Rebirth 96: Begin the life of a monster from kindergarten

Chapter 127 Ma Yun is here

For Ma Yun, Taobao's 2003 was full of joys and sorrows.

This e-commerce website, which competes with eBay and eBay, has relied on its free strategy to quickly seize the market since its birth.

The birth of Alipay, a transaction guarantee tool, has made the development of the website even more overwhelming.

Throughout 2003, Taobao's total transaction volume reached more than million yuan.

However, counterattacks from competitors soon followed. eBay, a large company with a large business, directly signed advertising exclusive agreements with major websites, blocking Taobao.

Even search Taobao on Baidu and Google, and the result will be eBay.

Without traffic sources, Taobao would become rootless water.

The saddest thing is that this commercial competition has also introduced the intervention of the referee department. Because of suspected unfair competition, Taobao was investigated by the referee department.

The referee department intervened because it received reports from netizens!

The combination of these two moves was simply disastrous for the fledgling Taobao.

If the referee wants to investigate, then just cooperate with the investigation and work hard on public relations. Now we have overcome the difficulty.

As for eBay's advertising ban, Ma Yun quickly reacted and formulated a corresponding self-rescue plan.

Since all the big websites have been bought by eBay, let’s find small websites that no one cares about and place ads in offline scenes such as subways, elevators, and paper media to win through quantity.

In this situation of extreme hunger for traffic, Dreamweaver Culture came into Ma Yun's sight.

It is different from other personal small websites.

DreamWeaver Culture has a huge magazine trading volume, offline bookstores in various cities, and especially Jinjiang, a novel website with mainly female users.

These channels fully meet Taobao’s current needs.

Moreover, Zhang Yixing, the actual helmsman of Dreamweaver Culture, is as well-known as a star across the country and is a living advertisement in itself.

What makes Ma Yun even more sleepless at night is that according to the information obtained, Dreamweaver Culture is actually the first real seller on Taobao and is currently the best seller on Taobao.

The real first order on Taobao was also the birth of Dream Weaver Culture.

It was precisely because of this transaction that Alipay was born.

Ma Yun believes in some mysterious and mysterious things.

That's why he visited the so-called qigong master Wang Lin, a huge liar, in the future.

Ma Yun now has not yet become the business tycoon he will be later.

Due to business needs and spiritual curiosity, Ma Yun decided to visit Dreamweaver Culture in person.

It was under this circumstance that Zhang and his party met Ma Yun.

When they received the call from Ma Yun to discuss cooperation, Zhang and his party were a little confused.

Then he quickly thought about the pros and cons of having an intersection with Ma Yun.

The conclusion is that the early advantages outweigh the disadvantages, but only within the scope of cooperation.

When Ahri is known as the world's fifth largest economy, rich as any country, and Ma Yun's population is swollen, that will be its most dangerous time.

But if you turn them away now, you may be missed later.

At the end of February, Zhang and his party received Ma Yun at Dreamweaver Culture.

Ma Yun first visited Dreamweaver Culture and had a friendly business exchange with Zhang and his party.

When everyone was sitting in the reception room, Ma Yun kept staring at Zhang and his party. He was really curious about this young man who had built up such a huge business from scratch at a young age.

But after studying Zhang Yixing's fortune-making process, he found that this kid made his fortune through steady steps and some coincidences.

First, he gained some fame by writing articles and appeared on the county TV station.

Then by chance, a poem "Meet Me in 1997" was adapted into the Spring Festival Gala song "Meet in 1998", which became famous. After he became famous, he began to write long fairy tales and accumulated entrepreneurial funds.

Then I met Hu Weishi and Zhou Xingguo. One of them had connections in the publishing industry, and the other had connections in television.

With the help of these two people, Dream Weaver Culture began to take shape and gradually developed into the industry leader it is today.

After some research in this way, Ma Yun thought that he had understood Zhang Yixing.

The child in front of me has the ability to write books, but more importantly, he is very lucky!

Luck is also a part of strength, this thing is very mysterious.

Ma Yun said: "I want to acquire Dreamweaver Culture!"

Fuck your sister!

Not only Zhang Yixing was speechless, but also Hu Weishi and Zhou Xingguo looked a little ugly.

Zhang Yixing chuckled, "Okay, 10 billion, I'm talking about beautiful swords!"

Ma Yun was silent for a moment, and then laughed together with Zhang and his party.

I thought I was already a good braggart, but I didn’t expect someone to be braver than him!

He is indeed a talent!

Ma Yun immediately felt sympathy for each other and stopped trying. She explained her intention to cooperate and hoped to advertise through the channels of Dreamweaver Culture to attract traffic to Taobao.

Zhang and his party naturally welcomed this.

The coverage of Dreamweaver Culture channels is very wide, from online to offline, from the Internet to print media, it is a huge traffic library, and the traffic will naturally be monetized.

Now it’s just a matter of replacing advertising with Taobao.

Now that the leaders of the two companies have finalized the cooperation, the next step is just for the staff to negotiate the price.

"I really don't plan to raise money, Ah Li can invest a sum!"

Zhang and his party were speechless about Ma Yun's persistence. In his impression, few companies invested by Ahli survived to the end.

And even if a small amount of investment is accepted, it is inevitable that capital will be drawn in to stir up trouble and mix things up.

Capital is greedy!

If you open a gap and let a finger in, it will want to stretch out an arm, and finally the whole body will have to get in.

But no matter what, the direct intersection with Ma Yun now is beneficial to several factories under DreamWeaver Culture.

If you accept support from the city, you must give corresponding rewards.

Zhang and his party have the prophetic qualifications from later generations. As long as they act steadily and plan early, it is still very feasible to build several e-commerce bases in Yueshan City.

This in itself is also the commercial appeal of DreamWeaver Culture.

Today’s cultural peripheral derivatives have become an important source of profit for DreamWeaver Culture.

In the afternoon of the next day, Ma Yun and her party left Yueshan City.

Through its channels and Zhang Yixing’s own celebrity effect, DreamWeaver Culture obtained an advertising order worth up to 800 million yuan.

The entire company was pumped with blood.

It's a good sign to get such a big order at the beginning of the year.

It didn’t take long for the cooperation between Taobao and Dream Weaver Culture to make news in major media.

eBay contacted Dreamweaver Culture and hoped that Dreamweaver Culture would terminate this cooperation with Taobao.

Zhang and his party chose to ignore this.

Because he knows that eBay will not survive in China for long.

(End of this chapter)