Reborn since 1993

Chapter 526: Thunder in the Silence

"The Seattle Times learned from Microsoft sources that Microsoft founder and president Bill Gates proposed the Microsoft living room strategy at the board meeting, which is an important step for Microsoft in the hardware field!
Sources revealed that Microsoft will work with Tanglin Hi-Tech, a technology company from Asia, to achieve this goal.

Microsoft has currently invested in the Stargazing brand under Dongling Hi-Tech, which will release its first product in the next two years. This will also be the first step in Microsoft's living room strategy.

Microsoft's board of directors currently estimates that the R&D investment for the living room strategic plan will be more than $3 billion. Microsoft has not announced the specific projects, but it includes the game console project! "

“Microsoft is entering the game console market!”

When the Seattle Times reported this, the first thing that attracted everyone's attention was the game console project. Various media, including Yahoo's Internet News, also began to report on it.

As soon as the news came out, it started to spread like wildfire. What attracted the most attention was that Microsoft was going to enter the game console market and compete with Nintendo and Sony. The rumor was widely circulated.

In fact, this was also intentional on Microsoft's part, with the focus on promoting Microsoft's entry into the game console industry and downplaying its entry into the computer industry to avoid causing another wave of opposition.

In fact, all the investment institutions on Wall Street have received news that Microsoft is preparing to make a big splash in the fields of computers, game consoles and television equipment.

Wall Street cannot predict whether Microsoft can succeed, but the living room strategy proposed by Microsoft is bound to make people think.

In particular, it was revealed that the company that was involved in the trouble with Microsoft this time was Dongling Hi-Tech, a new technology upstart that has emerged in Asia in recent years.

Although Microsoft is a bit green in the hardware industry and has not achieved anything big over the years, Dongling Hi-Tech originated from the hardware industry and is now one of the top four mobile phone shippers in the world.

This time, Microsoft suddenly teamed up with Dongling Hi-Tech to start making trouble in the computer industry and game console market, which was indeed unexpected.

And Dongling Hi-Tech is indeed the company with the strongest hardware capabilities among all the companies Microsoft has cooperated with over the years. No one knows whether this wave of cooperation between the two parties will be a double sword joining forces or a big one.

However, on that day, Microsoft's stock price soared all day, and at one point the stock price soared by more than 6%. The concept of the living room strategy also directly became one of the new concept stocks of Nasdaq. This is the influence of Microsoft. Even if it farts, it will be studied and analyzed in detail...

In comparison, the stock prices of Sony and Nintendo plummeted on the same day. Game consoles are now dominated by two giants, and it would be strange if they could feel good if a giant crocodile suddenly broke in.

It is obvious to the naked eye that the game console industry will usher in a brutal war. Microsoft, which is wealthy and powerful, will compete with them at all costs, even at a loss. The console businesses of Sony and Nintendo will also be severely impacted.

However, the game developers who had been squeezed to the point of being unable to breathe by these two major console platforms felt like a dehydrated fish finally taking a breath.

Generally, giant companies that are newly entering the industry will spend a large amount of money to grab the market. For example, when Microsoft develops game consoles, in order to have games on the console platform, it will spend a lot of money to attract game developers.

In order to prevent the game developers on their game console platforms from running away, Sony and Nintendo will also give them some rewards, but for various game developers, this is equivalent to distributing benefits.

It is expected that global console game developers will have a better time in the next few years, after all, there is one more console platform to choose from!
It's not just Nintendo and Sony that are unlucky. Intel's stock price also plunged during the trading session. Although the plunge was not large, the news was really shocking for the semiconductor industry.

Microsoft secretly released a "small" announcement, but this announcement was not about Microsoft's ambitious living room strategy, but was related to the little-known Doxin Semiconductor.

"Microsoft and Dongxin Semiconductor have reached a cooperation in system and chip licensing. Microsoft's new R&D team will be used for the research and development of transplant systems!"

Although Microsoft was secretive and did not want to attract too much attention, this statement in Microsoft's announcement still caused an uproar in the entire semiconductor industry.

Microsoft said it implicitly, but everyone knows what it means. After nearly twenty years, Microsoft once again announced that its systems will support new chips. Isn't this a stab in the back for Intel?
As soon as the announcement came out, rumors of the dissolution of the Microsoft-Intel alliance spread like wildfire, and the facts were indeed as Bill Gates expected. This news had little impact on Microsoft, and its stock price continued to soar.

Whether the Microsoft-Intel alliance is dissolved or not, it will not affect Microsoft's dominant position in the operating system industry, but for Intel, it directly caused its stock price to plummet by more than 4%!

As a last resort, Intel urgently announced that Grove had gone to Seattle to negotiate at Microsoft headquarters. Subsequently, photos of Grove appearing at Microsoft headquarters appeared in the media.

This shows how smart Grove was. If he hadn't gone to Microsoft headquarters, the turmoil would not have been settled.

Later, Intel announced that it had reached an agreement with Microsoft, and the Microsoft-Intel alliance would still exist. As for Dongxin Semiconductor, it was just an "accident" and Dongxin Semiconductor would not affect the alliance relationship between the two parties. Intel also announced some details of the cooperation between Microsoft and Dongxin, claiming that Microsoft would only cooperate with Dongxin and would not license the system copyright to a third chip manufacturer.

Then Grove appeared in front of the media and announced aggressively that Doxin would not be a rival to Intel.

"Can a company that has only made one phone chip and provided radio frequency chips for so-called PHS phones, and whose company is not sure when it will be able to launch computer chips, threaten Intel?"

Standing at Microsoft headquarters, accepting media interviews, Grove said helplessly, as if he was amused by the media's nonsense rumors that Dongxin would become Intel's rival.

"Of course, Intel will not underestimate any rival. Intel will give due respect to Dongxin!"

When facing the media at last, Grove's face darkened, and he almost publicly shouted to Doxin Semiconductor that in the face of the war launched by Intel, Grove would not keep a tiger to himself!
After Intel issued a statement and Grove spoke in front of the media, Intel's stock price, which had been falling, began to slowly rise.

Obviously, Wall Street institutions and Intel's investors also believe that Dongxin may not be able to become a "qualified" competitor of Intel and will not be able to threaten Intel.

It is hard to say whether Doxin Semiconductor can become a rival to Intel, but the news reported is enough to shock the American semiconductor industry, and even the global semiconductor industry.

For so many years, no one has been able to shake Intel's dominant position in the semiconductor industry. Even its arch-rival AMD can only cause some trouble for Intel.

This time, the little-known Doxin Semiconductor has caused a crack in the foundation of the Intel empire. It may still be a long way from toppling the Intel empire, but it shows that this empire also has a health bar, but this health bar is very thick!
"He really did it!"

Lin Qijian, who was packing up and preparing to move his family to Hanxi, slapped his thigh when he saw the report and said to his wife.

Regardless of how others view Donxin, for the people at Donxin Semiconductor, getting the support of Microsoft means that the chips produced by Donxin are qualified to be sold all over the world!
This also made Lin Qijian breathe a sigh of relief. With the support of Microsoft system, Dongxin's chips have commercial value. If they don't sell well, it is because of poor performance and high price, and he can't blame others.

However, being able to produce high-performance chips but not being able to commercialize them is a huge blow to Dongxin’s employees.

There is no need to worry about these for the time being. Wait until the next time when Dongxin catches up with Intel and really threatens Intel. Only then will Intel force Microsoft to choose between the two again: support Dongxin or Intel. Because at that time, Intel really needs external forces to keep its crown.

Not only Lin Qijian, but when the news spread back to China, the entire domestic semiconductor industry was in an uproar.

Domestic semiconductors have been declining rapidly in the past few years, but when the news of Microsoft's support for Dongxin came out, chip manufacturers such as Shougang NEC and Huajing, as well as chip research and development teams such as Huaqing and Yanda, were also shocked.

No one expected that Microsoft would break ground and start transplanting chips for Dongxin, which was beyond their expectations.

Not to mention the headquarters of Dongxin Semiconductor, Xiyuan, the capital of Hanxi Province. When the news came back, the entire headquarters of Dongxin Semiconductor erupted in loud cheers.

"Is the news really true?"

Ni Guangnan and Huang Lingyi, two major engineers of Doxin Semiconductor, both ran to ask Wu Xinyi, the general manager of Doxin Semiconductor.

Wu Xinyi nodded vigorously. "The news was sent back by Zhou Hualiang, the president of Dongling Hi-Tech North America. It can't be wrong!"

After hearing this, Ni Guangnan's eyes couldn't help but become moist. Li Dongling had set up the stage for them. As long as the computer chip could be successfully developed, he would never entertain himself and would not say that they had worked so hard to develop the chip but it was useless in the end.

"Now it's up to us!"

Ni Guangnan said to Huang Lingyi, who nodded solemnly. The computer chip project of Doxin Semiconductor was in charge of the two of them. Li Dongling had done his best and provided full support. The rest was up to them.

……

At No. 151, Manhattan, New York, when Li Dongling and Yao Luoying arrived at the Nasdaq Stock Exchange, countless media and reporters had already gathered there. Today was the day Yahoo was going public.

(End of this chapter)