Reborn since 1993

Chapter 770 The first batch of MVP settlement screen
"Compaq, the best-selling American computer brand in the mainland market last year, has also seen its sales decline recently!"

"Shenzhou Computer is taking over the domestic commercial general-purpose computer market. The sales of computer brands that used to perform strongly in the mainland commercial computer market, such as Compaq, IBM, and Toshiba, have been affected to varying degrees."

A report in the Financial Daily revealed the changes taking place in the domestic computer industry. After the Shenzhou computers went on sale, a "catfish effect" began to appear in the domestic computer industry.

In the past, domestic computer users had no choice, especially in companies, hospitals, research institutes and other places. If they wanted to buy a computer with stable performance, they could only choose foreign brands such as IBM, Compaq, AST, Toshiba, Dell, and HP, because only these brands of computers had the most stable performance.

But now, after the emergence of Shenzhou computers, the price is cheaper than those brands, and the performance is not worse than them, or even better. Even though most of the users in these markets still use foreign brands, there are still many users who have begun to choose Shenzhou computers!
……

"This is a "qualified" computer. It was developed by a group of engineers with a craftsman spirit. From chips to hardware to software, they have achieved perfection!"

Yanjing, Compaq Computer Office, Compaq Greater China Chairman Klaus, Compaq Mainland President Yu Xinchang and other Compaq executives in China gathered here.

“What is a qualified computer?”

Klaus, with his arms folded across his chest, couldn't help but frown and ask when he heard the exclamations of the engineers who were dismantling the Shenzhou computer.

The engineer who dismantled the Shenzhou computer was a white engineer. Major overseas computer manufacturers such as Compaq, IBM, and AST usually dispatch engineers from their overseas headquarters to China. On the one hand, they provide guidance on production processes, and on the other hand, they provide supervision.

To put it bluntly, they simply do not trust domestic engineers. Only after the engineers dispatched from the headquarters are confirmed can Compaq's overseas executives such as Klaus feel relieved.

“In theory, the hardware configuration of this computer is not the best, but the engineers who developed the computer fully utilized the performance of the machine based on these hardware.

They are a group of "old-school" engineers. When I first joined IBM's computer company, IBM's engineers also pushed the hardware to the extreme.

Unfortunately, when developing computers now, they all buy chips from Intel and then make changes to the appearance and color of the machine. It seems that without Intel, they will not develop new computers at all!"

Listening to the Compaq engineer's nagging words, Klaus frowned impatiently.

Which computer company doesn’t do this now? Instead of spending a lot of effort to develop a new computer, it is better to buy Intel chips, make a shell, and assemble the parts to create a new computer.

Whatever new technology is available, the most important thing is to sell computers. Now with some computers, once the labels are torn off, it is impossible to tell the real from the fake!

As long as the computers can be sold, it is enough. Isn't Compaq selling more and more computers? Its shipments have surpassed IBM and it has become the world's largest computer company. This shows that Compaq is on the right path. Does it need an engineer to give instructions here? Don't the executives of Compaq's board of directors see things more clearly than him? !

"In other words, the performance of this computer is actually average, right?" Klaus asked the engineer.

"NO!"

The white Compaq engineer touched the disassembled Shenzhou computer with his hands, and his eyes showed admiration. "What I mean is that this computer has brought the performance of chips, accessories, and software to the extreme. To a certain extent, the engineers who developed it developed it as a work of art!

Among mid-range computers, it is already at the ceiling level. Even if it is placed in America, old Europe and other places, it is still a very good office and home computer.

Even among high-end computers, not many machines can surpass it in performance.

Plus, it’s only priced at $1,000. If it wasn’t manufactured in China, and the chips and other components weren’t self-produced, I’d doubt whether it could make back the money it cost!”

Klaus frowned, "How does the performance of the computers Compaq has deployed in the mainland compare to this computer?"

"There is no comparison!"

The Compaq engineer answered confidently, "This Shenzhou computer is specially optimized for Chinese users.

Even if Compaq's hardware configuration can surpass this machine, in terms of software optimization, unless it is specially optimized for Chinese, the operating fluency and user experience will still not be as good as this computer! "

As for whether Compaq computers will be optimized specifically for domestic users, this question will not appear in the proposal resolution of Compaq's board of directors at all. "I think Compaq also needs to reduce prices, otherwise Compaq's sales in the mainland will probably be greatly affected!"

After the engineer and several Compaq executives left, Yu Xinchang spoke to Klaus.

The decline in Compaq computer sales in China is not obvious yet, but the momentum has begun to emerge, and Yu Xinchang is somewhat worried.

Just like the era of smartphones in the previous life, before Xiaomi appeared, various smartphone brands, especially Samsung, Apple, etc., as long as they had a brand, even if their performance was average, they would still sell well, and the prices were extremely high.

The emergence of Shenzhou computers has exposed the hidden rule of the domestic computer industry, that is, the highly praised foreign computer brands are better than some domestic brands, but that's all...

“Lower the price?!”

Klaus looked at Yu Xinchang with dissatisfaction, "We are Compaq, the world's largest computer brand, and now we have to engage in a price war just for the mainland market?
Do you know how the American media will report on us if they find out? The board of directors will fire us overnight!
Is this what you wanted? ! "

"But with our current machines, it's hard to compete with Shenzhou computers."

Yu Xinchang said to Klaus worriedly, "Once Compaq Computer loses the mainland market, it may never be able to get it back!"

Klaus didn't care about what Yu Xinchang said, and shook his head and said, "Compaq doesn't need to engage in price wars to grab the market, Shenzhou is just a model.

As long as Compaq launches the next model, those people will come back eventually, and they will know who is the best computer brand! "

Klaus still did not regard Shenzhou Computer as a real opponent. He thought that the other party was just "lucky" and developed a "slightly good" model. Once Compaq launched a new model, it would be able to regain its position in the mainland market.

Yu Xinchang was somewhat worried, because the momentum displayed by Shenzhou was so strong that it had actually developed a new Internet cafe computer market.

With the current situation, Shenzhou can almost be said to dominate the mainland Internet cafe computer market in the future. If Shenzhou has a basic market share and then seizes the mainland commercial and home computer market, then in the future, which brand in the mainland can be a rival to Shenzhou? !
By then, it will not be a question of whether Compaq can be sold in mainland China, but it will be a question of having another tough competitor in the international market!
Therefore, Yu Xinchang is inclined to suppress Shenzhou, just like Lian Xiang. Even if he cannot suppress it, he cannot let Shenzhou be too comfortable. But Klaus obviously does not want Compaq to engage in a price war, so as not to affect his position on the Compaq board of directors.

……

I don’t know how Lenovo and Compaq Computer are doing now, but since there have been news reports every day that Shenzhou has received large orders, Lenovo’s stock price has started to decline continuously!
Internet cafes have begun to pop up in big cities such as Yanjing, Yangcheng, and Shanghai. A considerable number of these early Internet cafes were opened by Dongling Hi-Tech's product agents and channel dealers. They were the first group of people to try it out, and naturally they were the ones who reaped the benefits.

The emergence of Internet cafes not only led to a surge in orders for Shenzhou computers, but these Internet cafes also became places to experience Shenzhou computers. Anyone who has been to an Internet cafe to surf the Internet knows the performance of Shenzhou computers.

For the hardware and software suppliers of Shenzhou Computer, their original worries turned into carnival!

"The official Swordsman Love game has sold over 45,000 copies so far. It is expected that next month, the sales of Swordsman Love's official game discs will exceed 100,000 or 150,000 copies. This year's sales are expected to exceed 1 million copies!"

Xishanju took the lead in launching a satellite, which caused chaos in the entire domestic and even Asian gaming circles, and made all the gaming companies in Asia completely furious.

You have to know that the first Swordsman Romance in the previous life only sold a total of 128 sets of genuine copies, with a unit price of yuan, and a total profit of only !

Even this, Xishanju and Kingsoft have both made a big fuss about it, so you can imagine what the environment for genuine games is like nowadays.

Now, before the first month of Swordsman Love online is over, it has been confirmed that 45,000 copies have been sold, because this game is sold together with Shenzhou computers. For every computer sold, a copy of Swordsman Love is sold, and the commission is paid by Shenzhou computers.

So, in theory, the more Shenzhou computers are sold, the higher the sales of Swordsman Love will be. This year, Shenzhou computers have set a shipment volume of one million units, so the sales target for Swordsman Love game is naturally one million copies!
Even if Shenzhou Computer gave Xishanju a commission of 50 yuan or even 30 yuan for each game, the sales of one million sets of genuine games would exceed 30 million yuan. Isn't this better than selling genuine discs by yourself, but not selling many sets, and then piracy is rampant? !
After Xishanju made the announcement, all the domestic game companies started running to Pingyang with red eyes, hoping to cling to Shenzhou Computer's thighs and be included in Shenzhou's game procurement list.

By then, not only can I make money, but I can also enter Internet cafes and be played by countless domestic players. Isn't this a double gain of fame and fortune? !

Following Xishanju, Doxin Semiconductor also issued an announcement, announcing that in the next quarter, it expects revenue to increase by more than 1280%, with both revenue and profit setting historical highs!
Everyone understands what this announcement from Doxin Semiconductor means. Relying on the Tianji chip, Doxin Semiconductor not only survived, but also lived a very comfortable life!
Even though the cost of a Tianji chip is US$345, which is far lower than the US$540 that Intel quoted to the domestic market for the same-level Pentium chip, it is still a big profit for Doxin Semiconductor!
(End of this chapter)