Started as an independent producer in 1988

Chapter 367 365. Down with Chen Shiping!

For Chen Shiping, the key to whether a commercial blockbuster is good or not does not lie in the special effects.

There must be a complete story, even if it is childish.

On this basis, special effects will bring extra points.

Otherwise it's of no use.

The story of The Legend of Zu is so bad that it still doesn't work even with top-notch special effects.

Of course, another major reason is that the concept of fantasy has not yet been fully accepted by the audience.

Xu Ke felt that his movie was not bad, it was just a one-sided sight.

The story was complete in his mind, but the filmed version was not.

He has the answers to the problems that others see in his mind, so he naturally doesn't think there is anything wrong with the story.

I just think that the photos I took are really awesome!
However, Chen Shiping's daze and Secretary Li's dozing off still dealt a fatal blow to Xu Ke.

How ugly must it be for you to be dazed and fall asleep!

At the same time, he was also sure that Chen Shiping and Secretary Xiao Li were not trying to embarrass him on purpose.

So this means that in the eyes of the audience, the story is really not attractive!

This is very uncomfortable. I don’t admit it in my heart, but the facts are very embarrassing.

Shi Nansheng patted his knee and whispered, "Ask him if he can change."

Xu Ke hesitated for a moment, turned his head and looked at Chen Shiping and asked, "Is it really not good-looking?"

Chen Shiping was stunned for a moment and said, "Well, there are too many things, bloated and rough."

"Is there still a chance to save it?" Xu Ke looked at him and asked.

Chen Shiping stroked his chin, thought for a while and said, "Yes."

Xu Ke and Shi Nansheng's eyes lit up. They didn't expect that Chen Shiping really had a solution!
"How to change?"

Xu Ke asked anxiously.

Chen Shiping smiled and said, "Break all the plots into two parts, streamline the plot line, and improve the character details. Don't rush to put everything in one movie."

Xu Ke: “.” No money!

Seven Swords has already cost tens of millions, how can there be enough money to shoot another one!
The key point is that the filming has been completed and the actors are not available anymore.

Shi Nansheng suddenly had an idea and asked, "Can China Film invest?"

"Okay, but you have to revise the script first."

Chen Shiping looked at Xu Ke and continued, "You've gotten used to shooting action movies in the past few years. You always want to do fast-paced moves. Calm down and polish the original script again."

Xu Ke nodded, thought for a moment and said, "Then I have to go back to Hong Kong and discuss it again with the investors. If I shoot another film, the investors may not be willing."

"I'll find a way to talk to Huang Baiming." Shi Nansheng said immediately.

Xu Ke nodded and said, "Thank you for your hard work."

Chen Shiping looked at the couple and said with a smile, "Don't delay overseas matters, this is more important."

"Don't worry, I'll take care of it as soon as possible!"

Chen Shiping nodded and said, "It's getting late. I'll take you to dinner and let you try the working meal of China Film Group."

After lunch, Xu Ke and his wife left.

I didn’t even watch the finished film the day after tomorrow.

Xu Ke didn't have the heart to watch other people's movies, as he couldn't understand his own.

Seven Swords is the first time that Xu Ke has directed a film with a production cost of over 100 million yuan.

The previous Mission: Impossible and The Bourne Supremacy films had investments of less than 100 million yuan.

Uncharted is indeed superior, but he is not the leader, he is just a deputy.

He didn't want to fail after finally leading a blockbuster movie that grossed over 100 million yuan.

Do you still want the reputation you have accumulated over the years?
On the way back to Hong Kong, Shi Nansheng looked at Xu Ke, who was full of thoughts, and couldn't help but remind him: "Mr. Chen has one more question for you. Be careful when you modify the script."

Xu Ke was stunned for a moment and asked, "What's the problem?"

"You have been working on the special effects for Uncharted for several years, and you attach too much importance to them, which is why such problems occurred in Legend of Zu."

Xu Ke frowned, then relaxed his brows and said:

"You're right. When I was writing the script, I was always thinking about how to do the special effects. I over-pursued the special effects and ignored the plot."

Shi Nansheng smiled and said, "If you can realize it, then it's not a problem. I believe you."

"Thank you."

Xu Ke was really touched. His wife had contributed so much to his journey.
Shi Nansheng smiled and said, "But you won't be able to direct Uncharted 3 this time."

Xu Ke smiled and said, "If The Legend of Zu is well filmed, it might become the next Uncharted Waters."

Shi Nansheng nodded and said, "After you have discussed this with Huang Baiming and Princess Jin, you should come to the capital immediately and find a mainland screenwriter to help you rewrite the script."

Xu Ke was about to refuse, but Shi Nansheng interrupted him and said, "If you want Chen Shiping's investment to make another movie, just listen to me."

"Ok."

Xu Ke now wants to bring more filmmakers from Hong Kong.

It feels really great to be the boss in Hong Kong!
There are only a few Hong Kong directors who are famous internationally. Wu Baige, who was on par with him in commercial films, had a falling out and was sent to Hollywood.

Wu Siyuan has also lost his influence, and Fatty Wang is still making low-budget movies.

He is already the best director in Hong Kong.

I wonder how many people want to follow him to the mainland.

Shi Nansheng knew what he was thinking and couldn't help but sigh, "I had the same idea as you a few years ago, but things are different now.

Hong Kong is no longer worth paying attention to. Chen Shiping has set his sights on the global market. We must catch up with it!"

Xu Ke nodded, looking at the white clouds receding outside the plane window, and realized that Hong Kong’s glory was already a thing of the past.

At this time, the mainland film market has begun to warm up for this year's Lunar New Year holiday.

This time, Shanghai Film Studio got really ruthless.

Half of the publicity and promotion team for Emergency Landing are from Hollywood.

They are also generous in spending money on publicity and promotion.

Zhang Jianya was also full of confidence at this time.

Originally, China Film invited its sister studios to visit the filming of The Day After Tomorrow. The big production and scenes of The Day After Tomorrow almost broke his heart.

Later, when the group obtained overseas funds, he exaggerated the emergency landing scene.

Now I am really full of confidence!
Although doomsday science fiction is more commercial in subject matter, he believes that movies adapted from real events like Emergency Landing are more likely to impress the audience!
What’s more, there are now mature overseas publicity teams to help with promotion and marketing.

The momentum will definitely overshadow the day after tomorrow!
With the help of the Hollywood team, the Berlin Film Festival soon extended an invitation to Emergency Landing.

Invite Crash Landing to be the opening film of next year’s Berlin Film Festival!
At the same time, Shanghai Film Group also announced that Emergency Landing will be released in 60 countries and regions around the world.

It will be released in North American theaters next January!

At the same time, the American Golden Globe Awards also announced the shortlist for a few months later.

Emergency landing is among the list.

For a time, the domestic media was full of news about the emergency landing.

The film company was suppressed to the point where it could hardly make any splash.

Shao Bin, the lead actor of Emergency Landing, also frequently participated in various activities and worked hard to market and promote Emergency Landing.

Shao Bin was also involved in many scandals, which attracted the attention of most viewers.

The Lunar New Year box office hasn't even started yet, but Emergency Landing seems to have already won. In comparison, the promotion for the day after tomorrow seems to have been ignored.

No scandals, no good news, no international cooperation.

There were only some publicity in the form of the director and the leading actors accepting media interviews.

Feng Xiaoning is not the type of person who likes to hype himself up.

When many reporters asked him about the slander, he chose to avoid it.

The leading actors Hu Jun and Chen Zihan are always very well behaved.

Even the romance rumors between the male and female protagonists have not been hyped.

Chen Zihan doesn't want to hype up any love scandals.

She wants to be an old artist and not play the celebrity hype game!
Most importantly, she was afraid that Chen Shiping would be unhappy when he found out.

Although Chen Shiping always kept his distance from her, she felt that Chen Shiping treated her differently.

Under the premise that the publicity and promotion and the main creators do not hype the film, the subsequent publicity will be suppressed and invisible.

However, outside of mainstream media, acquired marketing has never stopped.

The day after tomorrow is promoting it in a new way.

The end of the century, the end of the world and love have become the hottest topics among young people.

There are no special effects to promote the movie, no film festival support, and no celebrity scandals. It seems that "The Day After Tomorrow" has given up resistance, but in fact it is creating a concept of popular culture.

Just like Singles' Day, first create a holiday for singles, make it a popular culture, and then link this culture with shopping.

What China Film Group is doing now is just the first step, which is to promote this popular culture.

When the film is released in December, we will focus on a massive marketing campaign.

Link this doomsday culture with movies!
Twenty-eight cities across Asia will simultaneously organize a grand fireworks display on the day the film is released.

Create a doomsday madness and romance!
The name of the movie will light up in the night sky across Asia on that day.

The day after tomorrow is also the day after tomorrow. Even if tomorrow is the end of the world, I still want to spend it with you.

The turn of the century is the biggest hotspot of this century!

At this time, Shanghai Film Group was still happy about its cooperation with Hollywood, which surpassed China Film.

In terms of publicity and promotion, The Day After Tomorrow has been completely crushed!
Emergency Landing will definitely surpass The Day After Tomorrow in box office and win the box office champion of this Lunar New Year holiday!
In the office of Shanghai Film Group, Vice President Jin couldn't help but smiled and said:

"Chen Shiping is too arrogant and is still using the old promotional tactics. He will lose miserably this time!"

"That's right. He thought he could win just by relying on the reputation of China Film. He will have to learn his lesson this time."

Everyone in the office was chatting enthusiastically about Talent, except Director Zhang Jianya, who felt a little unhappy.

He always felt that Chen Shiping was not a conservative person.

We won’t just use the same old promotional plans.

Invite directors and stars to hold some fan meetings and find a few important cities for preview screenings.

This approach is no longer popular. Is Chen Shiping so rigid?

While he was in a daze, Vice President Jin knocked on the table and said, "China Film Group has joined forces with the Art Studio. This time we can finally regain our reputation."

He smiled and looked at the publicity director invited from Hollywood and asked, "What publicity activities will be held later?"

"We have agreed with the media that we will invite more than 200 reporters to experience the emergency landing together!"

Vice President Jin couldn't help but clap his hands and said, "This is a good method!"

Zhang Jianya also thought it was a good idea, but he was still a little worried.

"China Film Academy is so quiet? I always feel something is wrong."

The publicity director of Hollywood smiled and said: "I haven't seen too much marketing news about the day after tomorrow. I have been doing publicity for more than ten years and have successfully marketed many movies in Hollywood. China Film's publicity and promotion capabilities are too weak."

Hollywood's confident speech immediately made everyone smile.

Zhang Jianya wanted to say something but finally shut up.

Recently, many young people have been talking about the changing of the century and the end of the world.

He always felt that this had something to do with acquired factors.

But after checking around, I found no trace of the movie in this topic at all.

So it was just like the 20th century was coming to an end, and it caused everyone's fear and expectations.

Seeing that everyone was laughing so happily and the Hollywood publicity director was so confident, Zhang Jianya suppressed his worries.

Why think so much? The movie is only a few days away from release, and it’s too late for China Film to promote it now.

This time, Emergency Landing is really going to win!

There are other people who are as happy as Zhang Jianya and his friends.

After so much time, the filming of the father and son of the Teng family was finally completed.

It’s not that they had difficulty filming, they just didn’t want to finish it so quickly.

Even if the filming is not finished, they can continue to show off their power and find ways to continue to attract investment.

However, after dragging it out for so long, they were unable to get more investment and had to complete all the filming.

Lao Teng is so full of vigor and vitality now, and it seems that China Film Group is about to be sniped by Shanghai Film Group.

Chen Shiping is finally going to lose!

These three words "Chen Shiping" have been suffocating him for years, and now he finally has the chance to see him suffer a defeat.

Lao Teng has already thought it through. After Emergency Landing wins over China Film, he will also use the group’s connections to get his film shortlisted for the top three in Europe.

Didn’t Chen Shiping say that his script was not good back then?
Then slap him hard in the face!
Prove to everyone that Chen Shiping is just a villain!
I'm jealous of his ability, so I've been blocking him!
He couldn't wait to see the cracks on Chen Shiping's undefeated body caused by the emergency landing.

Then he went up and kicked him hard again!
This time, Shanghai Film Group has the support of Hollywood companies and will definitely beat China Film Group!
Old Teng is full of confidence and is more anxious to see the Lunar New Year box office start than the fans.

At this time, China Film Group was holding a board meeting.

The topic of discussion was transferring Han Laosan to the group and Mei Juan back to the Beijing Film Studio.

No one has any objection to Han Laosan joining the group. It is only a matter of time.

However, they were very excited about the position left vacant by Mei Juan as acting factory director.

That is a TV channel and the largest TV drama production center in China and even in Asia!
Some deputy directors and deputy general managers wanted to take over this good job.

Chen Shiping drank his tea and said, "Is there anything wrong with Han Laosan joining the group to be in charge of importing films and Mei Juan being transferred to the Beijing Film Studio?"

The vice president who was originally in charge of importing films wanted to say yes, but did not dare to say anything.

He feels guilty.

Now everyone is wondering if Chen Shiping knows something, so he is trying to get around him gently in this way.

After the first two appointments were approved, everyone began to look forward to the third one.

Who will take Mei Juan's place?
Looking at everyone's expectant eyes, Chen Shiping raised his eyelids and said:

"After Mei Juan is transferred, I will temporarily take over her job. The new person will conduct an assessment and the official handover will take place next year."

Several directors were speechless, their expectations were in vain!

"The meeting is dismissed!"

After the meeting, Chen Shiping kept Han Lao San and said to him, "I heard that the Teng family's film has passed the review and will be released early next year."

Han Lao San immediately said, "Don't worry, I'm ready. When it's released, I'll make him pay for everything!"

Chen Shiping said calmly: "Too cruel, let Shanghai Film pay the money and give Lao Teng a retirement home with free food and shelter."

Han Laosan raised his eyebrows. The kind of tears behind bars, right?
Understood!
(End of this chapter)