During my years at China Entertainment

Chapter 126 The battle over the Lunar New Year period

On the set of "The Invisible Guest", a scene had just ended. Wei Jin asked everyone to take a rest and was about to go to the nanny's car to rest when he saw his assistant Bai Bin running over with a thermos cup and a mobile phone with an excited face:

"Mr. Wei, the box office on the first day was 1276 million, and the online reputation is also very good."

Wei Jin took his cell phone and checked the briefing sent by the company, feeling somewhat comforted.

During this year's Lunar New Year, everyone in the company was holding their breath. Zhang Weiping's rude words and insults to his boss were insulting the entire company, and he had to be taught a lesson.

Thanks to the theater schedule and early publicity, the box office basically exceeded Wei Jin's expectations.

According to this trend, even if the box office potential is sacrificed to snipe "The Golden Jacket", it is certain that the box office will eventually exceed 100 million.

This movie was only released in 08 in the previous life. Counting the box office of Xiangjiang, the total box office was only 1.2 million. It seems that Wei Jin's brand effect has really gained strong appeal.

You know, there are still a lot of competitors, and there is not much advantage in arranging films.

The movie "Yun Shui Yao" was released in early December. It is a love movie and has a main theme. It is strongly supported by the above.

China Film Group invested nearly 10 million yuan in promotional expenses for this film, and CCTV 1 and CCTV 3 even aired trailers on a rolling basis. The promotional methods are not too luxurious.

Wei Jin had never seen any movie with such special treatment before, and he was wondering whether he should film some main themes and enjoy such treatment.

But when I thought about the current international situation and the status quo of the domestic film market, I gave up this idea. Only when the country becomes stronger and the film market develops can there be a market for theme themes.

The film "The Ballad of Clouds and Waters" had a box office of 300 million on its first day, but now it only has a box office of 1600 million. It is completely unworthy of such a strong publicity effort.

In addition, "Ink Attack" has only been released for half a month, and the mainland box office is only over 50 million. The box office potential is almost exhausted. And with the fierce coming of "Ip Man", we don't know how much box office it will win in the end. The film studio will probably lose a lot. .

The only thing that makes people feel pity about Liu Tianwang is this. It seems that he can't bring in the box office, but he is indeed a good actor, his acting skills are good, and his popularity is very high. This is something Wei and Jin can't understand.

These two movies did not bring much resistance to "Ip Man", and Wei Jin breathed a sigh of relief.

"Very good, Xiaobai. There will be a reward tonight. Remember to report in time every day from now on."

After patting the assistant's buttocks, Wei Jin entered the set again and prepared for the next scene.

Looking at the boss walking away, Bai Bin stuck out his tongue and secretly thought that it was a dangerous situation.

In fact, the box office newsletter was sent last night. After all, there is a time difference between North America and China. However, the two of them were fighting fiercely at that time and did not notice it. Bai Bin, who was overwhelmed with anger, had not gotten up in the morning until now. I just saw the text message.

Thinking of the reward the boss mentioned, Bai Bin blushed a little. At this time, she was a young girl named Huaichun, who had tasted the forbidden fruit for the first time. Coupled with Wei Jin's superb skills and strong body, the happiness it brought her was unimaginable, and she was actually looking forward to it for a moment. Already.
  "Ip Man"'s follow-up box office momentum is very strong, with a box office of 4800 million in the first three days.

As of December 12th, it has been in theaters for 14 days, with a cumulative box office of 6 million, and theater attendance is also good. It is estimated that after "The Golden Armor" is released, theaters will reduce the film schedule of "Ink Attack" and "Cloud Water Ballad", which is also routine operation.

Sure enough, "The Golden Jacket" was officially released on December 12, and the theater scheduling rate was as high as 14%. The remaining 50% was given to "Ip Man". Other movies shared the pitiful 35% of the movie schedule. The jungle law of the jungle is reflected in the theater scheduling. To the fullest. However, the box office performance of "The Golden Jacket" was also worthy of the theaters' schedule. During the four days of its first weekend, the box office totaled 15 million. However, "Ip Man" withstood the pressure. Under such circumstances, it still grossed 8400 million in four days. The box office is about 2700 million, with a cumulative box office of 9800 million.

There is no doubt that every cent of the box office growth of "Ip Man" was cut off by "The Golden Jacket".

For this reason, Zhang Weiping scolded Wei and Jin in the media for not respecting martial ethics, manipulating theaters to schedule films, and hindering the development of the domestic film market. He was simply a bandit and a bully, and he almost gave Wei and Jin the reputation of Han Sanping's Mountain Eagle. .

The domestic turmoil did not affect Wei Jin, who was attending the screening of "Room" at this time.

Competing for an Oscar is not a simple matter. Since I am involved in Wei Jin, I plan to try my best. Otherwise, it will be a joke to the two idiots Zhang Weiping and Lu Chuan, and the hard work of the instructor and the academy will be in vain.

Since confirming its quota for the Olympics, "Room" has started to win awards for films around the world, such as Karlovy Vary International Film Festival, Locarno International Film Festival, San Sebastian International Film Festival, Matabra I have participated in almost all international A-class film festivals such as the Tower International Film Festival and the Tokyo International Film Festival. This is what the public relations team does anyway.

The reason for this is to increase the film's gold content and influence. You know, there are more than 6000 Oscar judges. They have never heard of your movie, how can they vote for you?
  Although the Oscar for Best Foreign Language Film is a separate award and the competition is not so fierce, it still competes with outstanding films from various countries. No matter how careful you are, you can't be too careful.

As the nomination voting time for the North American Film and TV Series Golden Globe Awards was approaching, Wei Jin started a small-scale screening promotion to let more voting judges know about the film.

The Golden Globe Awards for North American movies and TV series are also known as the weather vane of the Oscars. If you can win at the Golden Globe Awards, it will be of great help to compete for the Oscars.

Lao Mouzi, Poet Chen, and Li An have all been shortlisted for the Golden Globe Award for Best Foreign Language Film many times. Among them, "Crouching Tiger, Hidden Dragon" and "Farewell My Concubine" also won this award. Li An himself even won the Golden Globe Award for Best Foreign Language Film with "Crouching Tiger, Hidden Dragon" "Hidden Dragon" won the Golden Globe for Best Director, which was an important node for his career to take off.

There are also some actors who have been nominated for the Golden Globe Awards, such as Zhang Ziyi's Golden Globe Award for Best Actress, Zun Long's Golden Globe Award for Best Actor and Best Supporting Actor.

The promotion of "The Golden Jacket" was well done. When Wei Jin attended the screening of "Room", he saw a large poster of the film on the street. If it weren't for the surrounding buildings and foreigners, he almost thought he was still in China. Woolen cloth.

When "Golden Armor" was released, Lao Mouzi told a few truths in an interview with reporters:
  "Foreigners only recognize period films. Today's domestic commercial blockbusters will definitely lose money if they rely solely on the domestic market."

Wei Jin also admitted that there is some truth to this. The current domestic box office limit for a single film is only 4 million, and movies with a cost of more than 1.5 million must seek overseas markets.

But if we wait a few years, domestic films will no longer have to look at the opinions of overseas film producers.

Soon Wei Jin came to the screening site. Unlike in China, which is purely for pre-release publicity and post-release box office, North American screenings are mainly for the judges and filmmakers present, in order to expand influence and compete for awards. , as for the box office, this is not considered at all.

Therefore, the scale of the screenings is not large, and it mainly covers around Los Angeles, because most of the Oscar judges live in Los Angeles, so it is enough for them to see it.

Wei Jin didn't worry about this screening at all. The public relations team he hired had to work until the end of the Oscars. This was a long-term and tiring job, but their commission was also very high. Wei Jin estimated that the film's overseas profits I'll probably give them half of it.

The screening effect of "Room" in North America was very good. It expanded from the initial 100 screens to more than 300, and the theaters were full. The moviegoers showed great enthusiasm for this film, and the IMDB score once reached 8.8.

However, as the number of moviegoers increased, the score gradually decreased and remained at around 8.3 points. Even so, it can also illustrate the reputation and popularity of the movie in North America.

You know, there are only more than 100 movies with higher ratings than "Room". These more than 100 movies are all classic movies in the world's film history.

At this point, the first shot for the Olympics was officially fired.
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  (End of this chapter)