The Prince of Inter Milan starts with Brother Xiaosa

Chapter 158 Awarding and Returning to China
  ps. The first few chapters of this chapter are all content that has nothing to do with the competition. If you are not interested, you can skip it. Don't say I'm stupid.

There is one last thing before the holiday that has to do with Leo.

The FIFA 2009 Annual Awards Ceremony was held on the evening of December 12, local time, at the Opera House in Zurich, Switzerland.

The first award ceremony was awarded to the FIFA Development Award. The Chinese Football Association unexpectedly won the award.

FIFA Secretary General Jerome Valcke said when presenting the award to the Chinese Ambassador to Switzerland,

FIFA awarded this award to the Chinese Football Association in recognition of the positive work done by the Chinese Football Association in the development of basic football.

Leo almost couldn't help laughing when he heard this extremely official statement. Hua Guo's work in basic football development sounded like a mockery.

Then Brazilian women's football star Marta was awarded the title of Miss World Football for the fourth time and won the applause of the audience.

Then at the most watched World Footballer award, FIFA President Sepp Blatter and UEFA President Platini jointly announced that Argentinian star Messi, who plays for Barcelona, ​​was elected without any doubt with 1073 votes. gentlemen!
  Messi became the eleventh top star in history to win both the Ballon d'Or and World Player of the Year awards in the same year. He was also the first Argentine to win the award in the 19 years since its inception.

Coincidentally, this is also the last year before the World Footballer of the Year and Ballon d'Or awards are merged.

Starting next year, FIFA will cooperate with France Football magazine to merge the World Player of the Year and the Ballon d'Or into the "FIFA Ballon d'Or".

“First of all I have to thank all my colleagues who voted for me because it is a huge honor to receive this award.

It is wonderful to be recognized by colleagues from other national teams and I would like to thank my teammates and share this award with them.

This is the best way to end a fantastic year for Barcelona, ​​my teammates and me. "

Although he had known for a long time that he would not be able to win this award, Leo still felt very complicated when the results came out.

The selection of World Footballer is voted by the national team coaches and captains of more than 100 FIFA member countries.

Although Leo has made a small name in Europe, due to his young age, limited experience, and lack of fame, he really suffered a lot under such voting rules.

Even if he was the assist leader in the five major leagues last season, even if his assists in a single season broke the record, it would still be of no use.

Not to mention compared with Messi, his vote score was much lower than that of the second-placed Ronaldo and the third-placed Xavi. In the end, he was ranked second only to Kaká and Iniesta and squeezed into the top five. .

In the words of agent Raiola, this is not easy.

The number of votes that Messi won this year created a new high in the previous World Footballer selection, almost three times the number of votes received by Ronaldo, the Footballer of the Year last year.

It can be seen how highly anticipated the Argentinian's win was.

Therefore, everyone present, whether it was Cristiano Ronaldo, Kaka, or Messi's club teammate Xavi, was convinced of the loss.

Only Leo looked at the high-spirited little man who came to the stage to receive the award, smiled and clapped, but he was full of dissatisfaction.

Before long, I will be the one standing there to receive the award!

After returning to Milan from Switzerland, he only made a quick trip home, and Leo was about to prepare to fly to China.

"Why are you running around when you're not around for Christmas?"

"Oh, it sounds like when our family celebrates Christmas. I'm so thankful that you and dad can have a rest on that day."

Leo waved his hand indifferently, ignoring his mother's complaints.

After simply packing his luggage and not staying at home longer, Leo boarded the plane to China.

At Jinling Lukou Airport, Leo saw Li Guofu waiting outside the pick-up gate at a glance.

"Uncle Guofu! Have you been waiting for a long time?"

"No, no, I just arrived. Come with me. The car is waiting in the parking lot."

"How is the store in Yuhang?"

It was originally said that Leo would return to China for Christmas and attend the opening ceremony of the country's first flagship store in Yuhang, the capital of Zhejiang Province.

Later, due to various reasons, the store in Yuhang opened early, so when he came back this time, he had to cut the ribbon for the flagship store in Jinling first, and then he had time to go to Yuhang to see how it was going.

“Hahaha, business is so good, the store is full every day!

You will know when you go and see it.

Otherwise, we would not be so confident in finalizing the second store so quickly. When Jinling is finished and everything goes well, we may roll it out in Jiangsu, Zhejiang and Shanghai at once.

That is to say, you are unwilling to accept investment, otherwise it would be great if we just go all out and open it all over the country! "

Leo shook his head,

“The sales volume of the online store is already very impressive now, and when I finish shooting the ads and start putting them out, there will be a surge.

Is there any problem with the production line? "

"No problem! We have enclosed a large piece of land next to the old factory. The local government is very supportive. After the new factory is expanded, there will be no problem in tripling the output!"

"Uncle Guofu, the road must be walked step by step, and the food must be eaten one bite at a time. You must know this better than me.

If you take too big a step, you will break your eggs. Now is not the time to rush for expansion. The key is to lay a solid foundation first.

And we are different from those like Li Zha and Anta, we don’t need to follow their path.

First, focus on online shopping platforms to increase sales.

Then we open stores and warehouses in major cities to ensure that consumers in most parts of the country can receive the goods as soon as possible after placing an order.

Then I will use my fame to establish the brand nationwide. After that, I only need to ensure the quality of the products and use joint activities every year to maintain the popularity.

Opening a store and expanding it are all things that come naturally. "

In fact, Leo originally thought that opening a flagship store in each provincial capital city would be enough. After all, they started on an online shopping platform and did not pursue the path of physical store expansion from the beginning.

And when he thought of "Leo" brand stores opening in some commercial streets and alleys, Leo felt that he couldn't accept it.

However, if the domestic team believes that it is necessary to open more stores in the future and enter major shopping malls and commercial centers, then Leo will not object.

The two sides walked and chatted, and soon reached the parking lot.

"Hey, uncle Guofu can do it, but the class is different now!" Leo said jokingly when he saw the Mercedes-Benz business car in front of him.

Li Guofu smiled bitterly,
  "Don't laugh at me. This is not a business reception. Having a decent business car to discuss business with people will also give you more face.

Someone recommended Alfa to me before. It’s really not the car I looked down upon in my childhood.

A car is sold for 200,000 to 300,000 yuan in their country, but I don’t understand why people are buying it here at a price increase of several hundred thousand yuan.

No matter how good this car is, it's not worth the price.

Maybe they have their own ideas, or they have too much money and no place to spend it. I think why not buy a better brand after spending all this money. "

Leo got into the car and looked it over. It was really his first time riding in this type of car.

"How about I leave the brand affairs to Uncle Guofu and feel relieved? By the way, where is the Jinling store?"

Li Guofu told the driver and took the seat next to Leo.

"It's right in the city center. We'll go take a look soon."

……

Deji Plaza, officially opened on June 2006, 6, is located in Xinjiekou, the city center of Jinling.

"Open here? This mall is pretty respectable."

Leo was a little surprised to see that the "neighbors" next to him were big brands such as LV and GUCCI.

“Haha, we didn’t expect it at first, but they seemed to recognize our brand’s concept of personalization and high quality.

Our clothing design is already at the forefront of trends. Not to mention domestic brands, even big international brands, regardless of their brand strength, may not have as fashionable and beautiful designs as ours.

Coupled with your reputation, you finally managed to secure a store with such a location. This is the location they specially set aside! "

When Li Guofu said this, he was full of confidence, and he could not tell that he was just the owner of a small clothing factory more than half a year ago.

Now that the store has been opened next to a luxury brand, Leo suddenly found it very interesting.

After spending another day in Aurous Hill, Balotelli and David Thornton rushed over.

"Boss! We miss you so much!"

"Go, go, stop being so stupid."

Leo pushed away the two brats who were hugging him with a look of disgust, but then he sincerely thanked them.

"Thank you for making the trip. My brand is still in its infancy and I can't afford much business fees. I owe you a personal favor first."

"Oh, what's our relationship? It's boring to talk about this."

"That's right, boss, I find your clothes are very nice. Just give us a few more pieces before you leave. I'll take them back to show off."

"Hahaha, you can take as much as you want, it's mine!"

If Thornton and Bashen really wear Leo brand clothes after returning to Italy, wouldn't it be equivalent to giving him free endorsements?

It’s just that we may not expand our business to Italy in the short term…

No, why not!

Leo's eyes lit up, he could open a store in Milan!
  When the time comes, if you take people to the fashion week and give some clothes to your teammates and opponents, won't you gain fame?

Then if we co-produce a series with Inter Milan, the club should... definitely agree!
  After all, they don't want their core players to cause any unpleasantness with the club. Besides, it can not only make money, but also help promote their reputation in China, so why not do it.

But the premise of everything is that "Leo" develops smoothly in China!
  On Christmas Eve, an "unknown" brand "quietly" opened in the first phase of Deji.

"Leo? What brand is this? Which country is it from? What grade is it?"

"I've never heard of it. Why are there so many people?"

"I think I've seen it before, it's a brand on Taomao."

"Is it an online store? Is Deji so low-key? Can such a miscellaneous brand enter?"

"No, look over there. Isn't that Meng Fei? Why are there reporters from Suzhou TV and CCTV?"

"Go and see!"

Several girls who came to Deji for shopping unknowingly squeezed into a group of people wearing Inter Milan's blue and black jerseys.

"Are you also an Inter Milan fan?"

The older brother in front was about to get angry when he was squeezed out of the way, but when he saw that it was a few young girls, he held it back and asked in confusion.

"Inter Milan? What is that?"

"Not Nerazzurri? Then why are you joining in the fun!"

A girl saw Leo who was being interviewed by reporters and her eyes widened.

"Look! That little brother is so handsome! Is he some kind of celebrity? Why haven't I seen him before?"

It was the same big brother wearing Leo's No. 10 final jersey who couldn't help but sneer when he heard this.

"If you don't even know him, squeeze in front of him. He is the founder of this brand, Leo.

Did you see the name on the back of my jersey? He plays for Inter Milan, the Serie A championship club, and is the core of the team at the age of eighteen.

Later, he established a personal brand. In just half a year, he had already become the sales champion of Taomao and Donggou. Now he actually opened all his stores in Deji, which I didn’t expect. "

Some of the girls didn’t know what Big Brother’s popular science talk was. They looked at Leo’s young and handsome appearance and couldn’t help but sigh:
  "So handsome, so powerful?"

"I'll buy a few pieces later to support you."

"I'm really not a nymphomaniac, I just think the clothes in the store look good!"

(End of this chapter)