China Entertainment started in 2004

Chapter 297 "Secret Garden"

In a blink of an eye, it’s September 3th.

The idol drama "Secret Garden" has officially landed on Mango TV's Golden Eagle Private Theater.

In the original timeline, the TV series that premiered on Mango TV during prime time in the evening on March 2007, 3 was "Lovers in Prague".

This is a Korean drama, a weekend special plan romance drama broadcast by South Korea's SBS TV station in 2005. It is directed by Shin Woo-cheol, written by Kim Eun-sook, and stars Jeon Do-yeon, Kim Joo-hyuk, Kim Min-jun, Yoon Se-ah and others.

Although Mango TV has purchased the rights to this drama, it has not yet premiered.

Its slot was taken by "Secret Garden".

Although "My Love from the Star" aired in January has disrupted Mango TV's original drama schedule.

However, since February is the Spring Festival, Mango TV has made some adjustments and returned to the order of receiving new dramas at the end of March.

It's just that it's no longer "Lovers in Prague", but "Secret Garden".

The idol dramas produced by Wang Shu have already proven their strength.

The national average viewership rating is 3.45%.

Taking Zhejiang J as an example, the "Super Girl" program opened a competition area in H state for the first time. Zhejiang J's partner is Qianjiang Metropolis Channel.

On April 4, the ratings for the premiere of "Secret Garden" on Mango TV were released.

It shows that when the trailer of "Secret Garden" appeared on Mango TV, many residents in Chang S City will be full of expectations for this idol drama.

The ratings exploded!
In this regard, the staff of Mango Channel were not too surprised, but more of an expression that it was indeed the case.

Regardless of the program type or form, the styles of the two programs are very similar.

Therefore, "Secret Garden" premiered on Mango TV with a national average ratings of 3.45%, which is already an absolute hit.

On the basis of being limited to the completed Chang S area in 2004, HuN Satellite TV added three singing areas: Jiangcheng, Jinling, and Rongcheng, making it a national event.

And "Secret Garden" was created by the original cast of "Space Traveler", and it is even more popular in terms of gimmicks and popularity.

Mango TV is a star satellite TV station, and its market share is far less than that of Yangshi.

This is also an extremely scary number.

In 2004, "Super Girl" was just an event on the entertainment channel of Mango TV. Although it had a huge influence in Hunan Province, within Hunan TV Station at that time, similar programs to "Super Girl" were competing with "Super Girl" from Economic TV Station. Star Academy".

Previously, it was his initiative to seek to purchase the exclusive television rights to "Secret Garden".

Sun Jun, the vice president of Mengniu who cooperates with HuN Satellite TV, told reporters that when the two parties were discussing cooperation, Ouyang Changlin said to him: "Except HuN Satellite TV cannot be called Mengniu TV, all our resources will be given to you."

However, thinking of the failure of "Ming Dynasty 1566", he did not dare to give it a try.

"Super Girl", "National Football Ceremony", and "Dae Jang Geum" are all projects that he personally took charge of.

The long-term regional ratings of 60.6% also support this.

Sun Jun called Ouyang Changlin a genius of domestic television and praised him greatly: "He personally directs every live broadcast, cares about all voting and all details, cares about the watchability, objectivity, and He cares about fairness and listens to opinions from all sides, which I admire very much. He is still so energetic at 50 years old and does things so meticulously, so no one below dares to be careless."

On the contrary, if you rush to the street, you will be shocked.

The broadcast became a big hit, something that many people had already expected.

Ouyang Changlin, the director of Mango Channel, sat in his office and looked at the ratings report of "Secret Garden", sighing and regretting in his heart.

Comparing purely from the ratings, "Star Academy" is higher than "Super Girl".

The popular TV dramas these days can achieve average ratings of 7% and 8% nationwide, while Mango Channel is hovering around 3% at most.

This also indicates that a large number of people will not watch "Secret Garden" no matter what.

Under this premise, the regional ratings of "Secret Garden" in Chang S City were 60.6%.

In terms of specific operational details, Ouyang Changlin is often personally involved. In order to save costs, he often goes to other regions to negotiate with local TV stations and modifies the contract carefully.

The Chang S City regional ratings were 60.6%.

The miracle of "Super Girl" even made the condescending viewing platform feel unprecedented pressure.

Because many residents of Chang S City cannot sit in front of the TV during prime time on the evening of March 3st to watch "Secret Garden" on time due to work or other various reasons.

Therefore, Ouyang Changlin decided that HuN Satellite TV would take over the production of the "Super Girl" program from the entertainment channel and promote it nationwide during the summer.

Now, I regret it.

Chang S City is the home base of Mango Satellite TV. Compared with many other areas in the country that cannot watch Mango Satellite TV, most local residents in Chang S City can watch Mango Satellite TV.

The price was set too high, and I was worried that the risk would be too high.

In 2005, HuN Satellite TV broadcast "Super Girl" nationwide, and the response was enthusiastic.

60.6%, indicating that more than half of the residents were watching "Secret Garden" on the day of its premiere.

Although Ouyang Changlin is the director of the station, he has personally hosted several TV events that have become domestic social events.

The price was set too low, and the One Tree Company would not sell it.

HuN Satellite TV brought the judges, program model and production process, and Qianjiang Metropolis Channel was responsible for the specific organization and full recording. The cooperation between the two parties did not involve cash transactions.

In the end, it was a relatively low-risk way to obtain the first broadcast rights of "Secret Garden" together with three other satellite TV stations.

But from the perspective of the show's hype, the personality and characteristics of "Super Girl" are more valuable and easier than "Star Academy".

According to an insider, Yangshi organized a meeting to discuss "Super Girl" and the meeting lasted for three days.

After the 2 sets of Yangshi, the Yangshi version of Super Idol - "Dream China" was also launched during the National Day.

Also in 2005, Ouyang Changlin proposed the goal of "creating China's most dynamic TV entertainment brand" and simplified HuN TV's slogan to "Happy China", stopped a number of old programs, and promoted program innovation. Give generous financial rewards to innovative programs.

The "National Football Ceremony" is a new program launched under such encouragement.

At the end of each year, the ITTF has a regular project to promote table tennis, which is to bring together the top ten players from China and the world to play a team competition.

The competition method is also very conventional. Except that the players are all world table tennis masters, it is no different from ordinary competitions.

Since the competition results do not affect the players' world rankings, it is difficult to attract special attention from inside and outside the circle.

In the autumn of 2004, the ITTF and China Table Tennis Association approached HuN TV through the Beijing-based "Tuoya Sports" and negotiated to hand over HuN ​​TV to host this regular table tennis promotion event in previous years.

HuN Satellite TV immediately took a fancy to the strong star effect of this event. If this event is successfully run, it will be equivalent to absorbing the top ten and famous top players in the ITTF into its own program resource library.

Immediately, under the leadership of Ouyang Changlin, the "National Football Ceremony" appeared.

As for "Dae Jang Geum", let alone it.

This Korean drama that created a ratings miracle was also introduced by Ouyang Changlin.

So many TV stations, so many directors, and even Yangshi across the country have never introduced this Korean drama, but Ouyang Changlin took the initiative to get it.

All of a sudden, it swept the country.

Of course, he also failed sometimes.

It can’t be said that it was a mistake, it can only be said that it introduced a big drama at the wrong time.

This drama is "The Ming Dynasty 1566".

Spending a lot of money to buy exclusive rights, the average ratings are less than 0.5%. It is true that "Ming Dynasty 1566" was indeed highly sought after by the audience ten years later.

But when it premiered on Mango TV, the ratings really took off.

This project was also spearheaded by Ouyang Changlin.

Today, Ouyang Changlin is also in charge of the cooperation with Yishu Company.

Ouyang Changlin noticed Wang Shu after "My Girlfriend is a Nine-Tailed Fox" premiered on Mango TV and became a hit.

At first, Ouyang Changlin just thought that Wang Shu was quite talented in making idol dramas, and he came up with the idea of ​​Hu N Channel and Yishu Company to jointly produce idol dramas.

The strategy of introducing Korean dramas and Taiwanese puppet dramas remains unchanged, and idol dramas co-produced by HuN Satellite TV will be launched in a timely manner, which can increase the brand effect of HuN Satellite TV.

After all, no matter how you say an idol drama that you personally participate in the production of, it is always more powerful than an imported idol drama that is told publicly.

However, before Ouyang Changlin had time to find Wang Shu to discuss cooperation, he heard that Wang Shu would cooperate with Yang Shi to produce a palace fighting drama.

He is familiar with palace fighting dramas. "The Splitting Golden Branch" was introduced and broadcast by Mango TV.

After learning that Wang Shu and Yangshi were cooperating to produce a Yangshi drama, he could only postpone the idea of ​​meeting Wang Shu.

Then, "The Splitting Golden Branch" was broadcast on Mango TV, and the ratings were a hit.

Ouyang Changlin suddenly thought of Wang Shu again and the drama about the Yangshi Palace Fight that was being produced.

In my heart, I even wanted to discuss cooperation with Wang Shu.

Since Wang Shu can cooperate with Yangshi TV to make Yangshi dramas, he can naturally also cooperate with Mango TV to make Mango dramas.

However, he was delayed due to work at that time, and Wang Shu himself was also very busy, so there was no good time to meet him.

Unexpectedly, the release of "The Tuner" instantly promoted Wang Shu as a film director with a box office of over 100 million.

Looking across the country, there are only a handful of directors whose box office can exceed 100 million.

Since then, Wang Shu's status has skyrocketed.

If Mango TV wants to negotiate with them to cooperate in an idol drama, it will become a bit unrealistic in the blink of an eye.

Later, Wang Shu won the Best Editor Award at the Cannes Film Festival for "The Tuner" and even won the Cannes Best Actress Award.

By this time, Wang Shu was already a great film director.

It is even more unrealistic for Mango TV to negotiate with them to co-produce an idol drama.

After that, "Space Traveler" was released, and Wang Shu became the director with the highest box office for a single film in the country at that time...

Ouyang Changlin scratched his head.

He knew very well that with Wang Shu reaching this status, it would be insulting for Mango TV to negotiate with him to co-produce an idol drama.

I had no choice but to let go of this idea.

Ouyang Changlin smiled bitterly when he thought of the several idol dramas Wang Shu had launched after "Time Traveler".

If at that time, when "My Girlfriend is a Nine-tailed Fox" was broadcast on Mango TV, Wang Shu would have been approached to discuss cooperation with him.

Nowadays, "Witch in Sui", "My Love from the Star", and "Secret Garden" may all be idol dramas produced by Mango TV.

Externally it can be called a mango drama.

Face and face, everything.

It's not that Ouyang Changlin didn't want to negotiate with Wang Shu about co-producing an idol drama after "Space Traveler" was released, but that Yishu Company simply ignored Mango Channel's wishful thinking.

Ouyang Changlin also understood this.

When "My Girlfriend is a Nine-Tailed Fox" premiered, Wang Shu was just a new director with little fame.

After the release of "Space Traveler", he became the director who ranked first in the country's single-film box office at that time.

Status and status are no longer the same.

Previously, co-producing an idol drama with Mango TV was still an opportunity for Wang Shu.

Now, on the contrary, it lowers the status.

For example, at that time, Wang Shu would cooperate with Yangshi to co-produce Yangshi dramas.

Now, we are no longer co-producing Yangshi dramas with Yangshi.

He had asked someone to find out. After the broadcast of "The Legend of Zhen Huan", Yangshi had approached Wang Shu to discuss continued cooperation.

However, Wang Shu declined.

Wang Shulian and Yangshi refused, let alone Mango TV.

"It's really amazing."

"Who would have thought that a young new director who was just starting out in his career would grow into a leading director in just one or two years."

"Think about it. Only a few industries such as the entertainment industry can do this."

“In this industry, some people are still unknown at first, but then they become famous all over the country.”

"Wang Shu. is indeed talented. It is not impossible to become a great director in a short period of time based on his works."

Ouyang Changlin sighed.

He suddenly thought of Zhang Yimou.

Although he worked as a photographer for a period of time before becoming a director, the first film directed by Zhang Yimou won the Golden Bear Award at the Berlin Film Festival.

This is the highest honor award at the Berlin Film Festival!
On the other hand, Wang Shu's first film directed also went to the Berlin Film Festival.

Just a consolation prize of an Alfred Ball Silver Bear Award.

It is true that Wang Shu is younger and just starting out, and does not have the experience of a crew photographer like Zhang Yimou.

Similarly, Zhang Yimou can win the Golden Bear Award for his first film directed, while Wang Shu can only win the consolation prize.

"With Wang Shu's age, he may become the second Zhang Yimou or even the second Li Yu in the future."

Ouyang Changlin said to himself.

Li Eu and Zhang Yimou are both great directors who have won many of Europe's three highest honorary awards.

It's just that Zhang Yimou is famous only in China.

Li Yu is also a famous name in Hollywood.

Not only did he win the Academy Award for Best Director, he also directed superhero movies such as "The Incredible Hulk".

Moreover, among the world's most influential directors selected by the world's authoritative magazines, the only Chinese directors are Li Yu and Wang Jiawei.

If only in China, Zhang Yimou must be the most influential.

Available internationally.
It's Li Yu and the Wang family.

(End of this chapter)