Reborn since 1993

Chapter 583 When you go out, you give your identity to yourself
If Feiyan Technology wants to promote its own car radio, it can only start with domestic car brands and occupy the domestic car radio market first. Only after it has its own base can it impact the overseas market.

Car radio is different from mini radio. Mini radio was first developed by Feiyan Technology, so it can naturally seize the market share of old radio brands.

However, in recent years, there have been many giant companies in the car radio industry overseas, including Panasonic, Harman, Alpine, Pioneer, Motorola and other manufacturers, each of which has its own base.

Panasonic car radios are installed in Japanese brands such as Toyota, Lexus, Nissan, and Infiniti, while Harman's brand is installed in American cars.

These car radio giants all have their own long-term cooperative automobile brands. If they want to poach their talents, it will take a lot of effort and time.

However, the domestic car radio market has just begun, and in recent years, not many domestically produced cars have been equipped with car radios.

The main reason is not anything else but the desire for cheapness. The current car prices are sky-high for most people in the country. Even if they don’t eat or drink for decades, they still cannot afford a car.

In order to increase sales, domestically produced cars can only reduce configuration to lower prices and increase sales. Car air conditioning, electric windows, radios and other gadgets are among those that have been reduced.

Those foreign car radio giant brands still look down on the mediocre domestic cars because the domestic car shipments are indeed not large enough.

But for Feiyan Technology, it is an opportunity. As long as it can take over the car radio business of domestic automobile brands, when the domestic automobile industry explodes, the market will naturally belong to Feiyan Technology.

It may take some time to cultivate the market, but for Feiyan Technology, this effort is worth it.

“Feiyan Technology can seek cooperation with established car brands such as Hongqi, Great Wall, and Hualian. It can also supply to Changan and other emerging car brands!

After occupying the domestic car radio market, we will start looking for opportunities to cooperate with overseas car brands.

In the short term, you don’t have to pursue profits, as long as you can maintain a balance between income and expenditure, but brand promotion must be done well!
We need to establish a concept in the domestic automobile industry that a car brand equipped with Feiyan car radio is the standard configuration for high-end cars! "

Li Dongling said, whether the Feiyan car radio is standard equipment in luxury cars depends on how you blow it. As long as you blow it for a long time, the history book will naturally be formed.

“Not only car radios, but also Feiyan Technology’s car audio equipment should be promoted according to such specifications. Of course, Feiyan Technology must be technically guaranteed!”

This is not because Li Dongling is trying to play tricks or something, but if Feiyan Technology does not promote itself as a high-end brand, then in the future, it may not be able to make any profit from the car radios and car audio equipment. When overseas brands enter the country, it may not even get a share of the profits!
Humans are very strange creatures. When buying things, they like high-end ones, so that they feel they are not getting a bad deal. Even if the so-called "high-end goods" are not actually that good, this is the subconscious reaction of countless people.

If Feiyan Technology's car radios and car audio equipment are only promoted as mid- and low-end products, sales may be very good in a short period of time.

But in the future, when those so-called overseas high-end radio brands enter the domestic market, believe it or not, car brands and users will instantly abandon "cheap goods" and be willing to buy expensive foreign brand car radios.

I feel that it is high-end, has outstanding performance, and is equipped with a foreign brand car radio and audio equipment. It is a high-end car and it is prestigious to drive it out...

Rather than waiting until the market is snatched away from them, Feiyan Technology might as well start small and promote itself as a high-end brand in advance.

When you are out and about, you give yourself an identity. As long as Feiyan Technology touts that your car radio is a world-class brand, who can object? As long as you are thick-skinned, others will be embarrassed...

It cannot be said that Feiyan Technology is purely misleading. After all, after going public, the brand of Feiyan Technology is a listed company. In the car radio industry, how many companies are listed companies?

No matter what identity Feiyan Technology is listed under, as long as its name is listed on Nasdaq, that is enough.

Yao Luoying couldn't help feeling surprised when she heard what Li Dongling said. She didn't expect that there were so many tricks involved.

Shaking her head, Yao Luoying said, "I don't know how far Feiyan's car radio and car audio equipment will go in the future, but before I leave Feiyan Technology, I will get enough orders for it!"

It is no longer a secret that Yao Luoying will leave Feiyan Technology after its listing. The executives of Dongling Hi-Tech and Feiyan Technology have all heard about it.

This is also to release the news in advance so that the management of Feiyan Technology can be prepared and not be thrown into disarray.

For Yao Luoying, completing the handover of Feiyan Technology before leaving and laying the foundation for Feiyan's car radio business is the limit of what she can do!

The next morning, when Li Dongling woke up, there was only a faint fragrance left by the pillow, and Yao Luoying was nowhere to be seen. This was her busiest time, and the rest she had last night was all squeezed out.

Li Dongling also had a lot of things to deal with, but he was not as anxious as Yao Luoying.

After getting up, Li Dongling resumed his previous routine. After eating breakfast, he ran on the treadmill for half an hour. The reason why he didn't run outside was that Pingyang was under road construction everywhere, and running around would definitely make him feel dusty.

After running, Li Dongling practiced fighting with Yang Zhigao for half an hour, and was already covered in sweat.

After washing, Li Dongling did not go to Dongling Hi-Tech, but rushed to Yuhe Leisure Resort.

Since He Heng from the Foreign Exchange Department visited Dongling Hi-Tech, it was like a prelude. People from various departments in the provincial capital and Yanjing took turns to visit Dongling Hi-Tech. If it were other companies, they would definitely have meetings and receptions every day, and they could boast about it, but for Dongling Hi-Tech, it has already passed that stage.

In other words, those false reputations are of little use to Dongling Hi-Tech. Of course, these false reputations are still very effective in deterring evildoers.

In addition, the Shenzhou electronic dictionary is currently in hot sales and is out of stock both domestically and overseas. Every day, a large number of agents rush to the Dongling Hi-Tech headquarters to urge for delivery.

The Dongling Hi-Tech headquarters is now bustling with people every day. Inside and outside the headquarters, the executives of Dongling Hi-Tech have a lot of things to deal with.

As for some people and things, it is not convenient for Li Dongling to meet them when he goes to Dongling Hi-Tech headquarters, and some projects also need to be kept confidential.

But if a new project is launched at the current Dongling Hi-Tech headquarters, how can it be kept secret? I am afraid that as soon as Li Dongling gathers people together, all kinds of rumors will start to spread. Who knows what some guy with a wild imagination will come up with.

Once we arrived at the Yuhe Leisure Resort, there were fewer troubles.

After Li Dongling arrived at Yuhe Leisure Resort, cars came one after another, including cars with provincial and other provincial license plates.

"Old Chen!"

When Zou Tao got off the bus at Yuhe Leisure Resort, he saw someone getting off another car and shouted to the person in surprise.

"Boss Zou, you're a big celebrity now!"

Chen Feizhou, who came on behalf of Kingsoft, said to Zou Tao that they were from the same school and had both worked for Kingsoft before, but now, Zou Tao was the head of Xishanju Game Studio.

Although in name, Xishanju and Jinshan were both called Dongling Hi-Tech companies in the industry, but once they split up, they are split up.

The Shenzhou Electronic Dictionary was a big hit, and Xishanju, which developed "The Legend of Conquering the Demons" for the Shenzhou Electronic Dictionary, also gained a reputation in the industry.

Now Chen Feizhou is considered to be one of the top five figures in Kingsoft. He is in charge of technical research and development. His status within Kingsoft is second only to Qiu Bojun, Lei Jun, and Wang Feng, who is in charge of Kingsoft's marketing department.

Zou Tao didn't take Chen Feizhou's teasing seriously. Meeting old friends still made Zou Tao quite excited. Since he came to Hanxi, he had less contact with his old friends in Jinshan.

After punching Chen Feizhou, the two hugged each other. Zou Tao asked Chen Feizhou curiously, "Old Chen, why are you here?"

After saying that, he looked behind Chen Feizhou and asked, "Are you the only one coming here?"

Hearing Zou Tao's words, Chen Feizhou was obviously even more surprised, "You don't know either?"

"Jinshan received an invitation from Dongling Hi-Tech to cooperate with Jinshan in a project, so I rushed over, but even you don't know about this project..."

Chen Feizhou and Zou Tao immediately felt that this new project of Dongling Hi-Tech must be very important, otherwise, it would not have caused such a big fuss.

The two took a golf cart all the way to the shooting range of Yuhe Leisure Resort, where Li Dongling would meet them today.

"who's that person?"

When entering the shooting range, Chen Feizhou saw a man in a suit sitting upright in the lounge outside the shooting range. When he saw Chen Feizhou's gaze, the man nodded at the two of them and said something in Japanese, looking quite kind.

"Japanese?"

Chen Feizhou did not expect that there would be a Japanese guarding here, obviously waiting to be interviewed by the person inside. And today, at this shooting range, who else could have made this Japanese wait to be summoned except Li Dongling!
After saying something in Japanese, he saw that Chen Feizhou and Zou Tao were a little confused, so he said in awkward Chinese, "I am Yamashina Makoto, please take care of me in the future!"

It was not until they entered the shooting range that Zou Tao and the other man felt that the name sounded familiar, as if they had heard it somewhere before but could not remember where.

"Bandai, it's Makoto Yamashina, the president of Nihon Bandai!"

Zou Tao stopped and said suddenly that he remembered where he had heard this name.

Back then, when electronic pet machines were very popular, Zou Tao also bought one. Later, when Bandai acquired the copyright and patents of electronic pet machines, Zou Tao remembered that the domestic media reported it extensively. Makoto Yamashina's name appeared in the media many times.

Of course, the final result was that Bandai, the Japanese company that bought the copyright of the electronic pet machine, suffered huge losses in the second year and was even sold to Dongling Hi-Tech.

Zou Tao still remembers the shock he felt when he saw the news that Dongling Hi-Tech became a major shareholder of Nippon Benzene Bandai. It was the first time that a domestic company took over an overseas company!
(End of this chapter)