During my years at China Entertainment

Chapter 111 Gao Yuanyuan: How to reward Wei Jin?
  This time "Cohabitation in Time and Space" is released, and the theaters' schedules are quite cooperative. After all, it is a work of Wei Jin.

All major theater chains have given more than 50% film arrangement rate, and Wanda Cinema has even given 60% film arrangement rate. It can only be said that they are worthy of allies.

And its own Shanhe Cinemas has given a very high film scheduling rate of 70%. It's not that it doesn't want to be higher, but there is also "Dragon and Tiger Gate" released at the same time, and it has to be arranged by others, otherwise the reputation of the theater will be ruined. .

That's right, it's the movie that exposed Zhen as a bullet-playing bully. I don't know if the producer has a mental problem. Such self-explosion has no other effect except making the movie disgusted by the audience before it is released.

If we really want to create hype, we might as well expose the complicated relationship between Xie Feng, Yu Wenle, and Zhang Baizhi. At least the media loves to write about it and the audience loves to watch it.

Faced with such a high film schedule in theaters, Wei Jin did not disappoint all parties, and the film's box office performance was quite impressive.

"Cohabitation in Time and Space" grossed 1800 million at the box office on the first day it was released, and 2100 million at the box office the next day.

Thanks to the broadcast of "Happy Camp" on Saturday night, the box office reached a new high of 2700 million on Sunday.

The box office in the three days of the first weekend was 6600 million, which caused people in the industry and the media to exclaim. You must know that the total cost of the movie is only 2000 million. Counting the publicity and distribution, the maximum is no more than 3000 million. The box office in these three days has almost paid back. This is The influence of Wei and Jin?

Compared with the excellent results of "Cohabitation in Time and Space", the box office of "Dragon and Tiger Gate" can only be described as bleak. After three days of release, the box office was less than 500 million. The producer may have fainted in the toilet from crying.

On Monday, Chinese Valentine's Day, after get off work in the afternoon, many couples meet up to go out. The best way to relax after dinner is naturally to watch a movie.

When they came to the theater, many viewers were surprised to find that almost all the shows were from "Cohabitation in Time and Space".

This is also normal. The theater chain will naturally not do a loss-making business. Seeing that the box office and attendance rate of "Dragon Tiger Gate" are very bleak, they will naturally distribute the film schedule to movies with higher attendance rate and better reputation. This also makes the average film schedule of "Cohabitation in Time and Space" reach more than 65%.

The effect is also significant. According to statistics, on Chinese Valentine's Day, the box office of "Cohabitation in Time and Space" reached 2300 million.

You know, this is a working day. Usually, the box office of a movie on a working day is cut off at least halfway, but this movie has been on the recovery curve, and many theater leaders are congratulating themselves for their decisiveness.

In Hangcheng, the crew of "Search" just finished a scene.

Gao Yuanyuan was about to go to the nanny's car to rest when she saw her assistant, Xiao Zhou, running over with excitement on her face:

"Sister Yuanyuan, the box office is out, it has exceeded 100 million, it has exceeded 100 million."

Hearing this, Gao Yuanyuan took the assistant's cell phone and looked at the data in the text message with a look of surprise:
  "Why so fast? It's only been released for five days, right? Isn't this faster than "Painted Skin"?"

"It seems so, Sister Yuanyuan, now you are the heroine of a movie with a box office of over 2 million. Looking at it like this, it is easy to break million. Who will dare to call you a vase in the future?"

Xiao Zhou's face was full of pride. With the success of her family as an artist, she also followed the rising tide, and then thought about it and said:

"But Director Wei is so kind to you. You have two movies in a row, and I don't know how many female stars are envious of you."

As an assistant, she certainly knew a lot about Gao Yuanyuan and Wei Jin, and she also understood Gao Yuanyuan's desire to win over Wei Jin. This was a reminder to her to pay attention to methods and not to stalemate the relationship.

"Well, I know it well."

Gao Yuanyuan nodded thoughtfully after hearing this, but she was thinking about how to reward Wei Jin. There was really nothing to do, and she felt a little distressed for a moment.
  As of August 8, "Cohabitation" has been released for five days, with a total box office of 2 million, officially entering the ranks of commercial films that exceed 1.01 million. This has surpassed the speed of "Painted Skin", setting a record for the fastest to break million, causing the entire The circle was shocked, and many media and industry insiders were amazed at Wei Jin's dominance in movies.

In fact, it's normal to think about it. After winning the Palme d'Or in Cannes, Wei Jin's reputation in China has reached its peak. Many movie fans are looking forward to his new work. In addition, his competitors at the same time have pulled their hips, and the movie itself has a good reputation. The line layout is awesome, and with the help of many factors, it’s not surprising that this result is achieved. Everyone in the company is smiling about this and looking forward to the movie's box office hitting new highs.

Gao Yuanyuan was even more excited and said on the phone that she would give Wei Jin a special reward after "Search" is completed.

However, Wei Jin is a little worried. It's hard to predict the follow-up box office because "The Rescue" is about to be released.

On August 8, the Hollywood action blockbuster "Taken" was released globally, and domestic theaters basically gave more than 4% of the film schedule.

As for why theaters give such high film schedules, we have to talk about the domestic accounting standards for imported films.

Foreign films usually enter the domestic film market in two ways, one is to buy out the film, and the other is to split the film.

Buying out a film is very simple. The domestic distribution company pays for it, and the producer takes the buyout fee and leaves. The final box office performance of the film has nothing to do with the producer, which is the same as selling out overseas copyrights for domestic films.

Imported films are different. Since 1994, China has introduced 10 overseas blockbusters every year. After joining the WTO, China and North America reached an agreement on film imports. The number of imported films increased to 20 and reached 3 within 50 years. department, 20 of which use the split-account system.

In this case, in order to protect the fragile domestic film market from being captured by Hollywood, the Film Bureau adopted a low-share model for imported films, that is, the producers can only get 13% of the box office, which is a far lower proportion. 43% of domestic films.

The extra part naturally falls into the hands of China Film, which holds the rights to distribute imported films. In order to obtain high profits, China Film usually vigorously promotes imported films. The higher the box office, the higher China Film’s profits. It even does not hesitate to give theaters for this purpose. The higher rebates later caused panic in the industry, and the Domestic Film Protection Month was launched.

Under such circumstances, it is no wonder that Zhang Weiping later angrily denounced Han Sanping as a "mountain eagle".

"Hurricane Rescue" has such a high schedule, coupled with the script of Wei Jin and the starring of Chinese actress Fan Bingbing, it naturally attracted a lot of audiences to come and enjoy it.

The box office on the day of release reached 1300 million, and the three-day box office on the first weekend reached 5400 million. It can only be said that domestic audiences are still full of expectations for Hollywood blockbusters in this era.

However, what surprised Wei Jin was that "Cohabitation in Time and Space", which he thought would be affected, actually still performed well under such circumstances. It can still maintain a box office of 6 to 7 million every day, and it can exceed 10 million on weekends. , for a moment Wei Jin only felt that he had won.

As of August 8, "Cohabitation" has been in theaters for 14 days, and the box office will exceed 17 million. However, the potential has been basically exhausted. The daily box office is already less than 2 million. The industry predicts that the final box office will be around 200 million.

But even so, it far exceeded Wei Jin's expectations, and he somewhat underestimated his influence.

The news from Xiangjiang is also quite gratifying. The cumulative box office of "Cohabitation in Time and Space" has exceeded 3400 million. It seems that Wei Jin's reputation is still very loud even in Xiangjiang.

When Gao Yuanyuan called recently, her gentle tone and attitude of letting anyone pick her own made Wei Jin feel a little itchy.

What is also gratifying is that within ten days of its release, "Taken" grossed a domestic box office of 1.4 million U.S. dollars and a global box office of 1.18 million U.S. dollars.

This movie officially established Summit Entertainment's position in Hollywood. You know, there are many blockbusters released in North America in early August, including two from Paramount and one from Sony.

In such a fierce battle, "Taken" was still able to fight its way out and earn over 100 million US dollars in global box office. For a time, many independent film companies regarded Summit Entertainment as a hero who resisted the Hollywood giants.

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　　The child is sick. I'm a little late today. Please forgive me.
  　　
  　
  (End of this chapter)