Rebirth 96: Begin the life of a monster from kindergarten

Chapter 86 "Unlucky Bear" [Please subscribe]

Readers queued for miles at the press conference for "The Legend of Wukong". After being exposed by the media, it caused a shock in the literary and art circles.

Many old-school literati find that they seem to be increasingly unable to understand the current literary world.

On the day "The Legend of Wukong" was released, the booksellers present swallowed 300,000 copies, and bookstores all over the country began to busy selling the goods.

Then the daily sales data of each city are continuously collected to Dreamweaver Culture through phone calls.

After analyzing the data, Hu Weishi estimated that within a week, booksellers would need to re-acquire the goods. The remaining 200,000 copies would not be able to meet the demand, and reprinting would begin at that time.

The first novel launched by Dream Weaver Culture was a great success. It sold well immediately after it was launched and established its reputation.

The entire publishing department felt quite elated, finally standing in front of the stage.

After the press conference, Hu Weishi formed a new editorial team to be solely responsible for the development of public edition classic books.

The so-called public edition books can be collectively referred to as non-copyrighted books, such as Tang poetry and Song poetry, the Four Great Classics, and some classic works that have long expired the copyright period.

Because there is no copyright, there is no need to pay copyright fees, and the profits are huge. Public-edited books are a gold mine that everyone in the book publishing industry is eager to talk about.

Relying solely on copyrighted books cannot build a corporate moat, and profits are not enough to support a book company.

That’s why the development of public edition classic books was elevated to the agenda by Hu Weishi.

After hearing Hu Weishi's plan, Zhang and his party thought about it and said, "By the way, the comic team can also mobilize people to participate."

Hu Weishi asked doubtfully, "Make a comic book?"

Zhang Yixing shook his head, "Not entirely. Let me give you an example, such as ancient poetry. Most of the poetry books sold on the market now are pure text versions. In fact, we can also use comics in the form of comics, mainly comics and supplemented by text. Or both, interpreting the poem.”

Hu Weishi nodded, "Indeed, we have our own comic team. Compared with traditional book companies, this is also our advantage. And in this way, we can also distinguish ourselves from Datong Books on the market, find a new way, and create our own Features, there may be unexpected surprises.”

"The most important thing is to let our people understand that they should not always work independently. Texts, comics, and animations are not points one by one, but lines one by one and aspects one by one!"

"I understand, multiple linkages!" Hu Weishi stared at Zhang and his party, "How on earth did you get such a brain?"

Zhang Yixing smiled and said, "Eat more Xizhilang!"

After saying that, Zhang Yixing picked up a jelly on the table.

Since accepting this endorsement, this stuff has been everywhere in the company.

When Hu Weishi saw Zhang and his party eating jelly, he suddenly felt confused again. The mature little adult just now suddenly turned into a child again.

Zhang Yi Xing chewed the jelly and asked curiously: "By the way, why is Brother Zhou not in the company?"

"Go to the provincial TV station!"

""Unlucky Bear"?"

"Correct!"

"Unlucky Bear" had obtained a release license years ago, but CCTV had little interest in the animation because it had no educational significance.

Zhang Yixing scoffed at this. Who could laugh while watching a funny animation and talking about its educational significance?

Some foreign animations do not have much educational significance, and they are still broadcast with great joy.

"Well, let Brother Zhou take care of this matter. He can get in touch with the provincial radio station and the following city television stations. Since CCTV doesn't like it, "Unlucky Bear" can be broadcast on the provincial and municipal television stations!"

Hu Weishi was also quite helpless and sighed: "In this case, we may have to lose money!" "The compensation is limited. If the ratings are good, then naturally we can look for cooperation with TV stations from other provinces. By the way, Export Bangzi Guoti" Put it on the agenda!”

"Preparations have begun."

……

"The Legend of Wukong" toured hundreds of cities and schools nationwide for autograph signings, and was warmly welcomed by students from major universities.

Everywhere we go, there are long queues at the autograph sessions. Many college students would rather skip class to go to the autograph sessions.

Today, even though my wrists are sore about signing autographs, I still enjoy it.

He mingled with college students, chatting with them about Journey to the West and sharing his views on love.

Dreamweaver Culture has set up a dedicated service team for Jin He Zai to provide one-stop services for organization, publicity, book signings and book sales.

In less than a week, the remaining 200,000 copies of "The Legend of Wukong" were also snatched up by booksellers, and the first round of printing of "The Legend of Wukong" began.

What makes Dreamweaver Culture more exciting is that while "The Legend of Wukong" is selling well, peripheral product character bookmarks are also selling extremely well.

Almost for every five books sold, a set of bookmarks is sold.

Some people don't even buy the book, but just buy the bookmark.

Money is the best motivator.

Once people taste the sweetness, their brains will become more active.

The popularity of the character bookmark products in "The Legend of Wukong" gave people in the animation department of DreamWeaver Culture an idea.

Within a few days, a proposal for the production of peripheral products for "Unlucky Bear" was placed in front of Zhang and his party.

After reading the proposal, Zhang and his party were still very happy. They spread their hands and asked, "What do you think?"

Zhou Xingguo has returned to Yueshan, sitting at his desk and scratching his head, "The proposal is good. Are there any risks?"

Hu Weishi also nodded, ""The Legend of Wukong" had a great response during the serialization period, so it is inevitable that the publication of the novel will be popular, and there is no need to worry too much about the sales of peripheral products. But "Unlucky Bear" has not been released yet, and it is still If you can’t get on CCTV and the ratings aren’t high, you won’t make much money if you rashly make peripheral products, and you might even lose money by underselling products.”

Zhang Yixing knew that what Hu Weishi said made sense. For them, this was an animation that had not been market-proven. Even Zhang Yixing could not guarantee that this version of "Unlucky Bear" would be a hit.

And this proposal is also a bit whimsical, with almost everything from dolls to clothing to stationery listed.

"Then let's put the other peripheral products aside first and just test the waters and make a batch of dolls!"

Zhou Xingguo nodded, "Well, if we only make dolls, the risk is smaller. We can just display the product at the end of the animation, sell it through TV channels, and give them a share."

"Well, that's a good idea!" Zhang Yixing praised.

This method is actually a bad street method in the future, just patch advertising, but it is used less now.

"Now that it's settled, I'll contact the factory and try to get a batch out before the animation is released!" Zhou Xingguo stood up and rushed out of the office in a hurry.

Zhang Yixing and Hu Weishi couldn't help but smile.

Since Zhou Xingguo started his business, he has indeed changed a lot, almost completely reborn.

(End of this chapter)