He Yunxing, the marketing manager of Torch Group, also boarded the plane with a group of people. His purpose of this trip was to develop overseas markets for Torch Group.

He Yunxing will first go to Gangcheng to make preparations. With the help of Ning's Trading Company, the Gangcheng agent of Torch Group, he will contact lighter dealers, agents, and retailers in Siam, Jiaozhi, Singapore, Malaysia and other places to seek to sell Torch Group's lighters.

As Dongling Hi-Tech's biggest ally in Gangcheng, Ning's Trading Company naturally became Torch Group, which also has the largest lighter agent in Southeast Asia in Gangcheng!

In the past, domestic lighters were basically sold to Japan, America, Germany, France, England, Italy and other places, and they did not pay much attention to markets such as Southeast Asia, South America, Eastern Europe and Africa, because with the economic level of these regions, they could not afford a lighter that cost several dollars or even more than ten dollars.

Now, Torch Group is preparing to activate the huge user markets in Southeast Asia, South America and other regions, just like it activated the domestic lighter market!
The purpose of He Yunxing's trip was to look for distributors and agents all over the world for Torch Group. Finally, he would go to old Europe to reach an agreement with the agents in old Europe to sell Torch Group's products to the old European market.

What the old European lighter companies like BIC saw was the Lighter Import and Export Association suddenly appearing to respond to the anti-dumping investigation initiated by them, but they would never have imagined that the Torch Group was preparing to give them a big blow!
...When Li Dongling drove out of the gate of Torch Group in the Mercedes-Benz driven by Yang Zhigao, he could still see that the road from the gate to the four-lane road was full of trucks carrying goods.

The daily production capacity of the entire Torch Group has been almost fully utilized, but there is still a shortage of supply. The majority of the daily production is snatched away by tobacco companies, small and medium-sized liquor brands, health care product companies, and restaurants and hotels across the country. These companies and venues buy lighters basically for activities.

Buying cigarettes gives you a free lighter; buying alcohol gives you a free lighter; buying health products gives you a free lighter; and you also get a free lighter after dining at a restaurant, staying at a guesthouse, or staying at a hotel. It’s hard to say how effective this kind of activity is, but it’s just like an arms race. If your competitors are all doing activities and you don’t, users will buy your competitors’ products and go to the restaurant across the street to eat!
This activity, which almost covered the entire country, made domestic users accept Torch Group's one-dollar lighter in a very short period of time.

Companies producing matches began to suffer a dimensionality reduction attack in a very short period of time. Many old-brand match factories in major cities have stopped production as they could no longer sell their products. Even people living in the mountains now use lighters.

Li Dongling feels that within the next two years at the latest, people in China will be completely accustomed to lighters. Every household, and even every person, will have a few. It is estimated that "matches", which have been popular in China for more than a century, will slowly become history.

In the future, only when people who have nothing better to do start to pursue the "nostalgic style" or want to show off, will they pull matches out of history again. However, its era has completely ended. In the future, the domestic lighter era will definitely be brought about by the Torch Group!
As the car was driving on the road to Shangguan Development Zone, Li Dongling saw that the Shangguan Development Zone in front of him was almost completely different from the Shangguan Town in his memory of his previous life.

In his previous life, Li Dongling remembered that when he returned to the Li family, Shangguan Town had not changed much in more than ten years. But now, the entire Shangguan Development Zone has become the most lively and fastest-growing area in Pingyang, second only to the area where Dongling High-tech Industrial Park is located.

Li Dongling went back to Old Li's house first. As soon as he got back, he heard Wang Xiulan talking about her little cotton-padded jacket, "Dongyue, that girl, is winter vacation coming soon?"

Li Zhenlin was still puffing on his pipe as usual. Even though Li Dongling and Li Dongshan, as well as Gao Peng, Zhang Ao and others who came to visit the Li family, sent him various brands of cigarettes from China and abroad, the old man claimed that he could not get used to them and that the pipe tobacco grown in the Li family's fields was more to his taste.

Li Zhenlin was smoking a pipe, but when he heard Wang Xiulan mention Li Dongyue, he pricked up his ears.

"It should be next month!" Li Dongling glanced at the time. It was almost the end of the year. "Besides, didn't you and my dad just talk to Dongyue on the phone a few days ago?"

Wang Xiulan, who was sewing a new quilt for Li Dongyue, glared when she heard this. "How can a phone call be the same as meeting in person?"

After saying that, Wang Xiulan showed signs of wiping tears again, "Dongyue has never been out of such a far place since she was a child. I don't know if she can get used to the food in Yanjing..."

Seeing this situation, Li Dongling quickly changed the subject. All parents in the world are the same, a mother worries about her child even when he is far away. Wang Xiulan is a typical example. This is Li Dongyue going to Yanjing. In his previous life, Li Dongling had heard Li Dongshan mention that when he went to the provincial capital, Wang Xiulan also worried about him a lot, especially after he divorced An Ruxue, Wang Xiulan often secretly wiped away tears.

"Brother, how are you and your sister-in-law doing?"

Li Dongling changed the subject and asked with a smile to Li Dongshan who was dealing with a chicken he had just killed, "As long as Li Dongling, Li Dongshan and Li Dongyue return home, some of the native chickens raised by Wang Xiulan will definitely suffer."

When Li Dongshan heard Li Dongling mention this in front of Wang Xiulan and Li Zhenlin, this rough man actually blushed from his neck to his ears.

Ever since Li Dongyue went to Yanjing University, the old couple Wang Xiulan and Li Zhenlin began to focus on Li Dongshan's marriage. Li Dongling and the others were not worried, after all, Yao Luoying and An Ruxue would show up in front of them every few days.

Wang Xiulan and Li Zhenlin are now most concerned about two things. The first is Li Dongshan’s major life event, and the second is when they can have grandchildren.

Suddenly, hearing Li Dongling mention this, Wang Xiulan didn't care about her little cotton-padded jacket and looked towards Li Dongshan.

(End of this chapter)