Reborn since 1993

Chapter 397: Killing Two Birds with One Fish

“Himalaya Radio can recruit some creators in America, Canada, England and other places to launch podcast programs on the radio station to increase the content of Himalaya Radio!”

“Podcast show?”

Ren Yuefeng, Yao Luoying and others looked at Li Dongling in confusion. They had never heard of this business. Even in Silicon Valley, this concept had not yet emerged.

“It can be understood as putting the programs on the radio station on the computer, and the podcast creators can decide the podcast content themselves.

Whether you are an interview podcast, a talk show podcast, a review podcast, or a fan of hip-hop, rap music, novels, poetry, etc., you can sing your own songs, read your own poems, read your own novels, etc. on your own podcast program.

In short, the Himalaya podcast platform gives everyone the right to create freely and show their talents, as long as it does not violate local laws!

Himalaya Radio Podcast, born for talent! "

Li Dongling said to everyone present that in this world, only a few people can become stars, and the probability of being able to appear on TV is also small. The podcast that Himalaya is going to produce is to give an opportunity to all those who want to express themselves.

Whether you can succeed depends entirely on your eloquence and talent. You can't say that you are not appreciated for your talent, right?
Since its birth in America, the Internet podcast platform has been spreading like wildfire, far surpassing traditional radio stations.

The reason for this is probably that the Internet podcast platform is very large-scale, and famous podcast platform hosts generally criticize everything and their peers. If they want to attract users, they must make some shocking remarks.

That's why on American podcast platforms, you can hear podcast hosts releasing all kinds of sensational industry rumors, secrets of certain big names in sports, entertainment, technology and even current politics, just to attract attention.

Of course, the podcast platform has to recruit podcast program creators out of necessity. After all, buying copyrights is too expensive. Hiring people to make programs is actually much cheaper than buying copyrights for music, novels, poetry, fairy tales, etc.

Furthermore, these podcast creators, by boasting about the content of their programs, are actually adding content and copyright to the podcast platform, which can attract a steady stream of users.

Feiyan Technology's Himalaya Radio is the first company to try it out. It knows that the domestic and overseas ways of doing things are definitely different. If it copies them blindly, it will end up like an overseas company that is unable to adapt to the domestic environment and end up in complete failure. It is time to adapt.

Himalaya Radio cannot afford to buy copyrights in America, so it has to find another way and enter the podcast field. Of course, if it wants to enter a new field, it must do something cool.

Without gimmicks, how can we attract attention from the outside world? The first thing to do is to support a few typical examples and let people "see" that making podcast programs on Himalaya FM radio is very profitable. Only in this way can we attract podcast creators to continue to join Himalaya.

Of course, Himalaya Radio did not fool them. It did have a podcast program in its previous life, which earned 5700 million US dollars a year, much more than ordinary celebrities and small companies!
But what no one says is that this podcast program took eleven years to achieve this point, released 1800 episodes, and attracted 1100 million listeners to subscribe.

However, most people will not delve into the story behind this podcast. They only see that a podcast that only interviews people can earn 5700 million a year. This is enough for countless people to flock into this industry, hoping that they will be the next person to earn 5700 million a year!
The world is too big, and there are too many people with different thinking patterns. As long as you can become famous, you can find people who share the same "same ideals" as you, including those who insist on the flat earth theory...

There are hundreds of millions of people in America, but only one in every fifty people believes in the flat earth theory, which totals more than six million people. If someone raises his hand and creates a podcast on Himalaya Radio to promote his own flat earth theory, it is estimated that he can instantly gain six million followers and become the leader of the flat earth cult.

Among these believers, there are not only ordinary believers, but also NBA stars, rappers, geographers, etc. This is just in America. There are even more believers overseas.

Let's do something a little more outrageous and form a Flat Earth Association, hold a meeting once a year, and charge $249 for each ticket. They have to charge one dollar less, because if they add another dollar, it will be two hundred and fifty. It's too filthy...

This way, they will probably be able to reap the benefits repeatedly. As long as they are famous enough, they can attract media attention, and advertisements, sponsors, and donors will appear. It is even possible that some California congressmen will come out to make friends with them and obtain state support funds, because they need this leader to deceive the believers into giving them votes!

As long as Himalaya Radio can "deify" a few podcast creators, and have content and famous podcast creators, won't Himalaya Radio be hyped up to the sky in the Internet industry?

Yao Luoying, Ren Yuefeng, Hu Zixian and other people in the conference room looked at each other in surprise when they heard the word "podcast platform". This was the first time they had really come into contact with an Internet project. This fancy show made their scalps tingle, but they also felt that it seemed that this could really be done.

“What the Silicon Valley Internet needs now is fame. No matter if you make a profit or a loss, as long as you have enough fame, you can be listed on the Nasdaq!

Himalaya Radio needs to be famous enough in America so that all Americans can hear the name of Himalaya Radio.

After going public in the future, Himalaya Radio can cooperate with small and medium-sized record companies and freelance creators to let them play their songs on Himalaya Radio. Maybe Himalaya Radio can become an Internet music platform! "Yao Luoying didn't quite understand what Li Dongling said. She didn't know what Li Dongling was going to do, but if one day, Himalaya Radio really became a music platform, she would understand the intention of Li Dongling's move.

If these can be achieved, then in the future, Himalaya Radio will have the hope of becoming one of the music platform giants like Spotify, Apple iTunes, Amazon Music, and Google Music.

In the past, Spotify’s market value soared to 606 billion US dollars, which is three times the market value of Warner Music, one of the current major record giants. In the record industry, it is simply the opposite of the sky!

If Himalaya Radio can go public and complete its two major businesses of podcast and Internet music platform, will its future market value have a chance to soar to the same high level as Spotify in its previous life?
Furthermore, if Dongling Hi-Tech or Feiyan Technology launch MP3 in the future, they can also cooperate with Himalaya Radio.

Why are Apple's MP3s so expensive? An MP5 with 3G memory can be sold for $399. It has changed the way countless people listen to and buy music. This is definitely related to the iTunes music store established by Steve Jobs.

As other brands of MP3s do not have their own music stores, they cannot be sold openly in America and old Europe. If you buy other brands of MP3s and are not familiar with computer operation, you will not be able to download music from pirated websites. Then, won't the MP3s you bought become scrap metal?

“Next year will be the best opportunity for Himalaya Radio to complete its IPO!”

Li Dongling spoke loudly to the executives of Dongling Hi-Tech and Feiyan Technology in the conference room.

Many people in the conference room took a deep breath, they knew that the highlight was about to begin.

Nowadays, many domestic companies regard going public as a symbol of success. Many professional managers and executives regard completing the listing as the realization of their life value and goals. After going public, fame, wealth and status will come to them!

"Dongling Hi-Tech Headquarters has decided to conduct a round of equity rewards for Feiyan Technology. Manager Yao will receive 8% of Feiyan's equity rewards!"

In name, Dongling Hi-Tech is the parent company of Feiyan Technology, and basically all the shares of Feiyan Technology are in the hands of Li Dongling.

No one could object to the equity reward given to Yao Luoying. Everyone had seen the performance of Feiyan Technology since its establishment. If Dongling Hi-Tech were not mentioned, Feiyan Technology was definitely the most outstanding performer in the domestic technology industry this year, not much worse than those old technology companies.

It is no exaggeration to say that Yao Luoying has made great contributions to Feiyan Technology. Of course, if we add the relationship between Yao Luoying and Li Dongling, which is well known to everyone in Dongling Hi-Tech, no one can object to this equity reward!

"In addition, Feiyan Technology will give out another 21% of its equity as a reward to managers and above at Dongling Hi-Tech headquarters, as well as managers and key technical personnel at Feiyan Technology!"

Li Dongling said that this had been promised long ago to Ren Yuefeng, Hu Zixian, Zhang Ao, Gao Peng, Chen Tao, Gao Zhiyuan and others.

At this time, if the promise is broken, not to mention that Feiyan Technology will encounter difficulties in its listing, the entire Dongling Hi-Tech will be shaken and may even fall apart. Never use money to test human nature, as that would be a case of losing the big picture for the small.

Furthermore, which is better, using Feiyan Technology's equity to reward Dongling Hi-Tech's executives, rather than directly using equity rewards from Dongling Hi-Tech's parent company?

In the future, Li Dongling will have more room to maneuver regarding Dongling Hi-Tech’s equity rewards.

Of the 21% of Feiyan Technology's shares, 5% was given to Feiyan Technology's senior managers and the technical department. Another 3% of the shares will be used for a round of Feiyan Technology employee option rewards. The remaining 13% was distributed to managers and above at Ren Yuefeng's Dongling Hi-Tech headquarters.

After the distribution, the equity of Feiyan Technology became Yao Luoying holding 8%, Ren Yuefeng holding 4%, Zhang Ao and Hu Zixian holding 2% each, and Gao Peng, Chen Tao and Gao Zhiyuan holding 1% each.

The other managers of Dongling Hi-Tech, including Zhu Zhaojiang, Wu Xinyi and others, also received 2% of Feiyan Technology's equity.

In addition to these, Li Dongling also gave 3% of Feiyan Technology’s equity to the Zhixing Foundation to supplement the foundation’s funds.

Dongling Hi-Tech Headquarters represented by Li Dongling is still the largest shareholder of Feiyan Technology, holding 68% of the shares. Yao Luoying holds 8% of the shares, Ren Yuefeng holds 4% of the shares, Zhixing Foundation holds 3% of the shares, Zhang Ao holds 2% of the shares, Hu Zixian holds 2% of the shares, senior managers and core technical personnel of Feiyan Technology jointly hold 5% of the shares, employees of Feiyan Technology hold 3% of the shares, Gao Peng, Chen Tao, and Gao Zhiyuan each hold 1% of the shares, and managers and above such as Zhu Zhaojiang and Wu Xinyi also received 2% of Feiyan Technology’s equity!

This is definitely not the final equity when it goes public. Next, Feiyan Technology will need to introduce several Wall Street overseas investments and give up part of its equity. When it goes public, the equity of Feiyan Technology held by Li Dongling and Dongling Hi-Tech Headquarters will probably be around 40%.

(End of this chapter)