During my years at China Entertainment

Chapter 34 Criticisms and Publicity Strategies from All Parties

"Director Yin Xiong's new movie is scheduled to be released during the Lunar New Year and is aimed at Huayi!"

"Can the new movie star compete in the Lunar New Year period and continue its miracle?"

"A new director is targeting the Lunar New Year period. Is he confident or arrogant?"

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As for Wei Jin's new movie scheduled to be released in the Lunar New Year, the media has also made various speculations. Some are optimistic, some are not optimistic, and some are just waiting to see the joke.

Teacher Jiang from the school also called to learn about the situation. Wei Jin had to explain and asked about the preparation progress of "Latent".

Wei Jin was mentally prepared for the sensation that the Lunar New Year stall would cause.

At present, there are really few domestic directors who can rival Feng Dapao in terms of commercial box office. In the 90s, when other domestic films were still making millions at the box office, his films had already made tens of millions.

In 97, "Party A and Party B" earned him 3600 million yuan, elevating him to the position of a major commercial director.

In 98, "See You or Be Parted" sold 4300 million, making him even more popular.

Since then, there have been works released every year, with the lowest box office grossing over 5600 million, not to mention last year's "Mobile", which hit a new high of million.

In addition, there is also a recognized king of comedy. They all say, "One best actor every year, and one star every hundred years." This does not mean how great Zhou Xingxing's acting skills are, but that there are best actors every year.

But in terms of comedy, Zhou Xingxing is a genius that is rare to see in a century. Not to mention that "Shaolin Football" a few years ago is still at the top of the Hong Kong movie box office list. The local box office in Hong Kong alone exceeds 6000 million. You have to know how small Hong Kong is. Millions of people.

In short, this time during the Lunar New Year, the opponents chose Feng Dapao and Zhou Xingxing. Wei Jin will either become famous in one battle or make people laugh.

"Brother, do you think this kid is drifting? Is he going to confront Xiaogang?"

Huayi, in a tea room, the Wang brothers and Feng Dapao gathered together, talking about the release of Wei Jin's new movie.

"It doesn't count. After all, there are only so many good schedules. Isn't it still delayed by a few days?"

Wang Zhongjun took it indifferently and took it all in stride. If the film industry wants to develop, sooner or later there will be competition for schedules. Without him, Wei Jin, there will be others.

"Besides, whatever you worry about him doing, it's not the same level."

"Zhongjun is right. Although he is the director of Yinxiong, he is still far behind in commercial films."

Feng Dapao, as a major domestic commercial film director, did not take Wei Jin, a college student, seriously.

"But his previous award-winning film took over 3500 million at the box office. Do you really don't need to worry about it?"

When Wang Zhonglei thought of "Buried Alive" which was released a few months ago, his jaw dropped.

"That's different. That film is better because of its tricky angles and novel subject matter. It cannot be generalized."

Feng Dapao opened his mouth to explain, but then became a little dissatisfied:
  "What's wrong with you, Zhong Lei? You've seen the movie, are you so unsure?"

"Xiao Gang, what you said, can I not have confidence in you? You just think that the plate is only so big. If one family has more to share, we will have to earn less."

Wang Zhonglei explained that after all, Huayi and Feng Dapao were bound to cooperate and did not want to cause the other party's displeasure.

"Okay, Zhong Lei, don't think too highly of Wei Jin. With Xiao Gang here, we have nothing to worry about."

Wang Zhongjun not only appeased his younger brother, but also praised Feng Dapao. His art of speaking was truly amazing.

"By the way, Xiaogang, do you plan to take a break first, or start a new project? If you need support, speak up as soon as possible."

"Well, let's rest for a while. The book still needs polishing. We can't damage our Huayi brand."

Feng Dapao was also very impressed by Wang Zhongjun's attitude. He really regarded himself as a member of Huayi.

The disturbances from the outside world have not affected Wei Jin. At this moment, he is discussing the film's promotion plan with China Film and Television Korea. After browsing through the publicity and distribution plan prepared by the China Film and Television Publicity and Development Department, Wei Jin was speechless.

Publicity in this era is still too rough. It basically consists of newspaper exposure, TV interviews, theater promotions and grand premieres.

"Minister Jiang, I have read the publicity and distribution plan. The traditional channels are very detailed."

Wei Jin put down the plan in his hand and first affirmed the work of the China Film Promotions Department. The sedan chair was carried by everyone, and they would cooperate in the future.

"I have some new publicity methods here, do you think they are useful?"

Minister Jiang is a mature man, and of course he understands that people are not interested in the publicity plan he made, because President Han is present to save him face.

"Director Wei, you're welcome. You young people have many ideas and novel ideas. Just ask, let me learn from you."

Wei Jin then expressed his thoughts. In fact, it was simple. It was a trick that was used badly later.

Wei and Jin planned to start from three aspects:
  Start with the novel and hold a few book signings to build momentum for the movie;

Secondly, the publicity and distribution department promoted the song of the same name to hit the charts, resulting in a large amount of exposure.

Finally, a discussion on the topic of youth was launched on the Internet, focusing on movies.

What seemed to be a very ordinary publicity plan for Wei Jin was simply a dimensionality reduction attack in this era. Several heads of China Film's publicity department were even more enthusiastic after hearing this, saying frankly that Wei Jin was really a genius for publicity.

Immediately, Han Sanping decided to follow this plan. The initial publicity fee is five million, and an additional five million can be added later depending on the effect.

You must know that the cost of a movie is only 10 million, and if the publicity and distribution fee is 10 million, it is a one-to-one ratio. It is unique for domestic movies.

On November 11, the publicity and distribution campaign for the movie "Those Years" officially started.

A very intuitive feeling for ordinary people is that "Those Years" sung by Li Jian can be heard everywhere. This song has become popular again after two months.

For fans of novels, this is good news.

As a well-known best-selling author, this was the first time Wei Jin held a book signing, so book fans also participated enthusiastically. It can be said that the venue was very popular.

In order to cooperate with the film's promotion, Wei Jin held consecutive autograph sessions in multiple ticket warehouse cities. Several rounds of autograph sessions received over 10,000 signatures, which seemed to bring Wei Jin back to the time when he wrote novels by hand, feeling the fear of being dominated by code words.

Even at the book signing event in Shanghai, Wei Jin was asked by book fans to sing the song of the same name from "Those Years", but Wei Jin had no choice but to go on stage and finally did not make a fool of himself.

However, the results of the hard work are worthy of recognition. It not only promoted the official sale of the novel, but also strengthened the relationship between Wei Jin and book fans. It also promoted the movie very well. Many book fans said that they must go to the movie when it is released. support.

At the same time, topics about youth have also emerged in major forums and forums on the Internet:

"Is there one person you can't forget?"

"Do you have any regrets in your youth memories?"

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There were many people participating in the discussion. Everyone left messages and shared their youth. Under the guidance of the navy, the topic fell on movies:

"If you have regrets in your youth, go watch "The Girls We Chased Together in Those Years" to make peace with your regrets and say goodbye to your youth."

Suddenly, it seemed that both online and offline were filled with news about "Those Years". Amid the overwhelming publicity, the film's premiere had officially arrived.

　This is the first time a new author writes a book. I beg you to collect, follow, read, and recommend. Thank you all. This is the first time a new author writes a book. I beg you to collect, follow, read, and recommend. Thank you all.

(End of this chapter)