African Nationhood

Chapter 461 Measures to stimulate consumption

South China Bank Head Office, Church Street East, Hanking (Pretoria).

This was the Transvaal National Savings Bank, a three-storey building.

The first floor is a bank window, and the second and third floors are used for offices.

After Nanhua took over the Transvaal, it became the headquarters of the South China Bank.

Sansa Bruce works here on weekdays. Her office is on the third floor.

Today, she was working as usual to handle the official duties of the Finance Department, when the phone on her desk suddenly rang.

Sansa Bruce answered the phone and found that it was her secretary informing her of a meeting.

Sansa Bruce replied, then put down the documents in her hand and walked downstairs with her notebook.

The meeting to be held today is about "how to solve the problem of 'currency precipitation'."

The concept of "currency precipitation" is not Sansa Bruce's original creation, but was inspired by Chairman Stone.

A few days ago, Chairman Shi suddenly summoned Sansa Bruce to the Chairman's Mansion.

The two talked for a while, and Chairman Shi was feeding fish food to the ornamental fish in the fish tank.

He pointed to the swollen fish food settled at the bottom of the tank and said: "These fish food were fed yesterday. The fish were soaked in water before they could eat it. At this time, it can no longer be called fish food." .

The currency that has been deposited in bank accounts for a long time is very similar to the soaked fish food. You must find a way to make use of these accumulated currencies. "

Sansa Bruce got a message from this. She returned to the South China Bank office and immediately instructed her men to check how much long-term savings were in the bank.

Do not check, I don’t know, I’m scared.

The total amount of money deposited in Nanhua's bank accounts actually reached 20 billion.

In the 28 years since Nanhua Company, the total gross national product of Nanhua Kingdom is less than 600 billion (equivalent to nearly 6 million pounds or 30 billion U.S. dollars), but there is so much currency deposited in the bank.

The accumulation of so much money shows that these people have not consumed enough.

Previously, Vice Premier Shi Jinyong had jointly made a report with their financial department. The content of the report was "the boosting effect of internal consumption on economic growth."

Through Chairman Shi's reminder, the personnel of the financial department fully realized that residents' consumption has a huge stimulating effect on economic growth.

Therefore, how to stimulate this part of the money will be a great test for their financial department.

When Sansa Bruce came to the large conference room downstairs, people from all departments were present.

"President Chen, please chair this meeting."

Chen Yihang, 40 years old, is the president of South China Bank and the deputy minister of the Ministry of Finance.

He was a Qing immigrant from the United States. He once opened a pawn shop in California. Later, the pawn shop was robbed. He went bankrupt and had nowhere to go, so he came to Nanhua.

After arriving at Nanhua, I passed the assessment and entered the finance department, and I rose up step by step.

"Okay, now let's first define a concept, what is 'currency precipitation'.

The so-called 'precipitated currency' currency precipitation refers to the phenomenon of residents storing currency for a long time, causing it to withdraw from circulation.

It is different from the currency that residents use in daily life. It is "bottom money" that is used in the future and is generally not used for purchases or payments. "

Everyone knows that President Chen does not popularize science. After all, everyone participating in this meeting has information in their hands, and it is all defined in the information.

Chen Yihang continued to speak, “Understanding the concept, we can have an understanding of the content of our meeting today.

So let’s talk about how we can stimulate national consumption and let them withdraw the money they have been sleeping in their bank accounts? "

A middle-aged white man raised his hand and asked to speak. Chen Yihang nodded, "Secretary Minas, please tell me." Financial Secretary Sierra Minas said very simply: "We should issue national debt. We only need national debt." The interest rate is higher than that of bank deposits, and residents are willing to exchange money from their savings for government bonds."

After listening to Minas's words, Chen Yihang looked at Sansa Bruce, "Minister Bruce, I think Director Minas's suggestion is very pertinent.

We have always relied on fiscal appropriations to drive investment. Now we can change the format and switch to government bond investment.

In this way, it can activate the precipitated currency and increase the patriotic enthusiasm of the people. "

Sansa Bruce nodded, "This method is good and can be adopted, but specific construction projects require the issuance of national bonds, so we must negotiate with the Ministry of Urban Construction.

In addition to the national debt, what other measures can we use? "

Chen Yihang looked at the meeting. A middle-aged Chinese man raised his hand and asked to speak.

"Director Jin, please tell me."

Jin Yu, Director of the Taxation Department, took out a cardboard from his pocket and placed it on the conference table, "This is the lottery ticket I saw at the 'Jinhui Entertainment City'.

Entertainment venues can issue lottery tickets, why can't we issue lottery tickets? "

"Jinhui Entertainment City" is a members-only club set up by Chinese tycoon Li Jinhu on the outskirts of Hanjing. It only receives senior officials and celebrities.

Most of the people here have been there, so they are no strangers to the lottery tickets Jin Yu took out.

Chen Yihang agreed with Director Jin Yu’s proposal, “Well, this lottery is indeed a good way to stimulate consumption, but the gameplay needs to be well designed.

It should not only give people a sense of expectation, but also absorb a large amount of idle funds in society.

However, these two methods can only attract part of the funds, but there are still some funds that will not move.
Because these people are likely to use the money they save as a "coffin book" or a reserve fund.

How can we stimulate their consumption?”

Vice President Chen's question was very in-depth. Sansa Bruce waited for a while and found that no one had answered yet.

She smiled and took out the answer given by Chairman Shi, "Chairman Shi gave me a solution. Let's listen to it."

Sansa Bruce's words revived the energy of the people in the conference room. Everyone thought that Chairman Shi must have a good idea.

“Chairman Shi’s method is very simple, if you want the other party to listen to you.

Then you have to solve the problems that bother the other party. For example, if they are saving money for retirement, you can tell them that we have a kind of 'pension insurance'.

After buying this insurance, when you become old and lose the ability to work, you can withdraw cash from this insurance every month.

If you are saving money in case of an accident, you provide the other party with an 'accident insurance'. After purchasing the insurance, you can receive insurance compensation in the event of an accident.

In addition, we can also lead the reform of consumer concepts, such as creating trendy clothing.

Nowadays, most South Chinese people wear Chinese clothes, although women also wear dresses or cheongsam.

But everyone doesn’t have a fixed target to imitate, and they don’t know how to follow the trend.

Therefore, we can create a trendy dress and lead most people to imitate it, thus stimulating consumption. "

After hearing what Minister Sansa Bruce conveyed to Chairman Shi, the financial industry officials present here can understand insurance, but they are relatively unclear about the direction of leading consumption.

Seeing that everyone was confused, Chen Yihang smiled and said, "Everyone has probably seen the artistic performances organized by the cultural department. Bai Xiaoling and Wenya, the two key cultural and publicity figures, everyone must have an impression of them.

They all have many fans, and their dressing can easily trigger trends. This is creating trends. "

After hearing this, everyone understood, then their department needs to discuss it with the cultural department.

But they didn't know that Chairman Shi was already thinking about making a movie to lead the trend. (End of chapter)

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