During my years at China Entertainment

Chapter 205 The explosion of "The Voice" and Jing Tian's new experience

"Hey, stop for a moment, let's take a break."

Wei Jin shouted on the walkie-talkie, and then looked at Liu Jianguo, who was in charge of the special effects team next to him:

"Old Liu, how is the effect?"

Liu Jianguo stared at the monitor, and from time to time took out the mold on his computer to make some adjustments. After a long while, he spoke:

"Boss, yes, this shot is much more perfect than the previous one."

After saying that, he gave Wei Jin a thumbs up.

Wei Jin smiled and breathed a sigh of relief when he heard this.

After completing the filming of the indoor scenes, Wei Jin took the crew to Xiangjiang. After more than ten days of filming, it was already late October.

There are many special effects parts in this movie. When shooting, not only the condition of the actors must be taken into consideration, but also whether the shots meet the special effects requirements. Therefore, from the preparation period of the movie, Shanhe Ink has a special effects person in charge to follow the team.

At present, except for a few shots related to the Tokyo location, basically all the shots related to special effects have been shot, and Wei Jin was completely relieved.

Jing Tian and Liang Jiahui also came over, and the latter asked:

"Director Wei, is this shot ready?"

The person in charge of the stunts also came over and looked at Wei Jin, waiting for his answer.

"The effect is good this time, passed." Wei Jin said to several people with a smile.

"Okay, finally done."

Everyone on the crew was happy when they heard this. After all, the scene in Xiangjiang involves road closures, applications, etc., which is quite troublesome.

Except for some scattered exterior shots shot in the first few days, the entire crew has been busy working on this street car chase scene for the past seven or eight days.

Normally, when shooting car chase scenes and car crash scenes, it is usually enough to just use a scrapped car to drive into it, but this time the director and the special effects staff were not satisfied, so they could only keep polishing one shot after another.

After so many years of polishing and upgrading, the shooting team of Shanhe Media has basically achieved very good quality behind the scenes, and the team level can be said to be among the best in the country.

The staff of Jiahe are also veterans who have been in the industry for decades. What kind of storms have they not seen?

Even so, some of the people who came from the mainland and the staff sent by Jiahe to assist in the filming were tortured by Wei Jin and the special effects team, which shows how difficult the filming was.

"Okay, everyone has worked hard. The crew has prepared a banquet tonight. Let's have a good rest."

As a producer, Chen Xi also has to take care of everyone's emotions. The intensity during this period is indeed too high.

"Old Duan, I'm really troubling you during this time."

Shi Nansheng was the general manager of Jiahe, and during this period he was also the producer of "Tongtian Empire". His affairs were complicated, so he arranged for a vice president to come over to cooperate with Wei Jin, who was the old Duan in front of him.

"Wei Sheng is so polite. We are all family, as we should be."

Facing the big boss, Lao Duan showed his identity very well. When he led the team this time, he also specifically told his subordinates not to make any mistakes, otherwise their jobs would be smashed and they would not be able to pick them up again. .
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After the dinner, Wei Jin took Jing Tian back to the hotel, accompanied by Fu Gui Hua, and other young model football kings were just a cloud.

"Brother, it's still early, let's watch "The Voice" for a while."

Without waiting for Wei Jin to answer, Jing Tian turned on her computer. Recently, many classmates in the Penguin group were discussing this variety show. She felt that she was behind the times and couldn't even get a word in.

Wei Jin was self-conscious. Although he already knew some information, he still wanted to see the production level of the variety show department.

According to Chen Zhiming's report, this program had its premiere on Modou Channel a few days ago, and the results were very impressive.

The opening ratings were as high as 4.5, and the peak ratings of the current episode were 6.7, undisputedly number one in the same period, and this was only the first episode. As the popularity gradually increased, it was no problem to break 7 or 8.

It simply shocked the jaws of all the senior executives of Modu Channel. You must know that "Happy Camp" only has a ratings of about 3. This result has simply exploded. Only "Super Girl" at its peak can beat "The Voice" One end.

Moreover, the online discussion index is also particularly high. It ranks among the top three in Baidu's all-day search index. Many netizens gave it a rating of 8.1 on Impression.com, which represents a double harvest of ratings and word-of-mouth.

Several mentors have also become popular. After the first episode, advertising and endorsement fees increased significantly.

To describe it in two words, this program became a hit, and the result was that the advertising fee for the same time period on Modou Channel increased several times.

"Okay, let's take a look."

The online copyright of "The Voice" is sold to Tudou. Wang Wei is willing to accept any variety show produced by Shanhe Media, but it will be released later. This is to avoid competing with the TV station and affecting the ratings.

The computer buffers for a while and then the program starts playing.

"Brother, where did you find the host? He's speaking too fast. My brain can't keep up."

Jing Tian looked at the host on the screen, snapping out words, and felt as if a brain was growing in his head.

The host of this show found Hua Shao. This guy joined Jiangsu and Zhejiang Satellite TV in 05 and has been doing errands and odd jobs.

The program "I Love to Remember Lyrics" that he was supposed to host was again scooped up by Wei and Jin, and he had almost no chance of success on Jiangsu and Zhejiang Satellite TV.

When Shanhe Media found him, he was completely confused. He couldn't understand why he was asked to host a variety show worth tens of millions.

However, when faced with the opportunity, Hua Shao was very decisive and quit his job at Jiangsu and Zhejiang Satellite TV without hesitation and joined Sunward Media.

Many people in the variety show department were also curious as to why Wei Jin appointed such a little-known figure.

Hua Shao knew that opportunities were hard to come by, and he lived up to the expectations of Wei and Jin. He thought about a set of advertising slogans and read them out at a very fast speed. It is said that it took less than a minute to write more than 200 words, and he spoke clearly and every time. Everyone can understand every sentence, but it is easy for the brain to fail to follow.

"It's very powerful, and it's full of gimmicks. Not bad, not bad."

Looking at Mr. Hua who looked like a Gatling shot in the screen, Wei Jin nodded with satisfaction. He was not in vain, despite all the opinions, and did not even give Liu Yan a chance.

This is also true. After the program was broadcast, Hua Shao's super speaking speed made the advertisements quickly go out of the circle, and he and the program "The Voice" also became popular.

There is no doubt that this is a very successful marketing model, and many sponsors have designated Hua Shaolai to perform the broadcast.

After Hua Shao appeared, the show started. The routine was similar to the original version. The contestants appeared directly, and family members, friends and Hua Shao were waiting backstage.

The seats of the four instructors were reversed, with their backs to the stage, and they only relied on the sounds they heard to select materials. There were 200-300 live audience members who acted as the atmosphere group.

It is worth mentioning that the recording site was in the studio of Shanhe Media, located in the Shanhe Building. These are also some of the necessary conditions for self-produced variety shows. Shanhe Media is gradually improving the relevant hardware measures and vows to make a name for itself in the field of variety shows. .

The first person to appear in the entire program was a middle-aged man wearing a military coat and a seemingly simple face. Seeing Wei Jin nod his head, the program team knew how to pull off stunts, and deliberately asked Brother Da Yi to appear in a military coat, immediately promoting the no-barrier sign of "The Voice".

After all, when the audience saw that such a rural man could successfully advance to the next level and gain favor and competition from celebrity mentors, the contrast was enough to catch the audience's attention.

Now in 2008, it is still an era when grassroots culture is prevalent. The grassroots at the bottom chase their dreams and achieve counterattacks, which is a scene that audiences love to see.

"Brother, this guy's voice is really good, but his skills are a bit lacking."

Jing Tian was a little shocked by Brother Dayi's strength. His rich and powerful bass was simply a blessing from God.

"No way, Ye Luzi, didn't you read the introduction just now? Everyone just learned it little by little by listening to the radio."

It's a pity for Wei Jin. He is also old and has little training value. With his strength, it will be difficult for him to reach the end of the "The Voice" stage.

After Brother Dayi finished singing, the program team probably said hello. After all, he was the first one to come on stage. The four instructors turned around and started to compete for people.

"Teacher Liu Chuan has such a strong aura, Wang Fei is so straightforward, Teacher Harin is so funny, and Chen Yixun is also very funny."

The jokes and banter of several instructors on the show made Jing Tian feel very strange.

After all, these are all seniors in the music industry and rarely appear on variety shows. It is difficult for fans and outsiders to understand their temperaments.

When Wei and Jin heard this, they laughed and said nothing.

The biggest selling point of this show is the contestants and mentors. If there is no problem with these two aspects, the show will be more than half successful.

The four mentors are also well established. As the big brother, Liu Huan is full of aura and plays a greater role in calming the situation.

As the only female, Wang Fei has a straightforward and somewhat domineering temper; Harlem and Chen Yixun mainly liven up the atmosphere.

Even though this is the first episode of the program, the order of the contestants was actually messed up in the editing, so it seems that the mentors are teaming up for the first time, but in fact they have been working together for a while, and they have a tacit understanding of each other. The effect is also directly full.

After that, several singers appeared one after another, with different identities. There were bar singers, mothers, music teachers, and medical students.

These people who can be on the show are naturally not ordinary people. Although many of them are not from a professional background, they at least have real skills.

Jing Tian watched the whole show with great interest. In order to skip the commercials, he even became a member of Tudou. Boss Wei was also cutting leek on his own woman.

However, Tudou currently only makes a profit, and can only reduce costs through advertising. As a result, it still loses hundreds of millions every year, and even before the piracy problem is solved, it is impossible to truly achieve profitability.

"Brother, this show is really good. It makes me want to participate."

"That won't work. If you really want to play, there will be a program specifically for famous singers next year. I'll arrange for you to go there then."

Wei Jin was talking about "The King of Masked Singer". After "The Voice" and Shanghai TV settled on the price, the three variety shows "If You Are the One", "The King of Masked Singer" and "Run" have already started the preliminary stage. Prepare.

According to reports from the variety show department, after the broadcast of "The Voice", these programs that are still in preparation have been approached by TV stations.

It's no wonder that the emergence of "The Voice" has made major TV stations see huge benefits, and they have no doubts about Sunward Media's variety show production capabilities.

Through the program "The Voice", Modu Channel has not only increased its ratings, but its related advertising revenue has at least tripled from 15 in 5 seconds to now, which is 15 in 15 seconds. All the miscellaneous advertisements add up , a single episode alone has about 600 million.

The key point is that this is just the beginning. If the second phase performs better, Magic Channel will have to increase the price. The Variety Show Department estimates that it will reach 1500-2000 million per phase at its peak.

"The Voice" has at least a dozen episodes. According to conservative estimates, with a ratings of over 8, a 40% share and a guarantee of 3000 million, the revenue of Shanhe Media from the TV station alone will definitely exceed 1 million.

Coupled with the naming fees and embedded advertising in the program, as well as the network platform sharing, deducting the costs, the direct revenue "The Voice" brings to Shanhe Media will definitely not be less than 1.5 million.

It's simply a huge profit, which is why the variety show department didn't want to stop for a moment and started three variety shows in one go.

In fact, the domestic variety show market is becoming more and more prosperous, and TV stations have been spending all their money to get involved.

But even so, Modutai will definitely not suffer a loss. "The Voice" became a hit, and the 3000 million spent will definitely be recovered. Coupled with the substantial increase in advertising fees, it can also make a lot of money.

In addition, there are countless other hidden benefits brought by a top variety show. Why Mango Channel has been able to dominate the local satellite TV ratings for a long time? Isn’t it just relying on two variety shows to boost ratings, and then earning advertising fees and buying high-quality dramas to maintain ratings? , does it form a virtuous circle?

In a word, Shanhe Media may make a profit, but Modutai will definitely not lose money. This time, it is a win-win situation.

"Okay, okay, you have to help me write a few songs when the time comes. My fans are starting to urge me to release new songs online."

Good guy, even if Jing Tian didn’t mention it, Wei Jin almost forgot that this little girl started out as a singer. Now that she’s here to make a movie, isn’t she a bit unprofessional?

"It's okay to write songs, but Tiantian, what are you going to use as a sign of your sincerity in inviting songs?"

Unknowingly, Wei Jin's big hand had touched Jing Tian's conscience.

"Bad brother, what kind of sincerity do you want?"

Jing Tian turned around, put his arms around Wei Jin's neck, and sat on him, his tone a little teasing.

As he grows older, Jing Tian's every frown and smile are full of temptation, and the flower of wealth in the world becomes more and more attractive.

"Then it depends on you, Tiantian, whether you are sensible or not."

Wei Jin's hand moved downwards and touched the middle of Jing Tian's buttocks.

"Ah, no, you'll get hurt, and we have to film a movie."

Although he has become close to Wei and Jin, Jing Tian is still somewhat resistant to the other path.

"Tiantian, the scene in Xiangjiang is over. I won't go to Tokyo until two days later. I will definitely recover."

Wei Jin didn't want to miss every part of the girl's body.

"That's...well."

Before Jingtian could answer, Wei Jin had already kissed him.

This night, Jing Tian finally failed to escape the clutches of Wei and Jin, and had another first night.

But what surprised Jingtian was that this new experience actually made her feel a different kind of happiness.

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(End of this chapter)