During my years at China Entertainment

Chapter 94 Publicity Public Relations Opening Ceremony
  This time the company's main work around the movie "Room" is publicity and public relations.

Publicity is the key point. As a rule, film producers whose films are shortlisted for Cannes' official selection will hire a public relations company to handle interviews, publicity and other matters.

After all, these public relations companies are regulars active in film festivals. They are familiar with the routines of film festivals and know how to better increase the exposure of films.

This time, Wei Jin Company chose a local public relations company through the introduction of the overseas film producers it had previously cooperated with, which is said to be very powerful.

Wei Jin took Chen Zhiming to meet with the person in charge. They only discussed the general cooperation matters. Later, Chen Zhiming was asked to communicate relevant details, such as the subsequent film promotion in newspapers, picture albums, press conference arrangements, and reception arrangements. etc.

As for public relations, it is easier to understand. There is no 100% fair and just award in the world, and the three major European awards are no exception.

Compared to the thousands of Oscar judges, the Cannes Film Festival has only nine judges, so public relations is undoubtedly much less difficult. From this point of view, the Oscars even appear more fair.

However, the so-called public relations does not mean asking the judges to vote for your movie. You must know that almost all shortlisted film producers will choose a public relations team. This is a very professional, complex and tedious job.

First of all, you need to analyze the pros and cons of the movie and find the corresponding target judges. You must know that nothing in the world can win everyone's love, not even US dollars, so it is very important to find the target judges, at least you can get twice the result with half the effort.

Secondly, you need to increase the popularity of the movie and subtly make the target judges pay attention to your movie. This requires the cooperation of the premiere and publicity of the movie.

Then, various cocktail parties are organized to allow the target judges to get in touch with the creative team, understand the story behind the film, increase their favorability of the film, and plant the seeds for winning awards.

As for reaching an agreement, this is the simplest. Generally speaking, judges are willing to attend the cocktail party of the film organizer, which means that the two parties have formed some tacit understanding. It is just how this tacit understanding becomes the motivation to support the film at the judging meeting. It also requires some work from the public relations team.

After dividing the work, the group had lunch and handed over the specific work to Chen Zhiming. Wei Jin and Zeng Li only had to be responsible for being beautiful and handsome and walking on the red carpet.

This time Chen Zhiming was accompanied by the company's makeup artist and stylist, as well as the haute couture dress that he had ordered in Paris before. Everything seemed in order.

At 5:30 pm, the opening party of this Cannes Film Festival officially started.

The opening red carpet of the three major European film festivals is usually more star-studded than the closing red carpet. Compared with the Berlin Film Festival that Wei Jin attended before, the opening ceremony of this Cannes Film Festival can be said to be star-studded, and the starlight is far more brilliant than Berlin.

Thousands of media and numerous movie fans were stationed on both sides of the short red carpet early in the morning. It was crowded and bustling, making it a lively scene.

Wei Jin, Zeng Li, and Wu Lei were waiting for the courtesy car. The shouts of movie fans in front of the Film Festival Palace came from time to time, making the three of them full of expectations.

Zeng Li was also a little nervous in anticipation. Knowing that this was her first time participating in the top three European competitions, and that she also had a chance to win a prize, she felt even more uneasy.

On the contrary, Wu Lei, a child, was not so nervous, but looked around curiously.

Soon it was the turn of the "Room" crew. Wei and Jin got into the limousine and moved forward slowly.

When the courtesy car stopped in front of the red carpet, the waiter quickly stepped forward and helped open the door.

As soon as the three people got out of the car, they felt the dazzling flash of light.

Wei Jin and Zeng Li walked onto the red carpet holding Wu Lei's hand.

"Don't be nervous, just keep walking steadily."

Wei Jin noticed that the two of them were a little nervous and expressed relief.

Today, Zeng Li has long hair shawl, wearing a red V-neck evening dress, with a round waist and a very impressive chest, and her whole person is full of passion.

The red carpet is not long, only 60 to 70 meters. The staff has explained before that you can only stay for five minutes at most. If the time is exceeded, staff will come up to chase people away. After all, there are so many crews and it is impossible to wait forever. you.

After walking a few steps, they heard many media personnel shouting "way, way". The three of them looked over and waved to the reporters.

It seems that after this period of publicity, Wei Jin, a young director who has made a name for himself internationally, has been recognized by many people.

As the youngest director of this generation, many people are looking forward to his work. “Director Wei, Zeng Li, look here, here”

After walking a few more steps, there were a few Chinese sounds mixed in among the foreign languages.

Wei Jin quickly found the source of the sound. It turned out to be domestic media reporters, and many Chinese movie fans holding five-star red flags were waving to them.

A lot of domestic media also came to the Cannes Film Festival this time. The Movie Channel's "World Cinema Tour" team, "Watching Movies", "Popular Cinema", and the three major portals all sent on-site reporters.

The three of them felt friendly and the smiles on their faces became brighter. After taking a few photos together, they continued to move forward.

"Director Wei, congratulations, you must win the award!"

"Zeng Li, come on, I wish you success."

The enthusiasm of the domestic media made several people even more excited. After all, in this era, it is a great honor to be able to achieve success in the three major European competitions.

Moreover, this is the only Chinese-language film shortlisted for the main competition this time, so there is not much material for the domestic media.

The three of them quickly walked down the red carpet, and after greeting Gilles Jacob, the film festival chairman, in front of the Palais des Festivals, they stepped into the Palais des Festivals.

A lot of people had gathered in the hall. After Wei Jin had some exchanges, he took the two of them to the Lumiere Hall. The opening ceremony had officially begun.

After the host's opening remarks, the festival chairman made an opening speech, and then all the judges appeared in turn.

Then the host introduced the 21 films that were shortlisted for the main competition. On the big screen, the film clips were played in sequence, and the slightly dull opening ceremony ended.

As the most influential international Class A film festival, the Cannes Film Festival has an annual transaction volume of 6-7 million euros. In addition, many fashion brands hold various fashion parties and product promotion conferences here every year.

The spokespersons selected by these big names are either first-line celebrities from various countries or world-famous models. These people have their own traffic and can easily occupy the media. With mutual promotion, the influence of the Cannes Film Festival will gradually increase.

The Cannes Film Festival lasts for more than ten days from opening to closing. In addition to receptions held by various film companies, the most popular ones are business receptions and salons held by some fashion brands.

Wei Jin has received many invitations these days, but he is not interested and he does not accept endorsements.

After the opening ceremony, Wei Jin's basic daily activities were to attend some movie premieres, watch movies he was interested in, and have a lot of cocktail parties. After all, it was rare for everyone to get together at this grand event in Cannes, and it was especially important to exchange experiences and expand contacts. important.

Zhang Ziyi also performed very well after the deal with Wei Jin. In the past few days, he introduced many judges to Wei Jin.

Monica Bellucci left a very deep impression on Wei Jin. She is indeed known as "one of the most beautiful women in the world". She looks like she is in her forties, but she is still beautiful. It is a pity that you have not given birth to me. If If he were ten years younger, Wei Jin would definitely fight to the end.

The King of Sunglasses has a sense of loyalty. The Xiangjiang director directly stated that he will definitely support Wei Jin and strive to win another Palme d'Or for China. Wei Jin is naturally extremely grateful. It can be said that the two had no friendship before. For this reason, Wei and Jin will not attack him in the future.

Wei Jin also took the time to check out the booth set up by Chen Zhiming and others by the harbor. Temporary shade tents had been set up here. Each tent represented a film that was being promoted. You must know that if you don’t display a film at a film festival, How to increase the popularity of the film.

Seeing Chen Zhiming and others getting into the groove of their work, Wei Jin felt relieved.

Liu Yan and Zeng Li were getting along very happily during this period. They made appointments to play around and basically visited Cannes. In addition to vacation and leisure, Wei Jin didn't have to worry about tasting delicious food and watching movies.

Seeing that everything was moving in a good direction, Wei Jin was thinking about how to let Zeng Li and Liu Yan have a threesome. After all, they were in a foreign country. If they didn't have fun, Wei Jin always felt at a loss. .

Time passed day by day, and on May 5th, "Room" officially premiered.

Wei Jin had a hunch that this film would officially lay the foundation for him to become a king in Cannes.
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  (End of this chapter)