Reborn since 1993

Chapter 877 Raising Gu
The news from Qilu TV has excited many local people in Quancheng, especially those in Licheng District, as it may cause their houses and land to be demolished or expropriated, which will make their pockets fatter.

As for the regions outside the Qilu Spring City, they were amazed at the scale of the Chitu electric bicycles. The investment of 1 billion RMB sounds really bluffing, and the phrase "the capital of electric bicycles in China" makes people think a lot!

As for the municipal governments in other parts of Qilu, they learned from various channels that the Chitu electric bicycle project had received support from various departments including the Economic and Trade Commission, Qilu State-owned Investment, and Qilu State-owned Assets.

For those who are in the official career, they all understand what this means. The establishment of Chitu electric bicycles is like a big piece of cake being thrown into Quancheng. A large number of people in Quancheng will see their careers soar because of this project!
When the Chitu electric bicycle project was reported in the news, Quancheng became the focus of all parts of Qilu, including the sister city of Jiaozhou. Everyone clearly realized that Quancheng seemed to be undergoing a huge change. Quancheng had never seen such a big move before.

And when Qilu TV reported the news, the news about Chitu electric bicycles was like a bolt from the blue, exploding across the country!

If it was just the Chitu electric bicycle, a project of this scale would attract a lot of attention in the industry, but when it is branded as Dongling Hi-Tech, everything will be completely different!
Almost overnight, the electric bicycle project began to spread wildly in the domestic electrical appliance, home appliance, electronics and other industries, becoming a new trend!

Over the years, Dongling Hi-Tech can be said to have been leading the trend. The industries it has entered, including electronic pet machines, digital cordless phones, PHS, USB flash drives, electronic dictionaries, repeaters, etc., have all become new tracks and trends. If you follow Dongling Hi-Tech, you will really have a chance to get some benefits!

Now it is the turn of electric bicycles. As soon as Dongling Hi-Tech came on the scene, it announced that it would invest 1 billion RMB and asked its competitors whether they would follow suit.

……

"Dongling Hi-Tech is our neighbor?"

In Haier Industrial Park, Haier Road, Jiaozhou, Haier President Zhang saw the news reported on TV and asked the Haier executives around him with some surprise.

As one of the three best stocks in the A-share market along with Chunlan and Changhong, Haier's status in Jiaozhou is the same as that of Dongling Hi-Tech in Pingyang.

The industrial park where Haier is located is named after Haier, and the road leading to Haier’s headquarters is also called Haier Road, which shows Haier’s status in Jiaozhou.

During this period, Haier's boss Zhang basically stayed at the headquarters. The Southeast Asian economic crisis also affected Haier, causing Haier to lose a large amount of overseas orders.

However, Haier has a strong financial foundation. When the market was sluggish, Haier not only did not shrink, but like Dongling Hi-Tech, it continued to expand against the trend and seize territory.

Even this year, Haier started producing black home appliances, namely televisions, and officially entered this complicated industry.

In addition, Haier has also successively entered the computer, pharmaceutical, catering, financial and other industries. Under the leadership of Boss Zhang, it can be said that Haier is now doing more extravagantly than Dongling Hi-Tech.

Haier is also interested in investing in Jiaozhou Bank, which was just established last year, and Changjiang Securities and other companies. Haier is by no means a company that only makes refrigerators. If the investment is successful, Haier will become a giant company spanning multiple industries!

Although both of them are engaged in diversified expansion, Boss Zhang's vision and skills are much more brilliant than those of Chunlan's head Tao Jianxing.

"Now is a special period. Haier should play it safe and expand its advantages in the refrigerator field. It should not take risks to enter the market for the time being!"

After hearing what Boss Zhang said, Yang Mian, Boss Zhang's right-hand man in Haier, reminded Boss Zhang that he knew what his boss was thinking.

Yang Mian believes that Haier should take advantage of the current bad market conditions to expand against the trend, seize the domestic and overseas refrigerator markets, and eliminate Rongsheng, which has been suppressing Haier for eight years, as well as rivals such as Kelon, Meiling, and Xinfei!

In recent years, there has been a rumor in the refrigerator industry that Rongsheng is in the south and Haier is in the north. Rongsheng ranks ahead of Haier and has suppressed Haier in sales for eight consecutive years.

Haier has entered other fields in recent years, and it may have been suppressed by Rongsheng. No matter how hard it sells its refrigerators, it can't beat the other company.

However, this year, Haier's counter-cyclical expansion has begun to show results. The entire refrigerator industry has been troubled by Haier's move and has lost a lot of market share to Haier.

After hearing what Yang Mian said, Boss Zhang smiled and shook his head, "I don't have the idea of ​​letting Haier compete with Dongling Hi-Tech!"

At least Boss Zhang doesn't have this idea now. Haier has not been able to defeat rivals such as Rongsheng, Xinfei and Kelon for a long time.

Although Boss Zhang doesn’t think Haier will lose to Dongling Hi-Tech, which ranks first in the domestic technology industry, he also knows that Dongling Hi-Tech is much more difficult to deal with than Rongsheng, Kelon and other rivals. In terms of counter-cyclical price war, Boss Zhang estimates that Dongling Hi-Tech will be much more ruthless than Haier! “But if there is a chance, I would like to meet this new neighbor!”

Boss Zhang said that he really wanted to meet Li Dongling. Haier had entered many industries and had made considerable achievements in these industries, but it was not as good as Dongling Hi-Tech.

……

Haier is watching, but many domestic manufacturers, especially those in the bicycle industry and those related to electric bicycles, are ready to take action.

The domestic bicycle market has become saturated, and the entire industry is aware of this. According to statistics on the number of bicycles produced domestically in the past, every family in rural areas, not counting cities, has two bicycles, almost reaching the point where every person owns one bicycle.

Besides, bicycles are no different from other things. This thing is tough and durable. If it breaks, you can just replace the tire and you can ride it for another ten or eight years.

Since last year, some bicycle manufacturers have started to suffer losses. For example, Golden Lion Bicycle used to sell 230 million bicycles a year, but this year it suffered huge losses.

Now the Chitu electric bicycle has emerged, and many bicycle manufacturers are lamenting that the twilight era of bicycles is coming!
But for many quick-witted bicycle manufacturers, they feel that the opportunity has come. The bicycle industry is already in a downturn, so will electric bicycles be the new trend?
There are a large number of domestic bicycle manufacturers, and many of them have begun to prepare to develop their own electric bicycles, hoping to find an opportunity to get a piece of the pie!

However, Li Dongling is not surprised by the competition that Chitu electric bicycles will face in the future.

The emergence of any industry has not been the result of fierce fighting among a number of companies. Only the one that survives is qualified to eat.

In the past, the only domestic electric bicycle brands that were well-known were Yadea, Aima, Xinri, and Ninebot, which was invested by Lei Jun.

But don’t think that the electric bicycle industry has only had these few brands from the beginning. There were at least eighty brands in the early domestic electric bicycle market, if not a hundred!
Like the Thousands of Group Buying Wars in the Internet industry, the number of group buying websites once reached more than 6,000. In the end, like a breeding of insects, only two companies, Huang and Lan, were left. The phrase "yellow robe added to the body" also had a new meaning because of the emergence of a company...

But no matter how the electric bicycle industry competes, it must join the national electric bicycle organization established by Chitu and abide by the rules set by Chitu. Otherwise, it will not even be qualified to participate in the competition!
Just the day after Qilu TV reported that Chitu electric bicycles had settled in Quancheng, the central media financial channel suddenly broadcast a news about the electric bicycle industry.

“The Economic and Trade Commission, the Transportation Bureau, the Police Department, the Fire Department, the Electric Power Group and other departments have jointly established the National Electric Bicycle Association with Chitu Electric Bicycles and Kunpeng Power Battery, and will introduce domestic electric bicycle industry guidelines and standards!”

When seeing this news in the central media, those companies that were eager to enter the electric bicycle industry lamented that Dongling Hi-Tech was moving too quickly.

Once the national electric bicycle industry was established, everyone who wanted to enter this industry knew that the next step would probably be the day when they would be dominated by Dongling Hi-Tech.

As for asking them not to enter this industry, what nonsense is that? Seeing a new trend and track emerging, how can we not be jealous? Although everyone complains about Dongling Hi-Tech's domineering nature, who can go against the RMB?
For a time, a number of electric bicycle manufacturers emerged in China, including Mainland Pigeon, Little Antelope, Qianhe, and Lvyuan.

And old-fashioned bicycle manufacturers such as Forever, Phoenix, Fei Ge, and Wuyang are also rumored to be interested in testing the electric bicycle industry.

As soon as Dongling Hi-Tech made a move, many companies became agitated, and electric bicycles became very popular for a while.

The outside world's attention was focused on the Chitu electric bicycle, but no one noticed that the news about the establishment of Quancheng Urban Investment Company also appeared on the news of Quancheng TV Station.

Only the people in the Quancheng municipal government knew the significance of the Quancheng Urban Investment Company, especially its fundraising of nearly RMB 2.8 billion in total. All the people in Quancheng's official career knew that Yao Zhengru, who had raised enough money, was going to make a big move next.

The Quancheng Municipal Government meeting voted to approve the merger of Quancheng Water and Quancheng Urban Construction by Quancheng Urban Investment, which officially started the operation of Quancheng Urban Investment.

Along with the news about Quancheng Urban Investment, there was also a rumor about a double ten strategy, but the Quancheng Municipal Government did not announce it. However, it made the local mining, machinery and other units and companies in Quancheng a little restless, with a vague feeling that a storm was about to come.

Especially when the rumors came out, those industry departments and companies that were going to be merged and reorganized began to move quietly. After all, who doesn't want to be the big brother, and who wants to be eaten up by the other party?

The large-scale project of Chitu electric bicycles, the establishment of Quancheng Urban Investment, and the rumors of mergers and reorganizations in many industries in Quancheng have made the entire Quancheng filled with invisible swords and shadows, and undercurrents have begun to surge!
(End of this chapter)