Reborn since 1993

Chapter 573 Horn
"Boss Chen, please send another batch of Shenzhou electronic dictionaries over. We are out of stock here!"

"The electronic dictionary inventory in Tianhe City is running out!"

"Wangfujing Department Store is also urging us to ship the goods!"

After Chen Zuhan answered the phone, the first person to call was the manager of the marketing department of Hanhai Trading Company. The electronic counters of several of the largest department stores in Yangcheng were now urging for delivery of goods.

In Yangcheng Department Store, Teemall and Wangfujing Department Store alone, Chen Zuhan has put nearly 25,000 machines into use, and now they are almost sold out!
Electronic dictionaries are selling so quickly that their popularity is incomparable to that of electronic pet machines back then.

After all, electronic pet machines have at most contributed to the young people's market and are trendy products, but they have not captured the market of middle-aged people who are in charge of the purse strings.

Electronic dictionaries are different. This is what parents are most concerned about. It concerns their children's exams and academic performance, and their children's future prospects. Which parent dares to neglect it?

Just look at how crazy parents become after the school district housing comes out, and you will know that these middle-aged people are really generous for their children!

Especially after the news that the product was about to run out of stock spread, people in Guangzhou were afraid that they would not be able to buy it, so they immediately started buying it up.

Before Chen Zuhan solved the out-of-stock problem in the major department stores, distributors in Pengcheng, Jihua Township, Zhuhai and other places also called Chen Zuhan to urge him to deliver the goods.

After hanging up the phone, Chen Zuhan was overwhelmed. So many calls urging for delivery gave Chen Zuhan a headache.

He knew that some of these dealers had really sold out, while some were probably trying to trick the market by hoarding the goods, hoping to sell them at a high price after they were out of stock.

But regardless of whether they are really sold out or not, as the head of Dongling Hi-Tech's Guangdong Province agency, he has to get more goods for distributors in various places. Who can obey him if he doesn't let his subordinates get the benefits? !
"Tell distributors in all regions to remit today's sales to Hanhai Trade as soon as possible. If they don't, they won't be able to get the next batch of machines!"

Chen Zuhan said to his assistant that no matter whether the distributors were playing tricks or not, the money could not be faked. As long as the sales volume was handed over, no matter how the goods were sold, Chen Zuhan had to pay the payment for 100,000 electronic dictionaries to Dongling Hi-Tech.

……

"In Guangdong Province, according to statistics, the first-day sales volume today is 74,000 Shenzhou electronic dictionaries!"

At the Dongling Hi-Tech headquarters, Li Dongling, Hu Zixian, Ren Yuefeng and others came to Zhang Ao's office.

By the evening, the sales volume in Guangdong Province was the first to be counted. Of the 100,000 machines put into use in Guangdong Province, more than 70,000 machines were sold in one day. Most of the sales were contributed by Shenzhen and Yangcheng. However, it can also be seen that Guangdong Province is now the place with the strongest consumption power in the country.

"How many machines were actually delivered by Focus Media today?" Li Dongling asked.

The orders from Focus Media's TV shopping sound impressive, with orders worth hundreds of thousands, but there is a lot of uncertainty. To put it bluntly, the return rate is quite high. Some people get excited after watching the advertisement and call to make an order, but when they wake up the next day, they regret it and directly refuse to accept the order.

Only when the goods are delivered and the money is received, can the transaction be considered completed. The return rate is not only high in TV shopping, but also in the era of e-commerce and live streaming. For example, the return rate of women's clothing sold through live streaming can reach 80% or even over 90%.

Focus Media has 12.8 orders in China and overseas TV shopping platforms. To be honest, if 70% of them can be actually sold, it is considered satisfactory.

"Li Yan hasn't called yet!"

Ren Yuefeng glanced at the time. It was almost evening. Oriental Express had stopped delivering, and it was time to count the Focus Media orders.

"Ding!"

Ren Yuefeng's cell phone rang. After answering the call, Ren Yuefeng said to Li Dongling and others, "Focus Media received payment for 12,000 orders in China today!"

When someone heard the sales volume mentioned by Ren Yuefeng, they immediately wrote a string of numbers on the whiteboard in the office.

When the sales volume in Guangdong Province and Focus Media's sales volume today were released, Li Dongling, Ren Yuefeng, Zhang Ao and others could all see that the sales volume of Shenzhou Electronic Dictionary exceeded 100,000 on the first day in China, which was basically a foregone conclusion!

The sales volume on the first day exceeded 100,000, which has basically set a new record for the first-day sales volume of domestic electronic products. It depends on how high Dongling Hi-Tech can push the record this time!
"Dongling Hi-Tech Yanjing Company reports that today the sales volume of Shenzhou Electronic Dictionary Yanjing exceeded 41,000 units!"

When the sales volume in Yanjing was reported, there was a huge cheer from the Dongling Hi-Tech headquarters.

Before today's sales statistics were fully completed, the sales of Shenzhou Electronic Dictionary exceeded 100,000, which has already broken the sales record of domestic electronic products!
Of course, for the Dongling Hi-Tech employees who have been working overtime in the past few days, this cheer is also a celebration that they will receive generous bonuses in the future!
When the sales volume exceeded 100,000, it was finally decided that the electronic dictionary R&D team’s efforts were not in vain.

It also means that the members of this R&D team, like their predecessors, the digital cordless telephone R&D team, the PHS mobile phone R&D team, etc., will receive a bonus and dividend that R&D personnel from other peer companies may not be able to get in more than ten years. Those who are more Buddhist can regard this as achieving financial freedom!
The temperature in Pingyang was already a little low at night, but there were still many media and reporters waiting outside the Dongling Hi-Tech headquarters, waiting to get first-hand information.

These reporters also heard the cheers from Dongling Hi-Tech’s headquarters and immediately stood up.

"The first-day sales of the Shenzhou electronic dictionary exceeded 100,000 units, and we haven't counted all of them yet!"

A media reporter who has a good relationship with members of Dongling Hi-Tech's marketing department received the news. The marketing department of Dongling Hi-Tech and the media often cooperate. After all, the marketing department also needs to advertise in the media, and the people on both sides have more or less some relationship.

"Sales volume exceeded 100,000 units?" Upon hearing the news, the media reporters were also stunned. Although today, Li Yan, the general manager of Focus Media, said in an interview with the central media's financial channel that the TV shopping platform has received orders for more than 100,000 units.

But that order is just an order. You only need to make a phone call and register to make a reservation. Whether it can be completed is still unclear.

But the sales volume that Dongling Hi-Tech achieved was from users who paid real money for the machines, and it was a real sales volume of 70 million!

After hearing the news, some reporters were unwilling to wait any longer and left in a hurry, ready to report the news to the media they were working for in advance to grab some attention.

But there are still many media, especially local media in Hanxi, who are waiting and will not leave until Dongling Hi-Tech has counted all the first-day sales.

I don’t know what other TV stations, newspapers and magazines think, but if the local science, finance and political media in Hanxi don’t report on Dongling Hi-Tech, they may not be able to survive in Hanxi in the future.

"Sales in Shanghai exceeded 30,000 units!"

"Sales in Hangzhou exceeded 8,000!"

Dongling Hi-Tech's headquarters is still busy compiling sales statistics from companies, channel dealers, and distributors across the country.

"The first day of sales of the Shenzhou Electronic Dictionary in China was 176,000 units, with sales exceeding 123 million yuan!
Including accessories such as SD cards, spare batteries, casings, USB cables, etc., the total sales on the first day was about 140 million!"

In the office, Zhang Ao held up the sales statistics table in his hand. After a few seconds' pause, Li Dongling, Ren Yuefeng and others also applauded.

The SD cards launched by Dongling Hi-Tech come in two sizes: 32M and 64M. Like the previous Shenzhou USB flash drives, the SD memory card patent also belongs to Shenzhou Storage. It is also a "high-tech" product. The 32M SD card is priced at US$20!

Li Dongling took the sales chart and took a quick glance at it. He could see that today's sales were basically contributed by several major cities such as Yanjing, Yangcheng, Pengcheng, and Shanghai.

The Shenzhou electronic dictionary has not yet penetrated into the markets of small and medium-sized cities and towns, which is in line with expectations. To conquer small and medium-sized cities, it takes time and more publicity, which is generally one cycle slower than large cities.

“The publicity must continue, especially on the Focus Media side, it must not stop!

Also tell Duan Youli to increase production capacity as soon as possible!"

Li Dongling said to Ren Yuefeng, Zhang Ao and others that in order to enter small and medium-sized cities, they would need Focus Media’s overwhelming TV shopping advertisements, and advertising was inevitable.

"Shenzhou Electronic Dictionary's first-day sales exceeded 140 million yuan, setting a new record for first-day sales of domestic electronic products!"

The next day, Electronic Technology News printed a report on the Shenzhou Electronic Dictionary on its front page. Subsequently, various media outlets including Yenching Business Daily, Huaqing Daily, Computer Daily, Caijing Daily, 21st Century Business Herald, China Securities Journal, Economic Observer, and Yangcheng Evening News also began to report on the story extensively.

As for the local media in Hanxi, it goes without saying that the Hanxi Provincial Newspaper, Pingyang Daily, Huashang Daily, etc. all published the article on their front pages.

Today, whether you turn on the TV, open a newspaper, or read the latest issue of some special technology magazines, most of the news about companies in the domestic electronics and technology industries are from Shenzhou Electronic Dictionary!

A product that achieved sales of 140 million yuan on the first day was a bombshell in the domestic technology industry, and it also made many domestic companies start to get excited.

"The Shenzhou Electronic Dictionary, an electronic educational auxiliary product independently developed by Dongling Hi-Tech, went on sale yesterday. On the first day, this product set a new industry record for sales of domestic electronic products!
But yesterday, rumors of insufficient supply came from Shenzhou Electronic Dictionary agents in Yangcheng and other places. Some industry insiders estimated that Shenzhou Electronic Dictionary may be out of stock in the short term.

However, Zhang Ao, general manager of Dongling Hi-Tech's marketing department, said in an interview with relevant media that the production capacity of Shenzhou electronic dictionaries is increasing and users do not need to worry!

In the room, Cao Taizheng, a little yellow calf, was eating rice rolls and watching the morning news on Guangdong TV. He couldn't help but wave his fist excitedly.

The news on TV was still going on, and another expert popped up and seriously analyzed the reasons why the Shenzhou electronic dictionary sold so well on the first day.

"The Shenzhou electronic dictionary is necessary to a certain extent. English has been included in the college entrance examination since 84, and most people in China learn English late. Electronic dictionaries are easy to carry, have fast search speeds, and are rich in functions. They are indeed helpful for learning English.

However, learning still mainly requires diligence, hard work and hard work. Electronic dictionaries are not a necessary condition for improving grades, so parents do not need to be too anxious.

Shenzhou electronic dictionaries are currently favored by parents, students, overseas students, foreign trade and translation practitioners. In the short term, the demand for electronic dictionaries may continue to increase! "

Cao Taizheng now finds expert comments, which he used to think were full of nonsense, very interesting and he can't wait to hear more from the experts.

"Tai Zai, do you have a batch of Shenzhou electronic dictionaries?"

When Cao Tai was watching the news, his phone suddenly rang. After he answered it, the other party shouted hurriedly.

(End of this chapter)