Reborn since 1993

Chapter 760 Horn
It is just like that moment now. Think about the scene in the previous life when Lei Jun shouted out the price of the first Xiaomi at the press conference. You can imagine the madness at the Shenzhou computer press conference at this moment!
Countless people have stood up and shouted to Li Dongling on the stage. A group of media reporters are desperately pressing the shutter to record this crazy scene of the press conference.

Not to mention the spectators, even the professional media reporters in the computer industry such as Computer News felt it was crazy at this moment!
In fact, the price of Shenzhou computers announced by Li Dongling was beyond the expectations of everyone present. They had thought that the price of Shenzhou computers would be very high, but they did not expect that it would be the current price!

What is the current situation in the domestic computer industry? Foreign brands occupy the top spot. No matter whether they are American or Japanese products, they dare to sell for more than 20,000.

The price of domestic computers is cheaper, but the selling price is still around 12,000 yuan. There are some cheap entry-level models, but the workmanship is poor, and some of the computers are even old stocks from a few years ago.

Everyone understands how fast electronic products are updated and iterated. An old model from a few years ago has almost completely poor performance, and even some software cannot run normally. However, in China, it can still be sold for 7,000 to 8,000 yuan, or even 10,000 yuan.

To put it bluntly, the domestic computer industry is a dumping ground for overseas computer brands and computer component giants such as Intel.

They sold the old inventory that could not be sold a few years ago to the domestic market at a higher price, which not only cleared the inventory but also made a lot of money!
Importing Intel chips into China requires foreign exchange. The money to buy a chip requires the hard work of exporting hundreds or thousands of shirts to earn back.

"As we said at the beginning of today's press conference, Shenzhou Computer will bring China into the Internet age and make computers affordable for domestic users, and good computers!"

The Shenzhou logo on Li Dongling's baseball cap sparkled brightly under the light. Many students from universities in Hanxi Province came to attend the press conference. At this moment, they looked at Li Dongling with fanatical eyes.

"Shenzhou Computer hopes that all Chinese people can use Shenzhou computers and enter the Internet age. It is a brilliant era and Chinese people should not be missing!"

After saying this, Li Dongling put down the microphone, bowed his head slightly to greet the audience at the press conference, then turned and left.

At this time, the atmosphere on the scene had reached its peak. The slogan of Shenzhou resounded throughout the entire press conference. The media reporters and cameramen present were desperately pressing the shutter button and aiming the camera at Li Dongling's back.

So much so that Li Dongling's figure was actually shrouded in a film light. When Feng Miaoyu saw this scene, she suddenly had a premonition that this scene might be remembered by more people. She raised the camera in her hand, adjusted the parameters, and then pressed the shutter!
Li Dongling walked to the stage and nodded to Chen Tao, who was about to go on stage to briefly introduce the functions and usage of the Shenzhou computer to the audience. Then the press conference basically came to an end.

After sitting down, Li Dongling drank a bottle of water, and then he felt some relief for his throat that was about to smoke.

The scene was still tense and not many people listened to Chen Tao's explanation. To be honest, with the performance of the Shenzhou computer and its price, what else could you ask for?
Li Dongling glanced back. As for the pricing of the first model of Shenzhou Computer, Li Dongling did not aim for the so-called high-end market from the beginning.

There is no other reason. The domestic computer market is just a small cake. Even if the computer is priced at 100,000 yuan per unit, if no one buys it, won’t it still be a failure?

According to statistics, domestic computer sales last year were close to 2.1 million units. This market is shared by a large number of domestic computer manufacturers and overseas computer giants.

Even if a computer is priced at 20,000 yuan, given the current income situation in the country, how many families would buy a 20,000 yuan computer?

Isn't this thing the same as a Santana worth 200,000 yuan? How many domestic families buy Santanas now? Even those who can really afford it may not even look down on this car.

The same logic applies to the computer industry. A computer that costs more than 20,000 yuan can indeed be sold, but it is hard to say how many can be sold in a year...

Most domestic families, including companies, purchase computers for around 10,000 yuan, which is the limit of the current domestic income level.

According to such data, the annual size of the domestic computer market is around 20 to 30 billion RMB.

But not all of this money goes to the computer manufacturers. They also have to pay Intel and other component manufacturers, pay Microsoft for the system, give dealers a share, and there are also production, sales, and advertising costs. In the end, the computer manufacturers have much money left. How much is left?
If Shenzhou Computer continues to make money by cutting leeks, then in the end, it is estimated that it will only earn a few more dollars than Lianxiang, but it will not be able to change the general trend of the domestic computer industry.

Therefore, what Li Dongling planned to let Shenzhou Computer do was to cultivate the market first and make the cake bigger so that they could have a full meal!

The current price of Shenzhou computers is 8,000 yuan, which is lower than those of foreign computer brands and high-end models such as Lenovo.

But if we look at the longer timeline, and if Shenzhou Computer can maintain its pricing power, then next year, the year after, or even ten or twenty years later, the main models of Shenzhou Computer will be priced at more than 8,000 yuan. At that time, will Shenzhou Computer be a high-end brand?
When faced with the price-performance ratio of Shenzhou computers, one would ask brands such as Lenovo, Great Wall, Inspur, IBM, and Dell whether they would reduce their prices?
In order to increase sales, the price may even have to be lower than that of Shenzhou computers. When they panic and lose their composure, they naturally give up the pricing power in the market!

As long as Dongling Hi-Tech lets Shenzhou Computer launch mid- and low-end models to compete with them, it will disgust them to death!
When the press conference ended, the media and reporters present not only did not leave, but instead swarmed towards Li Dongling.

"Mr. Li, will we lose money if we stabilize the price of Shenzhou computers?"

“Is Shenzhou Computer targeting other computer brands?”

"Will such pricing disrupt the market order of the computer industry?"

"The profits of other domestic computer brands are not high. If they are priced the same as Shenzhou computers, they will fall into a loss-making state. Will this be a blow to domestic computers?"

Reporters from all walks of life threw a lot of questions at Li Dongling, and some even worried that the pricing of Shenzhou computers would ruin the domestic computer industry. "The market and users will give all the answers!"

Li Dongling only left this sentence and left under the escort of a group of security personnel.

After seeing Li Dongling and the executives of Dongling Hi-Tech leave, representatives from all the computer companies at the press conference dispersed and hurriedly reported the situation of the press conference to their respective headquarters.

Even Zhou Weikun, president of IBM Greater China, called IBM headquarters after getting in the car.

Zhou Weikun understands technology, and when faced with the model displayed at the press conference, Zhou Weikun actually felt threatened.

Although IBM had been making profits in China in the past, the country had not been able to threaten its existence. However, the emergence of Shenzhou computers made Zhou Weikun feel uneasy. Shenzhou computers had uncovered the true face of the computer industry!
……

"Dongling Hi-Tech seems to have launched a good model!"

On the Microsoft side, which had just left the press conference, Walter, chairman of Microsoft Greater China, also discussed the Shenzhou computer with Ed Fleiss.

"I think it is necessary to send a Shenzhou computer to Microsoft headquarters!" Ed Fries said to Walter.

Dongling Hi-Tech and Microsoft have signed a number of cooperation agreements, including cooperation in the computer field.

In the past, Microsoft wanted to enter this industry, but encountered various obstacles. In addition, its hardware business was really poor and it suffered a lot.

But with Zhu Yu's experience as a stargazing video recorder, Microsoft began to have more hope. The stargazing alone had already sent Microsoft's stock price soaring. If Microsoft could really launch a computer brand, how high would its stock price rise?
……

People who watched the Shenzhou computer launch conference had different moods. Some were worried, some were excited about the big melon, and some who didn't get to taste the meat were already greedy.

But for those who did not watch the press conference, it was not much better. They were restless all night.

"No news yet?"

"The Shenzhou computer press conference hasn't ended yet?"

Boss Liu, who even wanted to close his eyes and rest at the headquarters, still couldn't feel at ease. Finally, he couldn't help but ask his trusted general Guo Wei.

Guo Wei was holding a phone, shaking his head and saying, "No news yet, but it should be soon..."

Just as he finished speaking, the urgent ringing of the phone, like the horn of a war, began to sound rapidly. Boss Liu was startled by the ringing. For some reason, Boss Liu always had a bad premonition.

"I'm Guo Wei!"

"Shenzhou press conference, what's going on now? What's the price of Shenzhou computers?"

Guo Wei asked the person on the other end of the phone. The voice that came back from the phone made Guo Wei's expression change. "What did you say, eight thousand yuan?"

Hearing this, Boss Liu's right eyelid twitched violently several times.

"Why panic!"

Boss Liu regained his composure, but his clenched fists showed that he was not as calm as he appeared.

"What is the price of Shenzhou computers?" Even though he had just heard it, Boss Liu asked again.

"The Shenzhou computer is priced at... 8,000 RMB, and it also offers a number of free gifts, as well as software such as Master Lu benchmarking, which we used to compare the performance of one of our computers. The result..." Guo Wei did not continue, but Boss Liu knew what he meant.

"You are going too far!"

Boss Liu couldn't help but curse, but after cursing, he began to panic.

(End of this chapter)