During my years at China Entertainment

Chapter 721 Miracle reappears on the first day the document comes out!

"The great director Wei Jin is coming with his first mainstream commercial blockbuster. The premiere is super high-profile and star-studded!"

"Operation Mekong" received rave reviews and thunderous applause at the premiere. It is an action blockbuster not to be missed during the National Day holiday!"

“Operation Mekong—Adapted from a true case, a tribute to our fearless heroes!”

“Wei Jin: Operation Mekong – box office targets 20 billion!”

"."

"Operation Mekong" was a premiere that received top-notch treatment, and Wei Jin's bold words became the most glittering headlines in the media.

All major portals, Weibo, and social software are filled with movie information.

On Impression.net, thousands of viewers who attended the premiere have given their ratings, and a rating of 8.2 is not particularly high among Wei and Jin films.

But for a movie with the main theme as its keynote, it is already a pretty good result.

As a result, the audience's enthusiasm for watching movies was greatly aroused, and pre-sales continued to rise.

All major cinema chains quickly adjusted their film schedules and screening times. In their view, how much money they can make during this National Day holiday depends on "Operation Mekong."

Led by the related cinema chains of producers such as Shanhe Cinemas, Golden Harvest Cinemas, Wanda Cinemas, China Film Star Media, and Shanghai New Film Association, the screening rate was generally over 60%.

Other partners such as Dadi Cinemas and Poly Cinemas have also given more than 55% of the screenings.

The average screening rate of "Operation Mekong" exceeds 58%, and theater chains have promised that it will not change before the end of the National Day holiday.

Everyone, including producers, distributors, theaters, and the media, is ready and waiting for the movie to be released.

Although the premiere was over, the promotion of the film had not stopped, and the main creative team once again embarked on a nationwide roadshow the next day.

After all, the effect of roadshows will be maximized during holidays.

At the same time, the Hundred Flowers Awards for Popular Films held in Lanzhou on the evening of the 27th also came to a successful conclusion.

Movie channels, major portals, Weibo and other online platforms all carried live coverage of the event.

The award results were not much different from previous industry predictions.

Zhang Ziyi successfully won her 11th Best Actress Award for her role in "The Grandmaster".

As expected of a movie called "The Legend of Gong Er", Actor Leung has no presence at all, and all the limelight was stolen by Zhang Ziyi.

Huang Xiaoming also won another award for Best Actor at the Hundred Flowers Awards for his role in "Chinese Partners"; and Tong Dawei, who accompanied him, also won the Best Supporting Actor award for this drama.

To be honest, these awards were given out reasonably and the performances of the actors were obvious to all.

However, Zhao Yanzi won the Best Director Award for "So Young", which surprised people in the circle.

The feeling it gives people is just like when Guo Xiaosi won the award at last year's Shanghai Film Festival, and it instantly dropped several levels.

Of course, the Hundred Flowers Awards itself is not of a high standard in the industry, so it is just for publicity.

When Wei Jin saw the news, he sent a congratulatory message to Huang Xiaoming on Weibo, and the latter immediately responded and even made a joke:

"Thank you Director Wei. Now I have an award for Best Actor. Would you consider me as a priority for our next collaboration?"

In the comment section, a group of familiar people in the circle were making jokes and joking.

"Xiao Ming, you think too much. My buddy has won the Golden Horse Award but Lao Wei didn't support him. So don't show off your Golden Rooster and Hundred Flowers Award."

"You're right. My sister, who has won three Golden Globes and won the Grand Slam, can't even get on board. You, who specializes in playing overbearing CEOs, shouldn't join in the fun. You can't control it."

"Since everyone has so much resentment, why don't we find a chance to tie up Boss Wei and tailor a script for him?"

"That's a good idea. Count me in when things get bad."

"."

Reading the comments, Wei Jin didn't know whether to laugh or cry. It seemed like these old friends had a lot of resentment towards him.

He was just about to reply when Jiang Xueman knocked on the door and walked in with a smile on her face.

"It seems that you had a pleasant exchange with Director Liu of the Air Force Political Department?"

After discussing the cooperation yesterday, the Air Force could not wait any longer and came to the company early this morning to discuss the script.

Wei Jin of course handed over matters in this regard to Jiang Xuemeng, director of the television production department.

Now it seems that the results should be good.

Sure enough, the next moment Jiang Xuemeng reported, "Yes, Mr. Wei, Director Liu is very satisfied with the script of Chicken Feathers Flying to the Sky, saying that it is full of positive energy. They have decided to invest in it and are just waiting for our budget to come out."

"Well, then you can start working on this project. In addition, since it tells the entrepreneurial stories of bosses in Jiangsu and Zhejiang, it can also attract some local investment."

At this point, Wei Jin smiled, "I guess they should be willing to invest at a premium, right?"

"Of course, Mr. Wei. I will discuss this matter with you. Just wait and see."

Jiang Xueman had a bright smile on her face. If she didn't make some money from these bosses, she would feel guilty about all the years she had worked hard in the business world.

The next day, "Operation Mekong" was officially released, but the focus of the entire film and television entertainment industry was not on this.

Countless industry insiders on both sides of the Taiwan Strait and in Hong Kong and Macau were in a panic. Many bigwigs in the circle were even woken up by the continuous phone bombardment in their sleep, as if a major earthquake had occurred.

However, for the film and television industry, the red-headed document No. 100 issued quietly by the General Administration early in the morning is worse than a major earthquake!
The bright red title block succinctly encompasses all the direct management departments of the domestic television and broadcasting systems at all levels from top to bottom.

It also covers movie channels, upstream and downstream of the film and television production industry, China Film Group Corporation, Shanghai Film Group Corporation and other major state-owned enterprises and institutions.

There is no doubt that this is all-round coverage with no blind spots. Its strength and scope are so wide that it makes everyone's scalp tingle!

After all, even state-owned enterprises and even the Sixth Princess have been notified. How can private enterprises in the entertainment industry escape?

Therefore, as soon as this notice entitled "On Strengthening the Management of Entertainment Culture Production and Dissemination" came out, various media outlets responded, and official media, print media, and online media all rushed to report it.

On social platforms such as Weibo, Tieba, Zhihu, and Tianya, the topics and popularity of related news are exploding!

"In the early morning, the relevant departments issued the "Blocking Order for Bad Artists" to strictly rectify the film and television entertainment industry."

"According to the content of the document, celebrities and practitioners who engage in drug-related, prostitution-related and other behaviors will be explicitly banned, and moral issues such as cheating are not mentioned." "It is reported that all film, television dramas, web series, micro-films, variety shows and other film and television cultural works that are disseminated to the public and that involve the participation of artists with bad records will be prohibited from being broadcast without deletions, remakes or approval."

All works that have been screened or broadcast must be removed from the shelves. They can be put back on the shelves after being modified and reviewed! "

The heated discussion on this topic never stopped all morning.

Many media outlets have also conducted in-depth analysis of this document, breaking it up and laying it out for everyone to see.

At this moment, those who had previously held out hope in the circle have completely given up.

Even if some people are unwilling to accept it or even resist it from the bottom of their hearts, the official document has already been issued. This is an established fact that cannot be changed, and they can only bow their heads and accept their fate!

The Internet is also very lively, with all kinds of comments.

"Support! Strong support! The ban is a good idea. It should show these people that they will be beaten if they make a mistake. Don't even think about running away!"

"I have to say that although Boss Wei is a bit frivolous, his stance is really firm and he is at the forefront of the industry. Well, I will go to the cinema right now to support Operation Mekong!"

"If you count the first three parts of Tiny Times, shouldn't they all be removed from the shelves for rectification? The Man from Macau, 1942, Border Storm, Demi-Gods and Semi-Devils.
Damn, I didn’t know until I counted, and I was shocked. Many movies and TV series have to undergo surgery, and I don’t know if they can be put on the shelves. Isn’t this too much? "

"Ancient works are fine, but if it's not released yet and the protagonist is in it, it would be a real bummer. The producer must have fainted in the toilet crying."

"Humph, you can ban him temporarily, but not forever. My idol will return as a king one day!"

"What a crap document. A bunch of mentally ill people have nothing better to do than to meddle in everything. What the hell is this?"

"Just those few who took the lead, ladies, all take action to boycott!"

Wei Jin ignored these crazy and brainless fans.

After reading the document in detail, he called Wang Wei immediately and asked the latter to respond in time.

"Don't worry, Mr. Wei. We had already done a self-examination when we were in the meeting. We have compiled a list of the works involving the relevant artists. I have just notified everyone to remove them all."

Although the restrictions on online broadcasting channels are not particularly strict, in order to avoid trouble or even being caught, Wang Wei still cut the Gordian knot.

"Ah, very good."

Wei Jin nodded, very satisfied with Wang Wei's speed of response, but afraid that he would procrastinate and feel bad about the copyright.

After all, as the leader among video websites, Tudou has the responsibility and obligation to take the lead.

Only by responding to the call can we gain favor and policy support from above; only by following public opinion can we go long-term.

In fact, it wasn't just Tudou that was taking action; the entire entertainment industry was going crazy on this day.

The same is true for Hong Kong and Taiwan. After all, the current environment is to go north to make money.

According to the above document, artists and companies that want to make money in the mainland will have to consider abiding by the mainland's rules!
In the afternoon, Wei Jin heard that Enlight Pictures had issued a notice: the large-scale media meeting for "Monster Hunt" originally scheduled to be held in Shanghai after the National Day was cancelled.

It's no wonder. Other movies could still be edited and released in theaters to make money, but "Monster Hunt" is too deeply involved.

Without a major surgery, there is no way the film can be released.

As expected, with the cancellation of the media meeting, Enlightenment announced once again that "Monster Hunt" will be withdrawn and re-shot in order to be released again.

This is the first movie about "execution on the spot" after the "red-headed document" was issued. Many people in the circle are still sighing, giving people a feeling of "the death of the rabbit leads to the grief of the fox".

However, the producers who have scheduled their films for the Spring Festival will be happy, as this will reduce a strong competitor.

However, Wei Jin did not pay much attention to these things. After all, he already knew the ending.

At this moment, he took some time in his office to pay attention to the situation of "Operation Mekong".

Half a day into the release, more and more reviews of the film have appeared online.

As expected, ignoring a small number of "professional film critics", the audience's reviews were almost unanimous in their praise.

"A tough guy, super exciting! Fighting almost from beginning to end. Wei Jin, who rarely shoots gunfights, actually gave me the feeling of being possessed by Dante Lam. The all-round director is really not a joke!"

"Really, you can always believe in Wei Jin's strength! This is a main theme film about drug trafficking, adapted from a true story, with actors from many countries, and it's shot at a top quality. It's rare, highly recommended!"

"While you are sitting in front of your computer and quietly surfing the Internet, how many people are fighting on the front lines just to protect your rights and honor as a Chinese. Salute to these unsung heroes!"

"This movie has a chance to take 20 billion RMB and dominate the National Day box office. It's much better than "Big Shot"."

"."

Looking at the reviews online, Wei Jin nodded with satisfaction, and then looked at the real-time feedback from the theater on the attendance rate.

Well, it’s not bad. After four screenings so far, the average attendance rate is as high as 83%. During the prime time in the evening, this figure will probably increase significantly.

It can be predicted that even on a weekday, the first-day box office of "Operation Mekong" may have a chance to break the record of "Gravity"!

Facts have proved that the Wei and Jin dynasties were still too conservative.

In September, a month dominated by Hollywood, there was finally a domestic blockbuster worth watching, and the audience showed enthusiasm beyond imagination.

Just after midnight, the first-day box office performance of "Operation Mekong" directly landed on the headlines of the entertainment section of major portals!
Just because he once again created a miracle, a miracle of a mainstream commercial blockbuster!
"Jointly produced by Shanhe Media, China Film Group, Shanghai Film Group, Xi'an Film Group, Golden Shield, Wanda and Fiber Optic, directed by Wei Jin, starring Li Bingbing, Zhang Hanyu, Liao Fan, Song Yi and others, the movie Operation Mekong grossed 2.03 million yuan on its first day of release, unstoppable!"

"Operation Mekong, the first mainstream commercial blockbuster directed by Wei Jin, broke the first-day box office record held by Transformers 4 for three months, with a box office of over million yuan on the first day!"

"Operation Mekong, a miracle on the first day, is the well-deserved king of the National Day movie season!"

As soon as this data came out, the entire film and television industry was collectively speechless, and everyone felt that it was unreal!
To be honest, many people had a hunch that the movie would be a big hit. After all, it was directed by Wei Jin himself, adapted from a real case, and had the support of many producers.

Including the 20 billion goal that Wei Jin announced at the premiere, most people agreed with it and even welcomed it.

But no one could have imagined that the first-day box office of "Operation Mekong" would be so explosive that it actually broke the record of "Transformers 4"!

You know, this is just a weekday. Once the National Day holiday comes, the single-day box office will definitely surge. Will it exceed 3 million by then? !

If this data continues, it will be almost a foregone conclusion that the box office will exceed 20 billion.

But the key point is, is this movie going to break the record of domestic films to 30 billion in one go? !

Countless people dreamed back to a year and a half ago, remembering the fear of the Lunar New Year box office dominated by "Gravity".

Many people are thankful that they didn't act stubbornly this time. When facing Wei Jin, he is just an animal and no one can defeat him.
(End of this chapter)