Rebirth 96: Begin the life of a monster from kindergarten

Chapter 115 Jieyou Bookstore

After the Lantern Festival, Zhang and his party finally received the good news Zheng Yuanji said: the animation industry was listed as a key industry to be supported by the State Administration of Radio, Film and Television.

Policy support has allowed the industry to expand rapidly like a balloon. Animation craze has arisen across the country, and the animation industry has become a sunrise industry.

It is true that under the promotion of policies, many people with interests have come to make money from the policies.

But just like a heavy rain, while the ground is in a mess, it can always water some flowers and plants.

Zhang and his party once again rejected solicitations from some cities, and were dumbfounded by the countless animation industrial parks that had sprung up overnight.

The industry is having a fever, and people need to stay calm.

In this general environment, Dreamweaver Culture finally benefited from preferential corporate tax policies and various support subsidies. Yueshan City worked hard to provide whatever it could.

The culture of dream weaving naturally has to reciprocate the favor.

Starting from the exquisite bookmarks of "The Legend of Wukong" to a series of IP derivative products around novels, comics and animations, cultural and creative peripherals have become an important profit point for the company.

However, the production of some series of products mainly relies on southern factories.

After the support policies came out, Zhang and his party intended to gradually take back these production links and control them in their own hands.

With no worries about sales, building a production line in Yueshan City to produce various IP derivatives such as clothes and toys will not only form an industrial cluster effect with Dreamweaver Culture, but also serve as a production source to seize the opportunity in the future e-commerce wave. Take the initiative.

At the same time, it can also promote local economic development and create employment.

Through these factories, Dreamweaver Culture can be like a heart, piercing capillaries into various towns below.

Naturally, the city leaders welcomed this move by DreamWeaver Culture.

After all, in this way, Dreamweaver Culture will be further bound to Yueshan City, and the probability of being seduced away by outsiders will be even smaller.

Policy support allowed DreamWeaver Culture to acquire pieces of land from cities and counties at ridiculously low prices.

While laying out the downstream industries, Dreamweaver Culture has also taken actions in the upstream direction.

Under Zhang Yixing's instruction, Hu Weishi had already started low-key contact with online novel platforms such as Huanmeng and Qidian, buying and hoarding IP at low prices.

For example, "Sou Shen Ji", such as "Piaomiao Journey", such as "Zichuan", such as "Zhu Xian" which is being serialized.

Online novels can easily contain millions of words. Even if you just copy them face to face, it will take you a year and a half to type them.

With this time, Zhang Yixing might as well copy a few more short-format foreign works, which would also leave some luck to domestic culture.

If "The Story of a Mortal's Cultivation of Immortality" had been released in advance, Wangyu would probably have to work in a factory for the rest of his life.

Besides, since you have money in your hands, you should make good use of it. It is wise to exchange money for time.

Before the rise of IP craze, Zhang and his team expected to have IP for a few more years, which would be enough.

He never expects to take advantage of all the benefits. If he eats alone, others will overturn the table.

The butterfly effect is always there.

The success of Dreamweaver Culture has also given a boost to the sluggish domestic animation market to a certain extent.

Most of the animation works in the past were losses. For example, the very classic 99 version of the cartoon "Journey to the West" is already considered one of the few high-quality animations in China. Even if it is placed in the international market, the quality is not bad, and it is also broadcast by major TV stations. It took many rounds, but in the end I couldn't escape the loss.

Moving forward, there are many classic cartoons produced by state-owned animation factories, but few of them are profitable.

The domestic market has one characteristic.

When an industry is always losing money, people will consciously stay away from it. But once it is discovered that this industry can make money, Chinese people and capital who are sensitive to money will flock to it.

After "Mr. Zombie" became a hit in Xiangjiang, it was like poking holes in the zombie den. They started making zombie movies everywhere, and they didn't stop until the market was destroyed.

Later, domestic animation began to rise rapidly, also because of the extremely high box office of "Journey to the West: The Return of the Monkey King", which boosted industry confidence and attracted a crazy influx of capital into the market.

After that, high-quality animated movies continued to hit the big screen.

Dreamweaver Culture is now just like "The Return of the Great Sage", which has made industry practitioners shine at this time, and also attracted some capital to start paying attention to the domestic animation market again.

In this regard, the impact is definitely positive.

In early April, the first bookstore under Dreamweaver Culture was finally about to open.

The name of the bookstore is [Jieyou Bookstore].

At first, many people were very curious about Zhang Yixing's name for the bookstore. Zhang Yixing just explained: "Inspiration, I may write a book with this name in the future!"

Standing in the store, Zhang and his party wandered around curiously.

The decoration style of the store is simple yet elegant. If it were placed in the short video era, it would definitely become a place for Internet celebrities to check in.

Of course, the bookstore is not just about selling books. In addition to the books on the shelves, there is also a dazzling array of cultural and creative peripheral products, which can be said to integrate trends and culture.

A cute little kitten squatted next to the bookshelf, meowing when someone came over.

Zhang and his party lifted the kitten up, teased it for a few times, and then put it back on the ground.

With this little fluffy thing, the bookstore suddenly seemed a lot more lively.

Pulling out a "Pillow Poetry Book" from the bookshelf, Zhang and his party came to sit down at a small table.

Hu Weishi also took a book and sat across from him.

The young clerk was looking around excitedly at the counter, thinking to himself that was Zhang Yixing!

Hu Weishi asked: "Are we only going to invite local media when we open?"

Zhang Yixing nodded, "Well, Yueshan TV Station and Yueshan Newspaper will be fine. When bookstores in other places open, just invite local media. Local celebrities can also invite some to stand on the platform! For example, in the capital, you can invite Shuimu Nianhua or Li Jian. Over in Magic City, you can invite Han Han!"

The layout of bookstores in the early stage is mainly to supplement the commercial territory and does not need to be too grand.

In the future, when various activities related to DreamWeaver Culture are launched in bookstores, such as new book signings, readers' salons, etc., exposure will naturally continue to occur.

The two fell silent, and Zhang Yixing opened the "Book of Poems on Pillow" in his hand.

This book is one of the public books published by Dreamweaver Culture. Although it cannot create huge sales and profits in a short period of time like a best-selling novel, it is better than a long-term flow.

The books under DreamWeaver Culture are very high-quality in both cover design and content design, giving people a bright feeling.

Content and "appearance" are both chosen by Dreamweaver Culture.

Hu Weishi also quietly looked at the comic book in his hand, enjoying this rare leisure time.

The clerk carefully arranged the shelves and tried not to make any noise.

Only the little kitten wandering in the store meowed twice from time to time, wandering from south to north, then from west to east like a stuffed ball, and seemed very satisfied with its territory.

(End of this chapter)