The Prince of Inter Milan starts with Brother Xiaosa

Chapter 244 Fame and Influence
  In the end, Leo didn't know what Raiola was excited about.

Anyway, in terms of work, the agent has never let Leo down.

Needless to say, Ferrero has already had good cooperation with Leo when they endorsed their product Kinder Fun Eggs.

Leo's sunny and handsome image, his influence among teenagers and his excellent ability to carry goods are obvious to all.

Not to mention that as long as Leo continues to play in the Champions League and the national team, he will be able to maintain sufficient exposure.

As a rising star, no, it can almost be said to be a dazzling star hanging at the highest place now, Leo no longer needs too much proof.

The three-year, 24 million euro contract officially came into effect after Leo signed it. Later, he and his agent visited the Ferrero headquarters in Alba, Piedmont, under the leadership of the brand.

Raiola's face didn't look good. He covered his mouth and whispered in Leo's ear:
  "Ferrero is so stingy. I originally wanted to wait until the Ballon d'Or results came out before negotiating the fee with them, but they insisted on setting it early."

Leo waved his hand indifferently and comforted his agent in turn.

"Mino, I think it's very good. Our cooperation with them has not always been pleasant before.

At least they don't have any trouble. There is no such thing as having more money and less trouble. "

In fact, Ferrero's sincerity is quite sufficient, and the average endorsement fee of 8 million a year is quite enough.

As the largest chocolate manufacturer in Italy and the fourth largest chocolate manufacturer in the world, Ferrero's products are exported to 113 countries and regions.

In fact, Leo becoming their spokesperson is not only a monetary gain, but the outer packaging with Leo's photo will also travel around the world along with the sales of Ferrero's products.

Ferrero also wants to use Leo's influence among fans and youth groups around the world to further expand the market.

This is a mutual achievement thing.

"I suddenly have an idea, please help me propose it to Ferrero!"

"Do you have any other ideas?"

"Didn't you say before that I have few Facebook followers? I thought of a good way to increase my followers quickly!"

Lapang became more energetic upon hearing this, "Tell me in detail!"

“I can set up a lottery on Facebook, and all the fans who follow me can participate by forwarding and commenting on that post.

As a prize, Ferrero will prepare some chocolate gift boxes. What do you think of this idea? "

"Wonderful! You have your own fan base. Once this event is launched, it will be spread from ten to ten, and it will no longer be limited to fans and young people.

It is very likely that your number of fans will take this opportunity to see a big increase. Ferrero is also equivalent to advertising an advertisement that tens of millions of people around the world can see and participate in.

And the price is nothing more than some ‘worthless’ chocolates.

How wonderful! You always come up with some great ideas! "

Of course, there are still some problems with this plan, such as the cooperation of Facebook, otherwise the lottery will not be carried out and it will not be fair.

Another example is how the winning fan should deliver the prize if he is in a remote area.

But these are easy to solve.

If this activity can be launched, it will also be a good way to increase activity on Facebook, and maybe more people will soon learn from it.

Most of the people who have access to the Internet and follow Leo on Facebook are netizens from developed European countries.

Think about it and know that it is unlikely that there are people in impoverished mountain villages in Africa who not only have access to the Internet, but also happen to use Facebook and follow Leo, and finally win the prize.

“Just because of your idea, Ferrero’s endorsement fee should be increased by at least two million every year!
  I can also help you get an endorsement fee from Facebook through this cooperation!
  I don’t believe there is anyone more suitable to be their spokesperson than a star who is as good at playing online as you! "

A few days later, Leo and Porsche also reached a cooperation.

Although the cost is not particularly high, Porsche will sponsor Leo with an additional car of any model.

"Let's just say 911, the performance is enough, I don't have high requirements.

In terms of configuration, I just need to maximize comfort. "

After returning to Milan, Leo first called his father over with a phone call.

"Dad, please drive this Alfa Romeo away. I have changed my endorsement. It may not be suitable for me to drive this car for training in the future."

Leo had no choice. He wanted to buy a new car for his father, but his parents didn't want it. They always said there was no need to spend money randomly.

Then he watched Comrade Li Jianjun driving his "broken car" full of traces of time all day long.

This time I just took this opportunity to drive the eliminated car to his father.

After Leo said this, Li Jianjun looked at the new car in the garage, then at the four-leaf clover version of Juliet that he was asked to drive away, and had no choice but to nod.

After getting in the car, I pressed the window a little unfamiliarly, and I couldn't hide the smile on my face.

Leo also smiled when he saw this. Who would like to drive an old and broken car? Men all like cars without exception.

However, the consumption views of parents who have come through hard times have long been fixed, and they cannot accept "enjoyment" consumption.

But now there is no need to spend money. The son just gives them his "extra" car to drive, so there is no problem.

"Look, I told you that you don't need to spend that money to buy me a car, isn't that great!"

Leo really didn't expect that his father would be able to find an angle to preach to him, so he could only accept the criticism humbly.

"I know, oh by the way, don't go to the small repair shop you often go to for maintenance after you drive this car.

Whether it's for maintenance or repairs, just go to the 4S shop and it's free without having to pay any money. "

In fact, it was Leo who had made a greeting to the Arrow 4S store in Milan, and his car was charged directly to the account.     Otherwise, Comrade Li would probably be reluctant to spend this money.

Leo is also very helpless. You said that he earns so much money, but he has nothing to spend money on, and his parents are not willing to use his money to enjoy it.

So what is the point of making money?

Most of the previous savings were invested in the early development of Leo's personal brand.

But now, the brand's own profits are enough to finance continued expansion.

Not only does he not need to continue to invest money in it, even if Leo retires from today, the annual dividends will be enough for him to eat, drink, have fun and live luxuriously until he is old.

Of course, Leo's ideal has never been about wealth and freedom, which he has already achieved.

His current goal is to continue to enjoy football, set more records, and become a legend on the pitch!

And Leo is on the road to achieving this goal.

Another year is ending and a new one is about to begin.

"five four three two one!"

As the clock strikes midnight in the square in front of Milan Cathedral, brilliant fireworks light up the night sky.

Leo didn't join in the fun this year, mainly because it didn't make much sense to go to New Year's Eve alone.

It's not that he doesn't want to have a grand love affair, it's just that he is too busy with life and work and doesn't have many opportunities to meet girls.

He would accept all the young models and fans who came to his door as long as they came of age, but these were obviously not "good girls" suitable for developing long-term relationships.

Silently surfing the Internet at home, wishing everyone a Happy New Year on major platforms.

Leo couldn't help but smile as he looked at his growing number of fans on various social platforms.

"The number of fans online exceeds 30 million. This should be second only to Cristiano Ronaldo among football players, right?"

Of course, Leo's total number of fans is somewhat "moist". This is not because he held a lottery on Facebook before and his number of fans almost doubled to 15 million.

The main reason is that in addition to Facebook, Twitter and the newly launched ins, he also has fans on China Weibo.

Because he often posts updates and interacts with netizens, and is one of the few "foreign" celebrities who is active on Weibo, Leo ranks second in the number of followers on Weibo after "Yao E's Flower".

After all, at this time, the Chinese Internet was still filled with a culture of worshiping foreigners.

Even a bunch of responses from Europe, the United States, Japan and South Korea can be turned into gold by Mu Yangquan.

Not to mention top stars like Leo who are well-known around the world.

As we all know, Weibo fans are very cheap at this time, and you can buy 100,000 "active fans" for a few hundred yuan.

And Leo doesn't need to spend money to buy fans at all, and his fans are growing exponentially every day.

His number of fans is only limited by the number of active users on Weibo itself, not anything else.

Therefore, after adding more than 6 million fans on Weibo, Leo's total number of fans on all platforms on the Internet has exceeded 30 million.

In other words, as long as Leo sends a message, tens of millions of people from all over the world can see it immediately.

Regardless, the impact is astonishing.

While Leo was busy sharing his daily life with netizens, the club was not idle either.

The winter transfer window has just begun, and Inter Milan has announced two blockbuster transfers.

Italian forward Pazzini joined the Nerazzurri from Sampdoria, and the transfer fee is said to be 18 million.

There is also Bonucci's old partner in Bari, Ranocchia left Genoa for 13 million euros and switched to Inter Milan.

These two signings are naturally due to the fact that Inter Milan's first team was full of injured players, especially at the forward and center back positions.

In order to avoid another situation where someone was injured and no one was available, at the suggestion of head coach Leonardo, the transfer department brought him a forward and a defender.

Originally, Leonardo was also very interested in Japanese full-back Yu Nagatomo, who played for Cesena.

However, under Leo's efforts to stop him, the signing was finally given up.

In addition, Biabiani, who performed poorly in the first half of the season, was sold to Sampdoria.

Muntari was also sold to Sunderland in the Premier League. Inter Milan fans no longer have to see this guy's ugly performance.

Everyone knows that, in a corner where no one is paying attention, Moratti has launched further discussions on the sale of Inter Milan Club and Qatar Sports Investment Fund.

If one party really wants to sell and the other party sincerely wants to buy, then all that needs to be discussed is the amount and some specific conditions.

Qatar naturally hopes to take a controlling stake in Inter Milan or even completely own the club.

Moratti still hopes to retain a certain share and have a certain say.

As the Nerazzurri's number one fan, he is unwilling to completely hand over the club to a strange consortium from the Middle East. He needs to be responsible for the club.

This is also the focus of the current dispute in the negotiations.

On the contrary, there is not much obstacle in terms of price. After all, Qatar may not have much else but money.

The short winter break ended soon, and Inter Milan's players returned to the team one after another.

(End of this chapter)