Reborn since 1993

Chapter 432 Three people become tigers
“Let Wanjia Electric City borrow more US dollars?”

Ning Wenke looked at Li Dongling. She was a graduate of a formal financial management school. Li Dongling's words and his actions made her figure out something special.

Ning Wenke took a few steps closer to Li Dongling, and could faintly feel his breathing. "Do you think something will go wrong?"

"It is better to be prepared than to be caught unprepared. Competition between the electrical appliance and shopping mall industries is fierce. We still need to prepare more funds to be prepared. In the future, Wanjia Electrical Appliance City will also have chips to expand!"

Li Dongling did not directly say that Soros was going to come to Southeast Asia to stir up trouble or something like that, as that would be a bit too mysterious. Although there were already clues, if one carefully checked the news from Wall Street, one would know that Soros had already begun to make arrangements in Southeast Asia.

However, even the most pessimistic people would only think that Soros is itching to get his hands on it, just like when he shorted Britain and other places before, he only dared to make a quick buck and run away, but never thought of destroying a country's financial system. No one would think that after he broke through the British pound, he would dare to raise his knife and rush towards the old European countries.

Similarly in Asia, if Soros and the vultures of Wall Street hedge funds went short on the Thai baht, Malaysia, South Korea and other places, the outside world would be surprised but not surprised. At most, they would think that he might just make a quick buck and leave like before.

No one would have thought that he would go crazy and want to overturn the entire Southeast Asian financial system, but Soros did it anyway.

At this time, if Li Dongling said that Soros had gone crazy and that the knife to cut leeks on Wall Street was ready to move and wanted to take a swing in Southeast Asia, probably no one would believe it.

After hearing the reasons given by Li Dongling, Ning Wenke still had some doubts, but it made sense. However, she always felt that Li Dongling seemed to be preparing something.

"In addition, Wanjia Electric City will also need funds in the future to do more things!"

Li Dongling looked at Ning Wenke's face and said, "There are many electrical appliance malls in the world. If Wanjia Electrical Appliance Mall wants to stand out in the industry, it must have its own style and positioning!"

“I hope that in the future Wanjia Electric Appliance City can become a leader in the electrical appliance industry. It is not about asking users to choose to buy goods at Wanjia Electric Appliance City, but to identify with the culture and philosophy of Wanjia Electric Appliance City. Choosing Wanjia Electric Appliance City means choosing fashion, trend and health!
Wanjia Electric City will become the one that leads the trend of fashion and healthy life!"

Trying hard to please someone may often backfire, but if you can make a person, or a group of people, identify with a culture or concept, they will rush towards you with flapping wings like moths to a flame!
The prestige is created and promoted. Three people make a tiger. When more people talk about something, more people will believe it!

"In the future, Wanjia Electric Appliance City can cooperate with suppliers based on market and user needs to improve some traditional home appliances or launch new appliances, such as home coffee machines, new dishwashers, home ice makers and air fryers.

Make these appliances more suitable for modern life, more convenient and environmentally friendly, and publicize to the outside world that Wanjia Electric Appliance City will start a new generation of global appliance reform! "

Dishwashers, ice makers, etc. have been developed a long time ago, but due to reasons such as price and practicality, they have not yet been popularized to thousands of households. Even in America and old Europe, not every household has one.

If Wanjia Electrical Appliance City can sell these products by leveraging the reputation of being fashionable, healthy and environmentally friendly new electrical appliances, it will be a huge market.

Use magic to defeat magic. Instead of waiting a few years for America and old Europe to use the names of health and environmental protection to target domestic electrical appliance brands, it is better for Wanjia Electrical Appliance City to turn the table directly and be the first to propose these concepts. Whoever masters the concepts and controls the "standards" of health and environmental protection in the electrical appliance industry will have the power of life and death in this industry!

"Air fryer?"

Ning Wenke felt that what Li Dongling said was full of tricks. In her financial management class at the business school, the teachers would never explain these things so bluntly. It made her feel like she had really opened her eyes.

When you buy electrical appliances at Wanjia Electrical Appliance City, you are buying fashion, trends, health and environmental protection. If you buy them at other places, you won’t get these?

It sounds a bit ridiculous, but if the publicity is good, countless people will have this feeling. In reality, where can you buy electrical appliances with more confidence, Volvo or those sold in street shops?

Putting aside the possibility of hypocrisy or financial issues, most people, when given a choice, would probably go to big stores to buy, and buy brands that are heavily advertised. This is human nature, it can be said to be the trust in one's peers, or it can be said to be something engraved in the genes and not so easily changed.

As for the air fryer, ever since Ning Wenke took over Wanjia Electrical Appliance City's companies in Hong Kong and Southeast Asia, the number of electrical appliances she has handled, dare not say ten thousand, but at least eight hundred, all kinds of strange things, but she has never heard of the word air fryer.

Li Dongling stroked his forehead. When he heard Ning Wenke's words, he remembered that in his previous life, he was worshipped as a god, and was sold to people all over the world. He was placed in a corner by countless people, but almost every household had a dust-removing artifact. It has not become popular yet. The concept of air fryer has been around for a long time. Six years ago, an American company first launched a grease-free fryer, but the response was mediocre. After all, there was no hype and it had nothing to do with health, so naturally no one was interested.

Later, many companies have tried this. After all, to be honest, the purely technical difficulty of this thing is really not that great. It was not until Philips launched the first conceptual air fryer that the golden age of air fryers arrived.

Why did so many companies fail to make a name for themselves in the air fryer industry in the past decade or so, and instead Philips became the latecomer that took over?
You can talk about technology, of course, but I'm afraid it's more about Philips' powerful publicity channels and brand influence. If other companies say that using air fryers is healthy, probably no one will believe it. But with Philips' reputation over the years, can anyone refute what it says? Can authority be refuted by ordinary people?
“I’ve heard of the concept of an air fryer and maybe it could be improved upon.

The principle of the air fryer is to use hot air to circulate in the inner pot to evenly heat the food, without the need for too much oil, or oil-free cooking. To put it more simply, it is an oven with a fan, which is miniaturized...

Of course, while ensuring product safety, the most important thing is to promote the health of the food it makes.

In addition, even beginners who don’t know how to cook can use it to make egg tarts, grilled wings, fried chicken, and French fries. Isn’t it a sense of satisfaction in life to make healthy food by yourself? "

As Li Dongling spoke, he picked up a pen and drew the sketch of the air fryer that was very popular in his previous life on the back of the documents that Ning Wenke brought over. For a senior designer like Li, making the drawings of this thing only required hands. All those years of sitting on the bench in the Mechanical Design Bureau in his previous life, working overtime day and night, were they in vain?
Ning Wenke stared blankly at the several sketches in her hands. The designs of the main exterior components all appeared on them.

Previously, there were rumors that the designs of Dongling Hi-Tech's most important products were all created by the founder, and the outside world was skeptical about this.

Many people believe that this rumor was fabricated by Dongling Hi-Tech in an attempt to deify a founder.

Just like the widely-known Edison who invented the light bulb, he invented tens of thousands of patents in his lifetime. He was just like Aristotle in the old European civilization, omnipotent and omniscient. Even if all the lambs in old Europe were made into parchment to record for him, it would probably not be enough for Aristotle to write.

When we open up the myth of Edison, we find that he was the boss of a company. All the patents of his company were registered in his name, which amounted to tens of thousands of patents.

Now, no one in the world dares to question Aristotle. As for Edison, he is a great inventor in textbooks in countless regions. However, there are many voices questioning Li Dongling in the country at this moment.

Ning Wenke did not comment on the previous rumors. She was impressed by Li Dongling's management ability, but after all, she had never seen Li Dongling design a product with her own eyes.

Today, Ning Wen saw it with her own eyes. When she saw the things on the drawings, Li Dongling said it was "reference", but Ning Wen had never seen any company launch such a small and exquisite electrical product before.

Looking at these drawings, Ning Wenke's eyes flashed with a strange color, and the expression she looked at Li Dongling changed slightly.

Ning Wenke is not sure how much this drawing is worth, but if it can be truly developed and the hype concept can be successful, Ning Wenke can almost imagine how popular it will be, especially for housewives. They don't have to worry about the fumes and can make healthy products. This will definitely be sought after by cooks. How big will the market for air fryers be in the future?
And for Wanjia Electric Appliance City, what is more important is not the product, but according to what Li Dongling just did, with the help of the air fryer, Wanjia Electric Appliance City promotes the concept that what it sells is fashionable, trendy and healthy!

As long as users accept this concept, the sales volume of the chain electrical appliance mall can be hundreds or thousands of times more than the sales volume of air fryers. Thinking of this, Ning Wenke's breathing became heavier.

Ning's Company also holds a 15% stake in Wanjia Electrical Appliance City. If Wanjia Electrical Appliance City can be successful, looking at Walmart's current revenue, if Wanjia Electrical Appliance City can become the Walmart in the electrical appliance industry, then this 15% stake will also become the most valuable thing for Ning's Company.

"Wanjia Electric City can hold the patent for the air fryer and work with domestic electrical appliance manufacturers and companies such as Philips on research and development."

The air fryer has technical difficulties, but compared with the difficulty of promotion and publicity, it is nothing. Cooperating with companies such as Philips is also for better publicity. Otherwise, it is unknown how long it will take to promote it.

Selling an air fryer may make a lot of money, but with the help of it, people can identify with the culture and concept of Wanjia Electric City, and then flock to Wanjia Electric City to buy goods, which will bring more profits. If it goes public, it can make a lot of money.

After all, Wanjia Electrical Appliance City sells electrical appliances. Wrong. What Wanjia Electrical Appliance City wants to bring to users is health. Can health be measured with money? How vulgar!

Anyone who questions Wanjia Electrical Appliance City in the future is inhuman, has no environmental awareness, no taste for life, and disregards the health of his family. Only by embracing Wanjia Electrical Appliance City can you embrace a better life. Of course, this embrace needs to be purchased with US dollars!
(End of this chapter)