Reborn since 1993

Chapter 99: A single move affects the whole body

Crazy busy, this is the current situation of Dongling High-tech. Although it has been experienced once before when using the electronic pet machine, Tao Zhiliang still felt extremely busy when he came again.

In the Dongling Hi-Tech Electronics Industrial Park, the production line for Shenzhou phones has added three more lines. Digital cordless phones will not be eliminated within the next ten years, or even within thirty years.

As long as the Shenzhou Digital Cordless Phone business is stabilized, it can be regarded as a cash cow, which can continuously increase cash flow for Donglin High-Tech and can last for 20 to 30 years.

Tao Zhiliang has now been promoted from production line team leader to production supervisor. He is managing the five Shenzhou telephone production lines in the electronics industrial park. He has to continuously improve production capacity and set up new production lines. Naturally, he is very busy. The feet do not touch the ground.

But for Tao Zhiliang and the employees of the Electronic Industrial Park, they are really busy, but it is also true that their salary income has increased. Tao Zhiliang's current fixed salary has increased to 800 yuan, plus job allowance, meal allowance, Between transportation subsidies, bonuses, etc., Tao Zhiliang's salary last month was more than 2,000 yuan!

Although this salary is still not comparable to that of foreign companies, Tao Zhiliang is quite satisfied. Even the salary of people in Pingyang municipal units and even the provincial capital is far less than that of Tao Zhiliang, not to mention the washing machine that Tanglin Hi-Tech also distributed to him. , air conditioners and other prizes.

Although the wages of other production line employees are not as high as Tao Zhiliang's, the average salary is more than a thousand yuan. The premise of all this is to continuously increase production capacity and sell all the machines!

Even if wages are increased, outstanding employees are given incentives such as color TVs, washing machines, air conditioners, refrigerators, etc., the cost of Shenzhou Phone is still much lower than the cost of Siemens. This is why Shenzhou Phone can pay high salaries to those sales staff in Europe. Reason for commission.

If you want to continuously increase production capacity, you must also ensure product quality, wages, incentives, etc., and you must provide guarantees to production employees. You cannot let the horses run and not eat grass. There is no such reason in the world!

"Recruit people who can speak English, German, French and other languages ​​as soon as possible and send them to Zhang Ao!"

Inside the headquarters of Dongling High-tech, Li Dongling said to Ren Yuefeng that Zhang Ao was spreading his stall throughout the European market and was extremely short of manpower. Compared with Siemens in Europe, Shenzhou's foundation was too weak.

Even if you want to form a team in Europe, it will take time. In contrast, it is much faster to send a group of people from China to support. Now for Shenzhou Phone, time is money, and it must be done in the best possible way. Seize the phone market as quickly as possible!

"Now we have issued an open recruitment announcement through many media and newspapers. If it weren't for language restrictions, maybe we would have already filled up the recruitment list!"

Ren Yuefeng said that he is not worried about whether he can recruit so many people who can speak English, German, and French. There is no shortage of talents of all kinds in the country. It just depends on the cost and price of recruiting them.

Now is a period when going abroad is hot. Many people are trying to go abroad. Most of them are mainly focused on studying abroad. Otherwise, why are training institutions headed by New Oriental so popular? The main reason is that after training, the probability of going abroad becomes higher. .

Those who want to go abroad dream of living in a big villa, buying a good car, and living the modern life they imagined.

Even if you take a step back and can no longer survive abroad, you will be scrambled by major units, state-owned enterprises, and private companies to get you back home. Nowadays, even college students are valuable, let alone returnees. Even some units and companies will still ask for them. When publicizing to the outside world, they specifically emphasize how many returned talents they have to demonstrate their strength through performance.

Under this kind of social atmosphere, it is easy to imagine why so many people want to go abroad, because it is really profitable, who would do something that is not beneficial? !

In this context, Shenzhou Telephone recruits staff in overseas offices, and the salary is still based on the salary levels in England and other places. You can imagine how many people will sign up.

Since the publication of the newspaper, the application offices set up by Shenzhou in Yanjing, Shanghai and Pengcheng have been almost overwhelmed. There are long queues from morning to night every day. Even after closing, there are still some people who are unwilling. Leaving, because it is much better to go overseas through Shenzhou Company than to try their luck on their own and not knowing how long it will take to go abroad.

This time, Shenzhou's recruitment of staff for its overseas offices was even regarded by many as an opportunity to change their destiny. It was just such an opportunity in this life, and they desperately wanted to seize it.

As for whether these people recruited by Shenzhou will run away overseas, Li Dongling is not worried. The wages paid to them by Shenzhou are based on local wage levels. They are no more than what they earn by working as illegal workers and washing dishes for others. ? !

"The sales team and network established by Zhang Ao in Europe need to be preserved. This time in Europe, it is also thanks to him!"

"Yes!" After hearing Li Dongling's words, Ren Yuefeng couldn't help but sigh. Zhang Ao is really the kind of person who can fight tough battles. His performance in Europe this time completely exceeded his expectations.

Ren Yuefeng felt that maybe only in this reckless period in China, a strong man like Zhang Ao could emerge. People who were placed in Hong Kong City or other places could go to Europe to do some brand research, market research, etc., and then there would be no need to fight. I gave up on my own, because in terms of cards, Siemens was almost a sure-win card. No matter how we played, we were going to win! But who could have imagined that Zhang Ao would pull out his teeth, attack Siemens head-on, and even overturn it, gaining the upper hand. However, Ren Yuefeng glanced at Li Dongling, and he knew clearly that Zhang Ao dared to make such a big move in Europe. , cannot do without Li Dongling’s full support.

If you sell a machine, you will be given a commission of thirty dollars. How dare Frankl do it? If he dared to mention it, the Siemens board of directors told him to get out. But Zhang Ao did it. Li Dongling gave him enough authority, and he could only do whatever he wanted. Yue Feng knew how much support Li Dongling had given Zhang Ao during this period. He supported Zhang Ao almost regardless of the cost, so that he could continue to fight Siemens!

"Dongli Hi-Tech needs to establish its own sales channels and have its own sales stores in Europe and America!"

Li Dongling looked at Ren Yuefeng and said, Shenzhou was too passive in this competition with Siemens. If Shenzhou Phone hadn't caused the disturbance, major shopping malls such as Metro, Carrefour, and Media would not have sold Shenzhou Phone at all.

Now is the era when channels are king. If you want to sell goods, you have to sell through chain retail stores such as Metro, Carrefour, Wal-Mart, Best Buy, Frye Electrics, etc. Even in the era of e-commerce, these channels may weaken, but they will not disappear. !

Even if we have to wait until the era of e-commerce, it is impossible for Tanglin Hi-Tech to just sit around and do nothing for more than ten or twenty years without having its own sales channels. In the future, when Tanglin Hi-Tech launches new products overseas, it will face this problem. The situation was repeated again and again, and was taken advantage of again and again!

Ren Yuefeng nodded solemnly. In fact, not only now, but as early as when he was in Hong Kong City, he had discovered the weakness of not having overseas sales channels, but it is not that easy to establish a set of overseas sales channels. , otherwise someone would have done it long ago in Hong Kong City.

"If we want to establish our own sales channels and chain stores overseas, we need to spend a lot of investment. This is a heavy asset investment. In addition, we also need to have enough brands and suppliers!" Ren Yuefeng reminded Li Dongling .

To open a store overseas, you need to purchase land, decorate it, recruit personnel, and most importantly, recruit all major electrical appliance brands and have enough suppliers to provide supply.

“In addition to building its own stores, it can also acquire other retail stores. No matter how much investment is made, Tanglin Hi-Tech needs to have its own overseas sales channels!

As for the supply of goods, as long as Tanglin Hi-Tech's channels can be established, there will be enough supply! "

Regarding the supply of goods, Li Dongling is not worried. No matter which store in the world, there will be no domestic brands of refrigerators, washing machines, dishwashers, ovens, etc. Which domestic electrical appliance brand does not want to go overseas? As long as the platform is set up, it will naturally be able to Invite an opera singer.

"In the early stage, Donglin Hi-Tech's main goal is to establish sales channels in China and Europe. Once it has established a firm foothold, it will then enter other markets in North America!"

Li Dongling also knows what Ren Yuefeng is worried about. If the investment is too large, the entire Dongling Hi-tech will be brought down. As long as there are two major markets, domestic and European, Tangling Hi-tech's retail stores can basically survive.

As for other markets in North America, the competition is much fiercer. There are giants such as Wal-Mart and Best Buy. If you are not well prepared, you may have to pay a heavy price if you enter rashly. If you are fighting against those giants in America, you must be cautious. yes.

……

"Ronaldo, you are going to get rich!"

Ronaldo, who had just finished a game, returned to the locker room and was pulled away by Martins. Looking at Martins with an excited face, Ronaldo rarely saw such an expression on his always steady face.

"Do you know how many companies want to be endorsed by you now? Adidas, Nike, Reebok, and Puma all want to have you!

There are also a large number of companies such as wine, clothing, cars, coffee machines, etc. that want to find you to endorse. From today on, you will become a walking money printer in football! "

Martins couldn't help but said that the hot sales of Shenzhou phones in Europe have turned Ronaldo from a poison in advertising endorsements to a favorite.

More importantly, this endorsement allowed Ronaldo to break through the circle. In the past, football stars mostly endorsed advertisements related to sporting goods, but this time Ronaldo endorsed phones, products other than sporting goods. Shenzhou sells The more, the more it shows Ronaldo’s ability to sell goods in Europe. Regardless of whether this is his true strength, many brands are willing to believe that Ronaldo’s worth has skyrocketed since the monthly sales of Shenzhou phones were announced.

Hearing Martins' words, Ronaldo couldn't help but grin and show his two front teeth. Like Martins, he now only wants to praise Shenzhou, not only for advertising endorsements, but also for his next transfer fee, because of his commercial value. It will create an unprecedented transfer fee!

"Hurry, Ronaldo, we have to attend a Shenzhou Telephone sales meeting today, and we're running out of time!"

Martins pulled Ronaldo and ran outside. During this period, as long as it was a break, Martins took Ronaldo and worked hard everywhere to hold autograph signings and call Shenzhou to promote. He was even more dedicated than Shenzhou. He He is doing all this not for Shenzhou, but for Ronaldo and himself. The more Shenzhou phones are sold, the more expensive Ronaldo’s advertising endorsement fees will be, and the higher the commission Martins will get. He is making dollars for himself. !

(End of this chapter)