Rebirth 96: Begin the life of a monster from kindergarten

Lei Jun did not bring any entourage with him. He had already resigned as the CEO of Kingsoft and was working as an investor. He had a carefree and relaxed air - of course, perhaps it was the confidence given by Cary's 40 billion.

Following Lei Jun to the reserved box, Zhang and his party had the mentality of witnessing history throughout the whole process.

According to what Lei Jun said on the phone, what he wanted to discuss this time was the endorsement of a mobile phone, and this mobile phone was naturally the Xiaomi which had not yet been released.

For many people of Zhang Yixing's age, the launch of Xiaomi mobile phone satisfied the wishes of many people who were short of money but longed for a smartphone with good performance.

After all, all kinds of OEM and off-brand smartphones on the market at that time cost thousands of yuan, and even some ordinary mobile phones that were as big as bricks cost around a thousand yuan. So for the "sophisticated poor" group of college students, the thousand-yuan Xiaomi phone also gave them a bit of decency in life.

As Luo Yonghao said, Lei Jun founded Xiaomi and used good money to drive out bad money, and this alone is enough to make him do immeasurable merit.

After they ordered their meals, Lei Jun chatted with Zhang Yixing and said, "I went to the cinema to watch the movie Old Boy, which was released recently, twice. It's really a good movie!"

"Yeah!" Zhang Yixing nodded and joked, "It seems that Mr. Lei is very touched. Is there any dream that has not yet been realized that was brought back to him by this movie?"

Lei Jun laughed and patted the table, saying, "You are right. People are great because of their dreams. I am really moved by this movie!"

He searched his pockets and placed several mobile phones on the table with a "click, click, click". There were Apple, ZTE, Coolpad, HTC, and even two copycat phones of brands that he had never heard of. They were neatly arranged on the table.

Zhang Yixing stared at Lei Jun's clothes in surprise. They were just an ordinary shirt and trousers. He had no idea how so many mobile phones were stuffed in there. Maybe they were specially customized trouser pockets.

"You should be able to guess that I plan to build a mobile phone. The smartphones on the market are all rubbish. Apple's battery life is poor and it hurts to use it. ZTE's quality is poor and the price is high. Coolpad..."

Listening to Lei Jun complaining one by one while holding the phone on the table, Zhang Yixing was also complaining in his heart: This is definitely the real Lei Jun, not someone else's impersonation!

By the time all the mobile phones had finished reviewing, the waiter had already started serving the dishes.

Lei Jun looked like he hadn't said enough, and continued to explain to Zhang and his party: "Smartphones should not be high and mighty. Even ordinary people should be able to enjoy the fun of technology and use high-quality products. I hope that I can be like Steve Jobs and start a great world-class company in China. This is also the dream I had when I was studying at Wuhan University!"

Seeing Lei Jun's high morale, Zhang Yihang was afraid that he would say at the end, "Let's suffocate for our dreams together!"

Fortunately, this person is Lei Jun. Whether it was on the mobile phone or on the tram, the slogans he shouted were finally put into practice by him!
After the excitement, Lei Jun got down to business and said to Zhang Yixing: "This time I asked you out for the mobile phone endorsement!"

Zhang Yihang was surprised and asked, "Isn't it too early to talk about mobile phone endorsements now? After all, your mobile phones have not yet started to be manufactured?"

"I always like to prepare in advance!" Lei Jun smiled and continued, "I have been preparing for the mobile phone business recently. The team has already been formed. Before that, I would like to sign two IP image spokespersons for your company, Azhen and Aqiang!"

"Who are you talking about?"

"Ah Zhen and Ah Qiang!"

Seeing Zhang Yihang's surprised look, Lei Jun explained: "When I was forming the team during this period, I thought of the movie "Wall-E". I like the two robots Azhen and Aqiang in the movie very much, especially Azhen, who has a full sense of technology and can correspond to the high-end and low-end series of mobile phones!"

That's it!

In the movie "Wall-E", the beautiful, wealthy robot Jane was named Eva in the previous version. Her appearance was originally designed by Apple's industrial design department, which was sent by Steve Jobs. So it can be said that Eva (Jane) is an Apple design product.

Now this robot was taken out of thin air by Zhang Yihang, and unexpectedly it was favored by Lei Jun, and Lei Jun had always been aiming to be like Steve Jobs - fate, it's really wonderful!

Zhang Yixing nodded and said, "Sure, that's no problem!" Lei Jun smiled and said directly, "As for the endorsement price, I hope to sign a lifetime endorsement contract. For Azhen and Aqiang, I am willing to offer 50 million for each image. For two images, the total price is 100 million!"

After hearing the offer from Lei Jun that exceeded his expectations, Zhang Yihang thought about it and immediately understood his intention.

He is indeed a marketing master!

As I recall, Xiaomi spent 200 million to change its logo, but the result was that four corners of the original logo were worn off, which caused a lot of complaints on the Internet!

Many netizens left messages under Lei Jun and Xiaomi’s Weibo: I can also design, I don’t want 200 million, 2 is enough!
It seems that Xiaomi has been taken advantage of, but this incident has become a hot topic, and its advertising value is far beyond what 200 million can buy.

Now Lei Jun plans to sign two virtual characters for 100 million yuan to endorse mobile phones. On the one hand, he is indeed not short of money, and doing so is also a way to show off his muscles to let the outside world know that this mobile phone company that has not yet been launched is not short of money. On the other hand, he is probably considering starting a new mobile phone business, and he wants to make his mobile phone company a hit with a sky-high contract.

When it comes to marketing, Lei Jun is very professional.

"Then I'd be remiss to refuse!" Zhang Yixing agreed.

No matter what Lei Jun plans to do, at least this endorsement contract is of high value, which can be said to be a 100% premium. As for how much benefit Lei Jun can get from this endorsement news, that depends on Lei Jun's own ability.

"We've been talking for so long, but come to think of it, I still don't know what you're going to call your phone?"

"I haven't decided on this yet. I originally planned to call it Red Star, but the trademark application was not approved. Red Star Erguotou has already been applied for, so the name has to be discussed again!"

Zhang Yixing pretended to think about it and said to Lei Jun, "What do you think of the name 'Xiaomi'?"

"Xiaomi?" Lei Jun thought for a moment and asked, "Why is it called Xiaomi?"

Zhang Yihang laughed and said, "Nothing. I just had millet porridge in the morning, so I suddenly thought of this name. Besides, millet plus rifles are very powerful in war!"

"That's a pretty good name. I'll discuss it with the team and get everyone's opinions!"

Zhang Yixing nodded and said nothing more.

Looking back at the development history of Xiaomi, I remember that it was almost named Dami. Now that this name was born because of itself, it is quite interesting to think about it.

"By the way, Yixing, what is your dream?" Lei Jun suddenly asked again.

Zhang Yixing smiled and said, "Get married, have kids, and retire!"

Lei Jun was stunned for a moment!
He is a person who is unwilling to be ordinary, so even though he is financially independent, he still chooses to start a business again at the age of 40. Even in his heart, this is not the end of his entrepreneurial journey.

But he didn't expect that a person who was also successful in his career but much younger than him was actually thinking about getting married and retiring!
Everyone has their own aspirations!
Some people find passion in continuous entrepreneurship, some people enjoy life with a wife, children and a warm bed. Everyone has their own choices, and there is nothing wrong with it!

Lei Jun laughed and said, "Then I wish you to get married and have kids soon, and retire soon!"

Zhang Yixing also laughed, "Thank you!" (End of this chapter)