Reborn since 1993

Chapter 726 Pulling the tiger’s skin to pull the flag
When Ed Fries heard what Li Dongling said, he looked at Li Dongling with a little doubt.

Li Dongling saw this and said directly, "Xishanju Game Company can work with Microsoft's game department to jointly develop games, or develop supporting game software, etc."

Microsoft is wealthy and powerful. If Xishanju can get close to Microsoft, funding will no longer be a problem in the future. It may even have the opportunity to try to develop software such as game engines.

Furthermore, in the short term, or in the next ten years or so, America will still be the world's largest game market. Who wouldn't want to get involved?
If Xishanju can cooperate with Microsoft, it will have the opportunity to enter the American game market, reap foreign profits, and earn US dollar foreign exchange!

To be honest, the domestic stand-alone and 3A game markets could not develop in the past. Admittedly, there were problems with the game technology and level, but it was also an indisputable fact that the user group was too small.

On the contrary, America, old Europe and other places have huge single-player markets. If you can enter this market, profitability is basically not a problem.

However, if you want to enter these markets, in addition to improving the level of game development and changing the game style, you also need a guide. Otherwise, it will be difficult to gain a foothold in the North American game market.

With Microsoft as its banner, Xishanju's entry into the American gaming market will be much smoother.

In addition to the gaming market, with the support of Microsoft, Xishanju can also use the company's reputation to invest in and acquire some American manufacturers!
If it were just the name of Xishanju, it might not be enough, but with the addition of Microsoft, the effect would be completely different.

Even Xishanju can do some cool things, such as investing in Bungie Studio, the developer of the "Halo" game, Fassa Studio, the developer of "Mech Commander", and Rare Ltd game studio, the developer of the "GoldenEye 007" game.

In the future, when Microsoft launches its game console, it will look for game developers to cooperate with and let those game developers enter the Xbox game platform. At that time, the game manufacturers invested by Xishanju will also rise in value.

Xishanju even "slightly" added a little money to these game manufacturers. For example, it sold the Rare Ltd game studio it acquired to Microsoft for $400 to 500 million to help Microsoft solve its urgent needs. This is not too much, right? Shouldn't Xishanju say thank you?

Can this be called cheating Microsoft? They are clearly Microsoft's savior. When the Xbox game console sells well, Microsoft will have to thank Dongling Hi-Tech and Xishangju.

Ed Fries couldn't guess what Li Dongling was going to do. Listening to Li Dongling's words, he felt that Microsoft probably wouldn't need Xishanju's "help".

But Dongling Hi-Tech and Microsoft are now in an "alliance" state, so he couldn't offend Li Dongling at this time.

"If there is an opportunity, Microsoft's gaming department would certainly like to have more cooperation with Seasun!"

Li Dongling smiled and nodded, drinking tea instead of wine, and raised the glass in his hand towards Ed Fliess.

Now Ed Fries doesn't know the meaning of what he said, but one day, when he thinks of Li Dongling's proposal again, he will have different feelings!

"This is some promotional strategy formulated by Dongling Hi-Tech for the Stargazing Digital Video Recorder. Maybe Ed, you can take a look at it!"

Before leaving, Li Dongling handed a document to Ed Fleiss. As to whether Microsoft would adopt it, that was unknown. Once a behemoth like Microsoft becomes arrogant, it is not surprising to do something incredible.

After hesitating for a while, Ed Fleiss still took the document. Microsoft did not like being told how to do things, but facing Dongling Hi-Tech's proposal, Microsoft would still take it seriously.

Ed Fries stayed in Hanxi for a few days. After reaching an agreement with Dongling Hi-Tech's headquarters, he went to Dongling Hi-Tech Electronic Industrial Park in person to inspect the Stargazing digital video recorder production line.

……

"This is the assembly line for the Stargazing digital video recorders. This production line can assemble 270 units per day, with a monthly output of 8100 units!"

In Pingyang, in the electronics industrial park of Dongling Hi-Tech's headquarters, production manager Duan Youli, along with Song Yajun, Tao Zhiliang and other production department supervisors, received Ed Fleiss.

Ed Fries calmly looked at the production workshop in front of him. It was not very advanced. At least compared with American automobile manufacturers and Japanese benzene manufacturers that have already used robotic arms and semi-automated production, Dongling Hi-Tech's production workshop was slightly lacking in "technological content".

However, this gap cannot be changed in a short period of time. Dongling Hi-Tech is also constantly improving the level of automated production.

Because the problems faced by American and Japanese manufacturers are completely different from those faced by domestic manufacturers. The labor costs there are too high, and various production plants are moving overseas. The automotive industry, which has not moved, is also working hard to improve automated production. On the contrary, domestic manufacturers are now using manual labor, which is much cheaper than buying a set of robotic arms, so naturally there are more places that use manual labor.

Since last year, Dongling Hi-Tech has established an inventory management system and has also begun to integrate computer information technology and automated production. However, it will still take time to upgrade everything and make all personnel in all departments of Dongling Hi-Tech, including design, production, sales, and after-sales, use this system.

Ed Fleiss looked at the production workshop in front of him. The technical content was not very high, but the workshop was very clean and tidy. All the personnel on the production line wore dust-proof clothing, dust-proof hats, dust-proof shoe covers, gloves, etc.

Above each position, there is a simple work flow diagram. Although the entire production line is busy, whether it is the front-end assembly or the back-end testing, all positions are following the standard operations.

Wearing dust-proof clothing is certainly not very comfortable, but the production department provides these personnel with an additional dust-proof clothing subsidy of 150 yuan per month.

Therefore, these production line personnel have no complaints about the production department's requirements. On the contrary, many of them want to join these departments and receive more subsidies every month.

I watched with my own eyes as a stargazing digital video recorder was assembled from individual parts at the very beginning of the production line into a complete machine.

Finally, two logos appeared on the stargazing machine at the same time. The first logo was designed by Li Dongling for stargazing. It was like a radar, exploring the starry sky.

The second logo is the Microsoft logo. As the second largest shareholder of Guanxing, Dongling Hi-Tech must provide Microsoft with enough emotional value. Otherwise, how can it make the other party work hard for Guanxing digital video recorders?
"In the future, when the Starry Sky is launched and mass-produced, to what extent can the production capacity here be increased?"

Ed Fries asked Duan Youli.

Although, I don’t know what the sales volume of Guanxing will reach after it goes on sale, according to the current production capacity, the annual production capacity of Guanxing digital video recorders can reach 97,000 units, which is not low for an electronic product.

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But after visiting the collection room of Dongling Hi-Tech that day, Ed Fries couldn't help but be tempted again. What if, what if the production capacity of the stargazing digital video recorder also exploded like Dongling Hi-Tech's other products?
If sales are affected by insufficient production capacity, wouldn’t that be a shame? !

Duan Youli glanced at Ed Fries. He was not the boss of the sales department and didn't know much about the sales volume of the stargazing digital video recorder, but the price was there. At $320, it was not cheap at all. In America, it was not something that an average family could afford.

Just like what was touted in the previous life, people in America earn tens or even hundreds of dollars an hour, and those who wash dishes earn three thousand dollars a month can buy three Apple phones in a month.

But in fact, many dishwashers in America still use the same mobile phone for several years. When they buy a mobile phone, they pay in monthly installments and buy a contract phone with a phone package. Is it because they don’t want to pay full price for an Apple phone?

For most Americans, it is impossible to buy an iPhone every day. It takes several months to pay off credit cards, insurance, tuition loans, rent, and car loans before they can save enough money for an iPhone. Not all Americans are supermen who don't need to eat, drink, defecate, or spend dollars and can live on a breath of air.

As for the stargazing digital video recorder, the price of $320 is not something that many American families can afford with their eyes closed. Many people do not have a penny in their pockets and rely entirely on credit cards to make a living.

Duan Youli feels that the sales volume of the Stargazing Digital Video Recorder is unlikely to explode like Dongling Hi-Tech’s previous products.

But facing Ed Fleiss's inquiring gaze, he still said, "If necessary, Dongling Hi-Tech's production department can increase its monthly production capacity to more than 10,000 machines.

In addition, we have reserved space for new production lines, so we can set up new production lines at any time. Mr. Ed doesn’t need to worry about this!”

If the Stargazing digital video recorder really sells well, it is not impossible for Duan Youli to increase the production capacity of the Stargazing digital video recorder to more than hundreds of thousands units per year.

It is impossible for the Stargazing digital video recorders to sell more than one million units a year, and the production department really cannot produce so many machines.

But is that possible? Duan Youli was a little skeptical. It couldn't be that every time Dongling Hi-Tech released a new product, he, as the production manager, would have to take the blame for the shortage.

Duan Youli didn't believe that he could still take the blame this time. The selling price of the machine was 320 US dollars, which was RMB 2560. Such an expensive machine could be sold out, so he accepted the blame.

But Duan Youli felt that it was impossible for Guanxing to let him take the blame again this time, absolutely impossible!

(End of this chapter)