During my years at China Entertainment

Chapter 679 Weibo War, Farewell War, Summer War
In the film market, after raking in 2.63 million yuan in box office in the first three days of the weekend, "Godzilla", this monster that has existed for decades, is still wreaking havoc.

The box office revenue on weekdays is over 50 million every day, and it really has the tendency to sweep away all enemies.

The upcoming "Maleficent" is also being screened at the Shanghai Film Festival, and is ready to hit the theaters in a few days.

Including "Transformers 4" which will be screened in about ten days, the screenings every day were full and the media gave it extremely high praise.

Faced with the successive hit Hollywood blockbusters, the domestic films in the summer season can be described as trembling, and all publicity has been carried out in advance.

The Shanghai Film Festival, with its natural popularity, has become the best promotional platform for summer movies, with press conferences or promotional meetings held almost every day.

But sometimes I don’t know if it’s fate, just like the auras of the big stars don’t match each other, Han Han and Guo Xiaosi, the two writers turned directors, seem to have some incompatibility or conflict.

The media meetings of "Tiny Times 3" and "See You Tomorrow" collided magnificently!

"Tiny Times 3" is LeTV's cash cow series, and boss Jia personally endorses it.

But what is jaw-dropping is that Boss Jia did not say much about the movie. The core selling point today is the listing plan of LeTV Pictures!

Boss Jia prepared a PPT of more than ten pages, and in front of the media reporters, celebrity guests, directors in the circle and even the capital who came to show his support, he started to suffocate for his dream!

"LeEco Pictures will open up investment to the film and television industry in the second half of the year. Adhering to the principle of 'embracing all rivers, being tolerant is greatness', we welcome all peers, studios, and even big directors and famous actors in the industry to join the LeEco family!
We plan to exchange some of LeTV Pictures' equity with LeTV.com and expect to list on the A-share market within three years.
Given the current rapid development momentum of the film and television industry, once LeTV Pictures goes public, its market value will definitely reach more than 500 billion yuan."

It has to be said that Boss Jia's speech was very inspiring and persuasive, especially when accompanied by PPT, his level of deception was definitely not to be underestimated.

After the press conference, a large group of people gathered around Boss Jia to learn more about the situation.

It’s not everyone’s fault, it’s mainly because Boss Jia’s cakes are so delicious.

After all, the current market value of LeTV has exceeded 40 billion. After LeTV Pictures exchanges its equity, once it goes public, its market value will definitely not be low!
With such excellent examples as those created by Huayi and Fiber Optic, who wouldn’t want to get rich overnight?

Just like that, a movie promotion meeting was turned into an investment promotion meeting by Boss Jia!

In comparison, the press conference for "See You Tomorrow" seemed much more normal.

Bernard Yu Pangzi personally supported Han Han, and all the main actors were also present.

Facing the camera of the reporter, Fatty Yu said solemnly:
“Although the post-production time for “See You Tomorrow” was short, both the actors’ performances and Han Han’s directing skills are remarkable. It is definitely a high-quality work. I believe that Han Han will become famous with this film!”

At this time, a reporter asked: "Like Guo Jingming?"

"Guo Jingming? Hehe."

Fatty Yu pulled a disdainful look at his lips and started to mock: "In my opinion, in terms of film quality, "See You Tomorrow" crushes the bad series "Tiny Times". Comparing Guo Jingming and Han Han is an insult to Han Han!"

My goodness, when these words were spoken, Han Han who was at the scene was stunned.

Boss, I don't like that short guy, but there's no need to say it here, right?
On the contrary, the media reporters were going crazy with joy. Isn’t this headline stable?
As expected, when Yu Pangzi’s remarks were reported by the media, LeTV’s listing plan was quickly suppressed.

The entire internet was in an uproar!
Guo Xiaosi's fans were furious as if they had been stabbed in the ass, and began to attack Han Han's Weibo.

You haven’t even achieved any results yet, yet you’re so arrogant. I dare not even imagine what will happen to you in the future!
Han Han's fans were also furious. It was Fatty Yu who said that. Why did he attack our idol? So they immediately organized a counterattack.

The two sides exchanged insults, continuing their previous war of words.

Not only that, the producers of "Tiny Times 3", LeTV and Huace, also had a verbal battle with Fatty Yu later.

The two sides cursed each other fiercely, and it even escalated to the level of "character".

In this regard, Fatty Yu is obviously no match for Boss Jia.

Boss Jia directly hit the nail on the head on Weibo: "Some people abandon their wives and children, have low moral character, and will definitely not have a good ending in the future!"

Fatty Yu was not to be outdone: "The only thing about this person is his big mouth. His business is all based on deception. He will be finished sooner or later!"

For a while, countless people in the entertainment industry started to watch the show and enjoy this Weibo war.

I even wish the two bosses would come out and have a real-life PK. Because to be honest, it has been a long time since bosses of this level have fought each other!
The last time, it seemed to be Fatty Yu and Zhang Weiping?

But it was obvious that everyone's wishes were dashed. Not only did the intensity of the verbal battle between Guo and Han decrease, even Boss Jia and Fatty Yu stopped talking.

"It looks like the authorities have taken action. After all, it's during the international film festival, and the impact is too bad."

Wei Jin put down his phone and muttered a few words, obviously feeling a little disappointed that he couldn't get to eat the melon.

But soon, he saw another sweeter and more delicious melon - Liu Shishi had finished bathing and changed into a stewardess uniform!

Wei Jin took two or three steps to Liu Shishi's front, put his arms around the girl's slender waist, and the two of them suddenly stuck together.

The fragrance of the bath mixed with the girl's body scent made Wei Jin a little intoxicated. He lowered his head, held the girl's red lips and sucked them.

"Master, you are so beautiful."

While speaking, Wei Jin's big hands had already landed on the perky buttocks that were bulging out of the hip skirt, and they felt soft to the touch.

But even though she felt the man's feelings, Liu Shishi's mouth was slightly drooping, "What's the point of being so beautiful? I still can't keep you."

"Silly boy, it's not like we can't meet. I've been in the Magic City for six days. It's time to go back."

"Is this what I'm talking about?"

Hearing this, Wei Jin knew that the sadness of parting magnified the problem of staying overnight at Yang Rong's place.

But since the girl was willing to change into the stewardess uniform, there was obviously no big problem, and Wei Jin did not intend to explain.

After all, if this happens more often, maybe it will be more conducive to sleeping together?
Wei Jin lowered his head and pursed his red lips, holding his daughter tightly in his arms, and fiddling with the girl's buttocks with his hands.

The arc of the ten fingers clenched tightly seemed to crush the uniform and even the black stockings inside.

After Liu Shishi struggled symbolically for a few times, she completely sank into Wei Jin's kissing skills and fingering, enjoying the last night of pleasure. Unconsciously, the hip skirt that protected her spring scenery had already risen above the girl's slender waist.

Before leaving Shanghai, Wei Jin came to Tudou's headquarters building in Lujiazui.

Wang Wei, along with a group of senior executives, came in person to greet the guests, giving them a full Wei and Jin style of ceremony.

Afterwards, Wei Jin was surrounded by the crowd and toured various departments of the company.

During the visit, every time we arrived at a department, the relevant person in charge would come out and give an introduction.

Tudou’s current structure includes content procurement department, technology development department, variety show production department, online drama production department, marketing department, product department, customer service department, legal department, etc.

The total number of employees has exceeded 4,000, which is even more exaggerated than Shanhe Media - of course, this does not include subsidiaries such as Shanhe Cinemas and Shanhe Ink.

However, considering Tudou's current market share, this number is already very small.

But according to Wang Wei's idea, he will have to continue to recruit more employees, because several competitors this year are really crazy and are spending money recklessly!

It is obvious that everyone wants to take advantage of the gap when Qvod exits the market and during the Jianwang Operation to quickly seize the market.

Of course, Tudou was not idle either. Wei Jin and Wang Wei had previously discussed a "summer war".

Since the beginning of June, Tudou has launched its own variety show "The Rap of China".

This program has attracted a large number of viewers' attention and love with its unique debate format, sharp viewpoints and humorous conversation.

In the first episode, "The Debaters" received nearly 3 million views.

Moreover, it has a very good reputation online, with a score of 9.2 on Impression.net, which is far ahead in the field of variety shows!
At present, "The Debaters" has aired three episodes, with the cumulative number of views exceeding 10 billion, and at least 100 million new members added.

Don’t underestimate this data. Although the membership fee is not high, the market share of video websites is accumulated bit by bit.

Especially since Tudou has already become the number one in the industry, every additional customer is a breakthrough!

In addition to self-produced variety shows, a large number of film and television dramas are also about to be launched, such as "Day and Night Chase", "The Darker Side", "Go Princess Go", and "Ancient Swordsman".
In addition, Wei Jin also persuaded Wang Wei to obtain the broadcasting rights for this year's World Cup.

This is actually very crucial, because the rise of many video websites depends on important events such as the World Cup.

For example, PPTV, one of its competitors, started out by relying on the South Africa World Cup.

It’s just a pity that Tudou failed to obtain the exclusive broadcasting rights for this year’s World Cup in Brazil, because CCTV had already reached an agreement with FIFA!
Wang Wei had no choice but to settle for the second best and negotiated with CCTV for a long time. He finally won the right to broadcast online, which is the only broadcasting website besides CCTV.com!
Of course, the cost was not low. Tudou paid 1.2 million yuan in cash, plus a share of the advertising revenue.

After all, CCTV spent 1.15 million US dollars, equivalent to 6.8 million RMB, to obtain the broadcasting rights for the World Cup. Shouldn't it make up for it by getting some compensation from these domestic video websites?
For example, during the 10 World Cup, CCTV earned to million yuan from Youku, PPTV, LeTV, Sohu and other companies.

Compared with the South Africa World Cup, this year's Brazil World Cup is obviously more competitive, and the asking price is naturally different.

However, there were some voices of opposition within Tudou regarding such a high price, because it was a complete loss-making operation.

You know, most of the mainstream people who watch the World Cup games still choose TV stations, and there is actually not much benefit in broadcasting on the Internet.

But Wei Jin doesn't care!
Not to mention that Tudou is a listed company and a private placement would be enough. The key point is that Tudou’s top priority now is not to make money, but to attract traffic.

To put it bluntly, Wei Jin has been buying potatoes for almost ten years, but hasn't made a penny of profit!
Not only that, Tudou burns tens of billions of funds every year. After all, it needs to maintain its market share, so it cannot save money on buying dramas, hoarding copyrights, and producing variety shows!

Including all the current video websites in the country, every one of them is making losses, it’s just a matter of how much!

However, spending such a huge price to acquire the World Cup broadcasting rights is also a huge benefit for Tudou.

Not to mention the huge traffic and exposure that the World Cup itself will bring, if Tudou can retain these users and cultivate them into loyal fans, and watch the five major leagues here in the future, then Tudou can successfully invade the sports sector!

As for the problem of small number of spectators, it does exist, but with the development of the Internet and mobile networks, it is only a matter of time before fans move to the Internet.

The earlier Tudou starts its layout, the larger the market share it will occupy later, and the greater its business capabilities and influence will be.

After all, PPTV, the best company in the domestic sports sector, is being acquired by Suning and is plagued by internal conflicts. This is a good opportunity to overtake others!

Therefore, rather than saying that this is a loss-making business to gain publicity, it is better to say that it is a long-term strategic planning and investment!
And the facts have proved that there was nothing wrong with Wei Jin’s decision, and this broadcast did bring huge traffic to Tudou.

Since the World Cup went online on the 12th, only a few group matches have been broadcast, and the number of new users has exceeded one million!

Of course, the reason why Tudou can achieve such results is not because of its professionalism in the sports sector. There are three reasons.

First, compared with CCTV.com, Tudou has sufficient advantages in details such as live broadcast speed, video clarity, and barrage discussion.

Secondly, in order to expand its influence, Tudou specially invited a number of outstanding commentators to compete with CCTV's commentary - after all, the official commentary is always a bit boring!
Thirdly, Wei Jin also used his influence in the entertainment industry to attract many celebrity artists to make guest appearances.

Although this kind of popularity-seeking and entertainment-oriented operation will make many old fans unhappy, it is indeed beneficial to the spread of the World Cup and the attraction of new fans in China.

Imagine that today, Chen Xiao and Qiao Zhenyu were joking with their friends in the live broadcast room about how many goals Messi and Ronaldo could score;

Tomorrow, Nazar and Bai Bin will discuss with the girls which star is the most handsome;
The day after tomorrow, several stars will make a bet for their favorite teams, and those who lose will have to fulfill the corresponding punishment.

Isn’t it more interesting than simply watching football matches?
Therefore, under the leadership of various celebrities, especially several top stars, the popularity of this World Cup on the Internet is quite high.

As one of the only two broadcasting websites, Tudou successfully took in this huge wave of traffic.

Not only that, several stars who are currently participating in the guest appearances have attracted fans to varying degrees.

This wave can be said to kill two birds with one stone!
All in all, this “Summer War” has gotten off to a smooth start, and the next step will be to look at subsequent TV drama projects.

After encouraging Wang Wei and Tudou’s executives, Wei Jin returned to the capital.

But I didn’t expect that just after I landed, I received another good news from Zhong Lifang!

(End of this chapter)