During my years at China Entertainment

Chapter 392: Sister Li’s Sincerity in Dominating the Spring Festival

My hometown is only more than 1000 kilometers away from Beijing.

Although the Wei and Jin people were not in a hurry and were walking, stopping and sightseeing along the way, the journey would eventually come to an end.

After 5 days, Wei Jin and his entourage returned to the capital on the first day of work on the seventh day of the Lunar New Year.

At the same time, the Spring Festival period also came to an end.

However, the popularity of this year's Spring Festival period took the entire entertainment industry by surprise.

You know, at present, the popularity of the Spring Festival period is not very high.

Not to mention the most popular Lunar New Year period which lasts for one or two months, even the National Day period, which is also a holiday, is far better than the Spring Festival period.

After all, during the Spring Festival, there are still very few audiences willing to go to the cinema.

According to statistics, the box office revenue for the entire Spring Festival period in 2011 was only 3.8 million.

But this year's Spring Festival period has refreshed the cognition of people in the industry, with the cumulative box office output approaching 7 million yuan.

"6 Again" was released for 3.08 days and the box office grossed million, which is far ahead of the rest!
The key is that the online reputation is also very good. More than 7.9 people have given reviews on Impression.com, with a score of .

Although this score is not too high in Wei Jin's script, a score of 7 or above almost means that the subsequent box office of the movie will be basically stable and there will be no sudden collapse.

According to this data and word of mouth, the industry unanimously believes that the box office of "Back to 6" is very likely to exceed million.

There is no doubt that "20 Again" is another blockbuster movie that makes a big profit with a small investment.

Many colleagues in the industry were envious and their eyes turned red. Seeing Wei Jin making money was even more painful than if they had lost money.

At one time, countless copycat and plagiaristic works were launched.

"Flying Daggers of Dragon Gate" also performed very well, taking on the traffic brought by the holiday. After 6 days of holiday, it earned 1.48 million yuan, and the cumulative box office reached 8.67 million yuan!
Including the ten-day postponement, the film still has 12 days left in its release period, and the hope of breaking 10 billion is quite high.

The two movies grossed a total of 6 million yuan during the six-day holiday, directly accounting for nearly 4.56% of the overall box office.

There is no doubt that Shanhe Media is the biggest winner of this year's Spring Festival, and the rest of the films are not even qualified to get a share of the spoils.

"Inverse War", produced by Yinghuang, still performed very poorly even during the Spring Festival. During the 6-day holiday, it earned a total of 5100 million.

It has been released for 12 days and the box office has grossed 1.1 million yuan, but the single-day box office is less than 500 million yuan.

Judging from the situation, it may be difficult for this movie to complete its one-month release period.

Another film jointly produced by Yinghuang and Bernard, "The Great Magician", did not make any waves during the Spring Festival. During the six-day holiday, it earned a total of 6 million.

As of now, 17 days after its release, the box office has only reached 1.51 million yuan, with a single-day box office of only three or four million yuan.

The production cost of this film was 1500 million US dollars. Taking into account the publicity and promotion, the total investment was at least 1.5 million. Based on this box office, the producer is definitely losing money.

After two consecutive huge losses in movies, Yinghuang is deeply trapped in it. How miserable it is!
Beijing, Yanjiao villa.

After coaxing Dudu to sleep, Wei Jin tiptoed out of the room and took a bath in the bathroom.

After washing up, Wei Jin quickly returned to the bedroom wrapped in a bathrobe, got on the bed and hugged the fragrant beauty to watch TV. At this time, the TV was playing Nazar's "Eastern Palace".

"Xiao Jin, your drama is too cruel, isn't it? I saw many netizens said they would send you razor blades."

"Sister Li, the original novel is very cruel. We have made a lot of adaptations, okay?"

Wei Jin was speechless. Before, when he was in the cinema in his hometown, there were fans "complaining" about him, but what did this have to do with him, Wei?

You know, novels for women are either sweet or sharp.

However, most novels are full of sweetness with occasional cuts, but Fei Wo Cunsi's "Eastern Palace" is different. It is a touch of sweetness amidst thousands of cuts.

Moreover, the original novel is told from the perspective of the heroine, and the people of Xizhou are described as being kind, honest, and beautiful. Even the Danchi can be said to have simple folk customs. However, the people of the Central Plains are arrogant and like to engage in conspiracies and intrigues.

There is naturally only one purpose, which is to make the heroine more popular and the hero appear more sinister.

Shanhe Media has made a lot of adjustments during the adaptation. The three forces of Xizhou, Danchi, and Central Plains cannot be said to be good or evil, they just have different positions.

The male protagonist is not a completely ambitious person. Everything he does is more for the sake of his family, country and the world.

But no matter how it is adapted, the main theme of this drama cannot be changed, and that is sadomasochism.

Whether it is the killing of the heroine's entire family in front of him in the early stage, or the love-hate relationship with the heroine in the later stage, or even the ending where the second male lead Gu Jian was pierced by thousands of arrows, they all adhere to the theme of "abuse".

"But Sister Li, let me tell you, the audience just says one thing and does another. The more cruel the show is, the higher the ratings will be, hehe."

Wei Jin is not bragging. Although the drama "Eastern Palace" had a good start, it was just average, and the ratings have been hovering around 2%.

But starting from the 11th episode, when the male protagonist killed the female protagonist's entire family, the ratings of "East Palace" soared all the way, with the peak ratings reaching 3.38% and the average ratings maintained at 2.58%.

Therefore, sadomasochism is definitely a magic weapon for ratings.

Wei Jin believes that as the later plot unfolds, the peak ratings of this drama may even exceed 4.

More than half an hour later, the TV series ended and Zeng Li's eyes were filled with tears.

I wasn't moved, but I was moved by Wei Jin's hand. It hadn't been quiet for more than half an hour. How could a sister in her thirties withstand that?

Zeng Li even felt that her self-control was very strong, but at this moment she didn't want to suppress herself anymore, so she bit her red lips lightly to send a signal.

"Xiao Jin, I want"

"Sister Li, where is your sincerity?"

"little rascal"

Zeng Li gave the man a coquettish look, then stepped forward, unbuttoned her chest, and blocked Wei Jin's mouth.
After two days of adjustment at home, Wei Jin came to the company.

Not long after arriving at the office, Guo Fan knocked on the door and came in.

"Mr. Wei, the finished film of Ex Machina has been released. Would you like to take a look?"

"Row."

Wei Jin didn't say much. He just stood up and went to the small screening room of Shanhe Shuimo with Guo Fan.

After watching the movie for less than two hours, what can I say? It's just average.

"As a debut work, it is barely acceptable to achieve this level."

Guo Fan was not discouraged when he heard this. He knew his own level and he believed that he could do better next time.

"Mr. Wei, what do you think about the schedule?"

"Okay, I'll go to the Central Film Academy this afternoon."

After sending Guo Fan away, Wei Jin was not in a hurry to leave. He just took a tour of Shanhe Shuimo and learned about the progress of the projects that were currently in post-production. The feedback he received was also good.

As for the film, the post-production of Gravity is proceeding exactly as planned, and all work is expected to be completed before August.

To be honest, this efficiency is a little higher than Wei Jin expected, but Shanhe Shui Mo used almost all of its equipment on this movie, so it was reasonable to turn down a lot of door-to-door customers last year.

The special effects of "Journey to the West: Conquering the Demons" have reached the final stage and can be completed in 10 days at most.

However, apart from the special effects, there are still many aspects of this movie that need to be polished, and this requires Stephen Chow to arrange his own time.

The post-production of Guang Dong's film "The Four" has been completed, but it's just the beginning of the year and the other party has not come for inspection yet.

In addition, the TV series are also progressing well. The post-production of "Mind Game" was completed before the New Year, and the post-production of "Princess Agents" is in progress. This drama has a total of 60 episodes, and the post-production time is relatively time-consuming, and it is expected to take about 5 months.

Everything is progressing in an orderly manner.

Wei Jin then returned to his office, asked his secretary to make a cup of tea, and began to browse industry information.

A piece of news caught Wei Jin's attention.

There are only ten days left until the opening ceremony of the Berlin Film Festival, and Wang Quanan's "White Deer Plain" was specially invited and shortlisted for the main competition unit.

You know, this is different from the time when "Room" was shortlisted for the Cannes Film Festival, which was due to the deadline for the last batch of shortlists. "White Deer Plain" completely opened up a special channel, and this time only this movie was announced as shortlisted.

I have to say, big directors really get preferential treatment.

It is worth mentioning that Zhang Yimou, who is a direct descendant of Berlin Film Academy, was also invited to participate in the screening of "The Flowers of War", and the official gave him enough face.

In addition, Xu Ke's "Flying Daggers of Dragon Gate" also received an invitation.

As a result, there will be four Chinese-language films appearing at this year's Berlin Film Festival, three of whose directors are partners of Shanhe Media.

After browsing for a while, Wei Jin found nothing worth noting, and then turned his attention to the invitation letter on the table.

One of the letters caught his attention. It was from Juli Pictures.

The press conference for the film "Special Identity" is scheduled to be held in Beijing on February 2.

Wei Jin was too embarrassed to complain. Given Yangzi's character and popularity, there were probably only a few people who would show up to support him at this press conference.

Throwing it casually into the trash can, Wei Jin called his assistant Huang Mengying.

"From now on, invitations from Juli Pictures and Yangzi can be thrown directly into the trash can"

"Okay, boss."

In the afternoon, Wei Jin came to China Film Group. In the office, Han Sanping still looked the same with his old short flat head and Zhongshan suit.

Wei Jin didn't bother to be polite. He sat down on the sofa and stated his purpose straight away.

Han Sanping was not shy either. While handing over the screening schedule, he started talking about the same old topic again.

"Wei Jin, when will this year's new film be released?"

"No hurry, it's almost over."

Wei Jin sat on the sofa, tapping his legs, took the screening list and started flipping through it.

At the beginning of the year, many movies have been scheduled for release, many of which are very familiar.

"Ordinary Man", invested and starred by Huang Xiaoming, was scheduled for early April, almost overlapping with "Whiplash". I hope Brother Xiaoming will be stronger by then.

"Killing", directed by Guan Hu and starring Huang Bo, was scheduled for release at the end of April, also targeting the May Day period, and it is in some competition with Ning Hao's "The Golden Robbery".

"Well, Mr. Han, let's put "A Simple Life" in early March and "Ex Machina" in mid-March."

March is certainly not a very popular period, but fortunately there are not many big movies, and the schedule becomes more crowded as time goes on.

"A Simple Life" won many awards last year, but this type of art film has limited box office potential, so there is no need to consider the release date too much.

But Wei Jin didn't care. The copyright of this film had already made a profit, and the box office revenue was all earned.

As for "Ex Machina", with a cost of 10 million, Wei Jin does not expect to get a share of the profits during its popular period.

“Let’s put “Girl at the Bottom” during the National Day holiday and “Gravity” during the Lunar New Year holiday.”

After looking at the screening schedule, Wei Jin made a quick decision and drew a few circles on the list.

"Oh? Is there enough time?"

Han Sanping instantly perked up, as China Film had more than 20% of the investment.

"Yeah, no problem."

Although in addition to post-production special effects, there are also dubbing and music composition tasks in the later stage, Wei Jin can find time to complete these in advance and they will not affect the final completion time.

"That's good. This time it depends on you to kill everyone overseas, haha."

Since "Passengers", no Wei Jin movie has been released worldwide. After two years, Han Sanping is looking forward to how much box office revenue this time, even though it has nothing to do with China Film.

"hope"

Wei Jin has high expectations for the performance of "Gravity".

"By the way, Mr. Han, Pacific Rim will be released on June 6th. Warner has already confirmed that there won't be any strong competitors in North America during this time."

"Okay, it's time to show everyone the Chinese-style mecha, haha."

Han Sanping has high hopes for this movie, but hundreds of millions of dollars of funding have been silent for two years.

After finishing their serious business, Wei Jin and Han Sanping started chatting about trivial matters.

"Director Han, is the agreement going to be finalized?"

The arrangement of Hollywood blockbusters on the latest schedule was completely different from the past. Wei Jin couldn't help but suspect that this was China Film Group making advance preparations.

"Well, the negotiations are about to be concluded and the announcement will probably be made next month."

When talking about this topic, Han Sanping's tone was a little heavy.

"Don't spread it yet. The details are..."

Wei Jin listened and raised his eyebrows unconsciously.

According to the agreement reached by both parties, China will further open up its film market, and the number of imported profit-sharing films will be increased by 20 from the original 14.

The box office share of Hollywood films will also increase from 13% to 25%.

In addition, the number of imported films entering the domestic market in batch form will also increase significantly.

According to this agreement, Wei Jin can foresee that the domestic film market will be quite lively in the future.

On average, at least 2-3 Hollywood blockbusters will be released in China every month, as well as countless batch films.

Domestic films will face the impact of imported Hollywood blockbusters.

To be honest, Wei Jin didn't care about the content of the agreement.

The film market ultimately depends on the quality of the works, but this news is undoubtedly a heavy blow to those film companies that rely on their old profits.

After all, now that the audience has more choices, it will be more difficult to make money by cheating others.

"By the way, can China Film Group participate in the second part of Detective Dee?"

Han Sanping's sudden change caught Wei Jin off guard, but after thinking about it, he did not refuse.

The profit margin of this movie is not too big, so there is no need to eat all the profits alone. Besides, optical fiber is already on the bus, so having one more China Film Corporation wouldn't hurt.

"Director Han, let's chat with Director Wang of Fiber Optics some other day."

"it is good."

(End of this chapter)