America: Starting with the acquisition of MGM.

Chapter 281 280. How crazy can a song make people go?

""National Treasure" is Disney's painstaking work. There is no doubt that it has created another climax of adventure movies after "Raiders of the Lost Ark." It is recommended that everyone go to the cinema to appreciate the style of Nicolas Cage."

"The wonderful thing about "National Treasure" is that it not only has exciting adventures, but also brain-burning and suspenseful decryption. I recommend everyone to watch it."

"As a commercial blockbuster, "National Treasure" is definitely qualified. It has all the elements that a commercial movie should have. It is suitable for couples and brothers to go to the cinema together."

""National Treasure" cleverly blends American history and adventure treasure hunting plots together. Joe Deterduba did an excellent job directing, Nicolas Cage once again showed his acting skills, and Diane Kruger gave full play to It has its own charm, a great movie!”

The competition below the big screen came to an end for the time being, and ended with MGM winning.

This time it not only removed MySpace, Facebook's only competitor, but also sent Harvey Weinstein to jail, and plunged Miramax into chaos, which is equivalent to cutting off an arm of Disney.

Although the process was tortuous, the result was gratifying. More importantly, Eric's emotional crisis was resolved, allowing him to focus more on opening a harem and pursuing a career, killing more birds with one stone than he can count.

However, although the following competition is temporarily over, the competition on the big screen is still far away from a winner.

On the day "Frozen" premiered, Disney launched "National Treasure," which had been in preparation for more than a year.

"Carl insisted on dragging me and Ben to see "Frozen" because his little girlfriend had already seen it and posted photos on Facebook. If I didn't go with Carl, he wouldn't be able to chat with them. ”

This is the power of G-rated movies, for all ages without restrictions.

What could this mean?

One thing to say, the quality of this movie is indeed very good and it is a very qualified commercial blockbuster.

"National Treasure" received 85% fresh tomatoes and 81% popcorn index, and its reputation from film critics was higher than its reputation from audiences.

"The Olsen sisters played a couple in Adele, and they voiced Elsa and Anna, plus those weird lines, I had to question Eric Cooper's intentions. Do you want to poison the next generation of America?”

"Trivia, the song "let it go" was also written by Eric Cooper. This song completely sublimated the entire movie. Compared to the movie, maybe Eric Cooper should sing more ”

"I wanted to watch "National Treasure," but my 9-year-old daughter pulled me into the screening room of "Frozen." I couldn't help it. My child is the oldest."

"I recommend that all parents take their children to see Frozen. It's definitely worth the ticket price. Don't let your children blame you in the future."

The crown she lost flew back to her head, and the throne shone brightly under the brilliant data.

Why do you ask?
Everyone who walks out of the cinema will hum the three words involuntarily - let it go!

What is the concept of a box office of 1.56 million US dollars?

"I took my two children to see "Frozen". Although the movie was a bit boring at the beginning, I must praise it. When Elsa sang that song, I opened my mouth in surprise and kept it that way. For three minutes, you must know that I am a middle-aged man who is almost forty years old.”

As a result, this situation was created. "National Treasure" had an advantage in terms of media and film critics' evaluation, but "Frozen" was overwhelming in terms of audience reputation.

Elsa's popularity has reached its peak, and her frost magic can destroy anyone or anything in her way.

This result is most intuitively reflected in the Rotten Tomatoes score.

"Humph! People with dirty hearts see everything as dirty. Wouldn't you tell your family that I love you? Disgusting!"

"Frozen" is undoubtedly the competitor at the same time that scored 95 points. Compared with the two, "National Treasure" will inevitably eclipse.

"I have to be honest. I really don't recommend watching "Frozen." The screenwriter Eric Cooper included too many personal things in it. The relationship between the two princesses is a little unclear, and the lines are so stupid that they shouldn't be. This situation will lead to bad value guidance for children.”

"I'm going crazy, I'm going crazy! Will MGM release the soundtrack of "Let It Go" quickly? I want to hear it and I'm going crazy. I'll buy it no matter how much it costs!"

But if your opponent scores 95 points, theoretically you both fall into the excellent category.

"Help, when will Lionheart launch Frozen? My kids have been bugging me to review it."

Why does Disney always like to have family fun? Isn't it just to take money out of children's pockets? A child can cost at least one adult, and more often than not, a whole family can cost several tickets.

But it doesn't matter, the audience will tell them what it means to be unstoppable.

It doesn’t matter what kind of Autobot you are or what kind of superhero you are, it doesn’t work.

"Disney's new film "National Treasure" won the favor of the audience, with Nicolas Cage's outstanding performance and a box office of US$3900 million in the first three days of the weekend!"

"Anyway, my child likes Elsa so much. Now she dreams that she is Elsa when she sleeps. I have to take her to see it a second time."

"Frozen" received 68% of the fresh tomatoes and 97% of the popcorn index. It received a very bad reputation from film critics, but received a great reputation from the audience and passers-by.

The movie cost 1 million US dollars, the cast was very attractive, and the scenes were quite good, so it received a lot of praise after it was released.

It broke the record of 1.24 million set by "Transformers" last year, and also pushed "Spider-Man"'s record of 1.19 million US dollars to the third place.

"Shocked! The truth about Nanyu King's prince's fraudulent marriage was revealed, and the scandal of same-sex incest among the royal twins of Allendale was revealed."

But I am proud enough to score 80 points in the exam, and it can be considered excellent.

It can only mean that many film critics are not impartial. They all have their own positions and will tell lies against their will.

"Obviously, 'Frozen' is not the old story of a prince and a princess defeating evil. MGM has given it a whole new meaning. The core of the film is to express yourself, accept yourself, and embrace yourself."

But how big the gap is actually is. Anyone with a discerning eye can tell at a glance. No matter how powerful the film critics and the media are, they will never be able to match the audience's mouth.

No matter how many arguments there are, no matter how powerful the public relations is, in the end, the box office will speak for itself.

"let it go! let it go! Can't hold it back anymore!"

The moment the opening weekend box office comes out, any controversy will have to make way for the Queen.

"Let it go! let it go! Turn away and slam the door!"

"Frozen is great! I thought it was just a boring script, but the movie gave me so many surprises. When I saw that the screenwriter was Eric Cooper, I suddenly realized that he really deserves to be the youngest person in history. The title of best screenwriter.”

"MGM's latest masterpiece "Frozen" was released, and the box office set a record in the first three days of the weekend, taking in a crazy US$1.56 million!"

MGM also released a celebration poster. The cover showed a photo of Elsa and Anna, with the words 1.56 in large letters.

Originally, this could only be regarded as a routine celebration at best, but netizens know how to stir up trouble best.

Soon the poster image was moved to Disney's official website, and then the comment area was blocked.

This kind of behavior is very ironic. You must know that any fool can tell that "Frozen" follows the Disney song and dance style, but it goes beyond the traditional framework of justice and evil.

It's like I used your things to make my own work, and then I pressed you on the ground and rubbed you. How do you feel?
It must be like mourning a heir.

Time came to Monday, the day when school started, and then a shocking scene occurred.

Kindergartens and elementary schools across the United States were filled with singing, and children spontaneously sang "Let It Go." Although they could only sing a few lines, it did not hinder their enthusiasm, and the game of pretending to be a family wine began.

"I'm Princess Elsa!"

"No, I am Princess Elsa!"

"You do Hans the Badass."

"No, I'm going to be Christopher."

"Look at my ice magic!"

And this situation is not limited to the United States. Kindergartens and primary schools in Europe, Australia, and South America have also fallen.

Even in Asia, many children are infected even if they are not too fond of singing and dancing.

Eric had naturally expected this situation, but Celine Dion was severely shocked.

I thought it would be very popular, but I didn’t expect it to be so popular!

Like a raging fire that cannot be quenched, it cannot be quenched at all.

Even if I put Boruto's cloak on it, it can't be quenched.

Her Facebook fans soared into the millions, and she posted the news very eloquently.

"Oh, I've been so busy these days. My relatives' children always ask me to sing to them, and my voice is almost broken."

Naturally, the comments below were all filled with envy. At the same time, I left messages and phone calls to MGM, asking for the soundtrack to be released as soon as possible. Eric was happy to comply with public opinion.

Then the situation evolved towards becoming more and more exaggerated.

Not only kindergartens and schools across the United States sang "Let It Go" crazily, but the same melody also sounded in major shopping malls, barber shops, supermarkets, bars, and restaurants.

The MV for "let it go" reached the top spot on YouTube within one day, and countless music stars imitated the singing.

In Times Square, I don’t know who was requesting songs, or everyone was relaying song requests, and the screen projection never stopped, making it almost a special performance for Elsa.

One YouTube blogger in particular had an idea and took advantage of the kindergarten break to run to the side and howl.

"let it go! let it go!"

In an instant, the kindergarten was like a frying pan, and all the children followed suit: "Can't hold it back anymore!"

After he uploaded the video, the number of likes and retweets exploded, and a large number of grannies followed.

Sing-along tests were conducted in schools, restaurants, on the road, and in gymnasiums.

K-singing was popular among all the people, and in just a few days, it seemed that people all over the United States had fallen into Elsa madness.

With the support of this popularity, "Let It Go" reached the top of the charts in less than three days, and all the title songs of new and old singers were eliminated.

You must know that the last time Celine Dion appeared at the top of the B list was six years ago.

While the song was killing everyone and the box office revenue was flowing into his pocket, Eric had already asked Double Star Entertainment to produce a large number of "Frozen" peripherals in advance.

Following the movie, these peripherals were put on the shelves in North America, Europe and China on the same day.

Even countries such as South America, Australia, and Asia that have no open sales channels have also sent orders.

The goods in the warehouse go directly to the port, truck, and are shipped all over the world.

Then, as expected, there was a sales boom. After the children watched the movie, when they saw Elsa clothes and Olaf dolls when passing by the store, they couldn't walk anymore and pestered their parents to buy them.

What! You won't buy it?

Then activate the world-wide secret technique, roll around and cry.

Not many parents can withstand this trick and eventually give in.

"Hahaha, congratulations to "Frozen" for its box office success. It has almost earned 8000 million yuan."

On the phone, Lao Han congratulated Eric.

"RMB 6 million in six days is a pretty good figure. Thank you to Mr. Han for his vigorous arrangement of the film."

"Everyone makes money if you have money. The main thing is that if your movie is good, the audience will buy it. I estimate that the final box office of "Frozen" will surpass "Transformers". It's hard to say, but it should be able to surpass "Heroes"."

"I'll be satisfied if it can break 2 million. After all, the main audience is children, and mainland China doesn't seem to pay much attention to family movies."

"It's true. The movie-watching community has not yet been developed. Rather than spending dozens of dollars to take their children to the cinema, more parents are willing to take them to eat at McDonald's."

"But now the mainland market is developing very rapidly, especially the movie-going craze caused by "Transformers" last year. In half a year, more than 500 cinemas were added across the country, reaching the annual growth rate in previous years."

"In addition, the ratings of "Evil" are also very good, especially young viewers like this kind of tone."

"Is that going to add a few more films?"

"Add, I must add, "Peppa Pig" and "House of Cards" are both very good. There are also several films from other companies. In addition to TV series, some people have asked me to be a middleman."

"Who is it? Someone who is proud enough to ask you to be the middleman?" Eric asked curiously.

"CCTV, they are interested in the music format of "The Voice of America" ​​and want to buy the copyright to make "The Voice of China", but they want you to give a discount on the price."

"Haha. I thought it would be easy for you, Old Han, to talk about how serious this matter is. When I go to promote my new movie in the future, I will ask CCTV to give me more interviews and publicity."

"no problem!"

"In addition, send me a few more boxes of bars. I've been consuming a lot lately."

Lao Han laughed like a man, and after agreeing, he gave some words of advice: "Brother, your health is the most important thing! Even if you are young and can withstand it now, it is difficult to make up for the shortfall. You must exercise moderation."

"When you are young, you don't know how valuable gold is, but when you are old, you shed tears at Pikong, right?"

"Brilliant! Brilliant!"

On June 6, "Frozen" grossed US$18 million in North America and US$1.57 million globally in seven days, breaking the record held by "Transformers".

On the other hand, "National Treasure" has a box office of US$6400 million in seven days in North America. It was not released in many countries at the same time. Its data is actually not low. However, the comparison is too tragic and Disney failed miserably!
Next to join the battlefield is Universal's "The Bourne Supremacy", Jason Bourne VS Princess Elsa.

(End of this chapter)