Reborn since 1993

Chapter 455 Online
The launch of the Bing Dwen Dwen product is enough for Dongling Hi-Tech Investment Department to recover all the invested money with interest, not to mention there are so many panda-related derivative products. The only difference is how much profit can be made.

In the past, the most popular dolls were not Bing Dwen Dwen. Japan was the most active in this regard. Kumamon brought more than 63 billion in revenue to Japan, and the Minions from Despicable Me sold more than billion in peripheral products. As for Doraemon, Pikachu, Naruto, etc., not to mention all kinds of action figures and dolls, they made a lot of money.

However, once the giant panda's reputation rises, its ability to attract money will be no less than those created fictional products.

Through cooperation with major companies to license the giant panda brand, games, souvenirs, clothing, snacks, toys, stationery and other giant panda-related derivatives are all selling like hot cakes. As the most famous creature in the world, whoever controls the right to develop giant panda-related derivatives has a gold mine.

In the future, relying on this gold mine, the annual licensing fees and sales of various toys, figures, clothing, etc. will probably earn much more than ordinary listed companies!
In the past, why did giant pandas suddenly become so popular? It didn’t come out of thin air. No matter how people who actually come into contact with giant pandas feel about them, the giant panda economy is real.

Zoos in Japan and South Korea have made a lot of money by introducing giant pandas. Why do South Korea want to keep the giant pandas so much? Because since the introduction of giant pandas, the Korean zoos have gone from annual losses to annual revenues exceeding 13 billion RMB!

The panda photos and peripherals they launched were all sold out, and even the videos they produced, when posted on YouTube, brought in hundreds of thousands of dollars in revenue every month. In addition, they received sponsorship from Samsung, and launched joint products with Samsung!

Even if they are staff members of a Korean zoo, as long as they have anything to do with pandas, they will appear on TV variety shows almost non-stop, publish books one after another, and make a lot of money in copyright fees.

It is true that those staff members are sincere in taking care of the giant pandas, but it is also an indisputable fact that they have achieved financial freedom with the help of giant pandas. In this world, there must be something good to give people greater motivation to do it. This is human nature!
Precisely because pandas bring huge traffic, topics and revenue, people in different regions who are related to these revenues have begun to promote them with all their might.

The reason why Li Dongling wanted to obtain the authorization for giant panda-related derivative products from the National Animal Association is because he needed the National Animal Association to endorse the investment department of Dongling Hi-Tech!
With this endorsement, Dongling Hi-Tech Investment Department can do all these things. Otherwise, anyone can develop various peripheral products based on giant pandas. Then how can Dongling Hi-Tech Investment Department do it? Only unique and scarce businesses can make money. Otherwise, who would care about something that is everywhere?
With the endorsement of the National Animal Federation, the copyright of peripheral derivative products developed based on real giant pandas in China and even the world will belong to Dongling Hi-Tech Investment Department.

Anyone who dares to use these brands and images without the permission of Dongling Hi-Tech will receive a lawyer's letter.

Although Dongling Hi-Tech will not make profits by litigating picture lawsuits like a certain picture copyright company, sometimes, when it is time to file a lawsuit, you must not be soft-handed, and you may even fatten up the company and then kill it!
Fu Lang didn't know how to play out what Li Dongling said. There was no precedent in the country at the moment, and the global peripheral derivatives market was far from being as hot as it is in the future.

He had no idea how big the market for giant panda-related derivatives was, but he took Li Dongling's words about paying annual licensing fees to the Hanxi Animal Association and the National Animal Association to heart.

All units in the country are facing financial constraints now, let alone an agency like the Animal Association which makes little money. With this income, which is equivalent to a small treasury, the Hanxi Animal Association should be able to live a good life every year in the future.

"I can't guarantee this, but the Hanxi Animal Association will do its best to help Dongling Hi-Tech obtain the rights to develop domestic giant panda-related derivative products!"

Fu Lang spoke up. Although he said he couldn't guarantee it, looking at his expression, he was obviously quite confident.

In fact, the days of the National Animal Husbandry Association are similar to those of the Hanxi Animal Husbandry Association. Although it is affiliated with the Ministry of Housing and Urban-Rural Development, the Forestry and Grassland Bureau, etc., real estate is not yet the national pillar industry it was in the past. The power of the housing and construction units has not yet reached its peak, and is even just starting out.

With the licensing fee from Dongling Hi-Tech, Fu Lang knew clearly that the National Animal Federation would definitely not object. Nowadays, which unit would be willing to go against funding? If the leader dared to refuse, the people below would really poke fun at him.

After reaching an agreement with Fu Lang and He Haize, Li Dongling's purpose of this trip was basically achieved. He no longer had to worry about the future and avoid investing a large sum of money over the years, only to lose it all and have others take advantage of it.

"Mr. Li!"

Seeing that Li Dongling was about to leave, Qian Zhicheng, who had been waiting for a long time, couldn't help but stand up.

Qian Zhicheng doesn't understand things like panda adoption, naming rights, panda promotion, and development of peripheral derivative products. That's not what he's good at, but he knows about academics.

"There is also the issue of protecting the Hanxi Giant Panda Habitat. This was decided when the Giant Panda Research Center was built in Pingyang. The Pingyang Giant Panda Research Center will be responsible for protecting the giant panda habitat!"

Qian Zhicheng said that the Pingyang Giant Panda Research Center is responsible for habitat protection, but where does the institute get so much funding? It still needs the Pingyang Municipal Government and Dongling Hi-Tech, the big sponsor, to bear the cost.

"How much funding is needed for the giant panda habitat every year?" Li Dongling asked. Qian Zhicheng heard that there seemed to be a chance, and hurriedly said, "It mainly requires species surveys in the giant panda habitat, tracking and scientific research on giant pandas, protecting endangered species, and preventing poaching, fires, and planting vegetation. The annual funding required is... two million, no, one million and two hundred thousand yuan!"

When Qian Zhicheng said this number, he almost gritted his teeth. In fact, he was a little unsure. This amount of money is not a small sum nowadays. It is enough for an average small company to pay the annual salary of nearly a hundred employees.

However, this amount of funding is already the minimum required to protect habitats. It is necessary to set up observation points, purchase scientific research equipment, and hire scientific research and patrol personnel. The costs of scientific research and personnel are quite tight.

After looking at Qian Zhicheng several times, he realized that he had already spent a lot of money, so he couldn't be reluctant to spend a little money. If he didn't protect the giant panda's habitat, he would be killing the goose that lays the golden eggs, and the number of wild pandas that can be obtained will become fewer and fewer.

However, Li Dongling still made three rules with Qian Zhicheng, "The funding can be shared by Dongling Hi-Tech Investment Department and the Municipal Forestry Bureau, but the species and vegetation in the habitat belong to the Pingyang Giant Panda Research Center, and the things in it cannot be loaned out at will!"

"I know!"

Qian Zhicheng pushed his glasses on the bridge of his nose and nodded to indicate that he understood what Li Dongling meant. He would not do such a thing as to betray his own country and hand over the animals and plants in the habitat to some research institute or zoo outside. Otherwise, the big sponsor would have spent his money in vain.

……

The courtyard of the Li family's house was already filled with red lanterns. After returning from the Pingyang Giant Panda Research Center, Li Dongling, apart from visiting Yao Zhengru's home in the municipal government staff quarters as in previous years, basically turned down other unimportant social engagements and rested at the Li family's house for a few days.

On the 30th day, the Li family put up the couplets early, and the same was true for the entire village where the Li family lived.

Although Li Dongling did not deliberately do anything to the village where the Li family lived, this village has now become the village with the best economic conditions in the surrounding area.

The Pingyang Municipal Government and the Shangguan Development Zone have given key support to the village where the Li family lives. The roads in the entire village were the first to be paved with cement, even all the way to the fields. In addition, canals and wells cover the entire village's agricultural land.

Moreover, the TV shopping department of Focus Media also helps sell almost all the crops and fruits grown, which means that as long as you are willing to put in the effort, you don't have to worry about not having a harvest.

Those who do not want to work on the farm can also work in the kitchens, restaurants, warehouses, logistics, security, etc. of Dongling Hi-Tech Electronic Industrial Park, Feiyan Technology, Torch Group, and Feiyan Technology, and their income is guaranteed.

It is better to teach a man to fish than to give him a fish. If you only give some money to the people in the village every year, no matter how much it is, it probably will not satisfy people's selfish desires. Who knows how they will comment on the Li family behind their backs. If you provide them with a livelihood, they will always remember the good things about the Li family. Now in the Lijia village, the original old houses have begun to be replaced by new houses.

Although Li Zhenlin had no intention of becoming an official in the village, he was still elected to the village committee by Lijia Village, and Wang Xiulan became the deputy director of the women's committee. When the village had superiors inspecting or when important matters were to be decided, Li Zhenlin and Wang Xiulan were invited to take charge.

There are firecrackers almost every day during this period, but today, the sound of firecrackers has not stopped since early morning.

After putting up the couplets and cleaning the courtyard, the Li family began to prepare the food for the New Year's Eve dinner. Even though supplies are not as abundant as they will be in ten years, the New Year's Eve dinner is still the most important meal for every family.

When it comes to matters like this, the elderly couple Li Zhenlin and Wang Xiulan have always done it themselves, and they made especially more preparations this year. The bodyguards responsible for the Li family's security, Yang Zhigao, Gong Qing, and two other bodyguards who were on duty, Li Dongling also asked them to bring their wives over, so the Li family was particularly noisy today.

Li Dongling had just helped clean a fish when a phone call came from Yanjing.

Li Dongling knew what the call was about. After answering the call, he asked directly, "How is the preparation going on at Tianya.com? Will they miss the deadline tonight?"

(End of this chapter)