Reborn since 1993

Chapter 859 It’s better to teach a man to fish than to teach him to fish

He was still standing at the entrance of Yuhe Leisure Resort. Compared with the last time he came, the scale and buildings of Yuhe Leisure Resort had expanded.

But at this moment, Wu Siwei, the prince of Sanzhu, had a feeling that things had changed. The last time he came, Sanzhu was still a health product empire at its peak, with annual revenue exceeding 8 billion yuan.

Sanzhu also once threatened to go public, enter the overseas health care product market, and become a century-old company!

But now, it seems like a dream has been awakened. Sanzhu’s dream of an empire has been shattered, the entire Sanzhu brand has completely collapsed, and the lawsuit is still ongoing.

But even if the lawsuit was won, its reputation has collapsed. People who once regarded Sanzhu as a miracle drug have now stayed away from it, as if it has become synonymous with poison.

The sales volume of Sanzhu has not just fallen precipitously, but has completely collapsed. It can be said that there is no place for Sanzhu anymore in the world of health products.

Of course, its peers are not much better. The frenzy of the entire domestic health care product industry has already receded, and the attribute of a miracle drug that can cure all diseases is no longer popular in China.

But for the people of Sanzhu, especially the Wu family who run Sanzhu, this is a world of difference from the previous days.

This doesn't mean that the Wu family will be impoverished or something. Even if Sanzhu collapses, the Wu family has accumulated some wealth over the years and does not need to worry about sleeping on the streets.

The key is the psychological gap. Previously, Sanzhu had nearly 100,000 employees, and they were treated as guests of honor wherever they went.

But now, everyone avoids Sanzhu and no one wants to appear on the same stage with Sanzhu. That huge psychological gap is more difficult for Wu Siwei to accept than the shrinking value of his net worth.

His father, Wu Bingxin, is still running around trying to keep the Sanzhu brand, hoping to turn Sanzhu around by winning the lawsuit.

But Wu Siwei no longer expected the Sanzhu brand to make a comeback. He knew that the Sanzhu ship had already sunk!
The reason why Wu Siwei came here today was because of the Sanzhu Chinese Medicine Company he founded. He didn't want to see his hard work sink to the bottom of the sea along with Sanzhu.

If Sanzhu Chinese Medicine wants to continue to survive, it needs to develop new drugs, establish production lines, sales channels, etc., which requires a large amount of funds.

In the past, with the huge profits from Sanzhu, he could certainly hold on, but now that Sanzhu has collapsed, Wu Siwei feels a little struggling.

Looking at the domestic market now, most companies are tightening their belts, let alone making a move to support Sanzhu Chinese Medicine.

In addition to funding, one also needs influence and vision to help Sanzhu Chinese Medicine find the way out. Combining these points, Wu Siwei can only think of one person!

"Mr. Wu, please!"

Du Qishan, Li Dongling's assistant, came to Yuhe Leisure Resort and spoke to Wu Siwei.

Du Qishan had also heard rumors about the prince of Sanzhu. Unruly was a label attached to him, and he had a strong gangster spirit. After all, how could he not have some gangster spirit when he led Sanzhu in a fight for territory?

But when she met Wu Siwei this time, Du Qishan found that the rumors seemed to be inaccurate. Wu Siwei acted rather taciturn and not rebellious. She didn't know if the changes in Sanzhu had changed the personality of the prince of Sanzhu.

Hearing this, Wu Siwei finally breathed a sigh of relief. He came here suddenly this time and had been waiting at the entrance of Yuhe Leisure Resort for a long time. His attitude was very determined and he just wanted to meet Li Dongling.

But Wu Siwei had no idea whether he could meet him or not. Things were different now. Before, no one dared to stand him up as the Third Prince. But now, he had been turned down more than once or twice.

Now that he was brought in by Du Qishan, Wu Siwei breathed a sigh of relief, knowing that Li Dongling would meet him.

"Mr. Wu, please wait a moment. Mr. Li is coming!" Du Qishan asked someone to serve Wu Siwei a cup of tea.

In less than half an hour, Li Dongling arrived at Yuhe Leisure Resort. After seeing Wu Siwei, Li Dongling glanced at his watch and said, "I'm sorry, Mr. Wu, today is really a bit unfortunate. We only have one hour left. I need to rush to the provincial capital airport!"

When Wu Siwei heard this, blood rushed to his forehead. He thought that Li Dongling was deliberately making excuses. He had never been set a time for conversation when meeting anyone before.

But when the anger came to his lips, Wu Siwei swallowed it back. In the past, with Wu Siwei's temper, he would never be like this.

Looking towards Li Dongling, Wu Siwei saw that Li Dongling's eyes were calm and he did not look down on him. He understood that Li Dongling was probably really trying to catch a flight today.

"Thank you, Mr. Li, for taking the time to meet with me during your busy schedule!"

Wu Siwei spoke to Li Dongling in a deep voice. People who were familiar with his temper knew that by saying this, it meant that the Prince of Sanzhu had already surrendered.

Li Dongling was also a little surprised and extended his hand to invite the other party to sit down.

"I have also heard about the Sanzhu incident. I wonder how the second trial went?"

"Sanzhu will definitely win!" Wu Siwei said loudly, and then his tone became a little bitter, "But, Sanzhu's health brand has also been ruined!"

Upon hearing this, Li Dongling could only shake his head. As for expressing regret for Sanzhu?

What nonsense is this? Nowadays, every health product has advertisements on the walls of pig pens and toilets, claiming that it can cure all diseases.

They even use the name of free medical consultations to trick patients into buying health products. Many sick people even empty their savings to buy these products in the hope of saving their lives.

Maybe some health products are indeed effective, but if you take nine out of ten companies in the current health product industry, nine and a half of them rely entirely on advertising deception, and it is no pity to see them go bankrupt.

Wu Siwei looked at Li Dongling's expression. He also knew that Li Dongling's impression of the health care products industry was not very good. He understood this from the beginning when Focus Media refused to advertise Sanzhu on the TV shopping platform.

"Mr. Li, I'm not here this time because of the three health products!"

At this time, Li Dongling looked at Wu Siwei with a little curiosity. If he came here today for the three health products, then Li Dongling really had no interest in talking to him.

Li Dongling had always kept his distance from Sanzhu health products before, let alone now. Dongling Hi-Tech will not touch the health products business in the future.

"Please say!"

"Sanzhu Chinese Medicine, I plan to split it from Sanzhu Group and start operating independently. I hope to cooperate with Dongling Hi-Tech!" Wu Siwei said to Li Dongling.

"Traditional Chinese medicine will definitely be an emerging market in the future. If we enter this market and start promoting the traditional Chinese medicine industry, it will be a huge market..."

Li Dongling reached out to stop Wu Siwei, "If Sanzhu Chinese Medicine Company continues to sell Sanzhu health products, then I think there is no need to continue the discussion!"

The style of Sanzhu health products is to advertise desperately and hire sales personnel to sell them all over the world, covering every corner of the country. No matter how effective the medicine is or whether it is useful or not, as long as they can sell it and make money, they dare to run any ridiculous advertisements.

If Wu Siwei wants to continue playing this game, Li Dongling will not talk to him anymore. How can he let the reputation of Dongling Hi-Tech endorse him?

Wu Siwei was stunned for a moment, then silent for a while, then he raised his head and looked at Li Dongling, "I came here this time just to ask Mr. Li for advice, no matter what the result is, I am willing to bear it!"

Li Dongling looked at Wu Siwei in front of him seriously, and then said, "Sanzhu Chinese Medicine needs to change its name and completely sever any relationship with Sanzhu Company!"

“In the future, this Chinese medicine company will also have to abandon its previous model and transform into a Chinese medicine innovation company.

We can purchase Chinese medicine prescriptions or products, conduct research and development and innovation, launch new Chinese medicine products, enter the Chinese medicine processing industry, support farmers in planting Chinese medicine, and have Chinese medicine companies purchase them.”

Li Dongling's requirement for Sanzhu Chinese Medicine is to completely transform it and abandon the past model of making quick money through advertising, and instead conduct research and development. This may bring slow returns, but it will be able to last in the long run, unlike Sanzhu health products, which suddenly collapsed.

In addition, after the recovery of traditional Chinese medicine in China, it will also drive the cultivation of traditional Chinese medicine, which will enable countless families to increase their income by relying on the cultivation of traditional Chinese medicine. The income is much higher than that of simply farming.

In the future, these Chinese medicines can be processed and exported overseas. Japan, South Korea, Singapore, Malaysia and other Southeast Asian regions are all traditional areas where Chinese medicines are used.

Japan has taken away a large number of Chinese medicine prescriptions in the country and acquired domestic time-honored Chinese medicine brands.

Even America, old Europe, Africa and other places are using Chinese medicine extensively. The overseas Chinese medicine market was once larger than the domestic market!

"If Sanzhu Chinese Medicine can meet these requirements, the investment department of Zhixing Foundation can join hands with Hanxi Guotou and Shangzhong Municipal Government to invest in Sanzhu Chinese Medicine!"

What the Zhixing Foundation can achieve in the future after investing in this traditional Chinese medicine company depends on fate. After all, drug research and development is a year-long process, and no one can predict when the results will be achieved.

However, the cultivation of traditional Chinese medicine can be promoted by the Zhixing Foundation in cooperation with some domestic departments. Although the Zhixing Foundation has been spending money on charity, it is better to teach people how to fish than to give them fish. Only when those families have fatter pockets will they no longer need donations from charities.

Li Dongling had previously promised Liang Bohua, the head of Shangzhong, to invest in Shangzhong.

The climate and geography of Shangzhong were a region for growing traditional Chinese medicine in the past, so it is the perfect place for a traditional Chinese medicine company to settle down in Shangzhong.

If the Chinese medicine company can really develop, the harvest will be amazing. Who knows, in the future, it may be able to sell its products to Japan, South Korea and other places!

After Li Dongling finished speaking, he did not urge Wu Siwei. He just waited for his decision. After all, he would still be the head of this traditional Chinese medicine company in the future, and he needed to make changes!

(End of this chapter)