Reborn since 1993

Chapter 838 Blood Capital

Li Dongling talked about the plan for the Dongling Hi-Tech Automobile Project. He said that he could get a license, assemble a team to design cars, develop research and development plans, establish an automobile industry chain, or try to acquire patents and technologies such as automobile engines and gearboxes from bankrupt Korean automobile manufacturers such as Kia.

Funds can also be invested in the research and development of navigation, headlights, blade wheels, paint, etc. related to the automotive business to prepare for the production of Dongling Hi-Tech Automobile.

But this does not mean that we should start investing huge amounts of money in cars immediately. Anyway, now even if we develop domestic cars, they will most likely not be sold overseas.

In the short term, we are still stuck in the domestic automobile industry. The real automobile era in China will not arrive until the domestic infrastructure boom in recent years. Expressways, national roads, and county roads will begin to expand on a large scale, laying the foundation for the popularity of automobiles in the country.

Another reason is that Yanjing introduced regulations to encourage domestic families to buy private cars, allowing cars to enter thousands of households.

Due to these two major reasons, the sales volume of the domestic automobile market began to grow explosively, and eventually became the world's largest market with annual sales of over 30 million vehicles!
As for Dongling Hi-Tech, it can only try to go overseas if it has established a firm foothold in the domestic automotive industry. Otherwise, it will be like a rootless person without even its own basic base, let alone go overseas.

Cars are no better than computers and mobile phones. The inherent impression of car brands in major overseas markets cannot be changed in a short period of time.

Dongling Hi-Tech’s cars have to be promoted overseas for several years, participate in various auto shows and car rallies, appear in auto industry-related magazines, and even form a racing team to participate in car competitions to increase its popularity and improve its status!

Entering overseas automobile markets also requires establishing automobile sales channels and finding roll-on/roll-off ships to transport automobiles, etc. All of these take time and require advance preparation.

In order to cooperate with the Shenzhou computer, Dongling Hi-Tech even asked Tianya Company to build a Master Lu computer review website to promote the Shenzhou computer.

Dongling Hi-Tech Automobile also needs to establish a professional automobile website, targeting overseas markets such as America and old Europe, to promote Dongling Hi-Tech's automobile brands!

"But at present, after the establishment of Dongling Hi-Tech's automotive department, the first product will be an electric bicycle, and the production base will be located in Quancheng. This product must bring sufficient profits to Dongling Hi-Tech's automotive department!"

Li Dongling did not explain why the production site of electric bicycles was chosen to be in Quancheng.

As the head of Dongling Hi-Tech, he does not need to explain to others for making such a decision. As for the outside world, will they accuse Dongling Hi-Tech of doing this to give political achievements to his father-in-law? The world is full of people, and the mouths are on other people's bodies. How can he control what others say?
But the Li and Yao families are already relatives by marriage. If Li Dongling doesn't help his father-in-law, will it benefit others?

The Yao family has only one daughter, Yao Luoying. Regardless of blood relationship or interest relationship, Yao Zhengru will never betray the Li family!

For the Li family and Dongling Hi-Tech, the higher Yao Zhengru climbs in his career, the more beneficial it will be for them.

The information Li Dongling released today was really shocking. In the next six months, or even next year, Dongling Hi-Tech will have a lot of things to do.

After the meeting, managers from various departments dispersed, but Ren Yuefeng, Hu Zixian, Chen Tao, and Gao Peng stayed in the meeting room. They also had to discuss follow-up matters with Li Dongling.

In the previous meeting, Li Dongling basically informed the supervisors of Dongling Hi-Tech of the plan, but the real decision for the managers of the automotive department, as well as projects such as the car navigation system and electric bicycles, would be made at the next small meeting.

The big meetings decide small matters, and the small meetings decide big matters. This has always been the case. Otherwise, there will always be endless arguments.

"Mr. Li, who will take over as the manager of the automotive department?"

Ren Yuefeng asked Li Dongling whether the automotive department could win or not, the person at the helm was also crucial.

Dongling Hi-Tech has a group of generals, so naturally there must be a manager to serve as the manager of the automotive department. When Ren Yuefeng asked this question, he was actually asking Li Dongling about the candidate for the manager of the automotive department. Does Li Dongling have any suitable candidates?

If Li Dongling does not have a suitable candidate, then Dongling Hi-Tech will start chasing for this position. Professional managers and veterans will compete with each other, and the administrative, financial, marketing, and logistics departments will compete for it. Even executives from the headquarters and branches in other places will compete with each other.

“For the automotive department, we need to select someone with a background in the automotive industry and sufficient experience in the industry. Professional matters should be left to professionals!”

Li Dongling was not prepared to select senior executives from within Dongling Hi-Tech to take over the automotive department. Instead, he was prepared to poach a veteran in the automotive industry to take over the automotive department.

"However, for the electric bicycle project, we can select a senior executive from Dongling Hi-Tech to take over the project!"

Electric bicycles are different from cars. Whether it is the parts industry chain or the sales channels, Dongling Hi-Tech can use its existing channels. It is more convenient to select a senior executive from Dongling Hi-Tech to take over and coordinate resources from all parties. Hearing this, Ren Yuefeng, Hu Zixian, and Gao Peng looked at each other calmly. They knew that next, Dongling Hi-Tech would inevitably start a fierce battle for the position of general manager of the electric bicycle project!
"If we want to launch an in-vehicle electronic navigation system, we will probably need to obtain national surveying and mapping qualifications, otherwise the navigation system cannot be developed at all!"

Chen Tao looked at Li Dongling and said that he was a technical person and what he valued was the technical aspect.

What is most needed in developing a navigation system? In addition to developing software, the most important thing is to obtain geographic data, including roads, buildings, terrain, etc.

In addition to aerial photography, satellite remote sensing is also needed, and people are sent to travel around the country to collect road information in various regions.

This involves a very sensitive issue, that is, some special places cannot appear directly on the map. Therefore, if you want to collect road information, it is not something that can be collected casually. It also requires approval from the land and resources and other departments to issue surveying and mapping qualifications before you can do it.

However, before this, no company in China had ever obtained surveying and mapping qualifications. If Dongling Hi-Tech's automotive department wanted to develop a navigation system, it had to obtain the qualifications.

This is also what Chen Tao is worried about. If he cannot obtain the surveying and mapping qualifications, it would be nonsense to talk about developing a navigation system.

"Then apply for surveying and mapping qualifications from the Department of Land and Resources, the Space Administration and other departments. To this end, the in-vehicle navigation company invested by Dongling Hi-Tech is willing to donate no less than the cost of manufacturing and launching a satellite to the Space Administration, the Meteorological Bureau and other departments!"

Li Dongling said that all major domestic departments are still facing a shortage of research and development funds, not to mention the Space Administration, which is seriously short of funds.

Even the unit that was developing the first Beidou navigation satellite was unable to recruit people from universities.

There is no other reason. The treatment they can offer is really too low. At the same time, foreign companies, including Dongling Hi-Tech, can provide much higher salaries and benefits to college students than the Space Administration. This shows how tight the funding is there.

In order to obtain map surveying qualifications, Li Dongling donated funds to the Electronic Navigation System Company, the Land Administration Bureau and the Space Administration.

As for whether this funding is used by the meteorological department to produce satellites for remote weather sensing, or to develop a navigation satellite system, Dongling Hi-Tech has no control over it, right? !

Chen Tao took a deep breath. Donating the manufacturing and launching funds of a satellite just for a surveying qualification was definitely a big deal!
You know, according to the current satellite costs in America, not to mention research and development and manufacturing, the cost of launching a small satellite alone is more than 10 million US dollars.

As for medium or even large satellites, the starting price is more than 30 million US dollars. If the manufacturing cost is added, the cost can easily soar to hundreds of millions of dollars!

This is also why, for those regions such as America, old Europe, and Japan that are interested in satellites, not only is the technology difficult, but it is also too expensive.

Even if the domestic satellite cost is lower than that overseas, it cannot be much lower. Li Dongling has definitely invested a lot of money to obtain the surveying and mapping qualifications for the in-vehicle navigation company!

"Isn't this cost too high..."

Chen Tao even stuttered. The automobile industry was so damn expensive. He hadn't even built the car yet, but the spare parts alone had cost tens of millions of dollars. Chen Tao didn't know how much more it would cost to build the car.

According to data released by overseas automobile manufacturers, the cost of developing a compact car is now less than US$200 million.

The R&D cost of a mid-size sedan starts at more than 200 million US dollars, and the R&D cost of high-end models and luxury cars can easily exceed 800 million US dollars!

Of course, for automobile giants, researching and developing cars is as easy as drinking water. Ford spent 6 billion US dollars to develop the first generation of Mondeo. This was 6 billion US dollars in the 1990s, an era when US dollars could be spent as gold!

Now it is Dongling Hi-Tech's turn. Obviously, the R&D cost of the automobile project is far more than Dongling Hi-Tech's previous products. It burned tens of millions of dollars right from the start. Chen Tao doesn't know how much money Dongling Hi-Tech will have to invest when the first car is produced!

"It's all worth spending now!" Li Dongling looked at Chen Tao and said meaningfully.

Chen Tao didn't know whether Li Dongling was saying whether it was worthwhile to develop an in-vehicle navigation system or to donate such a large sum of money to the space agency.

But for Li Dongling, both are worth it, and he certainly can't afford the loss!
(End of this chapter)