Quickly wear it and insist on being an old man forever

Chapter 301 Extra: The holographic projection technology that makes a lot of money

JH City, Huangdong District, Anxiyuan.

Zhao Hong came to see her best friend Qin Yan very excitedly early in the morning. As soon as she entered the house, she said directly:
"Let's go to the Summit Cinema together later!"

Qin Yan, who had just been woken up and had not washed her face or brushed her teeth, was still yawning. She looked up and thought for a long time, but could not think of any good movies to be released recently, so she asked in confusion:

"There aren't any movies coming out recently?"

"What are we going to see? It's quite expensive..."

"Go watch the Millennium Martial Arts series. You really don't pay attention to the news. Summit Entertainment has just made a big move. They are going to play their classic self-made dramas in turn during the free time of all their theaters. They will use holographic projection technology to play those dramas."

"Let's go quickly and don't delay. We can't book online yet, so we can only buy tickets there.

Hurry up and pack up, or you'll be late!"

Zhao Hong was very excited. She explained the general situation while urging Qin Yan to hurry up.

"Is this okay?"

Although she was quite surprised and found it hard to understand, Qin Yan still hurried to the bathroom to wash her face and brush her teeth, while she kept asking questions:

"Tell me in detail, how can a TV series be moved to the big screen, and it is a TV series that has already been broadcast. Also, didn't it say before that holographic projection equipment can only play movies shot with holographic projection technology? How come TV series that were broadcast before can also be played with holographic projection? Can the viewing effect be the same?

How about the price? Will it be too expensive? "

"The price of holographic projection movie tickets is very expensive, no one is less than 100 yuan, and the average price per hour is more than 50 yuan. If TV dramas are also this expensive, you will lose half a month's salary after watching a TV drama."

"It should be the same. The publicity says it is the same. It was re-edited and produced using the latest technology."

Let’s answer the previous question first.

Zhao Hongcai continued excitedly:

"The price is outrageous. I'm telling you, it's super, super cheap. I'm afraid I'll lose money."

"The Millennium Martial Arts series shown in the cinema has been re-edited. Originally, one season was 40 episodes, totaling 40 hours. After the re-editing, the overall time was shortened to 24 hours. It is not very friendly to those who have not seen it before, but it is quite friendly to those who have seen it. Many of the content originally used to introduce the background have been deleted, and the plot has become more compact.

Of course, the most important thing is price.

Can you believe it’s only ten dollars an hour?

And ten yuan an hour is not the lowest price. As long as you show the page where you purchased the Millennium Martial Arts series on Dianfeng Video, you can get a 50% discount.

That's five dollars an hour.

Watch a 24-hour condensed version of a TV series for the price of a movie!"

After washing her face briefly and getting ready to brush her teeth, Qin Yan continued to ask, "The price is quite favorable.

Even if you watch it again, it only costs one hundred and twenty yuan, and it's a big screen with holographic projection. The visual enjoyment brought by holographic projection is absolutely incomparable to that of your home TV, mobile phone or computer.

But 24 hours is still too long. I can’t stay up all day and night to watch it. No matter how good it is, I can’t bear to watch it this way. So how should I broadcast it?”

After saying that, Qin Yan started brushing her teeth.

Zhao Hong continued to tell her own story:

"I don't know about other places, but we have a rotation here. Don't we have 20 theaters here? 12 of them are rotating. The 24 hours are divided into 12 episodes. When the first theater plays the first episode, the second theater plays the second episode, and so on. No matter which episode you want to watch, you can find a theater that suits you.

Yes, between 10pm and 6am.

There is also a 20% discount for viewing. ”

"In addition, you can book a theater and watch a TV series on demand. As long as there is a holographic version, you can watch it on demand. It is super convenient and cost-effective.

I heard that Summit Entertainment will have a new drama airing in the future.

You can watch it directly in the cinema!"

This time Qin Yan didn't respond in time because she was still brushing her teeth. After she finished rinsing her mouth, she nodded and exclaimed:
"The Peak Group is so good at making money. They really find all kinds of ways to get money from us. The permanent buyout they agreed on has not changed, but they have found another way to open a cinema to watch the holographic version.

Who can stand this? And it’s so cheap? "

“But how long will their play run?

And what is the basis for deciding which TV series to show? I would rather watch the modern sports drama in which I starred, the one about a swimmer. If that drama could be shown in the cinema, my God, I can't even imagine it. I'm afraid I'd die from excessive blood loss.

I'd live in the cinema if I could just watch that show!"

After understanding the general situation, Qin Yan immediately asked shyly about the key point, which she thought was important. "That swimming sports drama where all the men, from the protagonist to the supporting role, hardly ever wear clothes?"

"Nonsense, you're not wearing swimming trunks!"

"Yes, yes, not only are you wearing swimming trunks, you're also wearing goggles and a swimming cap. That's a lot of clothes, okay?"

"As if you don't like it, get to the point!"

"What's the point? Oh, we can't choose what's being played now. It was decided by Summit Pictures to play the first part of the Millennium Martial Arts Series. That one has a high viewership rating, so it's the most appropriate one to start with.

Then everyone has to vote for themselves.

Open the software and find the local cinema closest to us. There is a voting option. The first part of the Millennium Martial Arts Series will probably be shown for two consecutive weeks.

Which TV series will have the highest number of votes in two weeks?

Just give priority to whichever one you want.

There are new votes every day, so remember to vote every day. I heard that if you vote for a show for two weeks in a row, its weight will increase. Anyway, it’s definitely a good idea to vote more.”

Zhao Hong continued to explain the voting rules sincerely.

Qin Yan had already put down the mouthwash cup and quickly picked up the phone beside her. According to what Zhao Hong said, she successfully entered the voting page in a short while and decisively cast all her votes for the day for the drama "Swimming King":

"Hurry up and help vote for "Swimming King"!"

"I voted a long time ago. Do I need you to remind me..."

"Hehe, I am ill, I am fine..."

"Stop giggling, put on some light makeup and leave quickly. Although it's being shown in twelve theaters, each episode is two hours long. It's only half an hour until eight o'clock. If you miss it, we'll have to wait another two hours.

You can’t get in until ten o’clock, so hurry up.”

"Then hurry up and go, I'll melt on the way!"

……

The industry was not optimistic about the use of holographic technology to play TV series in cinemas, but the final result was quite gratifying. Most of the top cinemas were basically full, especially in first- and second-tier cities. People liked this and were willing to spend money.

There are few people who directly book a theater, but there are many who find local enthusiasts through major platforms, organize together, book a theater, and play a certain drama.

Because as long as you gather enough people, the price of booking a theater for two hours of on-demand viewing is only a dozen or twenty yuan. Who can't afford this amount? Who is reluctant to pay? It's just the price of a cup of fruit tea.

In short, there are many responses and supporters.

There are also quite a lot of people willing to spend money.

As time goes by, Summit Pictures has even opened up a new consumption channel, which is to watch holographic projection TV series in movie theaters, which has almost forced theaters to close down or make no profit during the off-season.

Three hundred and sixty-five days in a year and twenty-four hours in a day are all perfectly utilized.

Although the profit is far less than that of movies, it is a case of small profits but quick turnover. Moreover, this is a second sale on the basis of the video software that has already been sold once. Apart from the operating costs, there is no need to consider the production costs at all.

The most important thing is that this is still a monopoly transaction.

Others simply cannot imitate it.

After three to five years, many people have developed the habit of going to the cinema to watch two hours of TV series after work and dinner. People who go on dates are even more willing to watch TV series, because two hours is not enough to finish a TV series. If you can't finish it, you will have the opportunity to continue watching it next time. This is better than watching a movie!

The price is much cheaper than watching a movie.

Later, when even some variety shows could be watched in movie theaters, those who sold TV sets cried.

Because they are almost being squeezed to death.

The sales volume of mid-to-high-end TVs has plummeted, and only low-end TVs can still be sold. The reason is very simple: no matter how high-end the TV is, even if it is a 100-inch TV, it can never be as comfortable to watch as the holographic projection in a movie theater.

People now watch TV less frequently. Now even the advantage of a large screen and more comfortable viewing is gone. Don’t take it for granted that the number of buyers has decreased.

If you need to watch movies, go to the cinema. It costs an average of five yuan per hour, which is cheaper than a mid-range Internet cafe.

In this case, the TV is sold.

How could there not be heavy losses?
By the time Bai Sheng's grandson inherited the family business, the revenue from the theaters' broadcasting of TV dramas and variety shows was basically equal to the monthly revenue of the video playback platform. Add to that the revenue from the broadcasting of movies, and the annual income supported by holographic projection alone is more than 300 billion.

This, of course, refers to global revenue.