Reborn since 1993

Chapter 388 Sharing the Pie
When Qiu Bojun heard what Li Dongling said, he was quite interested. Li Dongling personally invited Kingsoft to set up an office branch in Hanxi Software Industrial Park, which meant that there would definitely be a lot of orders in the future.

Kingsoft is very short of money. Even with the 3 million US dollars invested by Li Dongling, Kingsoft will always be short of money as long as it continues to fight with Microsoft.

When office software was not profitable, Kingsoft had only two options. The first option was to keep looking for investors, lower its profile, and keep asking investors to invest money in Kingsoft.

Another way is to develop new businesses. This is what Kingsoft did in its past. Kingsoft PowerWord, Kingsoft Antivirus, Xishanju Games, and the e-commerce Joyo.com were all businesses established to make extra money and support the Kingsoft Office Software, which was constantly burning money.

However, among Kingsoft's businesses, the ones that really make money are Kingsoft Antivirus, Seasun Games, etc. The rest are mostly just for publicity or have been sold out.

Now, the situation of Kingsoft is actually the same, so for the cooperation proposed by Li Dongling, Qiu Bojun and Lei Jun have no intention of objecting. As long as they can earn R&D funds for Kingsoft, they need to do it...

Qiu Bojun and Lei Jun discussed in a low voice, "Kingsoft is willing to establish a branch company in Hanxi Software Industrial Park, but I don't know what project Dongling Hi-Tech is cooperating with Kingsoft on this time?"

"Dongling Hi-Tech is going to launch a new product. I hope Kingsoft can develop supporting software, games, etc. for this product!"

As soon as these words were spoken, not only Qiu Bojun and Lei Jun, but also Ren Yuefeng, Hu Zixian, Gao Peng and others, all cast their glances over here.

Although Dongling Hi-Tech has hired a number of professional managers and established a modern management system, Li Dongling is still the real helmsman, especially in new projects.

Li Dongling proposed a new project, and then Ren Yuefeng and a group of Dongling Hi-Tech executives and department heads were responsible for completing the project and developing the product.

In the eyes of professional managers, this model in which the company depends solely on the founder is definitely unscientific and too risky. After all, if the founder makes a mistake, the entire company may be dragged into the ditch.

But at the same time, if the founder can steer the ship well, he can make the whole ship ride the wind and waves, surpass a group of competitors at an astonishing speed, and achieve goals that other companies need to explore and test for ten to eight years in just a few years in a completely unreasonable manner.

Dongling Hi-Tech belongs to the latter. Even though it sometimes seems unscientific to Ren Yuefeng, Dongling Hi-Tech has never failed in the projects launched by Li Dongling. Every new project allows Dongling Hi-Tech to take a step further!
Now, Li Dongling has proposed that Ren Yuefeng and others must pay attention to Dongling Hi-Tech’s new products next year. This means that Dongling Hi-Tech may have another hit product next year, greatly increasing its strength.

If Dongling Hi-Tech wants to launch an electronic dictionary, it will definitely need to introduce multiple functions, and the most critical function is gaming, all of which require the software team to develop and upgrade.

Dongling Hi-Tech can also develop its own software, but the development team at Kingsoft is definitely stronger. In the past, Xiaomi mobile phone became famous first because of its system. Although it was based on Android, its operating performance, coupled with its launch price, almost beats all domestic mobile phones.

The first version of the Xiaomi system was developed by Lei Jun and five other people in two months.

Even though MiTalk ended in failure, it was the first social product to appear on smartphones. It was defeated by another social product that appeared 40 days later. Otherwise, it is hard to say what the domestic social software industry would look like. This gives us a glimpse of Lei Jun’s software development skills...

Li Dongling feels relieved that Lei Jun, Qiu Bojun and a group of Kingsoft staff are developing software for Dongling Hi-Tech. If he finds other development teams, they may not be as good as them and cost less.

Dongling Hi-Tech also needs Kingsoft as an ally so that it can develop as quickly as possible and take on the pressure for Dongling Hi-Tech. There will be plenty of projects in the future, waiting for Kingsoft to work as a slave and develop for Dongling Hi-Tech.

"Developing games?"

Lei Jun said in surprise, then looked at Qiu Bojun with some embarrassment, coughed and said, "Jinshan has no experience in game development, nor does it have professional game development talents..."

"If you don't know how to develop, you will naturally learn it after developing a few more games. There are not many talents in this field in China now. Kingsoft can be the first to try it. What if it makes money?!" Lei Jun and Qiu Bojun looked at each other in silence for a while. They felt that Li Dongling seemed to believe that Kingsoft could make a difference in the gaming industry more than they did.

"Dongling Hi-Tech can jointly establish a game studio with Kingsoft to test the waters of domestic game development. Tianya Company can also join. Dongling Hi-Tech will invest RMB 65 million in the game studio, accounting for 35%, and Kingsoft Technology will invest in it, holding %!"

Li Dongling said to Qiu Bojun and Lei Jun that gaming is the most profitable business in the Internet era, whether it is the PC Internet era or the smart phone era, without a doubt.

In its past life, Kingsoft relied on games developed by Xishanju to survive many times. Even if Kingsoft goes public in the future, what investors will care about most is Xishanju's game brand, not its office software business. Although it sounds awkward, it is the fact.

Xishanju is quite famous, but if it had entered the online game and mobile game industry earlier, it might have had a chance to become a gaming giant like NetEase.

As for the era when major Internet companies emerged in large numbers, the most profitable businesses of major Internet companies were two: the first was collecting advertising fees, and the second was the gaming business.

This is not only the case in China, but also in overseas Internet companies and the e-commerce industry. It is basically the same. These two businesses are the only ones that can monetize traffic.

Lei Jun and Qiu Bojun looked at each other, and both were obviously tempted. Now that Kingsoft has no obvious advantage over Microsoft, the more money it can make in other areas, the more advantageous it will be for Kingsoft to fight a protracted war.

In fact, Kingsoft has figured out that in the computer industry, which is already inseparable from the Microsoft system, it is not so easy to defeat Office, which has entered the domestic market together with the Microsoft system. The war between the two sides cannot be completely determined by a single win or loss.

Establishing a game studio, with Dongling Hi-Tech investing and Kingsoft providing people to develop it, is also an attempt for Kingsoft. If it makes money, it will be another revenue for Kingsoft, which is better than running to investors to say nice things and beg for investment.

"Jinshan is willing to give it a try, but it may not work!"

Qiu Bojun told Li Dongling to be prepared to lose all the money he invested. After all, this was the first time for Kingsoft to develop games, and the entire country probably had little experience in this.

"Fang Zheng is also willing to join in the fun. If Brother Li and Bo Jun don't mind, Fang Zheng is also willing to invest in a game studio!" Zhang Yufeng said at this time.

When Li Dongling heard this, he looked towards Zhang Yufeng and saw that Zhang Yufeng had a smile on his face and seemed to be just ready to follow the trend.

But when he looked at Zhang Yufeng, there was a gleam in his eyes, and it was obvious that this was not something Zhang Yufeng came up with on a whim.

Zhang Yufeng didn't know whether the game studio could succeed, but Dongling Hi-Tech, the leader of the domestic technology industry, plus the strongest company in the domestic software industry, the combination of the two companies was enough to make people think a lot. Zhang Yufeng was willing to take a gamble, but it was only a few million, which was only a small investment for Founder now.

Zhang Yufeng was not the only smart person present. Seeing this, Yu Minhong, the iron teacher, also said, "With New Oriental as an example, since everyone has invested, New Oriental cannot be left behind. If the game studio loses money, New Oriental will also accept it!"

Seeing this, Li Dongling couldn't help but sigh that Zhang Yufeng and Yu Minhong were really smart. They might not know how much effect this investment would have, but in the future, they might get unexpected huge returns because of this investment!

Li Dongling looked at Qiu Bojun and Lei Jun and saw that they had no objection to the joining of Founder and New Oriental. They even felt that with the entry of one more company, the risk could be shared a little.

(End of this chapter)