During my years at China Entertainment

Chapter 124 Boss Wei hugs him from left to right, the Golden Horse Award is unstoppable
  Throughout the whole day, Gao Yuanyuan and Zeng Li were in the hotel, cooperating with the brand to tinker with red carpet makeup, which a wealthy man from Wei and Jin couldn't understand.

But it is normal. For female celebrities, the Golden Horse Awards red carpet is a place where they compete for beauty and beauty. It is a vanity fair. Behind this, there is also a competition among various companies.

Gao Yuanyuan was originally one of the top female stars in China. The huge sales of "Cohabitation in Time and Space" made her become a first-line popular artist, second only to Si Dan Shuang Bing. Some media even suggested that Xu Cairen be eliminated. Gao Yuanyuan took over the position. Sister Yuanyuan was very happy about this. If she could really suppress Xu Cairen, it would be a revenge.

Zeng Li is even more popular. She is mainland China's first Best Actress at Cannes. Regardless of whether it is a wholesale award, how many people can win this honor? Her current status is completely on par with Sidan Shuangbing, and even slightly higher.

Therefore, they are also the targets of many brands.

Chanel had already been in contact with Zeng Li when they were in Cannes. The popularity of the follow-up "Star You" accelerated Chanel's official inspection pace. In July, it was officially announced that Zeng Li would become Chanel Greater China. Brand spokesperson.

Gao Yuanyuan was no exception. After the movie became a box office hit, she became Gucci's brand ambassador and became Chow Sang Sang's mainland spokesperson.

The red carpet of the Golden Horse Awards is a good way of publicity and management for brands. Sometimes, just a red carpet like this can increase the turnover by 10% or even 20%, so it is no wonder that the brand side is so fanatical.

Their outfits were decided early on, and the makeup artists and stylists also put in a lot of effort.

At this time, Gao Yuanyuan’s assistant Xiao Zhou was urging:

"Sister Yuanyuan, remember to be elegant and decent, smile, and don't be petty. Remember to say hello to the fans and pay attention to the camera."

It has been discussed before that today Gao Yuanyuan and Zeng Li will walk the red carpet with Wei Jin.

Xiao Zhou was afraid that Gao Yuanyuan would be upset and cause some trouble on the red carpet, which would not only embarrass herself in the media, but also leave a bad impression on Wei and Jin.

"I know, you're so long-winded. I won't go back on what I promised. I'm not that stupid."

Gao Yuanyuan said impatiently that it took a long time to put on makeup and she had to endure the assistant's nagging. It really hurt her head.

The Golden Horse Award, the Golden Image Award, and the Golden Rooster Award are known as the three major gold awards in China.

When Hong Kong was at its peak, the Academy Awards were naturally the most valuable, because Hong Kong movies at that time had a very large influence throughout Asia.

However, one thing that has always been criticized about the Academy Awards is that the geographical restrictions are too restrictive. Although compromises were made later, they still emphasize that Hong Kong elements must be included and must reach a certain proportion. It is really disgusting. of.

Nowadays, the glory of Hong Kong movies is no longer there, and the influence of the Hong Kong Film Awards is not as good as it used to be. It is declining year by year, and even few people in the mainland are paying attention. It is estimated that in a few years, it will become a Hong Kong circle’s self-excitement. of toys.

As for the Golden Rooster Awards, there have been big problems in the past ten years.

One is the over-emphasis on niche arts, which is easy to understand. The judges themselves have a background in making literary films and do not know how to make commercial films. If commercial directors also join the competition, how will they deal with themselves?

Another problem is that the seniority issue is quite serious. This is easy to understand. They are all in the same circle. This year it will be given to you and next year it will be given to him. Isn’t it true that everyone is divided? If not, wouldn’t the already precarious literary and artistic circle soon fall apart?
  On the contrary, it is the Golden Horse Awards, because there are no geographical restrictions or even nationality restrictions. As long as it is a film with Chinese elements, whether it is an actor, a director, or the film is in Chinese, or even the subtitles are in Chinese, you can participate.

It can be said that it is fully open to all Chinese-language films, and it is also more accepting of different political concepts.

Although there are sometimes some shady scenes and manipulations, in this era, the Golden Horse Awards are considered the most prestigious film awards in the Chinese film industry.

For example, in the 2001 Golden Horse Awards, the best actor and best actress were awarded to mainland films. The best actor was awarded to Liu Ye of "Lan Yu" and the best actor was awarded to Qin Hailu of "Durian".

At that time, both of them were newcomers and not well-known. The only thing that could be hyped in the Mainland was that they were classmates and both were in Class 96 of the Chinese Drama Theater.

Therefore, the Class 96 of China National Drama Theater at that time was also called the Star Class, and its reputation was not inferior to that of the Star Class 96 of Nortel.

In addition, the students of Nortel's class of 96 have not won any awards, so "Nortel produces stars, and Chinese dramas produce actors".

Of course, this operation has also firmly established the Golden Horse Awards as 'China's most valuable film festival award'. Almost all Chinese film and television practitioners, whether actors or directors, are eager to win the Golden Horse title.

At 6 o'clock in the evening, Wei Jin took the crew to the Taipei Arena, the venue of this Golden Horse Awards. At this time, many fans and media had gathered on both sides of the red carpet.

When Wei Jin led Zeng Li and Gao Yuanyuan onto the red carpet, the cameras around them started flashing.

Along with the flashing lights, there were also the voices of fans:
  "Da Meiyuan, I love you!"

"Dalizi, look here"

Hearing the shouts of the fans, the two of them were a little excited and looked at each other, as if they wanted to see who had more fans.

Sensing the little thoughts of the two beauties, Wei Jin patted their hands respectively, held their hands and walked down the red carpet amidst the envy of many media and fans.

After simply accepting an interview with the red carpet host, the three of them walked into the awards ceremony.

Under the guidance of the staff, Wei and Jin walked towards the arranged seats.

The seating arrangement of various award ceremonies has always been based on people's preferences, and the Golden Horse Awards is no exception.

The first row is generally the organizing committee of the Golden Horse Awards, local political representatives, business representatives of sponsors, etc.

The second batch is generally the nominated actors for the current acting awards. Some heavyweight guests will also be arranged here so that the director can switch the screen of this group of people at any time. After all, this is the best guarantee to increase the ratings.

Wei Jin and others were naturally arranged in the second row. Many acquaintances greeted him along the way, including Mr. Zhou.

"Old Wei, you are really awesome."

Zhou Xun made a pun, and he didn't know whether he was referring to Wei Jin's three film nominations or to saying that he embraced everyone and enjoyed the blessings of others. "You're not bad either. You have two movies to be nominated for Best Actress, so you have a great chance."

Wei Jin is not being polite. The nominations for the heroines of "If Love" and "Painted Skin" made Zhou Xun's call for the award very high.

"When I saw that "The Room" also came to participate, I gave up all hope. Lizi, if you win the prize, you have to touch the trophy for me."

Zhou Xun said this with a bit of bitterness. It was indeed a film that won the Palme d'Or in Cannes. Recently, she had frequently participated in foreign film festivals and swept them all. She really couldn't muster the slightest fighting spirit.

"Brother Xun, I don't dare to say this. I'm also a little worried."

Zeng Li and Zhou Xun have a good relationship, so they naturally act very modestly.

From time to time, many celebrities and entertainers came to say hello to Wei Jin, including King Guo.

"Director Wei, hello, I'm Guo Fucheng. I had a bad time at the cocktail party in Xiangjiang last time. It's a pity."

"Hello, Brother Cheng, the chances of being nominated this time are not small. Congratulations in advance."

This time, the literary film "Father and Son" starring Guo Tianwang is also very popular. Wei Jin in his previous life has seen this film, and one thing he said is that it is indeed good. It is one of the few literary films that ordinary audiences can sympathize with.

"Thank you, Director Wei, for your kind words. I hope to cooperate with Director Wei if I have the opportunity."

As Wei Jin's reputation grows, more and more top stars are seeking cooperation opportunities. The four kings, movie kings and queens will not miss the opportunity if they have it.

"Brother Cheng, you're welcome. Let's talk in detail when we have time."

Seeing King Guo, Wei Jin really had an idea in his mind. He had watched the movie "Witnessed by All" more than once in his previous life. Putting aside some of the unreasonable aspects of the plot, the fatherly love expressed was still very touching. of the audience.

Seeing that Wei and Jin were not being perfunctory, King Guo was a little surprised:
  "Then I will wait for Mr. Wei's good news."

As the celebrities finished entering, fans and reporters also entered the venue one after another, and Wei Jin knew that this was about to begin.

Sure enough, with a burst of light show and music, the host officially took the stage.

The hosts of this award ceremony are Cai Kangyong and Patty Hou. Needless to say, the former is a well-known host in Wanwan. He has hosted many well-known variety shows and is also a frequent visitor to the Golden Horse Awards.

The latter is an artist under Fengxing. She has not been in the industry for a long time and is best known as Jay Chou's girlfriend.

Since the news about his relationship with Jay Chou at the end of 2004, this little-known host has become a rising star in Wanwan.

After a boring process, the guests on the stage just felt sleepy. Wei Jin was flirting with the two beauties next to him. If there weren't cameras at the scene, his big hands would have started to feel restless.

After the song and dance performance, the host finally came on stage and the awards were about to begin.

Like most awards, it starts with small prizes being awarded.

"Painted Skin" won the Best Visual Effects Award and the Best Art Design Award, and "Cohabitation in Time and Space" won the Best Original Screenplay Award.

Soon the main event came, and the competition for best actress began.

"The winner of the 43rd Golden Horse Awards for Best Actress is Zeng Li's "Room"!"

Mr. Zhou was a little disappointed, but he quickly cheered up and applauded Zeng Li.

Li Jie was also a little surprised. Although she had won the Best Actress Award at Cannes, she had not yet received a major film award in China. Winning the award at home this time was also recognized by the Chinese people.

Gao Yuanyuan on the side was not so happy. When Zeng Li came to the stage to speak, her mouth was raised to the sky, and her big eyes looked at Wei Jin full of resentment.

"Sister Yuanyuan, "Search" will definitely win an award next year, believe me."

Wei Jin's words were not to fool her. "Search" led by Tian Zhuangzhuang is very different from Wei Jin's impression. It pays more attention to exploring the deep core. It may suffer a loss at the box office, but it may not lose in awards. There are surprises.

"This is what you said. If not, you have to compensate me."

Not surprisingly, the Best Actor award was awarded to King Guo. The drama "Father and Son" was indeed good.

The Best Director was awarded to Chen Kexin, the director of "If Love". Wei Jin felt that this might be a kind of balance.

Sure enough, the best feature film was awarded to "Room", a film that won the Cannes Palme d'Or. No matter how unwilling the Golden Horse Awards organizing committee is, it cannot ignore it. But isn't this another interpretation of the fairness and justice of the Golden Horse Awards?

There is no doubt that Wei Jin became the biggest winner of this year's Golden Horse Awards. Under the envious eyes of many, Wei Jin slowly walked onto the stage without any stage fright.

"I'm very happy that the organizing committee awarded this award to me. I started making movies at the end of 2003. The first one only had a box office of 3500 million, the second one had a box office of over 3.78 million, and the third one even reached million, with a box office of over million. It’s not difficult for me and I’m not saying this to show off my achievements.”

Realizing that everyone in the audience was a little surprised, Wei Jin paused and continued:
  "I want to say that the film and television market in Wanwan is too small. How many local films in Wanwan this year have a box office of over 10 million? The unit I am talking about is RMB."

The estimated capacity of the Wanwan film market is only 2-3 million U.S. dollars, which translates into a box office ceiling of 20 billion yuan. However, more than 90% of the box office is swallowed up by Hollywood movies. In some years, it reaches more than 95%. Most of the local movies Struggling to survive.

"In Wanwan, even if you invest 35 million yuan in a movie, it will be difficult to recover the cost based on the local market alone. But it is different in the mainland. There are many movies with investment over 50 million yuan. Why do you dare to invest so much? Because the market has given us Confidence, the total box office this year is expected to reach billion, and this figure is still growing rapidly every year. It is expected to exceed billion next year, and will definitely exceed billion within three years. The two sides of the Taiwan Strait and the three places belong to China, and the Chinese film market welcomes everyone A Chinese filmmaker."

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  (End of this chapter)