Reborn since 1993

Chapter 809: The song continues to be sung, the dance continues to be performed, and the horse continues to run

Now, OZing's electronic dictionary shipments are very large, and it is one of the top three electronic dictionary brands in China in terms of shipments.

But it takes the low-end route, with an average selling price of no more than 400 yuan, and mainly targets third- and fourth-tier cities and county markets.

The product quality can only be said to be average, and the after-sales service is also not good. The advantage is that the price is low, and this alone is enough. There is nothing in the world that cannot be sold, only prices that cannot be sold. As long as the price is low, there will always be people who buy it!
Although its sales volume is large, the profit of Haojixing is not high. Of course, the profits of other electronic dictionary brands, such as BBK, Noah's Ark, and Quick Dict, are far less than that of Shenzhou Electronic Dictionary.

I dare not say 80%, but at least 50% to 60% of the net profit of the entire domestic electronic dictionary market has been taken away by Shenzhou Electronic Dictionary, which occupies the high-end electronic dictionary market.

As for the overseas electronic dictionary market, it is Shenzhou's basic base, because brands such as OZing have no overseas sales and publicity channels and can only watch.

Now, the opportunity suddenly appears. Dongling Hi-Tech has forced Shenzhou Electronic Dictionary to withdraw from the Southeast Asian market, and a vacuum market has suddenly appeared. Is Haojixing tempted?
Zhou Zhiyuan was torn between his conscience and his desires. Reason told him that he should first seek stability at this time, but such an opportunity was too tempting.

With a bang, Zhou Zhiyuan slammed his fist on the table and gritted his teeth and said, "Increase production capacity, and the marketing department will start looking for electronic dictionary agents in places like Korea. OZing will enter the overseas market!"

"In this world, the brave will die of overeating, while the timid will die of starvation. Dongling Hi-Tech is afraid, but we cannot be. This is the only chance for Haojixing to surpass Shenzhou Electronic Dictionary!"

Zhou Zhiyuan was ready to give it a try. He knew that such an opportunity was too rare. If he missed it, he would never get it again.

Zhou Zhiyuan's words prompted a burst of responses from the executives of Haojixing. Afterwards, the entire Haojixing began to raise funds and sent personnel to Southeast Asia to find agents and prepare to place advertisements.

The entire Haojixing will continue to increase its production capacity and even began to contact Dongling Hi-Tech parts industry chain company, hoping to get the supplier of Shenzhou Electronic Dictionary to supply parts for Haojixing!
There are more than one company taking the same action as OZing. Noah's Ark, Quick Dict, LG from South Korea, and other brands with electronic dictionary businesses in Japan, such as Sharp, Casio, and LG, are all gearing up to expand their production capacity and seize the vacant market in Southeast Asia left after the withdrawal of Shenzhou Electronic Dictionary.

The manufacturers in South Korea and Japan actually made the same judgment as Haojixing, believing that the sharp drop in the Thai baht was just an "accident."

Even if we take a step back and the Thai baht really collapses completely, only Siam will be affected. Other parts of Southeast Asia will not be affected. People will still be singing, dancing and riding horses as usual!
……

"Mr. Duan, major brands such as repeaters, electronic dictionaries, and PHS phones are all expanding their production capacity in an effort to seize the Southeast Asian market. Should we also increase our production capacity?"

In BBK Electronics, a company that is jokingly called the eternal runner-up in the domestic electronics industry by the outside world, Duan Yongping's disciple Shen Wei also asked Boss Duan.

BBK is now very famous in China, but in recent years, it has always been suppressed by Dongling Hi-Tech, and has earned the title of the eternal runner-up.

Now that Dongling Hi-Tech has suddenly stopped supplying to the Southeast Asian market, domestic brands are naturally eager to grab this piece of fat meat.

"strangeness!"

Duan Yongping put down the newspaper in his hand and said to Shen Wei in confusion, "The current market situation in Southeast Asia, except for Siam, is calm in other regions!
Even the stock markets in Hong Kong, South Korea, and Japan have hit record highs one after another!"

Now here's the weird part. When the news came out from Siam, except for Dongling Hi-Tech, which was acting as if it was facing a great enemy and even a little paranoid, the rest of Southeast Asia was acting as usual.

Even the stock markets in Hong Kong and South Korea are constantly setting new historical highs, and the property market is also booming. How can there be any signs of a crisis?

Duan Yongping put down the newspaper in his hand and frowned. It was precisely because the stock market and real estate market in Hong Kong and other places performed strongly that the country did not pay too much attention to Siam and believed that it was just a minor issue.

If it was any other company that cried wolf, Duan Yongping would probably just laugh it off. But when it was Dongling Hi-Tech that did all this, he couldn't help but start to think deeply.

As the saying goes, the people who know you best are probably your enemies and opponents. Duan Yongping has a lot to say about this.

Over the years, Duan Yongping has spent a lot of time and energy studying Dongling Hi-Tech. If he were to say what impressed Duan Yongping the most about Dongling Hi-Tech and Li Dongling, it would be his vision of never failing since his debut!
Right now, Dongling Hi-Tech has decided to temporarily withdraw from the Southeast Asian market. Many competitors think that Dongling Hi-Tech has gone crazy, but Duan Yongping does not dare to think so.

If Dongling Hi-Tech was not wrong, what would the consequences be? He couldn't imagine it.

When Shen Wei heard Duan Yongping's words, he was also a little confused. The performance of Siam and other regions in Southeast Asia was almost like heaven and hell.

"Mr. Duan, in your opinion, should BBK seize the Southeast Asian market?"

Duan Yongping also showed a conflicted look on his face. The opportunity had indeed appeared, but he was worried that this was not an opportunity but a deep pit. If he fell into the pit, he would probably be buried completely.

"It's better... to wait and see!" Duan Yongping said while gritting his teeth. What's wrong with being the perennial runner-up? Being the perennial runner-up while alive is better than turning into a pile of bones.

"Notify the marketing department to collect all the money back. Also, have the finance department prepare the cash flow and contact the bank to ensure that they can borrow working capital at any time!"

Duan Yongping issued several orders in succession. He had to make some preparations in case of any accidents and ensure that BBK's cash flow would not be suddenly cut off.

……

"Director, should we reduce or increase our production capacity? There are manufacturers from OZing, Noah's Ark, and even Nippon Benz who want to place orders with us!"

Jinyang Electronic Technology Co., Ltd. in Guangdong Province is now facing the question of whether to continue to rely on Dongling Hi-Tech or to set up its own business.

Jinyang Electronics is also a "standard" Dongling Hi-Tech Electronics Industry Chain company.

What is the standard? It refers to a domestic brand company that was previously unknown, but after being incorporated into the industrial chain by Dongling Hi-Tech, its technology, performance and orders suddenly began to soar.

Jinyang Electronics' main business is power modules. This industry has always been the base of foreign companies, mainly manufacturers from America, Japan, and Germany. In the past, China mostly relied on imports in this area.

Jinyang Electronics is a manufacturer supported by Dongling Hi-Tech that specializes in power modules. Before joining Dongling Hi-Tech's component industry chain, Jinyang Electronics had average technology and not many orders. The entire company had only fifty or sixty people.

There are not a lot of such companies, but they are not rare. After being selected by Dongling Hi-Tech, Jinyang Electronics, which received support from Dongling Hi-Tech, began to have money to develop technology and expand production lines. Now it has become the leader of domestic brands in the power module market.

Jinyang Electronics is not an isolated case. Many companies in the Dongling Hi-Tech parts industry chain are the same as Jinyang Electronics. BYD, Hanxi New Materials, Chuanrong Electronics, etc. are even better among them.

At this moment, the meeting room of Jinyang Electronics Company was in a mess. They suddenly received an order from Dongling Hi-Tech asking suppliers to reduce production capacity, which made Jinyang Electronics a little overwhelmed for a while.

"Other companies have orders, but Dongling Hi-Tech has asked them to reduce their production capacity. Are they going to go against Dongling Hi-Tech?"

Lin Yekang, the factory director of Jinyang Electronics, who was sitting in the first seat, looked at Pang Jiazheng who was speaking. The other party was the technical manager of Jinyang Electronics and also a representative figure of the "Dongling High-tech School" within Jinyang Electronics.

Basically, like Jinyang Electronics, within the Dongling Hi-Tech parts industry chain company, there is a group of people who are biased towards Dongling Hi-Tech. They are usually composed of people from the technical department and the marketing department, because these two departments are the groups that benefit the most from the cooperation with Dongling Hi-Tech. Naturally, they become the Dongling Hi-Tech faction.

After hearing what Pang Jiazheng said, Lin Yekang did not speak. Seeing this, another senior executive of Jinyang Electronics who was sitting below vaguely guessed what Lin Yekang was thinking and immediately said to Pang Jiazheng, "Then I wonder who has the final say in Jinyang Electronics?"

"Yeah, could it be that Jinyang Electronics' production capacity and orders are still controlled by Dongling Hi-Tech? This is really overreaching!"

"Dongling Hi-Tech is becoming more and more overbearing towards its suppliers. I heard that starting next year, all suppliers in the parts industry chain will have to hand over more than 20% of their equity to Dongling Hi-Tech!"

"We, Jinyang Electronics, have just submitted an application for listing to the Pengcheng Securities Committee. If we immediately cut our production capacity, will we still be able to go public in the future?!"

Various voices were heard in the conference room. The executives who were usually suppressed by Pang Jiazheng and other Dongling Hi-Tech people jumped out and began to besiege Pang Jiazheng.

They had no chance on normal days, and since Dongling Hi-Tech had given them a large order, these people had no chance to speak.

Not only has Dongling Hi-Tech withdrawn its order, it has also asked Jinyang Electronics to reduce its production capacity. Jinyang Electronics is also preparing to go public. For various reasons, many people at Jinyang Electronics have come out to oppose Pang Jiazheng.

In order to strengthen its control over parts suppliers, Dongling Hi-Tech's logistics department will invest in parts companies and sometimes require suppliers to sign exclusive agreements, meaning that similar parts can only be supplied to Dongling Hi-Tech.

In the eyes of many suppliers, these actions are too overbearing, and Lin Yekang actually has similar ideas.

Jinyang Electronics was also hesitant about Dongling Hi-Tech's request for investment and shares. Lin Yekang also didn't want to be completely bound by Dongling Hi-Tech, so he kept delaying the decision.

But in the past, Dongling Hi-Tech provided R&D funding, technical support, and a large number of orders, so even if there were complaints, they were suppressed.

(End of this chapter)