Started as an independent producer in 1988

Chapter 158 Reverse operation is the magic weapon to win

After nearly a day of tossing, Chen Shiping and his people finally arrived in Venice.

The moment he landed, Chen Shiping felt a burst of moist water vapor hit his face.

The name of Water City is well-deserved, but the air humidity is unparalleled.

Even though it's summer, I still don't feel how hot it is, and overall I feel very comfortable.

"So beautiful!"

"Look at the hat that man is wearing, it's so big."

There were constant discussions in the team, and Chen Shiping would not be so strict with them, let alone guard them to the death.

He knew very well what kind of person he picked, and no one would take the opportunity to run away and try to stay secretly.

If anyone dares to do this, Chen Shiping will catch him and beat him severely even if he doesn't return to China.

Tao Huimin was also very excited, holding Chen Shiping's hand without letting go. He was very interested in the unfamiliar city and looked around.

At the front of the team, Chen Shiping and Xu Feng looked at each other and couldn't help but smile. It felt like they were taking a group of children on an outing.

After the group arrived at the hotel they had contacted in advance, Chen Shiping asked them to come for a meeting.

I came here for business, not for tourism.

"I simply reiterate the discipline. You are not allowed to go out without permission, and you are not allowed to behave in an uncivilized and rude manner. If you do," Chen Shiping smiled and said, "Just pretend to be Korean."

Everyone couldn't help but laugh instantly, and the atmosphere became less tense.

After Chen Shiping and the others finished laughing, they said, "I'm here for business this time. You're here to increase your knowledge and learn how to promote movies overseas. You should cherish this opportunity."

"Understood!" Several colleagues in the distribution department immediately said seriously.

Chen Shiping nodded and looked at Zhu Lin and the others and explained: "You are not allowed to go out at will. This is not to restrict your freedom, but because I am afraid that you will get lost. Abroad is not as safe as at home. It is not as safe as you think."

Xu Feng also interjected: "There are many gangs in Italy, and there are many thieves. It is very dangerous to go out alone, especially for ladies."

What is Italy most famous for? In addition to pasta and pizza, it is the notorious black hand.

Zhu Lin and the others had all seen it in the movie and had a rough understanding of it, so they all nodded in agreement obediently.

Chen Shiping paused and looked at them and said, "I will arrange a time for everyone to go out together, so you don't have to worry about being bored in the hotel all the time."

This time I went to Venice and the last time I went to Cannes are two different concepts.

There were only three people here last time, and Chen Shiping was a producer at that time, so he didn’t have that many responsibilities.

This time it was completely different. He took the initiative to apply to take so many people abroad. If something went wrong, he would stop being the deputy director and go directly to the sea.

After explaining the specific disciplines, Chen Shiping began to arrange work. This time the public relations task was not easy.

Chen Shiping first arranged for five people from the distribution department to go to the film festival organizer to communicate about the specific work, get back the media list provided by the film festival, and inquire about the specific arrangements for the opening ceremony and the specific conditions of the film screening.

After finishing these things, you still need to contact the media for publicity, go to the film market to list the film to find buyers, and so on.

After arranging their work, the five people from the distribution department went out together. Chen Shiping and others went out and followed them.

It's not that I don't worry about them escaping, but I want to see who performs better and can be the person in charge of overseas distribution in the factory in the future.

After Chen Shiping and others went out, there were only a few women left in the hotel.

Xu Feng looked at them and smiled: "Would you like to have a cup of afternoon tea?"

"Can I go out?" Jiang Shan said excitedly: "Didn't Brother Shi Ping say that I have to report to him?"

"There is a cafe next to the hotel, so it doesn't count as going out." Xu Feng looked at Tao Huimin with a smile and said, "The factory director's wife has no objection."

Tao Huimin blushed and said, "Don't call me that, it's so embarrassing."

Looking at the shy Tao Huimin, Xu Feng couldn't help but laugh. He finally knew why Chen Shiping wanted Tao Huimin to be his wife.

She is soft-tempered and gentle, and she is beautiful. Who wouldn't want to take her home as a wife?

Compared with Lin Qingxia and Guan Zhilin, they seem to be really inappropriate wives.

Lin Qingxia, arrogant and indulgent Lin Humei, is not the most suitable wife candidate in the eyes of men.

Perhaps because they were in a foreign country, the minor conflicts between the girls disappeared at this moment, and they became much closer to each other.

Tao Huimin also acted like a "public relations consultant" and took the initiative to take care of Zhu Lin and the others, and took them to the outdoor cafe next door with Xu Feng.

Five women were sitting under the awning, enjoying the wind and drinking coffee gracefully, attracting the attention of many people.

There were also tourists who took pictures of this scene with their cameras. Of course, some people came to strike up a conversation, but they were all sent away by Xu Feng.

Venice is very crowded with tourists during this season. Not only people from the film industry come, but also artists from all over the world.

The Venice Art Biennale is also the most valuable art festival in the world. Artists from all over the world come to participate in this grand event.

It's a pity that no artists from China have come. A few years ago, the Venice Art Biennale invited China to participate.

However, the artworks sent were paper-cut and embroidery, which did not meet the requirements of modern art. After that, Venice stopped inviting China.

It will take another two years for domestic artists to be invited to participate again. After that, domestic artists will frequently appear on the international stage.

It's just that many artists go abroad, but few stay in China. The domestic environment is not very friendly to modern artists.

Perhaps it is also related to the fact that their art is too crazy. They have suppressed it for too long and cannot hold it back until it is released.

Chen Shiping also saw many artists painting on the streets outside. He didn't know much about modern art and thought it was too abstract.

Just as he doesn't like experimental films, he also finds them too abstract.

But the Venice Film Festival likes experimental films very much, and its main purpose is to support experimental films.

Venice likes movies that are too surreal and abstract, which is inseparable from the local artistic atmosphere.

However, if a film festival only shows experimental films, it will not be so famous. The films that can win the Golden Lion in Venice are rarely overly abstract films.

The film "Spirit of Mongolia" also has a bit of an experimental film feel, which is one of the reasons why it won the award.

Chen Shiping followed his colleagues from the distribution department to the office of the film festival organizer. After they had communicated with the organizer, he showed up and took them to a cafe to sit down.

"My performance just now was good." Chen Shiping smiled and took the media list provided by the film festival from them.

After casually flipping through a few pages, he said to them: "Tell me what you think, what is the best way to publicize it?" "Get film critics to promote it, report it in the media, and use your reputation of winning an award at Cannes to promote your wives and concubines. "

"You can try to contact the jury. In addition, you should do more publicity in the film trading market and find powerful film producers to cooperate with."

The five people talked a lot. Chen Shiping listened without interrupting. After they finished speaking, he said: "These are all useless efforts."

Hearing Chen Shiping's words, they were a little dumbfounded. How could this be wasted effort?

Chen Shiping coughed lightly and said, "Each film festival has its own style. You have to understand Venice and find out their preferences before formulating a public relations plan."

Just like Chen Shiping's actions in Cannes are not suitable in Venice. Venice is more like a rebellious artist, while Cannes is a very prestigious professor, with a completely different style.

Chen Shiping took a sip of coffee and continued: "I'll give you a task. Contact the media on the list and find a way to get them to promote the movie Mongolian Spirit. You can either praise or criticize it. It's best to summarize the pros and cons of the movie yourself first, and then go to the media. publicity."

The young people in the distribution department are all stupid. How can they promote other people's movies?

Why not promote your own?

This is very wrong! There isn’t much public relations funding this time, so shouldn’t Wives and Concubines be publicized?

Chen Shiping looked at their confused and doubtful eyes and didn't explain much. He said directly: "There are still a few days until the opening ceremony. Think carefully. If you still can't figure it out after the release of Mongolian Spirit, you can transfer it to the co-production department in the future. .”

After saying that, Chen Shiping paid and took them back.

If you want to win by surprise, you must have your finger on Venice's pulse. Only by operating in the opposite direction will this rebellious artist give up a big hit.

A film that tries to influence the judges through public relations and is full of commercial implications will not be liked by Venice.

Of course, this alone is not enough, the movie itself must be hugely controversial.

For example, the Mongolian spirit is not spiritual at all. Instead, it is Mongolia based on a foreigner’s narrow understanding. This is very unobjective and incorrect.

If the above two points can be achieved, the Mongolian spirit will basically lose hope of winning the championship.

On the way back, Chen Shiping met a film critic he had met at the Cannes Film Festival.

At first, he didn't dare to admit it. If Chen Shiping hadn't taken the initiative to speak, the two of them would have missed it.

"Chen, long time no see! After I saw your video in the main competition section, I was waiting to have a drink with you."

"I want to have a drink with you too."

Chen Shiping smiled and went to a bar with him. Several people in the distribution department looked at their leaving figures with envy.

They also want to see foreign bars. I heard there are stripteases.

But they still have to go back and make a public relations plan. Although they don't understand what Chen Shiping's arrangement means, they still use traditional methods for publicity in the film trading market, which they can handle.

Chen Shiping drank a lot that night. It was quite fun to be with this group of foreign filmmakers. Many people regarded the film festival as a party.

Especially the filmmakers who are not shortlisted for the main competition section come to meet new friends and talk about movies.

When Chen Shiping returned to the hotel, several girls were sitting and chatting in the restaurant on the first floor of the hotel.

"What are we talking about? Add me." Chen Shiping spoke in English and sat next to Tao Huimin.

Several women looked at Chen Shiping. Their English skills were all poor, and only Xu Feng understood him.

When Chen Shiping saw their confused faces, he realized that he didn't speak Chinese. He was so engrossed in the conversation with those people that he forgot to switch back to Chinese mode.

Xu Feng smiled and said, "We're talking about where to go."

"We plan to wear cheongsam to go out for fun!" Tao Huimin said excitedly: "I saw many foreigners wearing traditional clothes today, and we want to try it too."

Chen Shiping said with a smile: "Here, we are the foreigners."

Several girls couldn't help laughing. They had been talking about foreigners for a long time, but in the end they were foreigners.

Chen Shiping chatted with them for a while and then went upstairs. The girls were all excited. They probably wouldn't go to bed unless they chatted until midnight.

The next day, Chen Shiping took his people out to work again. Several girls also greeted Chen Shiping in advance and went out for a boat ride together.

Chen Shiping was contacting film producers he knew and began to promote his movie.

A lot of money has been spent on Wives from the beginning until now, but I haven't made a dime back.

You have to sell it at a good price, otherwise you will lose money.

Chen Shiping has won the Palme d'Or and is relatively well-known in foreign film circles, and film producers are willing to pay high prices.

It's just that this time Chen Shiping won't be in a hurry to sell it. The price before and after winning the award are different.

Now it's just a matter of tugging.

In the past few days, several people from the distribution department learned about the situation in Venice in detail and figured out why Chen Shiping made such arrangements.

To win, sometimes to promote your opponent is to increase your chances of winning.

If Spirit of Mongolia becomes the most publicized film of this session, it will definitely stir up a lot of people's proposals, and the organizers and the jury will also be disgusted.

Because they hate business.

The Venice Film Festival is the most commercially averse among the three major European film festivals. The Golden Lion Awards are often upset, and it is difficult for the favorites to win the awards.

People in the distribution department think Chen Shiping is simply too bad, but this way of thinking is indeed worth learning.

How can it be done if the person doing the distribution is not bad?

At the opening ceremony, when Chen Shiping appeared on the red carpet with Tao Huimin, Zhu Lin and He Saifei, he instantly attracted the attention of many reporters.

Four oriental beauties wearing cheongsam followed Chen Shiping. It was hard not to be attracted by such a lineup.

The most important thing is that the four girls have different styles and have their own beauty.

Mature, gentle, playful and charming. There are all kinds of styles, especially when wearing cheongsam, it has an oriental charm. In the eyes of these foreigners, it looks mysterious and beautiful.

The lights flashed constantly on the red carpet, and several girls showed their beauty with smiles on their faces.

If Chen Shiping hadn't been walking in the middle, perhaps these reporters wouldn't have photographed him at all.

Chen Shiping walked them for four minutes on the short red carpet. The reporters were so enthusiastic that they kept asking them to stop and take pictures.

The most important part of the opening ceremony is the red carpet. Not many people were interested in the film festival chairman's speech, and they just waited to watch the opening film after the speech.

I want to see how the film Spirit of Mongolia was filmed and why it was selected as the opening film by the jury!

The colleagues from the distribution department who came in with Chen Shiping were already 200,000 energetic and had prepared paper and pens to write movie reviews on the spot.

After the opening ceremony is over, I will contact the film critics to give me strong praise and praise this movie to the sky!

(End of this chapter)