During my years at China Entertainment

Chapter 68 Crazy box office curve

Early in the morning on December 12, Wei Jin and the other creatives officially gathered and received a call from Mr. Han:

"Wei Jin, the box office at midnight is 138 million, which is nearly twice that of "Hero". It's a good start."

Han Sanping was a little excited on the phone, which gave him hope of regaining the box office championship.

"Mr. Han, I have tried my best in terms of the movie, but the box office depends on you and the leaders above."

What Wei Jin meant by this was to remind him about piracy. Domestic copyright awareness is weak and piracy is everywhere. Many movies clearly have strong potential for release, but they have to be released because piracy is too rampant.

"Don't worry, this time several companies have sent a large number of employees to major theaters to supervise. The Children's Bureau of the Film Bureau has also spoken out to protect domestic blockbusters. Anyone who dares to touch the copies will not need special funds in the future."

Mr. Han also hated it. The original "Hero" stopped at 2.5 million due to rampant piracy.

After hanging up the phone, Wei Jin told everyone about the zero-hour box office, which elicited a burst of cheers.

"Old Wei, awesome!"

After Zhou Gongzi got acquainted with Wei Jin, he spoke very casually. She knew that Wei Jin liked this way of getting along with friends.

Zeng Li even looked at Wei Jin with affectionate eyes, full of love, and was happy for him.

As one of the heroines in this road show, Zeng Li naturally cannot be absent. For "Star You", Sun Hao could only shoot other people's scenes first.

Several people officially started the road show, and their morale was high all the way.

Media reports and online comments have also come out, and the reputation is very good. The media called it "the first of its kind to launch a domestic special effects blockbuster", and netizens even said that they enjoyed a visual feast.

Unfortunately, no one was too surprised by the plot. There was nothing we could do about it. The story of Painted Skin had long been known to every household, and nothing new could be done. Even so, Wei Jin was quite satisfied.

On December 12, a group of 3 people came to Changsha to participate in "Happy Camp". After recording the program, they began to divide into two groups. One group was led by Chen Kun and Zhou Xun and Zhen Zhuizhuang from west to north;

The team was led by Wei Jin and Huang Bai and Zeng Li from south to east, and finally ran through all the major vote-rich cities in the country within half a month.

In order for the movie to achieve a breakthrough at the box office, Sunward Cinemas has given a 90% film schedule. Currently, the only movie released in the same period is "Harry Potter and the Goblet of Fire." However, this movie has been released for more than half a month, and "Painted Skin" Not a threat.

On December 12, the first-day box office of the movie was announced, which reached 4 million, breaking the first-day box office record for Chinese-language movies in the mainland. The momentum is so strong that it is jaw-dropping.

On December 12, the movie's box office reached a new high the next day, reaching 5 million. The two-day box office of the first weekend was 2800 million, which shocked the entire film industry.

Even Wei Jin himself was a little surprised, but thinking about the expansion of Wanda and Shanhe Cinema this year, he felt that it made some sense.

After a year of development, Shanhe Cinema has expanded to 32 theaters with more than 180 large screens. Most of these properties with great appreciation potential were purchased directly. For this reason, the entire company is injecting blood into Shanhe Cinema. .

At this time, there are nearly 2900 large screens in China, and Sunward Cinema has accounted for more than 6%, entering the top ten ranks.

As the days entered the working day, the box office began to shrink, but it still easily exceeded 10 million every day.

The newly released Korean movie "Enemy of the People 2" did not have any impact on the box office at all.

Many media have predicted that "Painted Skin" may really exceed 3 million, or even break the record.

In the China Film Office, Han Sanping had a smile on his face, and he felt windy when he walked for the past two days. The main reason is that the box office is so amazing. According to this trend, the box office will probably exceed 300 million.

According to the average movie share of 38%, the producer can share 1.14 million, which is enough to cover the cost, not to mention the Hong Kong box office and overseas copyrights.

It is conservatively estimated that the overseas copyright is at least over 1000 million US dollars. After a rough calculation, the entire movie made at least more than 1 million, with China Film accounting for 25%. It easily earned more than 2500 million, and the return rate exceeded 100%. It was a bloody profit.

Bernard Yudong also looked so proud that the company thought he had taken another concubine.

Fiber Optic King Changtian was even more determined to embrace Wei Jin's romantic thigh, wondering what Wei Jin's preferences were.
  It seems that the box office performance of "Painted Skin" gave Poet Chen great confidence in the domestic film market. In an interview, he also vowed:

"'The Promise' is a real domestic blockbuster. When the time comes, everyone will know what a visual feast is."

As of December 12, the movie has been released for 11 days, and the box office has reached 9 million, and the Hong Kong box office has also reached 1.78 million.

On December 12, "The Promise" held a grand premiere ceremony in the auditorium. It was even better than "Painted Skin". Tickets for the premiere even sold for 12 yuan each. The food and appearance were simply too ugly. .

I don't know whether he was confident or wanted to cause trouble for his opponent, but the invitation letter was sent to Wei Jin at the company. Wei Jin, who was still on the road show, had no time to participate, so he could only shirk it, but he missed a big event.

At the press conference before the premiere, Liu Yan, who had just joined Fiber Optic, interviewed Poet Chen and asked the questions in the script:

"If the result of the movie is not as good as I expected, will it hurt your self-esteem?"

Poet Chen's face changed drastically on the spot because he thought about the time China Film had asked him to change his schedule. Han Sanping despised him, Wei Jin looked down upon him, and even the young reporter in front of him was humiliating him.

"I'm telling you I'm not happy with what you said and the question itself was not friendly."

After saying that, he walked away and even said at the premiere:

"I don't want someone to be at my child's full moon when our film is about to come out and say, 'What would happen to you if your child died?'"

Possibly due to the stimulation of the Wei and Jin Dynasties and "Painted Skin", Poet Chen's anger was beyond imagination. When he learned that Liu Yan was a reporter for Fiber Optic, he directly called Wang Changtian and said that this reporter's quality was too low and should not appear in the entertainment industry. .

For a time, faced with the direct ban from the big director, Liu Yan was in panic all day long.

On December 12, the crew of "Painted Skin" finally finished their road show and met in Beijing. The intense work of flying to a city every day made everyone physically very exhausted, but watching the box office soar, they felt extremely satisfied.

But Wei Jin knew at this time that the real challenge was coming. Without "The Promise", "Painted Skin" would have exclusively occupied the Lunar New Year slot and would have no problem breaking the box office record. But now that there is an additional blockbuster, the theater schedule will inevitably be greatly affected. Influence.

To this end, Wei Jin resorted to a big move. In the afternoon, Wei Jin Fengliu announced the list of winners who had uploaded movie ticket stubs within the past 10 days.

Suddenly, many netizens received calls asking for their bank account numbers. After verifying their identities, one thousand yuan was quickly received.

Many netizens posted the bank account receipt text messages on the Internet, which attracted the envy of many people. Then some people wondered if the lottery started before the movie was released?

That night, Wei Jin Fengliu announced again that every ten days was a statistical period, which meant that the bonus was not one million, but three million for everyone to share.

As soon as the news came out, many winners in the past expressed their continued participation. Those who did not win said they must win this time. In short, everyone's enthusiasm for participation was very high, and the movie box office also experienced a rise against the trend.
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  (End of this chapter)