Reborn since 1993

Chapter 890: Power works miracles

The saying goes that when you are poor, you should put aside disputes; when you are rich, you should store up food, build high walls, and slowly become king. This strategy has been around since ancient times and will never be out of date!
The establishment of the Chitu Electric Bicycle Company and the future launch of electric tricycles, electric motorcycles, aerial three-wheelers, all-terrain Bobcat vehicles, etc. are all steps to accumulate resources for Dongling Hi-Tech's automotive department.

Only with funds and being able to support yourself can the car survive on its own in the future and not be devastated by a single loss.

The establishment of Amap and the subsequent introduction of blade wheels, high-brightness headlights, taillights, and timely rescue for accidents are all like building a high wall.

As a latecomer, if Dongling Hi-Tech wants to differentiate itself from its predecessors and avoid being ridiculed for copying other cars, its cars must have features that are different from other cars.

It can support itself and the cars it develops are unique. It is hard to say how far it can go in the future, but it will not be unknown.

If no one is interested at all, it would be a great tragedy for a car manufacturer.

Therefore, Li Dongling was not in a hurry for Dongling Hi-Tech's automobile department. Anyway, in the early stage, it was impossible for Dongling Hi-Tech's automobile department to surpass giants such as Toyota, Honda, GM, and Volkswagen all of a sudden.

It would be better to accumulate more technology, create more momentum, and then build sales channels and after-sales channels, etc. When the domestic automobile market explodes, Dongling Hi-Tech’s automobiles can also share in the dividends!
As for the idea of ​​achieving success overnight, Li Dongling had never thought about it. Even the brands like NIO, Xiaomi, and Li Auto that exploded in the electric car era in the previous life, except for Xiaomi and a few other brands like Wenjie, which were special cases and did not suffer much from electric cars but reaped the benefits of electric cars, which other brand, including Tesla, has not been losing money for years?
That's just changing the track, from fuel vehicles to electric vehicles. It's the same everywhere, not to mention the era of fuel vehicles.

What Dongling Hi-Tech is entering the market now is precisely fuel-powered vehicles, which will take several years to achieve success!
Otherwise, they would be like Samsung and Apple, which announced their entry into the automotive industry with great fanfare, only to end up in failure.

Samsung and Apple have learned from past experiences. Two years ago, Samsung established its automotive headquarters in Busan. Up to now, it has not produced a single car and has lost $4 billion. What we know is that Samsung spent the money on building factories, buying equipment and acquiring patents.

Those who don’t know might think that Samsung is also using PPT to build cars, just like its boss Jia who went to America.

As for Apple, it spent ten years and hundreds of billions of dollars, and finally produced a bunch of PPTs. As for when it can be mass-produced, only God knows!
Slogans may be shouted, and the automobile department of Dongling Hi-Tech also shouted in its external publicity that it wanted to make domestic cars stronger. But those are just slogans. It’s okay to talk about them, but if you believe them, then that’s bullshit.

"For Dongling Hi-Tech's first car, we want to enter the high-end brand. No matter how many cars we sell, we must at least create a high-end license plate!"

"The first car of Dongling Hi-Tech Automobile Division must be a Land Rover SUV!"

Li Dongling said to Wei Taining that when Dongling Hi-Tech's automobile department was established, it applied for several brands including Shenzhou, Land Rover and Chitu.

No matter how much recognition the brand has, or how many cars can be sold, at least for the first time, the brand must be hyped up!

Wei Taining was surprised when he heard that Li Dongling asked Dongling Hi-Tech Automobile Department to launch a high-end brand SUV model.

Domestic automobile brands, let alone entering the high-end automobile industry, do not even dare to challenge foreign mid-range cars.

Most domestically produced cars tend to be used as vehicles for daily commuting. In other words, foreign brands can only be regarded as vehicles for daily commuting abroad, but they can be regarded as high-end luxury cars in China. Even domestic car brands cannot beat them...

If the automobile department of Dongling Hi-Tech announced that the first car it would launch would be a luxury car, it would probably be ridiculed by the public.

In Wei Taining's opinion, the first car produced by Dongling Hi-Tech's automotive department should still be "safe" and not a mass-produced vehicle like a van.

But the price of the cars produced cannot be too high, otherwise they may not be sold at all.

Because the selling price is too high, people turn around and buy cars from Japan, South Korea, America, Germany, and France. At the same price, domestic buyers still give priority to overseas brands!

“Is it too risky to directly launch a high-end SUV model?”

Facing his major financial sponsor, Wei Taining, who had been complaining about insufficient funds at his former company and believed that the head and decision-makers of the former company were too conservative, now felt a little guilty.

Today's big sponsors can provide enough funding for the automotive department, but this step is too big!

"Can we make an economical car by just lowering the price?"

Li Dongling asked Wei Taining, who was speechless when asked by Li Dongling.

There are cars with price advantages in China, whether in recent years or in the future, but there is no car that can surpass the sales of overseas cars such as Audi, BMW, Mercedes-Benz, Toyota, and Volkswagen just by relying on price.

Even joint ventures with foreign companies are doing very well, and even if you want to buy a car, you have to pay a higher price. However, no matter how cheap domestic fuel vehicles are, they are still criticized and are at the bottom of the contempt chain in the car industry. "Economic models that cost so much money to develop and produce may not sell well.

So why not go all in on a high-end model? Even if it’s fireworks, then you want to see a loud fireworks display!”

Li Dongling looked at Wei Taining and said, "The Land Rover SUV designed by Dongling Hi-Tech Automobile Department can be an "international brand" assembled car. The engine, chassis, gearbox, etc. can purchase the best parts and technologies from manufacturers in America, Germany and other countries.

It can be energy-intensive and fuel-consuming, but its control system must be top-notch, and its driving comfort must also be top-notch. There is no such thing as aerodynamics on it, and only great force can create miracles.

The most important thing is the appearance of the car. I want it to become a man’s dream car when it appears in front of the world!
Let's say that Mercedes-Benz, BMW and Audi are just transitions, Land Rover is the destination, and it appears in the automotive industry!"

Wei Taining listened to these almost "treasonous" words in amazement. Now the mainstream automobile industry in the world is working on reducing fuel consumption, but Li Dongling wants to go against the trend and not play by the rules. He also does not follow the Japanese Mercedes-Benz manufacturers to develop small-displacement, fuel-efficient cars.

But after hearing these words, for some reason, Wei Taining's heart began to beat faster.

Especially the sentence that Mercedes-Benz and BMW are just transitions, and Land Rover under Dongling Hi-Tech is the final destination. It does not believe in aerodynamics, but only believes that great force can create miracles. It is a man’s dream car, which made Wei Taining feel his blood boiling inexplicably!
As an automotive professional, I have always pursued rigor, complied with industry regulations, and learned from automakers such as Japan and Germany.

But when Wei Taining suddenly heard Mr. Li's poisonous chicken soup, he felt a little overwhelmed for a moment.

Not to mention Wei Taining, even Ren Yuefeng, Zhang Ao and others who were sitting beside them were a little confused by this bowl of poisonous chicken soup. If such a car really appeared, they might not be able to resist the temptation!

It is hard to say how the Land Rover SUV developed by Dongling Hi-Tech's automotive department will perform in sales, but if they want to test the waters, they must go big. They can't be like Samsung and Apple, spending tens of billions of dollars and ending up with nothing, right? !
Moreover, the SUV model is a track that has repeatedly created miracles. When Porsche was about to go bankrupt, it made a comeback with the Cayenne. Lamborghini also made a comeback with the SUV.

Others include Ferrari and Rolls-Royce's Cullinan, etc., which all made a comeback thanks to this model. In China, Great Wall Motors also occupied a place in the domestic automobile market with the Tank series.

When everyone dispersed, the whole morning had passed and Li Dongling only had time to drink some tea.

Li Dongling was not taking any risks when letting Dongling Hi-Tech's automotive division test the waters in the SUV industry.

In the domestic automobile industry, Japanese and German cars are the most affected, but to be honest, if we follow behind these two, hoping to surpass them in engine performance and fuel economy, it will take at least ten to twenty years.

It would be better to do the opposite and position the SUV as a high-end one. There will be more and more wealthy people in China who pursue car performance, power, and the ability to travel to snowy areas and border areas, and they don't care too much about emissions.

Another option is exporting, by selling to the big oil producers in America and the Middle East, maybe we can sell a few more vehicles!

……

The conditions in the office area of ​​a unit under the Space Administration are only average. Even some of the computers are old models from a few years ago. However, some new computers have been added to the office recently, and they are Shenzhou desktop computers!

Shenzhou Computer began to cooperate with major domestic units and even proactively sent a batch of computers to various units for trial use. It was in this context that this unit under the Space Administration received a batch of new computers, which soon became the unit's main computer models.

"I heard that a company donated funds for launching a satellite to the Bureau of Land and Resources, the Meteorological Bureau, and the National Space Administration!"

"Where did this news come from? This is tens of millions of dollars."

"The news has spread everywhere. It's a company called Amap!"

"God Map?!"

"This company is affiliated with the automotive department of Dongling Hi-Tech. Dongling Hi-Tech really has plenty of money!"

When the engineers in the office area heard the news, they couldn't help but feel envious. They were really jealous.

"Amap donated funds for a satellite?"

Hearing everyone's discussion, a tall man couldn't help but stand up and asked the person who was speaking.

(End of this chapter)